Discover Central Europe 2016 Facts & Figures · Discover Central Europe 2016 – Facts & Figures |...

Discover Central Europe 2016Facts & Figures

Hungarian Tourism Agency

Czech Republic Area 78,866 km2

Population 10,588,063 (30. 06. 2017)

Capital Prague

Language Czech

Time-Zone GMT + 1

Currency Czech Crown (CZK)

Major cities Prague, Brno, OstravaSource: Czech Statistical Office

HungaryArea 93,030 km2

Population 9,797,561 (01. 01. 2017)

Capital Budapest

Language Hungarian

Time-Zone GMT + 1

Currency Hungarian Forint (HUF)

Major cities Budapest, Debrecen, Szeged, Miskolc, PécsSource: Hungarian Central Statistical Office

PolandArea 312,679 km2

Population 38,422,000 (30. 06. 2017)

Capital Warsaw

Language Polish

Time-Zone GMT + 1

Currency Polish Zloty (PLN)

Major cities Warsaw, Krakow, Gdansk, Katowice, Poznan, Wroclaw, Lublin Source: Central Statistical Office of Poland

Slovak RepublicArea 49,035 km2

Population 5,437,752 (30. 06. 2017)

Capital Bratislava

Language Slovak

Time-Zone GMT + 1

Currency Euro (EUR) since 1. 1. 2009

Major cities Bratislava, Trnava, Nitra, Trenčín, Žilina, Banská Bystrica, Prešov, KošiceSource: Statistical Office of the Slovak Republic

The Visegrad Group Countries

Discover Central Europe – joint promotion of the Visegrad Group countries (V4) in tourismThe “Discover Central Europe” is a joint promotional initiative of four Central European countries - the Czech Republic, Hungary, Poland and Slovakia - in the field of tourism. These countries, known as the “Visegrad group” (V4), form one unique tourist destination boasting numerous unique UNESCO monuments, world famous spas, authentically preserved historical towns and places of stunning natural beauty.

Discover Central Europe tourist promotion on global markets is primarily focused on distant and overseas countries – the USA, Russia, China and Japan, and since 2010 also on India and Brazil. All Visegrad countries have been members of the European Union since 2004 and in 2007 they became part of the Schengen Area.

The Visegrad countries share historical roots, culture and traditions, which make them as a region very special. Common architecture, art, cuisine and landscape are those distinguishing features that bind them together. At the same time however, each of the member countries has its own unique identity and surprises the visitors with intriguing sights and experiences at every step of their journey. Simply put, the V4 tourist region can be perceived as a quartet of destinations, which plays the same melody, even though each of the instruments is unique.

www.discover-ce.eu

Description Estimated costs

AMERICA

USA: 92,000 €

Discover Central Europe destination specialist 32,000 €

Travel Deals platform 7,500 €

Rick Steves' Europe 22,500 €

Road show US & Canada 30,000 €

LATIN AMERICA 12,000 €

Discover Central Europe fam trip & B2B workshop 12,000 €

ASIA

RUSSIA: 47,000 €

Road show Moscow, St. Petersburg 20,000 €

Road show Chelyabinsk, Ekaterinburg 8,000 €

Pocketguide mobile app 9,000 €

B2C campaign Moscow, St Petersburg 10,000 €

CIS COUNTRIES: 20,000 €

B2B presentation & workshop Minsk, Belarus 10,000 €

B2B presentation & workshop Baku, Azerbaijan 10,000 €

CHINA: 49,000 €

Discover Central Europe press trip 10,000 €

Discover Central Europe fam trip 12,000 €

Road show Hong Kong, Taipei, Beijing, Shanghai 27,000 €

INDIA: 18,000 €

Road show New Delhi, Mumbai, Bangalore 18,000 €

SOUTH KOREA: 12,000 €


SOUTH-EAST ASIA: 29,000 €

Road show Philippines (Manila), Singapore, Malaysia (Kuala Lumpur), Thailand (Bangkok) 17,000 €

Discover Central Europe fam trip & B2B workshop 12,000 €

GCC: 15,000 €


OTHER

Discover Central Europe website maintenance 2,000 €

Discover Central Europe Facts & Figures 1,000 €

Discover Central Europe branding 10,000 €

TOTAL V4 CONTRIBUTION 2016 307,000,00 €

THE VISEGRAD GROUP MARKETING PLAN FOR THE YEAR 2016Performed Activities & Contribution

