Display Measurement Concepting To Completion V2.0
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Display Measurement Concepting to “Completion” John Grudnowski Founder & Managing Partner Mike Abramson Director of Sales Gail Zielinski Account Director
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Partnered with Nielsen & Vizu: Overview (targeted at an intermediate audience) into Display Measurement from Concepting through to Re-Application of insights
Transcript of Display Measurement Concepting To Completion V2.0
- 1. Display MeasurementConcepting to Completion
John Grudnowski
Founder & Managing Partner
Mike Abramson
Director of Sales
Gail Zielinski
Account Director
2. Ill send a PDF.Please dont worry about notes. Lets talk
First:
3. Expectation Setting:
Just in case:
- CTR Click Through Rate
4. CPM Cost Per Thousand 5. CPC Cost per clickAlso
Note:
- This topic could be a full day. Were going to have to leave a lot out
6. Were showing many visual examples & the Pace will be fast. Please stop us and ask questions 7. Showing a lot of FRWD/Vizu/Nielsen graphs. Were not up here trying to promote. Were just showing examples. And our works is what weve got. Forgive us on that please.