DIGITAL STRATEGY

CREATE CONFIDENCEProvide customers with the tools and customer validation needed to help them feel confident making a purchase decision.

ELIMINATE OBSTACLESSave customers time and effort by limiting options in order to improve quality. Focus on high quality essential fabrics and colors.

DEMOCRATIZE ACCESSOpen the door for consumers to take advantage of expertly-crafted handmade clothing that was previously too exclusive or expensive.

DELIVER DELIGHTDeliver unexpected benefits before and after a purchase to help boost existing relationships and build on the brand promise by including a travel bag, pocket square, tie lock and warranty card.

ENCOURAGE ADVOCACYEncourage customers to share experience and product purchases through posts on Instagram, Twitter, Facebook and LinkedIn.

CULTIVATE COMMUNITYWe will provide an online community forum to address any pre and post-purchase questions or concerns. It will also serves as a great place for customers to network with each other and share experiences.

OPTIMIZE OWNERSHIPEach shirt comes with a 90 day warranty and a free follow-up fitting. Customers are encouraged to wear and wash the shirt 3 times and return to our shop for a follow-up consultation on the fit of the shirt.

PERFECT PARTNERSHIPSPartner with shipping companies to deliver products to customers. Partner with suit makers to cross-sell Eagle Falcon shirts as a discounted rate with a new bespoke suit purchase.

PROMOTE TRANSPARENCYWe use organic cotton and ethical practices to produce our shirts. We personally shake hands with the hands that are making our shirts. In Turkey, our tailors belong to the trade union and in Qatar our tailors have been operating since 1970.

RECOGNIZE & PERSONALIZEQuick access to re-order online and receive the same high-end tailoring in Qatar or Turkey on any future purchases.

DRESS WELL. FEEL GOOD.Discover the power of a well-made shirt. For appointments or to view samples, email hello@eaglefalcon.com or use the contact form at eaglefalcon.com.

Credits: Adapted from PSFK Labs Future of Retail 2016, 6th Edition