Digiworld Summit 2014 - Slideshare A Review in Tweets
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Transcript of Digiworld Summit 2014 - Slideshare A Review in Tweets
Digiworld Summit 2014A Review in Tweets
November 2014@YoumnaOvazza
About this presentation
This document is the sum of all the tweets I posted during the Digiworld Summit in November 2014 in Montpellier, France.
It gives quite a fair view of most of the keynote presentations, although I did miss a few slides, and the quality of some picturesis quite poor (sorry for that).
Hope it will be useful nevertheless, enjoy your read!
Youmna Ovazza
2@YoumnaOvazza - Nov 2014 - www.butter-cake.com
New habits, new services
« • My Mobile life: current service adoption and new mobile habits in advanced and emerging economies.
• What can we expect from upcoming innovations in mobility? Smart glasses, the quantified self, location-based
apps, in-flight connectivity, connected cars… »
@YoumnaOvazza - Nov 2014 - www.butter-cake.com
Idate: Mobility changes access
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Towards a new mobility #Idate
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Mobility: Where does Europe fit in? #Idate
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Qualcomm on mobility: To maximize the opportunity we need a user-centric approach
7@YoumnaOvazza – Nov 2014 - www.butter-cake.com
Ericsson: Mobile subscriptions (study)
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Mobile penetration #Ericsson #Study
9@YoumnaOvazza – Nov 2014 - www.butter-cake.com
Smartphone subscriptions #Ericsson #Study
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Mobile application traffic outlook: Videodominating #Ericsson #Study
11@YoumnaOvazza – Nov 2014 - www.butter-cake.com
Mobile traffic by application #Ericsson #Study
12@YoumnaOvazza – Nov 2014 - www.butter-cake.com
Cellular M2M outlook #Ericsson #Study
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Video subscriptions drive traffic #Ericsson #Study
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Indoor connectivity experience #Ericsson #Study
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Ownership of devices (US) #Ericsson #Study
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Activities per device (US) #Ericsson #Study
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4G drives daily usage #Ericsson #Study
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Networked society: We are at the inflectionpoint #Ericsson
19@YoumnaOvazza – Nov 2014 - www.butter-cake.com
Ericsson: New use cases
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Optinvent is a French competitor to Google glasses
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Current augmented reality experience is poor#Optinvent
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The augmented reality dream #Optinvent
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Smart glasses need an intuitive UI #Optinvent
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Smart glasses are stuck in a « ParadigmPrison » #Optinvent
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Smart glasses: You can’t beat the laws of physics #Optinvent
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Mobile computing becomes wearablecomputing #Optinvent
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Which is more natural? #Optinvent
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Are all these people wrong? #Optinvent
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Smart glasses are still in their infancy#Optinvent #Gartner
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Mose use cases are utility driven #Optinvent
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Optinvent’s secret weapon
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Optinvent’s key differentiator
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BitGym on quantified-self
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Our body is constantly radiating data #BitGym
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Over 1.4 billion $ invested in quantified self since 2009 #BitGym
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Going beyond data to create a sustainableexperience for consumers #BitGym
37@YoumnaOvazza – Nov 2014 - www.butter-cake.com
For quantified self to go from gadget to sustainable usage, 3 elements needed#BitGym
38@YoumnaOvazza – Nov 2014 - www.butter-cake.com
Thales Alenia Space: Mobility reloaded aboveour heads!
39@YoumnaOvazza – Nov 2014 - www.butter-cake.com
Broadcast efficiency vs point-to-point solutions: Depends on usages #ThalesA.Space
40@YoumnaOvazza – Nov 2014 - www.butter-cake.com
Satellites are a potential means to connectlarge areas of consumers #ThalesA.Space
41@YoumnaOvazza – Nov 2014 - www.butter-cake.com
Eutelsat: In-flight connectivity
42@YoumnaOvazza – Nov 2014 - www.butter-cake.com
Salesforce: Automotive industry’s new challenges
43@YoumnaOvazza – Nov 2014 - www.butter-cake.com
Car makers have started to make customersuccess platforms #Salesforce
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Smart, connected cars roadmap is in place #Salesforce
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A connected car system is building up #Salesforce
46@YoumnaOvazza – Nov 2014 - www.butter-cake.com
Connected cars: A lot of newcomers are stepping in #Salesforce
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P.Pelata, Salesforce: Where is the value in connected cars?
48@YoumnaOvazza – Nov 2014 - www.butter-cake.com
Automotive industry: The value chainupheaval #Salesforce
49@YoumnaOvazza – Nov 2014 - www.butter-cake.com
The new automotive battlefield #Salesforce
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A very special automotive player #Salesforce
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Technical innovations
« • How far can LTE/LTE Advanced and 5G go in delivering high-speed Internet access?
• How will Wi-Fi, small cells and the SDN model influence the mobility landscape?
