Digital Story Telling through Crowdfunding for NPOs
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Transcript of Digital Story Telling through Crowdfunding for NPOs
Digital Story Telling throughCrowdfunding
Crowd Funding
#Crowdfunding is Passion Marke3ng
@ideasandrew
Source: InvestNextDoor Incorporated.
#1 -‐ Show your Passion through compelling video
1 Pitch. 2 Presenters. 3 Minutes. 4 Storyboard scenes.
5 PlaKorms.
#2 – Sell the Why, How, What & Who We are ___________________
We want to Solve a PROBLEM
We need Money because we had to _____
So that Life can becomes beWer
#2 – Sell the Why, How, What & Who Life will become EASIER, BETTER and FASTER
This is how we do it by _____________
We will Solve a PROBLEM together with your $
By the way, we are ___________
#3 -‐ Assemble your A-‐Team
Roles: Manager, Mechanic, Marketer
Book: Author, Editor, Publisher
New Product: Founder, Engineers, Marke3ng
Music: Composer, Performers, Lyrics
#4 – Integrated Media Strategy
Social Media Strategy
Owned Media
Earned Media
Paid Media
Microsite www.publicrela3ons247.com
Pitch: Story for Press; Angle for Media
Press Release: Write like a Journalist
Radio: Prepare the Ques3ons; not Answers
Drip feed informa3on: Press Alert
Public Rela3ons Strategy
Public Rela3ons Strategy
TV/Radio Press/Dailies/Magazines
Integrated Campaign Strategy
Owned Media
Earned Media
Paid Media
TV/Radio Press/Dailies/Magazines
$
#5 – Nurture your Crowd early Backers of today are Ambassadors of
tomorrow Be Transparency about the use of funds
The Crowd will fund Solu3on; not Stupidity
Amos Yee
#6 – Build the Trac3on for fund-‐raising Early
20% Secured
All on Day 1
Devote 10% of fund for paid media
Tac3cs to Build Trac3on Early Personalized script for key advocators
Cross Promote on different Youtube Channel
Produce a list of keywords for bloggers
Do A/B tes3ng on Facebook ads early
#7 – Create Social Proof Supporters :
Backers :
Advocators :
Ambassadors :
#8 – Every reward 3er gives a different customer experience Have no more than 7 3ers of rewards
Offer the highest 3er at the beginning
Be as Unique as possible
#9 – Never make any promise you can’t keep
Maximum 10 weeks to campaign
Maximum 10 months to deliver
State an alternate use of the funds raised
#10 – Measure your success from Day 1
Lowest 3 3ers provide 70% of the funds Top 20% of crowd provides 80% of fund 65% of fund should be raised by midway
1 team member should have CF experience
$
Promise
Reason Crowd
Trac3on Metrics
A-‐Team Strategy
Rewards Social Proof
Passion
Crowd Funding
No Crowd. No Funding
@ideasandrew
Conclusion:
The right 3ming is NOW for crowdfunding
When the execu3on is right, the fund will come
Crowdfunding enables you to chase the rainbows
Social Media can only help in the campaigning, the rest is up to you.
Companies
Expertise
Branding. Entrepreneurship. Social Media. Publicity
Professional Affiliation
Adult Learning Network
Accolades
Spirit of Service
Media & Publicity
@ideasandrew