Discover Central Europe 2016 – Facts & Figures | 2–3

• 6th safest destination out of 163 countries in the world • 12 historical monuments on the UNESCO Heritage List • UNESCO Intangible Cultural Heritage: 5 traditions

(Slovácko Verbuňk, Shrovetide, Falconry, Kings´ Ride, puppetry) • 6 UNESCO Biosphere Reserves • over 200 castles, chateaux and monuments • more than 40 protected historical towns • 33 spas • 104 golf courses • 4 national parks and 26 protected landscape areas • 12 mountain ranges higher than 1,000 metres • 40,782 km of walking trails • 44,000 km of cycling routes • 480 km of ski slopes • 3,540 km of cross-country ski trails • 1,800 km of horse riding routes

Czech Tourist Authority

CzechTourismwww.czechtourism.com

Website visitorsNovember 1st 2014: 2,378,776November 1st 2015: 2,354,070November 1st 2016: 2,200,000

www.facebook/czechrepublic

Facebook fansNovember 1st 2014: 225,510November 1st 2015: 343,836November 1st 2016: 411,819

ReceiptsInternational tourism receipts and expenditure 2012 - 2016

2012 2013 2014 2015 2016

Receipts mil. Euro 5,397 5,096 5,242 5,501 5,149

Expenditure mil. Euro 3,238 3,356 3,946 4,426 3,876

Balance mil. Euro 2,159 1,741 1,769 1,274 1,273

Direct Contribution of T&T to GDP in % 2.7 2.9 2.8 2.8 2.5Source: Czech Statistical Office, Czech National Bank, WTTC

Czech Republic

Znojmo Krkonoše mountains

CapacityCapacity of public accommodation establishments 2016

Units Rooms Bed-places

Total 9,168 207,309 533,507

Hotel ***** 60 6,693 13,146

Hotel **** 621 38,650 78,054

Other hotels and boarding houses 5,341 91,749 226,556

Tourist campsites 510 8,938 33,042

Holiday Dwellings & Hostels for Tourists 1,013 18,110 63,902

Other 1,623 43,169 118,807Source: Czech Statistical Office

Summary statistics2012 2013 2014 2015 2016

Arrivals of tourists in collective accommodation establishments

Total 15,098,817 15,407,671 15,587,076 17,195,550 18,388,853

Domestic 7,451,773 7,555,806 7,491,191 8,488,637 9,067,413

International 7,647,044 7,851,865 8,095,885 8,706,913 9,321,448

Bednights of tourists in collective accommodation establishments

Total 43,278,457 43,308,279 42,946,929 47,093,906 49,696,957

Domestic 21,484,472 21,163,383 20,836,817 23,807,391 25,428,808

International 21,793,985 22,144,896 22,110,112 23,286,515 24,268,149

Average lenght of stay (in nights)

Total 2.87 2.81 2.83 2.76 2.70

Domestic 2.88 2.80 2.84 2.78 2.80

International 2.85 2.82 2.83 2.73 2.60Source: Czech Statistical Office

Prague


• Hungary has 9 UNESCO World Heritage Sites listed • There are cca. 150 spas and Europe’s only cave bath in Miskolctapolca • Europe’s largest thermal water lake called Lake Hévíz • The Great Plain of Hungary is the largest continous grassland in Europe. • With 77 km length and 7.8 km width on the average Lake Balaton is the largest lake

in Central Europe • 13 bridges span the river Danube in the capital Budapest • 7th place at World’s Top10 Trolley Rides for the tram#2 in Budapest (National

Geographic) • More than 30 ruin pubs, including the 3rd best bar in the world (Lonely Planet)• 10 National Parks • Cca. 200 caves under Budapest, 4 of them open for visitors

Hungarian Tourism Agency Ltd.www.gotohungary.com


www.facebook.com/HungaryTourism

Facebook fansNovember 1st 2014: 11,060November 1st 2015: 13,025November 1st 2016: 188,000 all mutations

