Digital Marketing to Humans: Invasions, Conflicts and Victories
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Transcript of Digital Marketing to Humans: Invasions, Conflicts and Victories
Digital Marketing to Humans: !!
Invasions, Conflicts and Victories!
The Dark Ages!
Invasions!
The Newbies!
The Masses!
The Corporations!
Conflicts!
Fear!
Hype!
Missteps!
Victories!
Real Connections!
Customer Service!
Actions!
Transactions!
Evangelism!
Internet!!
Layers of Technology!!
Internet!!
Web!
Layers of Technology!!
Internet!!
Social Media!!
Layers of Technology!!
Web!
Internet!!
Mobile!!
Layers of Technology!
Social Media!!Web!
Internet!!
Layers of Technology!!
!Humans!!!
Mobile!!Social Media!!Web!
Human Nature!
We want to connect.!
We want to belong.!
We want to feel like we matter.!
The 4 Cs of the 1990s!!Connection!Communication!Community!Convenience!
The 4 Cs of 2014!!Connection!Communication!Community!Convenience!
Human Marketing!
Thank [email protected]!