White Collar Hippie
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Transcript of White Collar Hippie
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To move, to breathe, to fly, to float,
To gain all while you give,
To roam the roads of lands remote,
To travel is to live.
- Hans Christian Andersen
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42 Billion USDIndian Travel IndustryAnnual Growth Rate 10 %
Indian Urban Youth [ Age: 2034 ] = 10 Crores
20% Earn > Rs.2.5 Lakhs a year = 2 Crores
Average Spend by per year on Holidays = Rs 50,000
HENCE Rs 50,000 X 2 Cr. People
Total Market Size of our Target Audience
Rs.100,000 Crores
HOLIDAYSTop Middle Class Spending Priority (Source: CNBC)
TARGET AUDIENCE MARKET SIZE
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COOL
SAFE.
LONE TRAVELER
MEET PEOPLE
LIFE CHANGING JOURNEYLESS TIME
AWAY FROM LUXURY
HYGIENE AND COMFORT
Organized trips are not considered COOL
yet travelling alone is not considered SAFE.
Wants to be a LONE TRAVELER
but wants to MEET PEOPLE
Wants to experience a LIFE CHANGING JOURNEYbut for what it takes, has LESS TIME
Wants to moveAWAY FROM LUXURY
but still wants HYGIENE AND COMFORT
CURRENT YOUNG INDIAN TRAVELER DILEMMAYOUNG INDIAN TRAVELER
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An alternative travel culture exploring
the true philosophy of travel.
Were about bringing you incredible travelexperiences that will leave you surprised,
humbled & changed, just as we areOur goal is to curate journeys of adventure
and discovery to destinations while always
adding something unique to your existing
skill-set.
Our Philosophy Extends to :
- Universities
- Corporates
- Solo Travellers
- Music and Arts Festivals- Campsites
No tourists. No Clichs.Just Discovery.
Who are we.
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How we see University Courses
More than just the subjects
themselves
Mould students in a holistic way Help students understand and
succeed in the subject and in the
field
How thats achieved Active participation Vs Theory
Instill sensitivity and a closer
understanding of the subject
Work in the Real world
Using travel as a medium ofexploration
Traveling with friends!
White Collar Hippieand Universities
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JOURNEYS
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CAMPING !
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Overall
experience
was very
good -
Rakesh
It was like seeing India
and hanging out with
a group of friends
unlike any other tour
company - Megan
Team is
amazing
Alex K
Fantastic
No regretsIt was
amazing!
David
Overall I would definitely
recommend WCH for
next year - Emily Team is fun and great
to travel with. Very
accommodating to
our needs (may be
too much) - Rupal
Enjoyed it .this
was the REAL stuff
Alex D
Thanks for making this
trip best spring break
of my life - Courtney
Dont take our word for it!
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TESTIMONIALS
White Collar Hippie haslived up to its name.
Facilities of a white collarand organized as ahippie. I congratulateWCH for coming up withsuch an unorthodox andcreative way oftraveling. And I believe in
their vision which says:World is coming to anend, Travel NOW.
- Mantra Mugdh, Red FM
It was great! The
people, the place, thetents, the trees, the
stream! Best trip ever!Hammocks! Oh and itwas the best deal, incase the businessmenare wondering. Had anepic time (Oh! And therewas birthday cake)
- Rhea Dube -Student
Indian Express
Hindustan Times
India TodayTimes Of India
The Telegraph (Calcutta)
Business Standard
Nh7
Festival Sherpa
Cannes Lion, Bronze,Corporate Campaign,2012
Cannes Lion, Bronze,Outdoor Campaign,2011
THEYRE TALKING
ABOUTUS
AWARDS
http://www.indianexpress.com/news/juggling-out-of-cubicles/818951/1http://www.hindustantimes.com/News-Feed/Travel/Come-home-with-new-skills/Article1-719148.aspxhttp://indiatoday.intoday.in/story/travel-companies-pleasure-turns-into-serious-business/1/170870.htmlhttp://epaper.timesofindia.com/Default/Scripting/ArticleWin.asp?From=Archive&Source=Page&Skin=pastissues2&BaseHref=TOIM/2013/01/13&PageLabel=43&EntityId=Ar04300&ViewMode=HTMLhttp://www.telegraphindia.com/1121111/jsp/graphiti/story_16181764.jsphttp://www.business-standard.com/article/beyond-business/rock-reggae-and-raga-113020200061_1.htmlhttp://nh7.in/indiecision/2013/06/12/himachal-gets-new-music-festival-frost-bite-2013/http://festivalsherpa.com/articles/your-route-to-escape-festival-2013-powered-by-white-collar-hippiehttp://www.campaignbriefasia.com/2012/07/the-world-has-less-time-than-y.htmlhttp://www.campaignbriefasia.com/2012/07/the-world-has-less-time-than-y.htmlhttp://www.campaignbriefasia.com/2012/07/the-world-has-less-time-than-y.htmlhttp://www.youtube.com/watch?v=R3CI1z5tSIEhttp://www.youtube.com/watch?v=R3CI1z5tSIEhttp://www.youtube.com/watch?v=R3CI1z5tSIEhttp://www.indianexpress.com/news/juggling-out-of-cubicles/818951/1http://www.youtube.com/watch?v=R3CI1z5tSIEhttp://www.youtube.com/watch?v=R3CI1z5tSIEhttp://www.youtube.com/watch?v=R3CI1z5tSIEhttp://www.youtube.com/watch?v=R3CI1z5tSIEhttp://www.youtube.com/watch?v=R3CI1z5tSIEhttp://www.campaignbriefasia.com/2012/07/the-world-has-less-time-than-y.htmlhttp://www.campaignbriefasia.com/2012/07/the-world-has-less-time-than-y.htmlhttp://www.campaignbriefasia.com/2012/07/the-world-has-less-time-than-y.htmlhttp://www.campaignbriefasia.com/2012/07/the-world-has-less-time-than-y.htmlhttp://www.campaignbriefasia.com/2012/07/the-world-has-less-time-than-y.htmlhttp://www.campaignbriefasia.com/2012/07/the-world-has-less-time-than-y.htmlhttp://festivalsherpa.com/articles/your-route-to-escape-festival-2013-powered-by-white-collar-hippiehttp://festivalsherpa.com/articles/your-route-to-escape-festival-2013-powered-by-white-collar-hippiehttp://nh7.in/indiecision/2013/06/12/himachal-gets-new-music-festival-frost-bite-2013/http://www.business-standard.com/article/beyond-business/rock-reggae-and-raga-113020200061_1.htmlhttp://www.telegraphindia.com/1121111/jsp/graphiti/story_16181764.jsphttp://epaper.timesofindia.com/Default/Scripting/ArticleWin.asp?From=Archive&Source=Page&Skin=pastissues2&BaseHref=TOIM/2013/01/13&PageLabel=43&EntityId=Ar04300&ViewMode=HTMLhttp://indiatoday.intoday.in/story/travel-companies-pleasure-turns-into-serious-business/1/170870.htmlhttp://www.hindustantimes.com/News-Feed/Travel/Come-home-with-new-skills/Article1-719148.aspxhttp://www.indianexpress.com/news/juggling-out-of-cubicles/818951/1 -
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ThankYou!