Direct Mail By Hand | BNI Embarcardero

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Real People. Real Pens. A Marketing Makeover Power Team Member

Transcript of Direct Mail By Hand | BNI Embarcardero

Page 1: Direct Mail By Hand  | BNI Embarcardero

Real People. Real Pens.

A Marketing Makeover Power Team Member

Page 2: Direct Mail By Hand  | BNI Embarcardero
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Real People. Real Pens.

Handwritten…LettersEnvelopesPost-it notes Event invitationsPostcards…and more

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Handwritten ROI & Loyalty

Letters get opened and read Customers feel “Finally, a company that

knows who I am – who treats me like a person”

Demonstrates a high level of service in your business

Appeals to affluent consumers = High Lifetime Customer Value

Engages psychological obligation to respond

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What we do

Real People with Real Pens Letters, envelopes, post it’s, postcards,

corporate invitations, follow ups It’s really handwritten

Client: Non-Profit in San FranciscoProject: Fundraising letter with

6 different messagesResponse: 6.75% to date

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What we do

Real People with Real Pens Letters, envelopes, post it’s, postcards,

corporate invitations, follow ups It’s really handwritten

Client: Non-Profit in San FranciscoProject: Fundraising letter with

6 different messagesResponse: 6.75% to date

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James Donovan1418 Noe St.San Francisco, CA 94110

Client: Las Vegas Marketing Co.Project: Event Invitation to high net

worth individualsResponse: Event “sold out”

Before

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Client: Las Vegas Marketing Co.Project: Event Invitation to high net

worth individualsResponse: Event “sold out”

After

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Client: Real Estate InvestorProject: Find Motivated SellersResponse: 10% to 20% on avg.

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Capabilities & Facts

Current Monthly Volume: 20,000 Capacity: 200,000+ per month Real Stamps NO FONTS, NO TONER, NO POSTAGE

METERS

Real People. Real Pens.

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Target Clients

Direct Marketing Managers (Ad Agencies & Mkt’g Co’s)

Direct Mail Vendors/Consultants Non-profit organizations & Foundations Market research firms

Characteristics Use direct mail – 5000 to 100,000+ pieces/mo Want higher response rate Handwritten – have used or want to use

Don’t need to be “sold” on handwritten