Digital storytelling - The Dora Express - How did the train catch steam?
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1 IGNITIONONE LUNCH & LEARN DIGITAL STORYTELLING THURSDAY, APRIL 24 TH KEVIN VAN DEN BOSCH The Dora Express: How did the train catch steam? @Ignitionone #IgniteLunch
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A presentation for the Ignitionone Lunch & Learn session held in its BRU office. The topic was online storytelling. Looking for the success elements of good stories we used the example of Dora The Explorer.
Transcript of Digital storytelling - The Dora Express - How did the train catch steam?
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IGNITIONONE
LUNCH & LEARN
DIGITAL STORYTELLING
THURSDAY, APRIL 24TH
KEVIN VAN DEN BOSCH
The Dora Express:
How did the train catch steam?
@Ignitionone#IgniteLunch
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THE ORIGIN
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3 KEY ELEMENTS
CONFLICT
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3 KEY ELEMENTS
ACTION
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3 KEY ELEMENTS
RESOLUTION
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TAKE HIS WORD FOR IT
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THE 3 ELEMENTS IN MOTION
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CONFLICT
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ACTION
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RESOLUTION
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THE END?
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THE TRUE SUCCESS?
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THE BASICS
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DIGITAL?
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IT’S NOT ABOUT THE MEDIUM/CHANNEL
GIRL
7 YEARS OLD
ADVENTUROUS
LOVES TRAVEL & ANIMALS
NEEDS TO GET FROM A TO B
MONKEY
AGE UNKNOWN
INQUISITIVE & CURIOUS
LOVES BOOTS & OUTDOORS
ACCOMPANIES A PERSON
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THE PERSON DRIVES THE MESSAGE
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ADAPTIVE MARKETING
“DISCOVER
THE DORA EXPRESS’
GREAT PRICES
TO GET FROM A TO B!
20% OFF IF YOU BOOK NOW!”
“LOOKING FOR
THE MOST FUN, ADVENTUROUS
WAY TO TRAVEL TO B?
THE DORA EXPRESS IS YOUR WAY
TO GO AND RELEASE SOME STEAM!
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QUESTIONS?
