Digital trends that matter for business
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Transcript of Digital trends that matter for business
Digital trends that matter for businessLondon International Wine Fair
Tuesday, 21 May 2013
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It is everywhere…
Digital is the norm
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#1 Big Data
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Big data is a collection of extremely large fast changing data sets across a variety of data formats.
Volume Variety Velocity
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PersonalisationDynamic Pricing
Supply Chain Visibility
Fraud Prevention
Predicting Trends
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Key takeaways The description is apt – it is big, complicated and
growing fast It will help you understand and serve your
customers better Review your business systems to identify hidden
data nuggets Invest in a CRM There will be privacy and data protection concerns
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#2 Universal Analytics
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Universal Analytics aims to understand user behaviour and interactions across online and offline platforms and devices.
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Key takeaways Understand user behaviours at all customer touch
points Prototype Google Universal Analytics Tag up all your systems, user interfaces and
marketing initiatives Link your CRM data to logged in users
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#3 Internet of Things (IoT)
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Internet of things
The Internet of Things (IoT) refers to the communication between physical devices; merging the physical world with the virtual world.
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Internet of things, example:
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Key takeaways Invest in open web based systems Technology is developing rapidly Think creatively how to merge traditional products
and services with intelligent devices
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#4 Multichannel UX
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Omni-channel marketing9 in 10 people use multiscreen regularly
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Oreo example:
16013 retweets6224 favourites20,000 likes
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Key takeaways Think mobile first
Consider the UX across multiple devices through the day and night
Make sure that your websites and emails can be read on mobile devices
Be agile and quick every day of the week
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#5 Content marketing
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Content is
Content Marketing is the creation, distribution and discussion of interesting, useful and entertaining content.
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Key takeaways Start a blog and blog regularly
Blog about what you know
Use different media formats
Become a guest blogger
Invite guest bloggers to blog for you
Ask a question at the end of your blog post to encourage conversation
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#6 SEO still matters
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Search Engine Optimisation (SEO) is about making sure that search engines can easily index your site and people can find your content.
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SEO technical considerations include…
Local search
Page descriptions
Title tag
Body text
Hierarchical headingsStandards
compliance
XML sitemaps
Webmaster tools
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#7 Social Media
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Socialising is inevitable…& Social Media is here to stay!
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Key takeaways Choose a few channels and do them well
Integrate social media with your website and email marketing
Encourage social sharing
Engage with influencers in your industry
Talk with people – don’t shout at them!
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#8 Personalisation
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Personalise: Products Packaging User experiences
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Key takeaways People increasingly expect personalised experiences
Personalisation is about products, packaging and UX
Internet of things and big data is making personalisation easier
And 3D printing will make it even easier…
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#9 3D printing
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Additive manufacturing or 3D
printing is a process of making a three-
dimensional solid object of virtually any shape from a digital
model.
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Key takeaways
Get excited and watch this space!
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#10 It’s all about the user!
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If you wish to discuss your digital and print marketing activities with Obergine, please contact us using the details below.
Jeremy Anderson
Mobile: +44 (0)7718 781189
Office: +44 (0)1865 245777
Email: [email protected]
Web: www.obergine.com
Twitter: twitter.com/obergine
LinkedIn: linkedin.com/company/obergine
Thank you