Distribution

PUBLISHING IN A GLOBALISED WORLD LESSON 2 — DISTRIBUTION

POST GRADUATE DIPLOMA IN PUBLISHING 2014AMBEDKAR UNIVERSITY, NEW DELHIVIVEK MEHRA

Vivek Mehra www.vivekmehra.in

CROSS BOUNDARY DISTRIBUTIONAVAILABILITY

CUSTOMER IS KING

COMMERCE IS COUNTRY SPECIFIC

TRANSPARENCY ON PRICING SERVICE IS MISSION CRITICAL

PLAYING FIELDLEVEL

OPPORTUNITY



LEVEL PLAYING FIELD

DISTRIBUTION NO LONGER FOR ESTABLISHED PUBLISHERS ALONE

•Internet facilitates speedy communication

•Air freight reduces distribution time

•Online selling platforms disseminate information real time (ONIX feed)

•Private channels, growing options (niche websites)

•Direct selling, an option



COMMERCE IS COUNTRY SPECIFIC

COMMERCE PROTOCOL•Can you sell freely in a country (state run agencies vs private enterprise)

•Local distribution discount structure•Does discount in one territory affect another? (leakage)•Effective coverage of the region (multi tiered distribution)

•Appropriateness of your content? (niche vs general)•Taxation and its impact on the business (should the consumer pay extra?)



TRANSPARENCY IN PRICING

TRANSPARENCY

•Fair pricing to market

•Consistent pricing to distribution channels

•Consistent trading terms (returns, approvals, etc)

•Currency fluctuations to be accounted for

•Stand on taxation to be clear (who pays)



SERVICE IS MISSION CRITICAL

SERVICE

•Meeting market expectations

•Service policy transparently communicated

•Meeting promises – how?

•When service fails – trouble shooting

•Staying ahead of the competition – how much is good enough

•Global service expectations

•Creating a culture of service



CUSTOMER IS KING

CUSTOMER – KING OR PAIN?


DISCUSSION: DISTRIBUTION – OPPORTUNITY OR THREAT?

Key Takeaways


Distribution

Education

Transcript of Distribution