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Tips for Writing Effective Direct Mail Sales Letters

1. Read the following tips for writing effective Direct Mail sales letters and

rank them from 1 to 15 that is from the one !o" consider the most "sef"land relevant to the least important#

$ow to Write Effective Direct Mail Sales Letters Make sure the message matches the needs of the target audience.

Get rid of the general information, you risk losing the reader, so get to the point.

Be clear and concise, avoid sophisticated words and unessential information.

Dont focus on product features, focus on product benefits.

Make it personal and conversational, formal letters wont help much.

Try to generate a response, not yet a sale, youre only trying to open doors now,

selling is the net step.

Dont forget the postscript !".#.$, most readers check the ".#. before they actually

get to read the letter, so re%state your offer in the ".#.

Make it reader%friendly, use white space, short paragraphs, and bullets, nobody

reads big chunks of tet.

Dont write more than one page.

Make a &no%risk offer, that is, offer free information, product samples, an article,

some tips, etc.

Dont forget the deadline' it usually increases the rate of responses.

(all to action, &(all our free number ) for a free consultation.

#end pre%paid postage reply mail, dont lose a response or even an order for the cost

of a single stamp. *nclude a guarantee, it offers integrity and credibility to your products or services.

*nclude testimonials of satisfied end users, but if you use their names, make sure

you get their signed authori+ation.

dapted from &-ow to rite /ffective Direct Mail #ales 0etters, by Brad Dunn

%. Read the following letter. Tick from the tips a&ove the ones that !o" think

the writer of this letter has taken into acco"nt.

Do !o" think it co"ld &e a s"ccessf"l sales letter' Disc"ss in pairs.

abridged and adapted from www.instantsalesletters.com

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http://www.instantsalesletters.com/http://www.instantsalesletters.com/

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Dear Friend,

How much is one good sales letter worth to your business?Suppose you could sit down, write a simple letter to your prospects and customers, mail it and

then have your phone start ringing off the hook.Imagine...one letter could bring you tons of hot leads and new customers, get them to keep

buying over and over again, reactivate lost customers, and even provide you with a constant stream of

referrals. So anytime you need more business ! you simply turn the tap on... its like having the goosethat lays the golden egg.

Sounds too good to be true?"ell, it isnt if you have the right tools. #ou see, dollar!for!dollar, nothing provides a better

return on investment than direct mail and it doesnt matter what product or service you sell.

TIME OUT:

$efore we go any further, go ahead and sign up for a free mini!course called %& 'irect (ailSecrets )uaranteed *o +reate Stampede of -ew $usiness% It/s a 0!part email course sent to youevery other day. 'iscover the little!known secrets to direct mail success and how to avoid the criticalmistakes that spell failure for any campaign!and lots more *here/s no obligation. It/s a free gift only fora limited time.

#our first lesson will be delivered to email bo instantly. 2lus, you/ll get our Surefire (arketingSecrets 34ine filled with all!new, 1556 original marketing tips and strategies to skyrocket your sales#ou can unsubscribe at anytime !! but I don/t think you/d want to because of reader comments like these7

"This is great. 93% of the others I receive are a waste of tie and I !are# read the. I

read this with interest a the wa# thro$gh." &o!

*hink about it. sales letter is the most powerful employee you could ever hire. 8or about theprice of a cup of coffee ! it will relentlessly go out and deliver your message perfectly, every time. It willnever call in sick. It will never complain. nd it will never 9uit on you. Simply put, a powerful salesletter is like having a little automatic, money!making robot working for you, tirelessly...day and night.

&$t 'reating That (inning )aes *etter Is The +ard art...

It could take you years and can cost you a small fortune to figure out :ust the right combinationsthat make some sales letters work ! while others fall flat on their face.

$ut instead of knocking yourself out trying to come up with :ust the right sales letter, you cannow have an entire collection of hard!hitting, profit!generating sales letters for your business, ready atyour beck and call.

"Instant Sales Letter Templates"

In :ust ; < minutes you can fill!in!the!blanks of these simple =yet etremely powerful> salesletter templates instead of staring at a blank piece of paper.

