Digital Marketing Proposal - Mfinite

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Digital Marketing Solutions Marketing company with a vision of enriching new media

description

mFinite is the internet, email and mobile marketing agency based at Bangalore, India. We offer an end-to-end internet and mobile suite of services, ranging from strategic planning, brand awareness, customer acquisition, customer retain, customer engagement. Our expert team work on the experience design at one end, to media deployment and campaign analytics at the other.

Transcript of Digital Marketing Proposal - Mfinite

  • 1. Digital Marketing Solutions Marketing company with a vision of enriching new media

2. Who we are? mFinite is the internet, email and mobile marketing agency based at Bangalore, India. We offer an end-to-end internet and mobile suite of services, ranging from strategic planning, brand awareness, customer acquisition, customer retain, customer engagement. Our expert team work on the experience design at one end, to media deployment and campaign analytics at the other. ROI based ApproachStrong Leadership Team End to End Services WhyProven CredentialsRobust Technology 3. Our USP What we have:Amazing knowledge of products and services offered.Mfinite comes with unique project execution thought processes, which is combination of traditional business and agency business.We at mfinite have taken ROI focused approach to deliver result.At mfinite we believe in Honest commitment to clients. We see to it that we deliver what we promise. 4. What we do? We are full service Internet, email, and mobile domain specialists who provide tailormade, interactive solutions for our brand partners.Email Marketing | Affiliate Email MarketingMobile Marketing | Affiliate Mobile MarketingSocialSearchDigital Creative ServicesDirect MailsAffiliate SMSSocial MediaSearchDisplay AdvertisingTransactionalTransactionalMonitoringOrganicContextual TargetingPromotionalMarketingPaidBehavioral TargetingRe-TargetingEngagementAnalyticsRe-TargetingAffiliate EmailContent Marketing Digital PR Blogging 5. We not only suggest ideas to the brand but also execute them. We believe in high quality, effective delivery of campaign. We believe that brand should engage the prospects and customer at every stage of customer experience. Customer experience map: how we do? AwarenessEngagementInterestPurchaseCustomer CareLoyaltyReferral 6. Email Ad NetworkAffiliate Email MarketingAffiliate Mobile MarketingSEO | SMMDigital Creative ServicesHelps brands reach out to their target group by segmenting & targeting profiled email subscribers of relevant publishers over email campaigns based on Rich analytics derived from historical response rates across campaigns & publishers 7. Geography DemographyAffiliate Email MarketingAffiliate Mobile MarketingSEO | SMMDigital Creative ServicesPsychographic ProfessionBenefits to advertisersWe have tie-ups with 32+ publishers across verticals, which gives us access to 50 million+ profiled email subscribers to segment & targetSMEReal Estate BuyersE-com BuyersCar OwnersDelhiMumbaiPuneWorking womenReadersMarketing professionalsHR professionalsBangaloreHyderabadChennaiCredit Card HoldersDoctorsFrequent FliersWomen HNIsKolkataAhmadabadRest of IndiaCXOStudentsIT professionalsNon IT professionalsHNISuper HNIOffice Goers 8. Mobile Ad Network80-90%Affiliate Mobile MarketingSEO | SMMDelhi NCR, Lakshadweep, Chandigarh, Daman& Diu, A&N Islands70-80%Kerala, Goa, Puducherry, Punjab, Haryana, H.P., Uttarakhand, Sikkim, Mizoram60-70%Tamil Nadu, Rajasthan, J&K, Gujarat, Karnataka, U.P., Maharashtra, Dadra & Nagar Haveli50-60%Andhra Pradesh, Manipur, Bihar, Nagaland40-50%W.B, Jharkhand, Tripura, Assam, Arunachal Pradesh, M.P.30-40%20-30%Affiliate Email MarketingOdishaChhatisgarh% HOUSEHOLDSSOURCE: CENSUS 2011Digital Creative Services 9. Affiliate Email MarketingAffiliate Mobile MarketingSEO | SMMDigital Creative ServicesBenefits to advertisersSMS and MMS SMS: text message from brand of 160 characters MMS: rich pictorial/ voice/video message receiver has to click to view up to 200 KB file sizeData Points 250+ million non-DND base for SMSTargeting By circle, city, up to cell site By ARPU By handset By time band By data usage By consumer segments such as roamers/ women/ youth etc. 10. Search and Social MediaAffiliate Email MarketingAffiliate Mobile MarketingSEO | SMMDigital Creative Services 11. Affiliate Email MarketingAffiliate Mobile MarketingSEO | SMMDigital Creative ServicesBenefits to advertisers Blogs and ForumsEngage customers Interact with audience on relevant blogs, forums, and communities Promote the concept with help of whitepapers, case study, reports CEO blog, employee blog, brand blog Engage, interact, and promote with help of Awards, Polls, Contests Incentivizes the customer to promote and publicizePaid Ads Accomplish short-term lead generation objectives via paid ads.3 Personal Networks communities1 Paid Ads at Content Sites, Forum Banner Ads 2Engaged CustomerORMwebsiteSocial Networking Sites 2Paid Ads at SNS Build communities on Facebook, LinkedIn and other community platforms. Inside peeks, stories, gossips, etc1Engaged ProspectSEO Reach TGCommunityOptimizaion Reach out to people via SEO and SMO Spreading content where it reaches the TG for them to engage with it. Review sites, local city sites Engage, interact, and promote with help of Awards, Polls, Contests 12. Creative ServicesAffiliate Email MarketingAffiliate Mobile MarketingSEO | SMMDigital Creative Services 13. Affiliate Email MarketingAffiliate Mobile MarketingSEO | SMMDigital Creative ServicesExperience Optimization ProcessBUILD DESIGN IDEATION DISCOVERY Who:, Advisor Team, Client What: Identify critical customer attitudes, behaviors and needs. Examine cultural drivers of brand experience. How: Deep immersion into current customer experience with Brand. Behavioral and Cultural Experience Adventure Brand Experience AuditWho: Advisor Team, Client What: Develop Brand Narrative Develop 2-3 possible Experiences How: Intense 2-day Experience Ideation session Beyond Brand Strategy to Brand StoryWho: Advisor Team, What: Final Brand Narrative Final Experience Design Technology Specifications Budget How: We works closely with partners to develop scalable, affordable technology solution Our team of architects and designers develops final plans for physical space.Who: mFinite What: Build, operate, maintain Brand Experience. How: creates turnkey operation for implementation 14. Brands we work with 15. ThanksPlease contact us: Mobile: 91 9900068147 | Email: [email protected] | Web: mfinite.com