Hungary

Fertő Castle Széchenyi Thermal Baths

Parliament House


Summary statistics2012 2013 2014 2015 2016


Total 8,385,169 8,885,053 9,639,865 10,402,901 11,117,294

Domestic 4,221,528 4,497,361 5,022,114 5,474,390 5,815,451

International 4,163,641 4,387,692 4,617,751 4,928,511 5,301,843

Bed nights of tourists in collective accommodation establishments

Total 21,805,200 22,968,472 24,433,676 25,887,893 27,629,453

Domestic 10,413,017 10,985,589 12,082,346 12,925,498 13,827,408

International 11,392,183 11,982,883 12,351,330 12,962,395 13,802,045


Total 2.6 2.59 2.5 2.5 2.5

Domestic 2.5 2.44 2.4 2.4 2.4

International 2.7 2.73 2.7 2.6 2.6Source: Hungarian Central Statistical Office



Total 3,386 98,543 381,054

Hotel ***** 10 2,218 4,651

Hotel **** 214 20,936 49,247


Tourist campsites 256 1,247 118,161

Community hostels 463 15,381 55,120

Other 465 8,130 26,366Source: Hungarian Central Statistical Office Note: Community hostels are tourist hostels and youth hostels.

ReceiptsInternational tourism receipts and expenditure 2012 - 2016

2012 2013 2014 2015 2016



Balance mil. Euro 2,456 2,534 2,891 3,164 3,155

Direct Contribution of T&T to GDP in % 4.1 4.1 3.9 5.8 6.1

Source: Hungarian Central Statistical Office


Poland

• 15 UNESCO sites, 4 of which are whole city complexes - Old Towns of: Warsaw, Krakow, Torun, and Zamość

• 426 castles – some of them are museums, and some were turned to hotels and congress centers• 926 museums (private and public), many of which are interactive, modern• 23 national parks located in all parts of Poland and 108 protected landscape parks • Last primeval forrest in Europe - Białowieski National Park (UNESCO site) • Several animal and plant species which are extinct or rare elsewhere in the world• Very divers landscapes: sea coastline, lake province, lowlands, highlands, several mountain

ranges of different character • The biggest lake region (with over 1,000 lakes) in Europe after Finland, plentiful of rivers and

channels and a 700 km long sand beach Baltic See coastline, which makes Poland a dream come true for water sports enthusiasts: kayaking, yachting, kitesurfing, etc.

• Great conditions for active sport enthusiasts, thanks to the diverse landscapes: 49,200 km of walking/hikking trails, 18,500 km of cycling routes, 1,100 of kayaking routes, 400 km of skiing trails, as well as great conditions for horsebackriding, golfing and alpinism, 70,000 km of tourist trails.

• Over 240 SPA resorts in 40 health centers • 16 airports serving 25 airlines • Many large shopping centers, some of which are world award winners, in each big city • Trendy pubs and restaurants of cuisines from the whole world • A long list of well known international music festivals and cultural festivals

Polish Tourist Organisationwww.poland.travel


www.facebook.com/gotopoland


Morskie Oko, Tatra Mountains Motlawa River, Gdansk

Market Square, WroclawSummary statistics

2012 2013 2014 2015 2016


Total 22,011,602 23,401,138 25,083,978 26,942,056 28,920,878

Domestic 17,032,308 18,158,166 19,613,643 21,252,486 22,812,679

International 4,979,294 5,242,972 5,470,335 5,689,570 6,108,199


Total 62,014,890 62,959,452 66,579,589 71,234,421 76,763,269

Domestic 50,138,291 50,488,184 53,587,348 57,476,764 61,776,379

International 11,876,599 12,471,268 12,992,241 13,757,657 14,986,890


Total 2.82 2.7 2.65 2.64 2.65

Domestic 2.94 2.78 2.73 2.70 2.71

International 2.39 2.38 2.38 2.42 2.45Source: Central Statistical Office of Poland



Total 10,509 151,236 749,191

Hotel ***** 61 7,617 14,532

Hotel **** 349 34,365 69,198


Tourist campsites 135 n/a 23,405

Holiday Dwellings & Hostels for Tourists 604 n/a 35,879

Other 5,805 n/a 377,426Source: Central Statistical Office of Poland

ReceiptsInternational tourism receipts and expenditure 2012–2016

2012 2013 2014 2015 2016



Balance mil. Euro 4,500 2,856 4,100 5,700 6,000

Direct Contribution of T&T to GDP in % 2.3 n/a n/a n/a n/a

Source: Institute of Tourism, Warsaw; National Bank of Poland; UNWTO


• Beautiful landscape scenery in fascinating mountains and vast lowlands

• Pure nature in nine National Parks and other more than thousand protected territories