-t *ast Ever# )aes *etter /o$ 0eed Is -read# (ritten For /o$...

(aybe youre a sales rep looking to attract more leads...no problem ust click on the $usinessto $usiness folder and you/ll instantly have access to a powerful lead generating letter that pulls in9ualified prospects like paperclips to a super!charged magnet. -ever cold call again

0ow, 0o Matter (hat rod$ct or )ervice /o$ +ave To )e

/o$1 Find - )aes *etter That1s -read# (ritten For /o$...

$ut get ready for a shock. *hese sales letters are unlike anything youve ever seen before. Ifyoure epecting some boring collection of business letters, like those available at any bookstore or on a+'!@om, youve got another thing coming.

#ou wont produce sales using those outdated, boring letters !! with their stodgy writing7 %Inreply to your letter dated... and pursuant to... and wherein... blah...blah...blah%

;

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These etters a# get #o$ an 2-1 in Engish cass !$t I can g$arantee #o$ the#1 never

se an# of #o$r rod$cts or servicesSo unless youre looking to help subsidi4e the post office ! youneed to use sales letters that sell.

"ithInstant Sales Letters, youll get all of these, plus AB more hard!hitting, profit!generatingsales letter templates guaranteed to produce results for you, every time you send them out. nd it doesntmatter if you own a professional practice, service company, retail store, restaurant, or even sell business

to business.

O4a#, )o (hat1s The 'ost For This Incredi!e 5eso$rce6

"ell, reali4e that this collection of sales letter templates could easily sell for thousands ofdollars. In fact if you asked a top copywriter, like myself, to produce 0B sales letters for your business,youd be charged in the neighborhood of C15,555 to CD5,555.55, not including royalties.

$ut Im not going to charge you anywhere near that amount or even my minimum pro:ect price.In fact, #o$r tota investent for a 39 one#a4ing, fiinthe!an4 saes etter teates is

7$st 839.9.*he money youll earn as a result of these proven letters can very easily pay you backhundreds =probably thousands> times your meager investment.

*his manual actually started out :ust as a personal resource to use whenever I sat down to writecopy for a client or my own company. In fact, I really wasnt planning on making this available until a

fellow marketer pleaded, %I gotta have a copy%nd its trueE this is the kind of resource I would have killed for when I was starting out.

;;% 5is4Free ect...or want...to 4ee #o$r one#. )i# send

off a ?$ic4 eai to e and I= hai# ref$nd #o$r one# in f$. &$t even if #o$ decide the

etters aren=t for #o$ the free !on$s gifts are #o$rs to 4ee regardess, as a "than4 #o$" gift fro

e. That eans #o$ can=t ose no atter what

Is that fair or what?*hat means you can try out all the sales letters at my risk, while you see if they work for you or

not. nd if they dont produce, I honestly want you to ask for your money back. nd Ill let you keepthe free bonus gifts as my way of thanking you for giving the sales letters a try.

*here is absolutely no risk, whatsoever on your part. *he burden to deliver is entirely on me. Ifyou dont produce immediate profits using these instant sales letters then Im the loser, not you.

Fook at it this way !! C0B.B& is really a painless drop in the bucket compared to the moneyyoure going to waste on ineffective mailers and marketing this year. *hats why...

/o$ 5ea# 'an1t -fford 0ot To Invest In These Instant )aes *etter Teates

)et ready to create a flood of new customers, get them to buy over and over, and refer others !:ust by using these powerful sales letters. "hy not take ; < minutes now to create a powerful sales letterfor your business?Grder -ow

Sincerely,

#anik Silver.). 'ic4 here if #o$=ve decided not to order.

..). ust think #oull never again suffer through the pain and hassle of trying to write apowerful sales letter yourself. Gr pay big bucks hiring a top copywriter. -ow, you can get everything alldone for you, practically handed to you on a silver platter. #ou simply fill!in!the!blanks...and youredone in about ; < minutes !! flat

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