syariah financial planner

presented by

INGE ANDINI KRISNAWATI

YUDA USMAN ABIDIN

our brand

SYABAKAH SYARIAHشبكة

SYABAKAH SYARIAH means a clean islamic law. This is a business in financial planning. This service is focus on insurance and finance literation. SYABAKAH SYARIAH is a new brand and using digital activation to gain client

target

Jobbers, Urban, 23 - 35 yo, Muslim Care about her/his family’s future

condition

BRAND PROBLEMS-

OPPORTUNITIES

CONSUMERS PROBLEMS-

OPPORTUNITIES

COMMUNICATION OBJECTIVE

Syariah Financial Planner is a good brand

but couldn’t excite people interest yet

People haven’t found the right reason why they should choose Syariah

Financial Planner

Convince people that Syariah Financial

Planner is a good brand through through the

reason why they should choose it

“digital is simple”

big idea

Create a movement which convince them that Syariah Planner is the right option to manage their finance

chastely, fairly, and transparently.

approaching

strategy

TO EXCITE

TO ENGAGE

TO AMPLIFY

execution

Email Blast is the media to attract the curiosity of our target and definitely grab their attention. T h e m e s s a g e i n i t i s spreading the negative fact of not using Syariah. This email will be sent to those people who fit as our target.

email blast

mms

This MMS also will sent to our target only. This MMS content is a voice-note. With account name as “ADEK” which refer to a child parents tend to call their children. !The voice-note will be like, “Papah… Mamah… Uang untuk sekolah adek bersih kan ?”

banner ads

Banner Ads will appear in some of fav website. The message is still in the theme to excite target. The landing page for the banner ads is Syabakah Microsite

microsite

www.syabakah.co.id

Microsite will be the source of Syabakah’s information. Surfer can explore the service in Syabakah and for the costumer, the contact pages is available to make a video call

with his/her planner wherever the costumer want

social media

The Social Media will be the place where the costumer or even the follower to keep up date about Syariah Financial Plan. The content of Social Media will be the

literation of Syariah Finance.

@AidilAKBAR Follower : 94.138 Tweet/day : 5 - 7 Tweet Klout : 66

@ahmadgozali Follower : 100.921 Tweet/day : 5 - 10 Tweet Klout : 72

These two financial planner or financial advisor will be helping the content on twitter and facebook about financial syariah literation.

mobile apps

Mobile Apps is the translation of Human Planner into Digital Planner. Costumer can look after their finance report and get suggestion from their planner. Not only that, this app allow the costumer to manage their money themselves and just submit to their planner.

facebook apps

This Facebook will amplify the campaign of Syabakah. User can donate their money as the philosophy to clean up their money. Just enter their name and

mention the number and the donation will be sent to all over Indonesia.

movement

This is a strategy to keep the bonding with the costumer and also expanding the market. The agent minimum is already three-months member.They can compete with other to win Umroh package by reaching costumer as many as they can by spreading the App to download by probable-costumer.

timeline

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

MMS

EMAIL BLAST

BANNER ADS

MICROSITE

FACEBOOK - TWITTER

MOBILE APPS

FACEBOOK APPS (ZAKAT)SYABAKAH AGENT

kpi (facebook : 20.000) (twitter : 5.000) / month

thank you