1. Digital Out of Home MulticanalFuturo o Presente?David ColomoIntel Corporation IberiaIberia DOOH Marketing Development Manager

2. Delivering Services and Revenue/ProfitConnected Intelligent SystemsA global revolution where billions ofdevices seamlessly connect, are managed,and securely interacting over a network forthe purpose of intelligently acquiring dataenables people, devices, & systems to turndata into actionable information that deliversvalued servicesEnergyTransportationHealthCommunicationConsumerRetail IndustrialMAGTransformingIndustries 3. 15 BILLIONINTELLIGENT CONNECTED DEVICES35 TRILLIONGIGABYTES OF DATACollective goal: Enabling a framework that simplifies the Internet of Things (IoT), and MaximizesData Value and the resulting Services Opportunities=A Transformational Big Data Opportunity 4. The Intel Intelligent Systems Framework Simplifies the Internet of Things$3T in HW, SW & Services: Once in a lifetime opportunityAnalyticsFilitering data in order to deliveractionable information and servicesDriving InteroperabilityCommon, Scalable Framework forConnectivity, Manageability and SecurityUnlock Edge DataEnabling Data Sharing Between Device andCloud to Unlock Latent Data 5. Market Opportunities:15B Intelligent Connected Devices.Data ExplosionPresent s Significant Market OpportunitiesCreate Customer Value with DataDrive new Service Models with DataWhat are you doing with the DATA? 6. Creating an Experience ContinuumRetailer 7. Indispensable Leader to Retail IndustryDrive the next generation of Retail by helping our customers receive the full benefits oftheir data, ensuring all platforms are connected, managed and secured 8. KiosksServersDSSDigital SignageOnlineVendingPOSRFID InventoryCustomer RecognitionPrint ImagingMobile Sales DevicesExperience Continuum 9. ProblemsIHL, Gartner, HBR, Digby, eMarketer.comInventory DistortionWhere is it?Inventory distortion is >$818B problem(44% overstock; 56% out of stock)Brand AwarenessConsumers control brand reputation. Brandslack tools to analyze customer behavior.Growing number of devices, channels andapps = power shift from business to consumer,with expectation for seamlessness,consistency.Customer RelationshipWhos in control?How do we use CRM?Customers are more knowledgeable todaythan ever. CRM = Texas Tea of retail.Online in Amazon TimeHow do we not lose sales?53% of consumers have stopped an in-storepurchase as a result of using their smart phone(38% of these found better price at anotherstore; 30% found better price online).Economic PressureCapex/Opex, New Tech?Retail Up 4.2% in 2012.7B Sq Feet retail space from 3.2B 20yr agoTech 3.1% increase in 2012 > in 2013CMO 10. MobileAtHomeIn-StoreDigitally-EmpoweredCustomersMore informed More engaged More enabledCMOs Challenge The Omni-Channel EnvironmentDynamics are ChangingNon-linearMore complexUnpredictable 11. The Omni Channel Shopper12 12. Why Omni-Channel?LEADERS: Top 30%Current Customer Satisfaction (CSAT): 95%Current On-Time Order Delivery: 98%Year-over-year increase in revenue: 19%FOLLOWERS: Remaining 70%-Current Customer Satisfaction (CSAT): 79%-Current On-Time Order Delivery: 84% 13. Connected Intelligence 14. Omni Channel FrameworkData CenterData Mining &Business IntelligenceInventory/Orders.comMobileAppsCRMSocialStore AnalyticsPOSKiosksVendingDSSRFIDDigitalSignageTabletRetail Store 15. Total Costof OwnershipBusinessAnalyticsNew CustomerInteractionsCaptivateConsumersSecurityIntel Value still works but with the CMO the story changesI I I IIntel AIM SuiteAnonymousVideoAnalyticsIIntel ActiveManagementTechnologyMultiple platforms toengage customers:Product infoPromotionsTransactionsIn & OutdoorIncrease Uptime& Lower CostsDriving the nextgeneration of graphics:Intel HD GraphicsIntel WirelessDisplay3D Rich VideosIntelligent SignageCloud & Open DatacenterPlusIntel IdentityProtection TechnologyPCI ComplianceAuthentication 16. Backend SystemsRetail ArchitectureServices &ManagementCustomer EngagementInternalExternal Systems(Transactional Data)ExternalKiosksServersMobile DevicesPOSDigitalSignageRewardsIn StoreDevicesApplicationsMiddlewareWebServices(Cloud)PromotionSeTransactions&ContentIntegrationAdaptorsCustomerAnalyticsNetwork(s):Internal & ExternalLAN/WAN, 3G/4G,SatelliteOnlineHandheldsSaaS 17. End-User Description:Top 10 Global RetailerOver 26,000 end point systems(Point of Sale, Kiosk, Digital Signage)Over 26,000 end point systemsBusiness Need:Challenging to support end point infrastructure dueto distributed operations, unattended systems, andlimited on-site technical resourcesEnd point devices are an essential part of operationsand have a significant top and bottom-line impactOperational costs (maintenance, updates, energy)are growing due to more devices and theircapabilitiesSolution:Started with a lab program focusing on detailedIntel Active Management Technology (AMT) usecasesBased on lab results, Intel worked with the Retailerssuppliers and partners to develop a solution specificto the retailers environment and architectureScaled testing and deployed into the operations tovalidate platforms for broad adoptionResults:By adopting vPro technology, the retailer expectsOff-hour power management savings of $2.5 millionReducing onsite repair visits, saving $5.4 millionDevice power-efficient savings of $3.8 millionReduction of call center service times via automatedretrieval of asset information, saving $0.7 millionOn average, migration to the vPro platform will savethe retailer $57 per system per yearExample: Leading US Retailer 18. 19 19. Powered byDeveloped byIntelligent Systems, Novara 2.0 other vending machine conceptRedefining the Customer and Vendor ExperienceOther names and brands may be claimed as the property of others.WifiDispenserHD Camera 1080pLCD 21 20. Six FlagsEntertainmentTheme Park Digital Immersion ExperienceCreate new Digital Experience for their parks Focused on NJ Safari/Theme Park Announce August 30th, Open May 13 $94M Capex spend 19 Theme parks across NA, 25M guests/yearInitial opportunity to support Theme Park Automation Intel Experience Center & Co-Marketing 4Ku Digital Signs+ AIMs 4Ku POS Terminals Digital Walls, Video Capture Digital Interactive Games 21. MetLife Stadium,NJSignage, Retail & PSIM ApplicationEntry point: Physical security Consulting & Engineering Firm referralInitial opportunity to support Stadium VMS 500 HD cameras, storage, servers, analytics Remotely hosted solution, outsource cloud Currently 100% Intel where it can be Spend starting this year ($1M) 22. THANKSGRACIAShttps://www-ssl.intel.com/content/www/us/en/retail/retail-digital-signage.html?wapkw=digital+signage