• Will there be a spectrum shortage? »
Idate on 4G: LTE is a real success, Europe slow in deployment
53@YoumnaOvazza – Nov 2014 - www.butter-cake.com
5G will be here in 4 to 6 years, but it is not standardized yet #Idate
54@YoumnaOvazza – Nov 2014 - www.butter-cake.com
Wifi carries 75% of the traffic generated by mobile devices in Western Europe #Idate
55@YoumnaOvazza – Nov 2014 - www.butter-cake.com
Next: LTE may replace fibre networks in developing countries, = 75% of mobile subscriptions in Korea in 2015-16 #Idate
56@YoumnaOvazza – Nov 2014 - www.butter-cake.com
NEC: 5G is a game changer, it is a change in the system architecture
57@YoumnaOvazza – Nov 2014 - www.butter-cake.com
Verbatims from panel discussion
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Alcatel CEO: Verbatims
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Connected Things Forum
« The buzz is growing around the concept of connected things, especially in the US. Its development is being spurred forward by a host of crowd and equity-funded initiatives, and significant acquisitions by Internet players(Google-Nest). This executive seminar will provide an opportunity to explore the central stakes of this rising market, the chief applications and the objects involved, and the key role played by data, the resulting business models and the privacy/security concerns being raised. »
Verbatims from panel discussion
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Verbatims from panel discussion
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Orange Health: E-health is at the intersection of 2 ecosystems
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The digital transformation of the medicalecosystem #OrangeHealthcare
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Health and wellness are two different markets#OrangeHealthcare
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Personal data not relevant to doctors#OrangeHealthcare
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E-health fields targeted by Orange Healthcare
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Medical imaging in the cloud in Paris by Orange Healthcare
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Only emerging medical business models todayare insurance-driven #OrangeHealthcare
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The value chain goes beyond business models#OrangeHealthcare
70@YoumnaOvazza – Nov 2014 - www.butter-cake.com
Cheetah Mobile: 40M monthly active users
71@YoumnaOvazza – Nov 2014 - www.butter-cake.com
Cheetah Mobile: A great success story
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Massive global mobile user base for CheetahMobile
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Free-to-use app model allows an incrediblegrowth in revenues for Cheetah Mobile
74@YoumnaOvazza – Nov 2014 - www.butter-cake.com
Diversity suite of mission critical applications #CheetahMobile
75@YoumnaOvazza – Nov 2014 - www.butter-cake.com
Chinese companies’ rapid rise on a global level #CheetahMobile
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Security has no borders #CheetahMobile
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Internet of Things: A global security scheme#CheetahMobile
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Verbatims from panel discussion
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Business models
« • How will vertical markets redefine their business aroundM2M and the lnternet of Things?• Will 4G reinvent telcos’ business models?• Fixed and mobile advertising: competition or convergence? How to leverage the additional personal data comingfrom mobility? »
Idate: Today’s Internet dominated by a few giants around services
81@YoumnaOvazza – Nov 2014 - www.butter-cake.com
IoT: Much more data and new leadingplayers? #Idate
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Internet giants expanding steadily towardsdevices #Idate
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IoT development expected around the business models #Renault #Idate
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IoT development expected around the business models #Idate
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IoT paradigm shift: from silos to interconnected silos #Idate
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#IoT: Open? Tracking? Targeting? #Idate
87@YoumnaOvazza – Nov 2014 - www.butter-cake.com
Market structure and value chain
« • How far will telco consolidation go in Europe?
• Who will dominate the mobile Internet?
• Will net neutrality extend to mobile? »
Idate: Huge pressure on Telco service markets, especially in Europe: less revenues, lessmargin, restricted financial capacity
89@YoumnaOvazza – Nov 2014 - www.butter-cake.com
Factors for success for Telcos #Idate
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What hope for Telco’s growth? ARPU no longer the right metric #Idate
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Idate’s 3 factors of change for Telcos: Productivity, Fixed-Mobile convergence, Agility / Virtualized networks
92@YoumnaOvazza – Nov 2014 - www.butter-cake.com
Rethinking Telco Business Models in the 5G era: Key questions by Mario Cavestany IBM
93@YoumnaOvazza – Nov 2014 - www.butter-cake.com
Telefonica: Every wave of innovation is an opportunity for new players & leaders
94@YoumnaOvazza – Nov 2014 - www.butter-cake.com
How could the world of Telecom be like in the era of 5G? #Telefonica
95@YoumnaOvazza – Nov 2014 - www.butter-cake.com
5G happens in a whole new world #Telefonica
96@YoumnaOvazza – Nov 2014 - www.butter-cake.com
Operators are at a crossroads in Europe #Telefonica
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How will operators handle the challenge? #Telefonica
98@YoumnaOvazza – Nov 2014 - www.butter-cake.com
Opportunities come from reinforcing Telcos’ corecapabilities mainly in connectivity #Telefonica
99@YoumnaOvazza – Nov 2014 - www.butter-cake.com
To win, become partner of choice: Excellence in Telco #Telefonica
100@YoumnaOvazza – Nov 2014 - www.butter-cake.com
Operators face challenges from cross-marketcompetition: E-SIM, LPWA, Proxy #Telefonica
101@YoumnaOvazza – Nov 2014 - www.butter-cake.com
A regulatory framework is needed #Telefonica
102@YoumnaOvazza – Nov 2014 - www.butter-cake.com
Orange: Verbatims
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Mobility and video
« • Will the tablet become the device of choice for watchingOTT videos, ahead of even the TV?
