Digital Storytelling & Social Media Marketing in Religious ... · Elena Paschinger |...
Transcript of Digital Storytelling & Social Media Marketing in Religious ... · Elena Paschinger |...
![Page 1: Digital Storytelling & Social Media Marketing in Religious ... · Elena Paschinger | Creativelena.com ^As for really good storytelling … go out & vacuum up information: Grab brochures,](https://reader034.fdocuments.in/reader034/viewer/2022042312/5edbc48aad6a402d66662578/html5/thumbnails/1.jpg)
Influencer Marketing| Religious Heritage TourismElena Paschinger | Creativelena.com
Digital Storytelling &Social Media Marketing
in Religious Heritage Tourism
Mag. (FH) Elena Paschingerwww.CreativElena.comwww.kreativreisen.atwww.europetour.tips
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Influencer Marketing| Religious Heritage TourismElena Paschinger | Creativelena.com
![Page 3: Digital Storytelling & Social Media Marketing in Religious ... · Elena Paschinger | Creativelena.com ^As for really good storytelling … go out & vacuum up information: Grab brochures,](https://reader034.fdocuments.in/reader034/viewer/2022042312/5edbc48aad6a402d66662578/html5/thumbnails/3.jpg)
Influencer Marketing| Religious Heritage TourismElena Paschinger | Creativelena.com
I hear and I forgetI see and I remember
I do and I understand.
Paradigm Shift From Cultural to Creative Travel
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Influencer Marketing| Religious Heritage TourismElena Paschinger | Creativelena.com
![Page 5: Digital Storytelling & Social Media Marketing in Religious ... · Elena Paschinger | Creativelena.com ^As for really good storytelling … go out & vacuum up information: Grab brochures,](https://reader034.fdocuments.in/reader034/viewer/2022042312/5edbc48aad6a402d66662578/html5/thumbnails/5.jpg)
Influencer Marketing| Religious Heritage TourismElena Paschinger | Creativelena.com
Source: https://www.youtube.com/watch?v=t9DMNpZZYZs
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Influencer Marketing| Religious Heritage TourismElena Paschinger | Creativelena.com
Publisher: Full Flight PressPublished as a book & eBookTheTravelersHandbooks.com
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Influencer Marketing| Religious Heritage TourismElena Paschinger | Creativelena.com
Creative Travelin Austria
![Page 8: Digital Storytelling & Social Media Marketing in Religious ... · Elena Paschinger | Creativelena.com ^As for really good storytelling … go out & vacuum up information: Grab brochures,](https://reader034.fdocuments.in/reader034/viewer/2022042312/5edbc48aad6a402d66662578/html5/thumbnails/8.jpg)
Influencer Marketing| Religious Heritage TourismElena Paschinger | Creativelena.com
![Page 9: Digital Storytelling & Social Media Marketing in Religious ... · Elena Paschinger | Creativelena.com ^As for really good storytelling … go out & vacuum up information: Grab brochures,](https://reader034.fdocuments.in/reader034/viewer/2022042312/5edbc48aad6a402d66662578/html5/thumbnails/9.jpg)
Influencer Marketing| Religious Heritage TourismElena Paschinger | Creativelena.com
![Page 10: Digital Storytelling & Social Media Marketing in Religious ... · Elena Paschinger | Creativelena.com ^As for really good storytelling … go out & vacuum up information: Grab brochures,](https://reader034.fdocuments.in/reader034/viewer/2022042312/5edbc48aad6a402d66662578/html5/thumbnails/10.jpg)
Influencer Marketing| Religious Heritage TourismElena Paschinger | Creativelena.com
Influencer RelationsBlogger Relations
Storytelling inCultural & Religious
Heritage Tourism
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Influencer Marketing| Religious Heritage TourismElena Paschinger | Creativelena.com
Powerful stories of extraordinary people in incredible places around the globe.
![Page 12: Digital Storytelling & Social Media Marketing in Religious ... · Elena Paschinger | Creativelena.com ^As for really good storytelling … go out & vacuum up information: Grab brochures,](https://reader034.fdocuments.in/reader034/viewer/2022042312/5edbc48aad6a402d66662578/html5/thumbnails/12.jpg)
Influencer Marketing| Religious Heritage TourismElena Paschinger | Creativelena.com
… how to meet, network and link with these people? How to tell and share their stories?
