Digital Transformation 2.0 for the Consumer€¦ · 8:00 86060 We're giving away £100,000 & a...
Transcript of Digital Transformation 2.0 for the Consumer€¦ · 8:00 86060 We're giving away £100,000 & a...
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Digital
Transformation 2.0
for the ConsumerMOBILE WORLD CONGRESS 2018
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Messaging is the way we connect and get stuff done
Sharing moments Managing financesGetting around
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Universal, Native, Global reach
4.7 billionSMS users
Source: Radicati, Statista
SMS
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Source: Juniper
Research
2.1 trillionApplication-to-Person (A2P)
messages sent in 2017
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No Branding
No Pictures
No Video
No Read Receipts
Limited Interaction
Proprietary & Confidential
But, SMS has its limitations
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Before After
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Before After
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Greater engagement
Higher conversion
Better
Transactions
Deeper connections
Greater loyalty
Higher share of wallet
Deeper
Relationships
Messaging as a
platform to create new
offerings
New Products
and Services
RCS impact for businesses
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We’re working with the industry to accelerate RCS
Native RCS Client
(Android Messages)
Hosted RCS Platform RCS Interconnect Hub RCS Business
Messaging Platform
Built on Universal RCS standards
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Source: GSMA
60operators & OEMs
4.7Bsubscribers
RCS is an industry-wide collaboration