E.F.  –  B.L.  –  Y.L.G.  –  T.P.  –  MBA2A  

New Technology in Hotel Industry

- Technology: an ever more important in hospitality - Benefit for the customers and the hotels - Powerful tool for the hotel:

- visibility in the global market - reach new customers - keep loyal customers

-  Present before, during and after guests’ stay

à Must be creative and competitive

Hotel presentation

Since 1835

Hotel presentation

Since 1835 160 rooms & suites Spa Valmont Gastronomic restaurant Alain Ducasse

Hotel presentation

Dorchester Collection member Fashionable

Actual Digital Touchpoints

Website:

- Clear and easy access

- Reflect the hotel’s atmosphere

- Chat with us

- Booking

Social media: - Facebook

- Google +

- Twitter

- Instagram

- Pinterest

- Issuu

- Blog

Actual Digital Touchpoints

Actual Digital Touchpoints Mobile & Tablet: - Mobile website

good visual image

quick access

fast upload

- Mobile application

Dorchester Collection available only on App strore

Places to go around the hotel

Actual Digital Touchpoints Booking websites: Tripadvisor

Booking.com

La Fourchette

New Digital Touchpoints

Translate the website in 4 or 5 languages (French, English, Spanish, Russian, Arabic, Chinese and Japan)

Emailing strategy in different languages

Android application:

promotion on Foursquare

LoungeUp application

Put a tablet in each hotel’s rooms

E.F.  –  B.L.  –  Y.L.G.  –  T.P.  –  MBA2A