Digitally Printed Textiles - A India Perspective
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Transcript of Digitally Printed Textiles - A India Perspective
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© 2014, Inkjet Forum India
Digitally Printed Textiles – A India perspective
Aditya Chandavarkar Founder & CEO
Inkjet Forum India
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© 2014, Inkjet Forum India
© 2014, Inkjet Forum India
Presentation Structure Indian Textile Industry DTP in India Challenges/Opportunities Conclusions About us
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© 2014, Inkjet Forum India
© 2014, Inkjet Forum India
3
Indian Textile Industry
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© 2014, Inkjet Forum India
© 2014, Inkjet Forum India
65%
35%
14%Industria
l Producti
on
12%Exports
27%Foreign Exchange Earning
Contributes
2nd Largest Exporter
$ 223 bn
11% CAGR
Projected 2021
Source: Technopak
=
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© 2014, Inkjet Forum India
© 2014, Inkjet Forum India
Advantages
Manufacturing Flexibility
Multi-Fibre Raw Material Capability
Product Development/Design
Industry Competition – Promotes Innovation
Favorable Government Policies
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© 2014, Inkjet Forum India
© 2014, Inkjet Forum India
Integrated Textile Setup
India is amongst the few countries in the world which have presence across the textile value chain.
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© 2014, Inkjet Forum India
© 2014, Inkjet Forum India
Favourable Market Demand Source: ET Retail
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© 2014, Inkjet Forum India
© 2014, Inkjet Forum India
DTP in IndiaEstimates of Market Size
Market Segmentation
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© 2014, Inkjet Forum India
© 2014, Inkjet Forum India
Market Size
* Ink Consumption Average: 10 – 12 gm/lmAnnual Ink Consumption
~ $ 250 mn500 - 6000
lm/day
~ 51 million
meters
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© 2014, Inkjet Forum India
© 2014, Inkjet Forum India
Printer Installed Base Estimate
??
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© 2014, Inkjet Forum India
© 2014, Inkjet Forum India
OEM’s in India
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© 2014, Inkjet Forum India
© 2014, Inkjet Forum India
Ink Scenario in India
Ink Price 93 %
Volume 150% (in last 4 years)
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© 2014, Inkjet Forum India
© 2014, Inkjet Forum India
Source: MS Orange # Figures are based on Production level printers
Market Share – Print-heads
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© 2014, Inkjet Forum India
© 2014, Inkjet Forum India
Market Segmentation
Home Textiles Others Apparel/Fashion
Carpets
Flags & BannersSignageT-shirt
Valve-jet technology
DTP in India
72% 15% 10% 3%
~ $ 250 mn
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© 2014, Inkjet Forum India
© 2014, Inkjet Forum India
Digitally printed Ethnic wear
Apparel/Fashion
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© 2014, Inkjet Forum India
© 2014, Inkjet Forum India
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Saree
Salwar Kameez
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© 2014, Inkjet Forum India
© 2014, Inkjet Forum India
Ethnic wear = 70% of women’s wear market in India
Market value of $ 10.82 billion
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© 2014, Inkjet Forum India
© 2014, Inkjet Forum India
Vishal Fashions | Surat
Technology:
Early adopter of industrial scale digital textile printing with Osiris.
Products Manufactured:Indian ethnic wear, Fabrics
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© 2014, Inkjet Forum India
© 2014, Inkjet Forum India
Digitally Printed Home Textiles make up 10 % of total digital textile landscape in India.
Home Textile
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© 2014, Inkjet Forum India
© 2014, Inkjet Forum India
Leading Home Textile Companies
$ 2 bn
$ 130 mn$ 270 mn$ 271 mn
$ 343 mn$ 350 mn$ 548 bn
$ 594 mn$ 670 mn
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© 2014, Inkjet Forum India
© 2014, Inkjet Forum India
Snapshot – Home Textiles in India
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© 2014, Inkjet Forum India
© 2014, Inkjet Forum India
First Home Textile manufacturer to have a fully functional digital printing setup in India.
Digital Printed Output: 1.2 – 1.5 million lm/year
Products Manufactured:Curtains, Bed Linen, Upholstery,
Technology:
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© 2014, Inkjet Forum India
© 2014, Inkjet Forum India
Technology Clients
US $75 million and it exports to regions across the world like North America, Europe, Australia, Japan and East Asia.
Digital Printed Output: 0.7 – 0.9 million lm/year
Products Manufactured:Cushions, Curtains, Kitchen,Table Linen & Throws
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© 2014, Inkjet Forum India
© 2014, Inkjet Forum India
Kabadi Shankarsa & Co.
Digital Printed Output: 35% of Total Production
Products Manufactured:Cushion Covers, Curtains, Kitchen,Table Linen & Scarfs.
Technology Clients
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© 2014, Inkjet Forum India
© 2014, Inkjet Forum India
Challenges / Opportunities
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© 2014, Inkjet Forum India
© 2014, Inkjet Forum India
Challenges Understanding of the DTP cost model/Marketing
Strategy.
Training & Knowledge of technology.
Confidence in Technology Consistency in Pre/Post-Treatment of Fabrics.
Lack of options of Pigment Technology (Home Textile)
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© 2014, Inkjet Forum India
© 2014, Inkjet Forum India
Interest in domestic markets for modern designs
Perfect vehicle for small/mid sized companies.
Lower product life cycle cost.
Design Combinations – Traditional Indian Art + Digital
Reduces impact on environment.
Opportunties
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© 2014, Inkjet Forum India
© 2014, Inkjet Forum India
Exploring E-commerce
E-commerce in India will grow @ 75%
over the next decade, and likely to
reach US$ 60-75 Billion by 2020.
88% growth in 2013 and industry pegged at $ 16 billion
Lower costs for expansion to reach out to customers in smaller citiies.
Source: Assocham, eBay census
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© 2014, Inkjet Forum India
© 2014, Inkjet Forum India
Conclusions
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© 2014, Inkjet Forum India
© 2014, Inkjet Forum India
India has potential to utilise inherent strengths in textile industry to become a leader in digital
textile printing
Training and Technical/Application Support will be major catalysts for this growth
Business’s need to re-think marketing and branding
strategies.
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© 2014, Inkjet Forum India
© 2014, Inkjet Forum India
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Aditya ChandavakarFounder & CEOInkjet Forum India
+91 9869441285
@inkjet_india
www.inkjetforumindia.com
Get in touch !