December 2016MONTHLY DIGITAL REVIEW & TRENDS

Agenda1. Monthly specials

2. BAM’s fav

3. Game / Contest

4. Website / Social

5. Inspirational Moments

Monthly Specials

#EndTheStigma

Source : http://mashable.com/2017/01/06/mental-illness-badges-endthestigma/?utm_cid=mash-com-fb-socmed-link#ZmNWne2Ltiqs

● Mental health advocate Kat Selwyn Layton from North Carolina created an online mental health movement

● It features declarative statements about mental health on colourful backgrounds to be shared on social to break the silence around often misunderstood experiences

● With the creation of a Facebook page, it has raised 34,000 likes and has reached 8,981,512 users on Twitter

● The badges are inspiring those living with mental illness and invisible conditions to share their stories and connect with the broader community

Stats of the month

Source: http://www.adweek.com/news/technology/instagram-gained-100-million-users-6-months-now-has-600-million-accounts-175126 http://www.adweek.com/news/technology/here-are-11-eye-opening-digital-marketing-stats-last-week-175046http://www.fool.com/investing/2016/12/15/instagram-now-has-nearly-twice-as-many-users-as-tw.aspx

Instagram revealed it now has 600 million users (twice as many as Twitter) Adding 100 million accounts in just the past six months.

53% of american women purchased a product or service due to an influencer's post.

App of the Month : Photoscan

Source: https://www.google.com/photos/scan/

WHAT

● New google application that allows you to scan your paper photos with the use of the camera on your smartphone

● Get quality results without reflections and glare

WHAT WE THINK

● This new application will help you get a digital version of your old photos to post or keep as a memory on your device

App of the Month : Gboard

Source: https://play.google.com/store/apps/details?id=com.google.android.inputmethod.latin&hl=en

WHAT

● Gboard is the official keyboard from Google that features glide typing, voice typing, the ability to search Google right from your keyboard, GIF support, and even emoji search

● You can search Google and share the results right from your keyboard

● Gboard also predicts possible searches that may be relevant to your messages

WHAT WE THINK

● This consumer focused feature definitely saves time and hassle by avoiding switching pages and opening the browser

BAM’s fav

Best Day of My Life

Source: http://www.shell.com/energy-and-innovation/make-the-future/best-day-of-my-life.html#iframe-L2VtYmVkLmh0bWw/YXV0b3BsYXk9dHJ1ZSZwdWJsaXNoZXJJRD1TaGVsbENvbSZ1dG1fc291cmNlPXNoZWxsJnV0bV9tZWRpdW09UFImdXRtX2NhbXBhaWduPWludGVyYWN0aXZl

WHAT● Six musicians collaborated with Shell to pledge

worldwide support of cleaner energy through an online video making use of a hashtag

● This is a part of Shell’s ongoing #makethefuture Campaign that includes 7 energy innovations including.

● The stars perform in individual “hives”, showing the energy source innovations while demonstrating how they interconnect for a more sustainable future.

WHAT WE THINK● Creative and fun way to leverage influencers and a

catchy song to bring the attention to a serious and important topic

● It is a nice awareness campaign. Now let’s hope they invest in their intention to increase spending on green technology. Play Video Here

Game / Contest

Source: http://www.oikosyogurt.com/sweeps/

HOW TO ENTER

● Visit the contest microsite on your desktop or mobile and complete the registration form

● Entrants could also enter via text message using a provided code

PRIZING

● Grand Prize: A three-night trip for two to Houston, TX for Super bowl LI.

● Second Prizes: $500 worth of NFL team merchandise, a $600 gift card to use for a big-screen television, and a $400 shopping spree.

WHAT WE THINK

● Very interesting prize to be won considering their target

● The steps to enter the contest are not clear as they refer to a retailer selection which is not obvious

● Interesting split of the registration form fields on two pages to alleviate the process

Oikos: A Chance to Go to the Superbowl

Website / Social

Airbnb 360 Live Video

Source: http://www.adweek.com/news/technology/airbnb-testing-360-live-video-twitter-and-periscope-inspire-vacation-planners-175406

WHAT

● Airbnb is testing 360 Live video on Twitter and Periscope to inspire vacation-minded consumers toward traveling.

● They are trying to give travellers access to the local communities and help them find the hidden gems in the places they travel through videos in which locals share their perspective.

WHAT WE THINK● Great way to leverage the new video trend to

give travelers a glimpse of new experiences ahead of time.

● Guests can now book accommodations along with experiences.

● Perfect way to bring a meaningful added value to their target.

Twitter: Customize Your Page

Source: http://www.adweek.com/news/technology/more-customer-service-brands-are-getting-creative-twitters-new-curated-profiles-175225

WHAT

● Twitter now offers a new feature that gives brands more creativity and control over how their accounts appear.

● The design tool called “Featured Tweets” separates a company's page into three sections instead of having a running string of chronological tweets in Twitter's website and mobile app.

● Twitter is also encouraging brands to insert more videos and pictures into their feeds as part of the platform's move to become more of a video hub.

WHAT WE THINK● An interesting attempt to refresh the platform.● This is an added value for the brands as they can customize

and better organize their tweets.● We doubt that this will help the platform become a video hub

as other mediums that do it better are already established.

Inspirational Moments

WHAT● David Beckham is showing his body art on display to

bring awareness to violence against children.

● His tattoos come alive, illustrating animated scenes of abuse and bullying, soundtracked by cruel laughter and fearful screams.

● The commercial ends with David Beckham saying: "Violence against children marks them forever. It's wrong. End it."

WHAT WE THINK● Good use of an influencer to bring attention to a topic that

needs more attention ● However, the critique is based on faulty logic as although

both mark for life, tattoos are a chosen whereas those kids did not choose their situation

● Again, bringing awareness around a topic is a good start but acting towards the cause is the priority

David Beckham's Tattoos Come to Life

Source : http://www.adweek.com/news/advertising-branding/david-beckhams-tattoos-come-life-haunting-child-abuse-psa-unicef-174962

Watch Video Here

WHAT● Honda is tapping into virtual reality for a new holiday

marketing campaign● To raise money for the hospital, Honda created the

Candy Lane VR experience, a captivating VR video for children who were stuck in the hospital rather than being at home with their families’ this holiday season.

● This year, for every “like” the campaign got, the car manufacturer donated one dollar to pediatric patients at a children’s hospital.

WHAT WE THINK● Heartfelt gesture to raise money and bring up the spirits

of these children by bringing them some joy during the holidays.

● However, if Honda really cared, the full donation would be made out of generosity rather than asking for likes to trigger donations.

Honda’s VR Campaign Benefits Children’s Hospitals

Source : http://www.digitalbuzzblog.com/honda-candy-cane-lane-vr-experience/

THANK YOU!