WEBSITE MONETIZATION

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WEBSITE MONETIZATION. Presented to: I.C. Stars. ONLINE ADVERTISING REVENUE GROWTH. REVENUES BY FORMAT/CATEGORY. ONLINE ADVERTISING BY PRICING MODEL. REVENUE BY MAJOR INDUSTRY CATEGORY. CURRENCY OF THE WEB. - PowerPoint PPT Presentation

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  • 04 December 2007WEBSITE MONETIZATIONPresented to: I.C. Stars

  • ONLINE ADVERTISING REVENUE GROWTH*

  • REVENUES BY FORMAT/CATEGORY*

  • ONLINE ADVERTISING BY PRICING MODEL*

  • REVENUE BY MAJOR INDUSTRY CATEGORY*

  • CURRENCY OF THE WEBImpression: a measurement of responses from a Web server to a page request from the user browser, which is filtered from robotic activity and error codes, and is recorded at a point as close as possible to opportunity to see the page by the user.Ad Impression: 1) an ad which is served to a users browser. Ads can be requested by the users browser (referred to as pulled ads) or they can be pushed, such as e-mailed adsCost-Per-Thousand (CPM): media term describing the cost of 1,000 impressions. For example, a Web site that charges $1,500 per ad and reports 100,000 visits has a CPM of $15 ($1,500 divided by 100).Inventory: The number of ads available for sale on a websiteCost-per-Whatever (CPW): Cost-per-order, cost-per-transaction, cost-per-acquisition, cost-per-lead, cost-per-click, etc.*

  • AUDIENCE MEASUREMENT3 accredited third-party audience measurement institutionsComScoreNielsen//NetratingsI/ProOther audience measurement systemsCompete.comQuantcast.comPage Views vs. HitsPage Display: when a page is successfully displayed on the user's computer screen

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  • AD-UNITS*

  • CALCULATING INVENTORYTraffic = Unique Users * avg. page-views per userAvailable Impressions = Traffic * ads per pageSell-through: How many impressions do you think you can sell in a given month

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  • SAMPLE REVENUE FORECAST*

  • AD-UNIT OPPORTUNITIESStandard IAB Ad-unitsRich MediaBroadband MediaPre-rollEmail NewslettersSite or page skinningCustom build-out programsSlotting feesRSS AdsAdvertorials

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  • AD SERVING VS. WEB SERVING*

  • AD REVENUE OPPORTUNITIES: AD NETWORKS*

  • AD REVENUE OPPORTUNITIES: AD NETWORKS*

    Chart1

    0.02561

    0.12694

    0.23569

    0.24611

    0.3014

    0.336

    0.38131

    0.39947

    0.4388

    0.51532

    0.54032

    0.6258

    0.66043

    0.73858

    0.84552

    % Reach

    Sheet1

    Rydium Network2.6%

    Undertone Networks12.7%

    Vibrant Media23.6%

    CPX Interactive24.6%

    ContextWeb30.1%

    Gorilla Nation Media33.6%

    AdBrite38.1%

    PrecisionClick39.9%

    Burst Media43.9%

    24/7 Real Media51.5%

    Blue Lithium54.0%

    Casale Media Network62.6%

    Tribal Fusion66.0%

    ValueClick73.9%

    Advertising.com84.6%

    Sheet2

    Sheet3

  • AD REVENUE OPPORTUNITIES: SEARCH ENGINES*Google technology places your ad on the most relevant content pages

  • AD REVENUE OPPORTUNITIES: SEARCH ENGINES*

    Original PresentationWhy Im HereHow it works nowCPM, CPC, CPW, etc.How they get herecomScore, @Plan, IproAd ServersHow to BootstrapGoogle/Adsense/Yahoo Publisher CenterAd Networks Building a Revenue ModelCompetitive ResearchQuantcast.comCompete.com

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