Digital Publishing Monetization: Loewy Case Sudies

Loewy Design Inc. 125 Baylis Road, Suite 190, Melville NY 11747 • (631) 249-2429 • Fax (631) 249-2436 • www.loewydesign.com

MonetizingDigital Media

Publishing Case Studies

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STRATEGY DESIGN TECHNOLOGY MARKETING

Who We Are

Online Publishing Pioneers

Loewy is a full-service interactive agency that’s been fusing strategic consulting, brand building, online marketing and design-centric technology since 1998.

People come to us to create new online identities, mastermind the evolution of existing ones, bring products to life, build apps and mobile experiences, shape perceptions, craft tactics, spark connections, and energize engagement… powered by a strategic platform based on competitive analysis, research, and a true understanding of the brand, audience, and business objectives.

• Strategic• Full Service• Creative• Problem Solvers• Award Winning


What We Do

Advance Brands Online

STRATEGYIdentifying your brand’s vision

and developing a roadmap to

deliver on its overall

business objectives.

Brand assessment

Competitive analysis

Content strategy

Search engine marketing strategy

Persona and user research

Technology audit and analysis

Social media analysis

DESIGN & UXEnhancing how your

customers perceive you

through digital experiences

and multiple platforms.

Brand strategy and positioning

Design systems

Editorial design

Information architecture

User interface design

Application design

Front-end development

MARKETINGConnecting with your

audience through strategy

led tactics at the right

touchpoints across all

mediums.

Social media campaigns

Mobile marketing

Search engine optimization

Social program management

Email campaigns and strategy

Advertising and management

Integrated marketing

TECH N O LOGYLeveraging technology to

forge emotional connections

between your audience and

your brand.

Ecommerce

Subscription platforms

Database architecture

Content management systems

PHP development

Custom applications

Mobile development


Our Solutions

Product Launches

John Wiley & Sons has optimized the online learning process for a number of their most important self-study courses. The new Efficient Learning™ platform needed a modernized online presence and a content management system to support it. Loewy was provided with Wiley’s vision and tasked to design and develop the new online destination for their global finance products. We made our recommendations for naming conventions, architected the new site structure, redesigned a new UI and integrated multiple websites into WordPress. Loewy is currently assisting Wiley with paid and organic search, online marketing and lead generation.


Our Solutions

Responsive Design Equals More Page Views

IR Magazine had been seeing shifts in the investor relationship space and had started the redesign process with another firm. They weren’t seeing the innovation they were looking for and turned to Loewy for fresh ideas. Loewy started by evaluating the existing wireframes and discovered they did not follow current best practices. We created a new site architecture and wireframes that showcased content differently depending on the target device. Then we designed a fresh modern site that made browsing and searching for content easier for their users. We provided teaser content pages to help improve subscriptions and enhanced specific sections to increase ad revenue.


Our Solutions

Content Monetization

Institutional Investor like most traditional publishers, was faced with the growing challenge of monetizing more of their unique content, retaining and building their subscriber base and delivering content through an expanded array of channels and devices. Loewy engaged in a complex redesign for four of Institutional Investor’s core brands starting with their online journals divisions and culminating with the design of their flagship property. The sites were re-architected with better UI for content surfacing and findability. The brands were given a modern facelift and new user paths were created for monetizing of research, subscriptions and newsletters.


Our Solutions

Online Media Kits

Advantage Business Media continuously strives to provide new marketing opportunities for their advertisers. Sponsored content, advertising in responsive emails, ad positions on their product sites and within whitepapers were just some of the new advertising vehicles. What they needed was a better media kit to showcase their offerings. Loewy took a bold and strategic approach to ABM’s online media kit and positioned the publisher as a media company that provides their clients with unique access to a loyal audience. Our new design is responsive for all devices and provides a snapshot of audience metrics along with easy access to advertising opportunities.


Our Solutions

Improve Usability and Page Views

The World Bank needed an agency with a strong background in Journal website strategy, information architecture and design for the eLibrary redesign. Our deep expertise with Atypon CMS and our work with clients like Institutional Investor and JOSPT made us the perfect choice. Loewy started by examining World Bank’s unique content and worked closely with Atypon to define the site’s structure. We designed a rich homepage and interiors that surfaced diverse content from their journals, books and working papers. The designs showcased the important World Bank brand but also allowed for individualized institutional branding as well.


Our Solutions

Newsletter Monetization

II Intelligence is the rebranded entity for the newsletter division of Institutional Investor. They needed a new design system for their publications to improve continuity and the overall user experience. They also required an increase in free trial sign-ups, subscription renewals and new subscribers. Loewy created a new branding system for the family of publications that provided consistency with unique attributes for each individual brand. Our approach to this redesign was to focus on the entire user experience from desktop, to mobile, to print. Loewy created better lead generation funnels, improved in-site marketing and provided II Intelligence with external marketing campaigns.


INTRODUCING

Your Exclusive Pipeline to Managing Investments for Nonprofits

www.foundationandendowment.com INTRODUCING

Implementing Today’s Regulations for Asset Managers and Brokers

News keeps you informed. Intelligence gets you prepared

www.complianceintelligence.com

INTRODUCING

The daily agenda on global derivatives for industry leaders

www.derivativesintelligence.com


Our Solutions

Free Trials and Lead Generation

National Journal wanted to capture leads and build subscription free trials through a white paper offer. They reached out to Loewy to develop a lead generation strategy that leverages their email list and pay-per-click (PPC) campaigns. Loewy developed informational schematics that mapped out our lead generation funnel for email and PPC campaigns. Next we developed email and landing page A/B tests that explored options in subject lines, messaging and calls to action. Overall, the campaign proved to be successful with an open rate of over 20% and a 4.5% conversion rate.


1A. Email Promotion

2. Landing Page

3A. Email Sent to registered user with link to down-

4A. User clicks on download link in email and goesto Web page for fee report download and free trial

1B. Google Ad Words

Download Report Now

Download Report Now

Obama's 10 Keys To A SuccessfulPresidency

(promo and offer)

Obama's 10 Keys To A Successful Presidency(promo and offer)

Obama's 10 Keys To ASuccessful Presidency

Obama's 10 Keys To A Successful Presidency

Receive this free report now (no subscription necessary)

First Name:

Last Name:

Company:

Email Address

(A valid email address is required to receive access to the free report)

Download Report Now

Download free report here

Download free report now

3B. Email Sent to sales teamwith registraint information

7B. Free trial info emailed to sales team

7A. Goes to the NJ.com free trial form(Can we create a unique free trial form

fo this campaign?)

3C. Registraint’s infostored in database

Yes,I want a Free Trial Subscription to National Journal

Yes,I want a Free Trial Subscription to National Journal

6A. Web thank you and confirmation page6B. Email thank you andconfirmation page

5A. PDF report

Get a Free Trial Subscription to National Journal

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Contact Us

Ours is not a bag of tricksEach online publisher’s needs are different. We create bespoke solutions that address branding, user engagement, usability, backend integration and many other business objectives. Call us to find out how we can monetize your media empire.

Donald May Vice President/Creative [email protected] 631.249.2429 x113

New York, NY244 Fifth Avenue, Suite D263New York, NY 10001Tel: 212.252.2106

David Loewy [email protected] 631.249.2429 x111

LocationsMelville, NY (headquarters)125 Baylis Road Suite 190Melville, NY 11747Tel: 631.249.2429

Digital Publishing Monetization: Loewy Case Sudies

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