Digital Trends: Air Travelers · 2016-08-30 · Digital Trends: Air Travelers July 2016...
Transcript of Digital Trends: Air Travelers · 2016-08-30 · Digital Trends: Air Travelers July 2016...
Digital Trends: Air Travelers July 2016
thinkwithgoogle.com
Moments that matter for air travelers1
Top questions on Google Search (ordered by volume)
Air travelers who research online2
I want to experience
Top locations ofair travelersNew York, NY
San Francisco-Oakland-San Jose, CA
Los Angeles, CA
Washington, DC (Hagerstown, MD)
Seattle-Tacoma, WA
Boston MA-Manchester, NH
Denver, CO
Top interests of air travelers who research online2
Ordered by relevance
United Airlines
American Airlines
Delta Air Lines
JetBlue Airways
Budget Rent A Car
Travel brands Top companies Hobbies
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2
3
4
5
how to check flight status
how to check in for a flight
when can you check in for a flight
what is allowed in checked baggagefor international flights
how many seats left on flight
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2
3
4
5
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2
3
4
5
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2
3
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5
American Airlines
Delta Air Lines
Walmart
Boeing
Apple
Hiking
Running
Cycling
Swimming
Backpacking
SOURCING
1 Google Data, U.S., search questions related to vacation destinations, planning, and flight experiences, Jul. 2016.
2 Google Data, U.S., Google-defined lifestyle, psychographic, and behavioral audiences based on anonymized, aggregated user browsing behavior on the Google Display Network, Jul. 2016.
18-24
25-34
35-44
45-55
55-65
65+
14%
25%
22%
17%
13%
9%
Age of air travelers
of air travelersare women
52%
when is the best time to book a flight
what are the cheapest days to fly
how much is a private jet
what is the cheapest day to fly
how to fly standby
Time to makea plan1
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3
4
5
I want to get away
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3
4
5
where is hilton head beach
how to get a cheap flight
how to backpack europe
what island is kona on
when is the cheapest time to book a flight