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Digital Media Strategy forRestaurant Business

Author : aLBi

sdsDigital meIntroduction

Digital media is the most influential part in the 21st century since its made humans life much easier than before. When it comes to a business entity the presence of digital world is an inevitable one. In order to get interact with the potential customers and improve brand awareness among the public, digital media play a vital role now a days.

I would like to highlight about the importance of having an active official website and best social media platforms to improve the marketing and PR activities of a business enterprise.

When it comes to the ultimate function all digital media would have similarities, where as the mode of operation is different.

Lets get in to the details.

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The website is the welcome door of our business to the world, therefore the web page should be able to transmit to the customer a positive feeling of the arrival moment in our restaurant/ hotel . According to Mckinsey.com websites and online reviews are the two important things that every customer would look for , hence it has a great influence in terms of customer selection.

Key Performance Indicators

Attractive design and structure + Images and visual Story Placement of the menu and sub tittles + Should not be clumsy Official contents + Anchor text(Highlight links) Area for visual story telling + Dedicated Space for images and videos Mobile compatibility + Easy to use in mobile phone Social hub + Replace the icons with page window Website Analytics + SEO/SEM - ROI

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What is Social Media and why is so important for a business perspective ?

Social media is a way to spread the word about your brand or product on the Web using tools and websites that allow a conversation to take place between you and your target market.

Top Reasons to have an active presence in Social Media Platforms for a restaurant

New business

Content platform

Interaction

Learn customers experience

Lead Generation

Search Engine Recognitions

Word of mouth sales

Viral content

Establish expertise

Show the quality

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Social Media Classification

o Social Networking == Facebook ,LinkedIn

o Blogging web sites == WordPress ,Blogger

o Micro blogging websites == Twitter ,Tumbler

o Social bookmarking == Reddit ,Quora, Stumble upon

o Multi-media sharing === YouTube, Instagram, Pinterest

Contents

∞ High quality image & collages

∞ videos

∞ Infographics

∞ Meme

∞ Guides

∞ Case study

∞ Interview

∞ Research findings

∞ Breaking industry news

∞ Success stories and employee profiles

∞ Industry event updates

∞ Thanks note for the Fans/Followers

sds ESTABLISH GOALS

LISTEN

BUILD

ENGAGE

ANALYSIS & MEASURE ROI

Establish the online marketing plan

Learn about the market trend and competitor's

Build the content and pump it

Check the website hits and social media reach

Create talks and respond to the reviews

Social Media Plan

sdsChallenges

Content is fire and social media is a gasoline

Investment of time for Creation and update of relevant content

The visibility time is very minimal till the newer post gets replaced

Competitors strategy

Content auditing

Measurement of ROI

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Social Media Best Practices

Find out the best time to post a content in social media

Make it interesting and short.

Effective use of images and videos

Odd number listing and color combination

Coordinating employees’ personal social media activities

Encourage the customers to share their experience via online

Launch social media campaign to reach out more people

Recognize the employees in online by appreciation

Content has to audited and updates has to be closely monitored

Pro actively respond to the queries and suggestions in online

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Websites to keep in mind along with social media platforms

Analytics pages offered by each social media

***************************Yelp.com

Foresquare.comZomato.com

Timeoutdubai.com

***************************Woobox.com

Shortstack.comCanva.com

Bit.ly.co

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GTmatrics.comAlexaranking.com

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Mobile Market Trend or the way of Life………

How addictive the world in terms of smart technology?

a) People have very little awareness of the frequency with which they check their phone. According to Dailymail.uk People check their smartphones an average 85 times a day without even knowing they are doing it.

b) According to wired Magazine (One of the leading tech magazine) 70 percentage of the smartphone usage is based on 5 Application ( Twitter, Facebook, WhatsApp, YouTube and Google search )

c) Google Statistics study shows that 73% of google search occurs in smart devices, like phone/Tablets.

d) On a study report in LinkedIn.com, its mentioned that 90% of the text messages read within 3 Minutes of being delivered.

e) According to Hubspot which is an online Analytical application. 9 out of 10 mobile search leads to action.

f) 80%of the videos been firstly streamed in mobile phone.

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CONCLUSION

The success of a brand based on how better they understand the customer behavior. To do so, we need to be proactively start our online operations and interact with the potential clients. Technology trends are drastically improving and the changes are happening within the fraction of seconds.

• Virtual reality • Influential marketing• Social Media Optimization• Google Indexing and crawling • Project ski bender etc. are the few areas that business should aware of it since they could make a

huge impact in the digital world in the near future.

Happy guest are the best advertising ,Invite the guest to share their experience. precisely, be active in social media to create engagement and generate leads .

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BIBLIOGRAPHY

Google.comHubspot.comLinkedin.com Forbs business magazine Mckinsey.comOnline articles and business journals

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