The placide Hotel

AUDIENCE

- Smartphone users

- People between 30-40 years old

- Couples because of the location (St Germain des près)

- Fashion girls

What do you want them to do ?

- They feel the Placide experience through our mobile website

- We want them to book EASILY a room

- To contact us directly from the hotel mobile website

Essential elements for the mobile experience

- Storytelling, innovative way :

- Pictures of the hotel and the surroundings

- Description of all the services

- Email adress and phone number

- Map

Homepage

Hotel

Rooms

How is your new mobile different - better than the original ?

• Our new mobile website is less « scholar » than the original one

• Informations are more condensed

• Well organised

• We deleted some information like the blog that are not usefull and not updated as we check

Why did you choose the specific elements to include – exclude ?

EXCLUDE :

« Blog », « Photos » and « Visiting Paris »

These last are not updated and on the home page we do not need these informations.

Did you feel you have successfully created an excellent mobile

experience?

If have had enough time and a better comprehension of the

Duda website, we our sure than we would have done better

but it is a good start. We try to improve the Placide hotel.