DIRTY HIPPIE APPAREL, LLC.

Paola A. Tapia

Project Entrepreneur

Introducing Dirty Hippie Apparel, LLC.

- Founded in Athens, GA by two pals who’ve known each other since high school

- Simple fusion of fashion and art by way of relaxed and understated urban and streetwear

styles

- Unisex styles for ages 14-34 - Target is young millennials

- Bridging the gap between urban streetwear styles and contemporary modern art

- Grassroots - word of mouth/friends have been instrumental in brand awareness

Opportunities● The “streetwear” style is one of the few clothing subcategories that is not yet

saturated by traditional retailers

- Tremendous opportunity for a Dirty Hippie Apparel to capitalize on an untapped

market while promoting a “more artistically inclusive and appreciative culture”

- 2013 - Streetwear subcategory valued at >= $75B

Global sportswear apparel market (2nd largest of 5 major categories of apparel, preceded only by activewear) valued at $150B in 2014, according to WeConnectFashion, a leading industry research group

● Long term opportunity - Diversification of merchandise price points - from bridge apparel to the luxury custom goods market, which is known to be fond of co-opting streetwear (ex - Givenchy’s Rottweiler)

- This sector of the market alone was estimated to be worth over $290B (230B Euros) in the year 2014.

SolutionDirty Hippie Apparel - Est. Winter 2015 by Paola Tapia and Austin Veiger

- Website currently http://www.dirtyhippieapparel.bigcartel.com/

LIP$ICK

TEE

Solution Part TwoLaptop Stickers

Art Prints In Various Sizes

Market Size - 2013 - Streetwear subcategory valued at >= $75B

- There are competitors out there who have a portion of the market such as

streetwear brands Badwood and Local Trap Star - Even more upscale ones

like BAPE and Supreme

Why Now?Streetwear is currently in the late introduction/initial rise

part of the fashion cycle - this means there is still a lot of

room for growth and profit as the category is nowhere near

peak stage

- We can capture a large part of the market if we can

increase brand awareness before fast fashion retailers

enter the space

- Style is being popularized and adapted not only by

major fashion influencers and innovators - But being

streetwear, this style is more liable to be embraced by

young people and people of lower socioeconomic

classes

Core TeamPaola Andrea Tapia - Co-Founder & CEO Austin Veiger - Co-Founder & Creative Director

https://www.linkedin.com/in/ptap23 http://www.austinveiger.com/

Product

Product descriptions dirtyhippieapparel.bigcartel.com

“Keep it icy folks ~ Soft and breathable 100% white cotton tee with "LIP$ICK" design and Dirty Hippie logo detail on left sleeve. Conceptualized, designed and printed in Athens, Georgia. S - XL. Vita is 5'7 and wears a Small.”

“All in the same thing, all reppin' one thing - @champagnepapi referring to buying a shitload of dirty hippie stickers. ok, no but whatever he probably would if he knew we exist!Be like drake and stick one of these babies onto anything and get ready to hear that hotline bling”

Future Designs We Are Working On

Competitive Landscape As previously addressed there are two main types of competitors:

- Higher end streetstyle brands like Supreme, Billionaire Boys Club, and

Anti-Social Social Club

- As well as social media breakout stars at more the more moderate/better

price point such Badwood, Local Trap Star, and Thriftgod

- However, white space does EXIST as there is a large part of the market that

remains untapped (est. 65% of market remains unoptimized)

Differentiators- Unisex - Most streetwear brands only target males

- Most designs are pre-made first in traditional art such as painting or

drawing then carefully enhanced digitally to create a beautiful fusion

between past art, present trends, and future longevity achieved through

sustainable manufacturing practices

- Price point is strong - Fair and actually on the lower end spectrum, despite

brand maintaining an air of “exclusivity”

Business ModelTwo revenue streams

- Word of mouth and personal selling

- E-commerce

Hope to institute retail operations in the future once we have enough inventory -

specifically smaller boutiques

Pricing - Moderate and competitive within the industry

- LIP$ICK TEE sells for $25 online

- STICKERS sell for $3 online

- PRINTS sell from $4 [4x6] to $30 [16x20]

Customer AcquisitionWord of mouth has been extremely important

Facebook page https://www.facebook.com/DirtyHippieApparel/?ref=bookmarks

Twitter @dirtyhippieath

Instagram @ptap23 @ajveiger

TractionAS OF OCT 2016:

SALES $548

ROYALTIES $42 (PAID TO AUSTIN)

TOTAL CUSTOMERS 41

FB LIKES 114

TWITTER FOLLOWERS 33

CUSTOMER PICTURES HAVE BEEN EXTREMELY INSTRUMENTAL IN ORGANIC GROWTH - HERE IS MY PAL WYATT AT SHAKEY BEATS MUSIC FESTIVAL 2016 IN DOWNTOWN ATLANTA, GA

MARKET RESEARCH 85 participants answered the survey questions on the next slide after being given a short

presentation about Dirty Hippie Apparel and our five core value-adding factors of

merchandising

- We then utilized our results to make regressions and establish patterns of preference

amongst consumers within our target market

• Quality

• Design

• Promotion

• Pricing

• Branding

Focus Group Questions

Key RisksCompetition - both higher scale (Supreme and Palace) and more affordable brands

Not being able to make new products due to lack of funding - we need help with our inventory and being able to fulfill pre-orders

Fast fashion retailers (such as Zara and H&M) will eventually enter this space - key is for Dirty Hippie to have a firm grip on the market by the time they want to enter

Capital Raise And InvestorsCurrently only Austin and Paola hold equity in Dirty Hippie Apparel.

- Paola owns 75%

- Austin owns 25%

- Paola is the main source of money for the business, while Austin is paid a

per item royalty upon the sale of designs

- Therefore, there are no other investors to keep in mind when analyzing the

firm’s value

Why Us?We have a unique product and a unique vision - No one else is tapping into this market in such a specific way - seeking and promoting the inclusion of art into streetfashion

With Paola’s business acumen (I am currently finishing my last year as a Finance major at the Terry College of Business at the University of Georgia)

And with Austin’s incredible mastery of art and graphic design (He is currently in his last year as an Art and Graphic Design major at the Lamar Dodd School of Art at the University of Georgia, as well)

And with our love of fashion and art we believe we are an outstandingly capable and dedicated team to turn our hazy vision of inclusivity of art in streetwear to a simple and beautiful reality. We hope everyone is ready to join us!