• Breathtaking historical monuments including nine UNESCO Heritage

• Interesting castles, beautiful chateaux and romantic old ruins • Entertaiment and relaxation during the city breaks • Endless fun and enjoyable leisure in the thermal aquaparks • Well-being in 23 really therapeutic Spas with more than 1,400 mineral

springs • Good condition for skiing in 36 modern ski-resorts • Friendly people and quality service in hotels,

restaurants and shops • Little country with big entertainment

Slovak Tourist Boardwww.slovakia.travel

Website visitorsNovember 1st 2014: 1,187,720November 1st 2015: 2,098,510November 1st 2016: 2,754,420 www.facebook.com/slovakiatourism


Slovakia

Bratislava Chateau Bojnice

Low Tatras Summary statistics

2012 2013 2014 2015 2016


Total 3,774,062 4,048,505 3,727,710 4,330,249 5,023,629

Domestic 2,246,562 2,378,557 2,252,693 2,609,056 2,996,620

International 1,527,500 1,669,948 1,475,017 1,721,193 2,027,009


Total 10,908,200 11,486,571 10,900,434 12,350,080 14,138,420

Domestic 6,806,999 7,146,562 6,995,966 7,893,672 8,993,087

International 4,101,201 4,340,009 3,904,468 4,456,408 5,145,333


Total 2.95 2.89 2.84 2.9 2.9

Domestic 3.07 3.03 3 3.1 3.0

International 2.77 2.68 2.6 2.6 2.6Source: Statistical Office of the Slovak Republic



Total 3,489 62,819 160,939

Hotel ***** + **** 175 11,261 24,974


Tourist campsites 58 781 3,167

Holiday Dwellings & Hostels for Tourists 325 6,860 19,578

Other 1,631 15,310 42,420Source: Statistical Office of the Slovak Republic

ReceiptsInternational tourism receipts and expenditure 2012–2016

2012 2013 2014 2015 2016



Balance mil. Euro 108 143 81 213 460

Direct Contribution of T&T to GDP in % 2.5 2.7 2.6 2.7 2.7

Source: Statistical Office of the Slovak Republic


Performed Activities

09

01

04

02

03 05


01 Road show India 2016 - Mumbai02 B2B workshop Minsk 2016 - general

information03 B2B workshop Baku 2016 - cataogue04 V4 Famtrip GCC 201605 Discover Central Europe - catalogue

201506 Road show India 2016 - New Delhi07 Road show SEA 2016 - Singapore08 Roadshow SEA 2016 - Bangkok09 Road show SEA 2016 - Manila

06

07 08

Performed Activities

07

06

09

08


10

01

04

05 11

03

02

01 V4 Workshop SEA 2016 in Prague02 V4 China roadshow 2016 - general

schedule03 V4 HLM Prague 2016 - representa-

tives04 V4 Workshop SEA 2016 in Prague -

meeting05 V4 HLM Prague 201606 Discover Central Europe logo

07 Discover Central Europe Pocket Guide, mobile app

08 Discover Cental Europe, official web09 European Quartet Facebook, Japan10 The European Quartet Blog11 Discover Central Europe, YouTube

United States of America Russia

Czech Republic Hungary Poland Slovakia


New York Moscow, St. Basil’s CathedralHunts Mesa Grand Cascade in Peterhof, St Petersburg

