Digital Media Science

Digital Media Science | The Human Side Of Analytics All Rights Reserved Digital Media Science 2013

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THE HUMAN SIDE OF ANALYTICS

Nehal Hesham Founder and Chief Strategist, Digital Media Science

JUNE 2014

Digital Media Science 2014 | The Human Side of Analytics

Tools Are Good, They Can Bring Good Numbers But…


Tools cant do everything! where is the HUMAN touch


Ex. Vodafone Last Activation

4,000 Mentions


The Human Analysis Cycle

Compare Analyze Interpret


1. Compare with previous numbers highest/lowest

2. Compare with industry average




Why to Analyze? 1. Know Public interest 2. Know Consumer Interest 3. Not to repeat past mistakes 4. Build on Past Success



What to Analyze? - Sentiment - Negative vs. Positive



“There is no Such Thing as Bad Publicity” ex. Vodafone & Abla Fahita Case



• If my activation got 4,000 mentions and my past numbers where between 1,000-2,000

• If my activation got 4,000 mentions and the industry average is 10,000

• If 2,700 of my mentions where positive

Seeing the bigger picture….

BONUS SLIDE


Your Industry Check Daily Routine

1.Check Fan base Growth

2.Compare Engagement

3.Check Daily Activities

4.Weekly/Monthly Activations

For The Competitors For The Market

Always think of 10 ways you can do what they have done better!

!

1.Check Daily Activities

2.Weekly/Monthly Activations

THANK YOU :)

@NehalHesham @DMScientest

www.DigitalMediaScience.net

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