(Source: https://www.youtube.com/watch?v=LOEKyuieN18)
![Page 13: Digital Storytelling & Social Media Marketing in Religious ... · Elena Paschinger | Creativelena.com ^As for really good storytelling … go out & vacuum up information: Grab brochures,](https://reader034.fdocuments.in/reader034/viewer/2022042312/5edbc48aad6a402d66662578/html5/thumbnails/13.jpg)
Influencer Marketing| Religious Heritage TourismElena Paschinger | Creativelena.com
![Page 14: Digital Storytelling & Social Media Marketing in Religious ... · Elena Paschinger | Creativelena.com ^As for really good storytelling … go out & vacuum up information: Grab brochures,](https://reader034.fdocuments.in/reader034/viewer/2022042312/5edbc48aad6a402d66662578/html5/thumbnails/14.jpg)
Influencer Marketing| Religious Heritage TourismElena Paschinger | Creativelena.com
![Page 15: Digital Storytelling & Social Media Marketing in Religious ... · Elena Paschinger | Creativelena.com ^As for really good storytelling … go out & vacuum up information: Grab brochures,](https://reader034.fdocuments.in/reader034/viewer/2022042312/5edbc48aad6a402d66662578/html5/thumbnails/15.jpg)
Influencer Marketing| Religious Heritage TourismElena Paschinger | Creativelena.com
“Champing”
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Influencer Marketing| Religious Heritage TourismElena Paschinger | Creativelena.com
Digital Storytelling in Religious Tourism
![Page 17: Digital Storytelling & Social Media Marketing in Religious ... · Elena Paschinger | Creativelena.com ^As for really good storytelling … go out & vacuum up information: Grab brochures,](https://reader034.fdocuments.in/reader034/viewer/2022042312/5edbc48aad6a402d66662578/html5/thumbnails/17.jpg)
Influencer Marketing| Religious Heritage TourismElena Paschinger | Creativelena.com
Digital Storytelling in Religious Tourism
![Page 18: Digital Storytelling & Social Media Marketing in Religious ... · Elena Paschinger | Creativelena.com ^As for really good storytelling … go out & vacuum up information: Grab brochures,](https://reader034.fdocuments.in/reader034/viewer/2022042312/5edbc48aad6a402d66662578/html5/thumbnails/18.jpg)
Influencer Marketing| Religious Heritage TourismElena Paschinger | Creativelena.com
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Influencer Marketing| Religious Heritage TourismElena Paschinger | Creativelena.com
Influencer / Blogger Relations
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Influencer Marketing| Religious Heritage TourismElena Paschinger | Creativelena.com
Web Resources: Creativelena.com
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Influencer Marketing| Religious Heritage TourismElena Paschinger | Creativelena.com
Web Resources: Tourismuszukunft.de
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Influencer Marketing| Religious Heritage TourismElena Paschinger | Creativelena.com
(Ditigal) Storytelling in Cultural & Religious Heritage Tourism
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Influencer Marketing| Religious Heritage TourismElena Paschinger | Creativelena.com
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Influencer Marketing| Religious Heritage TourismElena Paschinger | Creativelena.com
“As for really good storytelling … go out & vacuum up information: Grab brochures, talk to people, find a café, pull up your journal and laptop and write about what is around you, your thoughts, your feelings, your tastes, etc. These notes will prove really helpful in writing, and spicing up your story later.” (Don George, Lonely Planet Travel Writing)
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Influencer Marketing| Religious Heritage TourismElena Paschinger | Creativelena.com
Storytelling in cultural tourism
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Influencer Marketing| Religious Heritage TourismElena Paschinger | Creativelena.com
Digital Storytelling via Social Media
• Posting videos, photos and/or text aimed at specific target groups involving related pagesor accounts (groups, pages, events, etc.)
• „Aggregating“ relevant content instead ofalways sharing your own !
• Creating a platform for networking, feedback & exchange
![Page 27: Digital Storytelling & Social Media Marketing in Religious ... · Elena Paschinger | Creativelena.com ^As for really good storytelling … go out & vacuum up information: Grab brochures,](https://reader034.fdocuments.in/reader034/viewer/2022042312/5edbc48aad6a402d66662578/html5/thumbnails/27.jpg)
Influencer Marketing| Religious Heritage TourismElena Paschinger | Creativelena.com
Social Media Marketing … ?
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Influencer Marketing| Religious Heritage TourismElena Paschinger | Creativelena.com
Social Media Overview
• Forums
• Blogs
• Wikis
• Social Networks
• Review websites
• ...