Arrivals2012 2013 2014 2015 2016

Czech Republic 390,635 413,085 441,457 508,951 511,629

Hungary 175,745 205,868 233,628 268,766 278,512

Poland 191,538 251,577 235,705 255,832 301,886

Slovakia 30,128 35,815 30,200 40,553 45,670

Bednights2012 2013 2014 2015 2016

Czech Republic 978,561 1,015,720 1,075,206 1,261,263 1,243,075

Hungary 450,573 507,614 572,227 656,140 674,042

Poland 432,312 484,199 522,664 558,093 637,863

Slovakia 66,388 71,191 64,667 86,258 95,787

Bednights per arrival2012 2013 2014 2015 2016

Czech Republic 2.51 2.46 2.44 2.48 2.43

Hungary 2.56 2.47 2.45 2.45 2.42

Poland 2.26 1.92 2.22 2.22 2.11

Slovakia 2.20 1.99 2.14 2.13 2.10

Source: National statistical offices

Arrivals2012 2013 2014 2015 2016

Czech Republic 731,835 803,152 691,198 434,852 406,410

Hungary 159,014 196,889 188,061 147,803 138,941

Poland 397,857 409,243 345,760 225,002 215,941

Slovakia 40,817 54,471 41,137 29,664 35,919

Bednights2012 2013 2014 2015 2016

Czech Republic 3,618,450 3,979,347 3,406,946 2,120,193 1,886,349

Hungary 614,077 767,851 762,616 566,164 539,106

Poland 630,619 657,688 567,380 375,482 353,754

Slovakia 151,838 198,522 166,562 107,265 102,687


Czech Republic 4.94 4.95 4.93 4.88 4.64

Hungary 3.86 3.90 4.06 3.83 3.88

Poland 1.59 1.61 1.64 1.67 1.64

Slovakia 3.72 3.64 4.05 3.62 2.86


2012

2012

2012

2013

2013

2013

2014

2014

2014

2015

2015

2015

2016

2016

2016

600,000

500,000

100,000

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300,000

200,000

400,000

2012

2012

2012

2013

2013

2013

2014

2014

2014

2015

2015

2015

2016

2016

2016

1,400,0021,200,002

2.62.7

1,000,002

2.5

800,002

2.4

600,002

2.3

400,002

2.2

200,002

2.1

2

2.0

200,000

0

600,000

400,000

800,000

1 000 000

0

3,000,000

2,000,000

4,000,000

2.0

1.0

4.0

3.0

5.0


ChinaJapan



Tokyo Tower ShanghaiFuji Landscape in Yangshuo Guilin

160,000

300,000

2.2

120,000

250,000

2.0

40,000

50,000

1.2

0

0

1.0

80,000

150,000

1.6

100,000

1.4

200,000

1.8

2012

2012

2012

2013

2013

2013

2014

2014

2014

2015

2015

2015

2016

2016

2016

Arrivals2012 2013 2014 2015 2016

Czech Republic 141,596 137,844 124,969 123,800 105,198

Hungary 77,093 77,516 68,742 64,705 55,152

Poland 41,222 49,370 50,693 52,622 66,595

Slovakia 10,117 9,444 5,079 6,411 7,271

Bednights2012 2013 2014 2015 2016

Czech Republic 264,336 264,747 251,602 247,379 214,749

Hungary 153,447 162,860 146,433 139,098 119,341

Poland 76,732 98,485 99,143 103,377 122,903

Slovakia 16,404 16,519 9,171 13,102 15,623


Czech Republic 1.87 1.92 2.01 2.00 2.04

Hungary 1.99 2.10 2.13 2.15 2.16

Poland 1.86 1.99 1.96 1.96 1.85

Slovakia 1.62 1.75 1.81 2.04 2.15


Arrivals2012 2013 2014 2015 2016

Czech Republic 152,866 174,263 211,014 288,630 354,799

Hungary 72,090 74,939 89,961 125,857 170,835

Poland 35,631 39,289 48,198 60,525 82,148

Slovakia 16,317 15,882 14,390 28,154 41,332

Bednights2012 2013 2014 2015 2016

Czech Republic 248,911 278,117 344,238 478,489 566,973

Hungary 127,903 138,554 160,700 222,540 303,390

Poland 66,292 75,325 88,401 108,427 139,246

Slovakia 23,643 24,526 23,073 41,468 56,493


Czech Republic 1.63 1.60 1.63 1.66 1.60

Hungary 1.77 1.85 1.79 1.77 1.78

Poland 1.86 1.92 1.83 1.79 1.70

Slovakia 1.45 1.54 1.60 1.47 1.37


300,000

600,000

350,000

250,000

500,000

50,000

100,000

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300,000

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400,000

2012

2012

2012

2013

2013

2013

