Rotary District 7850 ConferenceSocial Networking for Your Rotary Club

Presented by Crystal Smart of Lebanon-Riverside Rotary &Chrissy Smith of the Littleton NH Rotary

Introduction on Social Networking

Social Networking is: a place online where users share information with their “friends”.

They may share:• Interesting Articles they have found online• Photos from recent activities• Opinions/Reviews• Their Blog posts

Introduction on Social Networking

• There are a number of Social Networking Sites:• Linked In (Career Networking)• Twitter• Facebook

• For Today’s Discussion, we will focus solely on Facebook

Introduction on Social Networking

According to Facebook:– More than 400 million active users– 50% of the active users log on to Facebook in any

given day– Average user has 130 friends– People spend over 500 billion minutes per month

on Facebook– Average user is connected to 60 pages, groups

and events

Introduction on Social Networking

According to Facebook:– Average user creates 70 pieces of content each

month– More than 25 billion pieces of content (web links,

news stories, blog posts, notes, photo albums, etc.) shared each month

Introduction on Social Networking

Facebook just for kids? In 2009, the fastest growing demographic was women 55+. All told, in 2009, 45% of Facebook’s US audience is now 26 years old or older

Privacy Concerns – that’s been in the news recently. Like all things, Facebook is a choice. All your members do not have to be on there, but for the ones who are already on Facebook, this is a great place for them to get more club information. And to share your information with the public.

Facebook is a Great Way to Promote Your Club. Here’s what you can do:

• You can create Events to invite your “like” minded community members: added bonus, for folks who have facebook on their blackberries, the event automatically posts to their calendar

• You can post photos from recent meetings• You can post videos from meetings, fundraising

events, more• You can link a press release that appeared in a local

paper to your Facebook page/group

Facebook is a Great Way to Promote Your Club. Here’s what you can do:

• You can share information from RI, your district, and your club to your friends

• If you have a “blog” for your Rotary club, you can feed it through to your Facebook site

• You can wish Fellow Rotarians Happy Birthday (Retain your Rotarians)

• You can use Facebook as a recruitment tool for your club

• You can purchase Ads, these appear on the right hand side and you can promote upcoming events

How to Sign Up on Facebook

There are two types of “accounts” you can create for your clubFan Page• This is a set up to be run by a few administrators • They are in charge of content and the page is setup to be run from

the top-down in terms of organization• The “voice” is very branded.                                A Group• A Group is designed to be communally owned, with an

administrator just there to create the group/maintain the content. 

You control the settings on each: you can be open, you can be by invite only, you can restrict who can do what things (like post links, pictures, etc.)

A Word of Caution…

But don’t think you can just use Facebook and not have a website, you still need a website. This is just another way to

promote your club!

Local Clubs Who are Using Social Networking

• Rotary International• Its updated daily, there is great information you

can share on your pages

• Rotary Club of Hampton NH• Site updated often, lots of photos & more!

How To Get Started

• Log on and spend a week watching how it works• Accept Friends• “like” some other Rotary pages, so you can see what

other clubs are doing• Remember, you can’t “break it”. If you put something

up you don’t like, just delete the post, or remove the event.

• And then, “Just do it”. You have nothing to lose!

Hands on:

• Let’s log onto Facebook now: • We’ll show you the District 7850 Facebook page• We’ll show you a Local Club Page• We’ll show you the events and more