DISCOVER Prepare for empathy task – iden;fy par;cipants...
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DISCOVER Prepare for empathy task – iden;fy par;cipants and places to discover from Laurent Babout IIS, WEEIA, TUL, PL
Transcript of DISCOVER Prepare for empathy task – iden;fy par;cipants...
DISCOVERPrepareforempathytask–iden;fypar;cipantsandplacestodiscover
fromLaurentBabout
IIS,WEEIA,TUL,PL
“Gooddesignthinkersobserve.Greatdesignthinkersobservetheordinary”(TimBrown,CEOIdeo)
Researchfocus• Researchfocusshouldn’tbetoobroad(toovarieddata)nortoonarrow(missespointsinalargercontext)–trytogetthebalance
• Drivenbysetofkeywords,searchstatements• Example:– challenge:howpersonsdoperceivetheimportanceofrecyclingandfutureimpact?
– Researchfocus:• UnderstandthejourneyofwastefromcollecIontorecycling• IdenIfycurrentbarriersandsuccessesthatplayaroleonpeople’sbehaviortowardsrecycling
• Getacquaintedwithsocio-economical,poliIcalissues
Lookingforpeople
• Findingtherightpeopleiscri;caltotheoutcomeofyourresearch
• Notsoeasyatitseemsandrequiresthe“whateverittakes”aTtude
• Venividididici
Thingstorememberwhenrecrui;ng
• Par;cipantcriteria(age,loca;on,familystatus,occupa;on,familiarwithtechnology…)
• Generalresearchapproach/methodology(where,howlong,whichmethodology…)
• Ifyouarereallyrecrui;ng(i.e.youdon’tknowpeople),usescreener(i.e.ques;onnairetotargetspecificpeople)
• Compensa;on:some;mespeopledonotdothingsforfree
Par;cipantstypes
• Standarduser• Experts• Extremeusers
• Familyandfriends(whensmallsamplesizeisenough)
• Professionalrecruit(consumerresearch,locaIon)• On-the-fly/followingobservaIons
Ordinaryuser?Experts?Extremeusers?
User
lambd
a(EU)
Homeless
recycler
(EXP
)
Poli;
cian
(EXP
)
dumpster
(IL)
WastejourneyPolicyissuesPeoplebehavior
X XX X
X
Waste
disp
osal
site(IL)
X XXBarriers X
XX
Farm
er
(EU)
Dustman
(EXP
/EU)
Sup
er-
market
(AS)
Wastecategories
XX X
Green-
peace
mem
ber
(EXP
)
X
X X
X
X
Home-less
recyclerPoli;-cian
Farmer
JohnDoe
Familywith6kids
Possiblewaystoproceed
• Groupsession• Interview• Immersion• Selfdocumenta;on• Ques;onnaire• …
GROUPSESSION
INTERVIEW IMMERSION SELFDOCUMENTATION
QUESTIONNAIRE
Aim Express/discusspercep;ons,opinions,beliefs,andaTtudestowardsafocusproblem
interviewerasksques;onstoelicitfactsorrecollec;onsofexperiencesfromtheinterviewee
Feelintheshoesofusers,tounderstandtheirlogicandemo;ons
Par;cipantsrecordtheirownexperiences,guidedbyyourinstruc;ons.Capturethoughts,decisionsandemo;ons
Researchinstrumentconsis;ngofaseriesofques;onsandotherpromptsforthepurposeofgatheringinforma;onfromrespondents
Structure/place
Roundtablediscussion
Face-to-face User’senvironment
User’senvironment
Anywherebutintui;velydependsonfocus/targetedusers
Pros GoodoverviewofatopicMoredata(forcheaper)inless;me
CanhappenanywhereMorein;matethangroupsessionDatacanbesharedeasily
Asclosetoemo;onalempathyasyoucangetYouexperienceisyourdata
AccessproblemIn;mateenvironment.Learningoverextendedperiodof;me
LargedatasetInforma;ononspecificfocus
Cons Difficulttofacilitate,keepfocusLessrich,descrip;vedataGroupconformity
Onlyrelyonwhatinterviewerasksandwhatintervieweesays
Very;meconsumingYourexperienceisyouronlydataVeryreflec;ve
NodirectcontrolwithdataMaybesubjec;vedata
Needalotofprepara;onCancostmoney(prin;ngissues)Nocontrolonrespondent’sdedica;on
Placestoimmersein
• Immerseyourselfincontext– Planyourobserva;onsinspecificplace/thinkofcertainaspectyouwanttocapture
– Exploreandtakenotes– Capturewhatyouhaveseen
• Seekinspira;oninanalogousseTngs– Thinkofanalogiesthatconnecttoyourchallenge– Makearrangementsforyourac;vi;es– Absorbtheexperience(observepeople’sac;vi;esandtheirenvironment)
Warm-up
• Detec;veeye