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2014

2014

2015

2015

2015

2016

2016

2016

2.22.4

2.0

1.0

1.41.2

1.81.6


IndiaBrazil



Rio de Janeiro Taj MahalIguassu Falls Hawa Mahal, the Palace of Winds

Arrivals2012 2013 2014 2015 2016

Czech Republic 59,782 63,916 68,273 63,312 54,611

Hungary 23,843 30,916 32,757 29,339 24,735

Poland 14,870 16,734 18,089 16,441 17,086

Slovakia 3,448 4,719 4,229 5,666 5,274

Bednights2012 2013 2014 2015 2016

Czech Republic 155,019 165,953 173,124 165,777 138,978

Hungary 67,250 77,887 81,574 72,323 61,567

Poland 37,229 38,751 41,155 37,177 41,789

Slovakia 7,462 9,033 7,929 11,565 12,418


Czech Republic 2.59 2.60 2.54 2.62 2.54

Hungary 2.82 2.52 2.49 2.47 2.49

Poland 2.50 2.32 2.28 2.26 2.45

Slovakia 2.16 1.91 1.87 2.04 2.35


Arrivals2012 2013 2014 2015 2016

Czech Republic 25,072 28,796 37,554 56,009 66,189

Hungary 10,402 10,983 14,735 26,387 33,134

Poland 13,581 14,238 18,654 19,612 22,681

Slovakia 2,892 4,128 3,535 5,125 6,805

Bednights2012 2013 2014 2015 2016

Czech Republic 64,112 75,024 88,961 138,894 159,627

Hungary 28,274 29,131 36,677 63,845 76,924

Poland 34,606 38,487 52,318 54,520 65,818

Slovakia 6,348 7,834 7,630 11,036 13,684


Czech Republic 2.56 2.61 2.37 2.48 2.41

Hungary 2.72 2.65 2.49 2.42 2.32

Poland 2.55 2.70 2.80 2.78 2.90

Slovakia 2.20 1.90 2.16 2.15 2.01


2012 2013 2014 2015 2016

60,00070,00080,000

50,000

10,0000

30,00020,000

40,000

2012 2013 2014 2015 2016

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40,000

0

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80,000

160,000

2012 2013 2014 2015 2016

60,000

70,000

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2012 2013 2014 2015 2016

20,000

60,00040,000

0

160,000140,000

80,000

120,000100,000

2012 2013 2014 2015 20161.0

1.5

2.0

2.5

3.0

2012 2013 2014 2015 2016

1.4

1.0

2.2

1.8

2.6

3.0


Contacts The Visegrad Group Countries

PolandGermany

Luxembourg

Spain

Portugal

France

Andorra

Switzerland

Belgium

Netherlands

SloveniaCroatia

Bosnia andHerzegovina

Montenegro

Albania

Greece

Macedonia

Romania

Bulgaria

Serbia

Ukraine

Moldova

Belarus

Latvia

Estonia

Russia

Lithuania

Denmark

Sweden

Norway

Finland

UnitedKingdom

Ireland

Iceland

Austria

Italy

CzechRepublic

Slovakia

Hungary


Czech RepublicCzech Tourist Authority – CzechTourismInstitute of TourismVinohradská 46, P. O. Box 32120 41 Praha 2, Czech [email protected] for students: [email protected]

www.czechtourism.com

HungaryHungarian Tourism Agency Ltd.Directorate of Priority ProjectsKacsa u. 15-23 1027 Budapest, Hungary [email protected] www.gotohungary.com

PolandPolish Tourist OrganisationDepartment of Marketing Instruments 8 Chałubińskiego str. 00-613 Warsaw [email protected]

www.poland.travel; www.pot.gov.pl

SlovakiaMinistry of Transport and Construction of the Slovak Republic Tourism SectionNámestie slobody č. 6 810 05 Bratislava, Slovak Republic [email protected]

www.mindop.sk

www.discover-ce.eu

Published by CzechTourism, Prague, 2017 ©

Text CzechTourism Hungarian Tourism Agency Ltd. Polish Tourist Organisation Ministry of transport and Construction of the Slovak Republic

Design Vydavatelství MCU s.r.o.

Photographs CzechTourism Hungarian Tourism Agency Ltd. Polish Tourist Organisation Ministry of transport and Construction of the Slovak Republic

Vydavatelství MCU s.r.o. Adobe Stock

Printed by HART PRESS spol. s.r.o.

ISBN ISBN 978-80-7513-172-0, 6. edition

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