1. 1. Digitalization of AIESEC in Turkey
2. 2. This presentation aims to explain the digitalization process of AIESEC in Turkey in the 1-year-period. intro
3. 3. April to June 2014, Marketing State of AIESEC in Turkey (Overview) Social Media: 1 National, 12 Local Facebook Pages (Avg. Monthly Posts: 10) Daily total reach: 4.028 (Avg.) National Website: Avg. 12.000 Monthly Visitors
4. 4. May 2015, Marketing State of AIESEC in Turkey (Overview) 91.000+ Likes 1 National Facebook Page 45.000+ Avg. Monthly Visitors 100+ Blog Posts 180+ Story 38+ Company Story Daily total reach: 37.000 (Avg.)
5. 5. May 2015, Marketing State of AIESEC in Turkey (Overview) 91.000+ Likes 1 National Facebook Page 45.000+ Avg. Monthly Visitors 100+ Blog Posts 180+ Story 38+ Company Story Daily total reach: 37.000 (Avg.)MORE THAN 4 TIMES GROWTH 275% Growth in Monthly Reach! -------------------- 488 indexed pages --------------------
6. 6. What has been done differently?
7. 7. 1- Clear online path for visitors Social Media Search Engine Referral Websites WOMM Events National Website (Blog posts, stories, HOW-TOs etc.) Key Points: Specific strategies for each channel ROI Analysis to focus on the best Promoter strategies Analyze Learn Develop
8. 8. 2- Responsive & Simple website Key Points: Simple and value-based contents Right Call-to-Actions Landing Pages Responsive design
9. 9. 3- Content Marketing Key Points: Value-based, viral blog posts Customer Stories Encouraging visitors to share these contents Call-to-actions related with these contents
10. 10. 4- Social Media Engagement Key Points: Consistent sharing on social platforms Different types of messages for each platform Mobile-friendly and short descriptions
11. 11. 5- ROI Planning & Paid Advertising Key Points: A/B Testing Deep analysis for each campaign Right call-to-actions Interesting visuals
12. 12. Thank You!