• Are LTE-based triple-play bundles sustainable for the TV industry?
• Does multi-screen distribution mean only additional costs, or can it also mean revenue? »
Idate on mobile advertising: key takeaways
105@YoumnaOvazza – Nov 2014 - www.butter-cake.com
Mobile ad market growing #Idate
106@YoumnaOvazza – Nov 2014 - www.butter-cake.com
Same players dominate fixed & mobile but have different shares #Idate
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Mobile advertising as an extension of fixed#Idate
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80% of mobile ad market is an extension of fixed. 20% only specific to mobile with in-app #Idate
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PWC’s take now on mobile trends and issues. Disagrees with Idate on mobile in-apppotential apparently
110@YoumnaOvazza – Nov 2014 - www.butter-cake.com
Major discrepancies between major mobile markets #PWC
111@YoumnaOvazza – Nov 2014 - www.butter-cake.com
Facebook: 2/3 of Fb’s revenues come frommobile vs zero 2 years back
112@YoumnaOvazza – Nov 2014 - www.butter-cake.com
Samsung’s phones before and after the iPhone #Facebook
113@YoumnaOvazza – Nov 2014 - www.butter-cake.com
Mobile now accounts for 65% of time spentonline by youngsters #MillwardBrown#Facebook
114@YoumnaOvazza – Nov 2014 - www.butter-cake.com
Share of Facebook’s mobile revenue
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83% of Facebook’s users connect from a mobile device, driving an increased usage of the app
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Inventing new ad models for mobile is a necessity. There is less real estate #Facebook
117@YoumnaOvazza – Nov 2014 - www.butter-cake.com
Mobile is a very personal environment. Ad models must adapt #Facebook
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Facebook’s rules for mobile ads: In the flow, personalized, seamless experience betweenfixed and mobile
119@YoumnaOvazza – Nov 2014 - www.butter-cake.com
Fast & Furious 7 launched with new Facebook’s video format in US: 100M views in 48h vs 18M on YouTube
120@YoumnaOvazza – Nov 2014 - www.butter-cake.com
Facebook’s current ecosystem
121@YoumnaOvazza – Nov 2014 - www.butter-cake.com
myThings: From mobile to cross-device
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myThings: Mobile advertising set for explosive growth
123@YoumnaOvazza – Nov 2014 - www.butter-cake.com
Mobile already playing a key role in retargeting campaigns #myThings
124@YoumnaOvazza – Nov 2014 - www.butter-cake.com
Mobile advertising: The cross-device & CRM challenge #myThings
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Biggest CMO pains stem from fragmentation #Forrester #myThings
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CRM data integration for Shop Direct by myThings: +18% post-click conversion rate
127@YoumnaOvazza – Nov 2014 - www.butter-cake.com
Idate: What has mobility to do with TV?
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Mobility as… in new devices #Idate
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Mobility as… in individual consumers #Idate
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Mobility as… network competition and cooperation #Idate
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Solving the « 1to1 » oxymoron: matching the power of media with Internet’s accuracy#Idate
132@YoumnaOvazza – Nov 2014 - www.butter-cake.com
Verbatims from panel discussion
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Arcep: Verbatims
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Arcep: Evolution indicateurs telecom France
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Samsung: IoT, a definition, by Luc Julia
136@YoumnaOvazza – Nov 2014 - www.butter-cake.com
IoT at Samsung: new platform SAMIIO
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IoT: Collecting the data #Samsung
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IoT: Data collection, the scale will change #Samsung
139@YoumnaOvazza – Nov 2014 - www.butter-cake.com
IoT: Another challenge is transporting the data #Samsung
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IoT: Big data should lead to small data, to people’s insights #Samsung
141@YoumnaOvazza – Nov 2014 - www.butter-cake.com
SAMIIO open ecosystem #Samsung
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Data can be collected from various places but need to be put together to make sense > API opportunity #Samsung
143@YoumnaOvazza – Nov 2014 - www.butter-cake.com
Samsung will be opening a center on IoT soonin Paris
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Clôture: Axelle Lemaire via un robot #beampro pour clôturer le Digiworld Summit
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Clôture: Axelle Lemaire à fond derrière la French Tech et le rôle de l’Europe
146@YoumnaOvazza – Nov 2014 - www.butter-cake.com
THANK YOU.
@YoumnaOvazzawww.butter-cake.com