![Page 29: Digital Storytelling & Social Media Marketing in Religious ... · Elena Paschinger | Creativelena.com ^As for really good storytelling … go out & vacuum up information: Grab brochures,](https://reader034.fdocuments.in/reader034/viewer/2022042312/5edbc48aad6a402d66662578/html5/thumbnails/29.jpg)
Influencer Marketing| Religious Heritage TourismElena Paschinger | Creativelena.com
Social Media Marketing
• “Real-Time-Marketing“
The 4 P‘s of the marketing mix (Product, Price, Place, Promotion) are replaced by the 4 C‘s ofthe Social Marketing Mix:
• CreatingCuratingConnectingCulture
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Influencer Marketing| Religious Heritage TourismElena Paschinger | Creativelena.com
Aims of Social Media Marketing
• Brand awareness
• Humanize relations
• „Edutainment“
• AIDA
• „Sharing is caring“
• Viral reach
• Feedback circles
![Page 31: Digital Storytelling & Social Media Marketing in Religious ... · Elena Paschinger | Creativelena.com ^As for really good storytelling … go out & vacuum up information: Grab brochures,](https://reader034.fdocuments.in/reader034/viewer/2022042312/5edbc48aad6a402d66662578/html5/thumbnails/31.jpg)
Influencer Marketing| Religious Heritage TourismElena Paschinger | Creativelena.com
Social Media = “Edutainment”.
• Social Media has a message.
• What is RELEVANT for the reader/client?
• How SUSTAINABLE are you as a publisher in providing good value content for your users?
• Is your focus on human interaction?
• Last but not least: Good content moves andtouches readers, it will always be shared!
![Page 32: Digital Storytelling & Social Media Marketing in Religious ... · Elena Paschinger | Creativelena.com ^As for really good storytelling … go out & vacuum up information: Grab brochures,](https://reader034.fdocuments.in/reader034/viewer/2022042312/5edbc48aad6a402d66662578/html5/thumbnails/32.jpg)
Influencer Marketing| Religious Heritage TourismElena Paschinger | Creativelena.com
• The largest Social Network in the world: > 2 billion users
• Users in Austria: 3,340.000 (Source: Social Media Radar Austria)
• Users: Private accounts, company pages, interest groups, etc.
• Pages, profiles, groups, events
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Influencer Marketing| Religious Heritage TourismElena Paschinger | Creativelena.com
• Rapid news channel forevents, happenings, etc.
• Largely international• > 500 million accounts
worldwide, out of which• 290 million active users• Mostly: Journalists,
Bloggers, Media
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Influencer Marketing| Religious Heritage TourismElena Paschinger | Creativelena.com
Google+
• Linked to interest (circles)
• Important for SEO
• about 500 million usersworldwide
• Personal profiles, companypages, circles
![Page 35: Digital Storytelling & Social Media Marketing in Religious ... · Elena Paschinger | Creativelena.com ^As for really good storytelling … go out & vacuum up information: Grab brochures,](https://reader034.fdocuments.in/reader034/viewer/2022042312/5edbc48aad6a402d66662578/html5/thumbnails/35.jpg)
Influencer Marketing| Religious Heritage TourismElena Paschinger | Creativelena.com
YouTube
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Influencer Marketing| Religious Heritage TourismElena Paschinger | Creativelena.com
Other Social Media Channels
• PHOTO: Flickr, Picasa, Instagram (> 130 million users worldwide)
• VIDEO: Vine, Vimeo
• Pinterest (more than 70 million users worldwide)
• LinkedIn, Xing
• Review Sites: Holidaycheck, Tripadvisor, Trivago, Qype/Yel
• Slideshare („YouTube for presentations)
• Other types of communities: gutefrage.net, issuu ...
• Location Based Services: Foursquare, Google Places ...
![Page 37: Digital Storytelling & Social Media Marketing in Religious ... · Elena Paschinger | Creativelena.com ^As for really good storytelling … go out & vacuum up information: Grab brochures,](https://reader034.fdocuments.in/reader034/viewer/2022042312/5edbc48aad6a402d66662578/html5/thumbnails/37.jpg)
Influencer Marketing| Religious Heritage TourismElena Paschinger | Creativelena.com
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Influencer Marketing| Religious Heritage TourismElena Paschinger | Creativelena.com
Social Media Do´s & Dont‘s
• Good mix of relevant content& marketing
• Fast replies• Constant replies• IMAGES/VIDEOS• Short posts (100 characters)• Asking questions, interacting• Commenting, liking, sharing• Mark, Link, Repeat• Hashtags
• Only wanting to sell• Ignoring customer requests• Ignoring complaints• Buying fans• Posting too much• Posting too little• Posting only text
80/20 RULE:80% of all posts should be social20% should be product / sales driven
YES, Sir! No GO!
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Influencer Marketing| Religious Heritage TourismElena Paschinger | Creativelena.com
Social Media Evaluation
• Monitoring: Which posts were popular, and why?
• Monitoring times of the day (e.g. 1.00 – 4.00 p.m)
• Keeping an eye on other, similar pages
• Popular days (e.g. Wednesday?) Post more!
• Demographics of fans
• Bottom Line: Relevant posts which entertain andinform will always be searched for (and found, and shared!)
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Influencer Marketing| Religious Heritage TourismElena Paschinger | Creativelena.com
Thank you foryour attention!
#CreativElenaRTW#KreativReisen#EuropeTour