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DIGITAL MARKETING PORTFOLIO
(A R O K I A I T P V T L I M I T E D)
INFRASTRUCTURE AND RESOURCESOther resources of Arokia IT include a professionally configured office environment.
multimedia compatible computer hardware & server support, with the latest in software, helps to ensure that the highest quality sites are designed.
Website: http://www.arokiait.com Email: [email protected]
DIGITAL MARKETING
DIGITAL MARKETING Digital Marketing is the promotion of brands using all forms of
digital advertising channels to reach consumers This now includes Television, Radio, Internet, Mobile, Social
Media Marketing and any other form of Digital Media
ADVANTAGES Usage of various media to reach people Segmentation of target audience is easy Reach to a large number of people Achieve results quickly Achieve a long shelf life
Email: [email protected] Website: http://www.arokiait.com
Digital Marketing
InternetRadioMobile Television
Website: http://www.arokiait.com Email: [email protected]
INTERNET MARKETING
INTERNET MARKETING Internet marketing ties together the creative and technical
aspects of the Internet This includes design, development, advertising, and sales
ADVANTAGES Inexpensive way of reaching audience Reach to a wide audience Convenience to users Achieve results quickly Ability to collect payment online
Email: [email protected] Website: http://www.arokiait.com
Internet Marketing
Search Engine Marketing (SEM)
Affiliate MarketingViral Marketing
Website: http://www.arokiait.com Email: [email protected]
SEARCH ENGINE MARKETING
SEARCH ENGINE MARKETING• Search Engine Marketing (SEM), is a form of Internet
marketing • Seeks to promote websites by increasing their visibility
in search engine result pages by using SEO and SMO
ADVANTAGESHigher return on investmentLow investment compared to other techniquesSite stays long term in the rankingsIncrease in traffic of visitorsAchieve a high international profile
Email: [email protected] Website: http://www.arokiait.com
Search Engine Marketing (SEM)
Social Media Optimization(SMO)
Search Engine Optimization (SEO)
Website: http://www.arokiait.com Email: [email protected]
VIRAL MARKETING
VIRAL MARKETING Viral marketing aims to persuade initial targets to pass the
promotion on to others Initial targets pass on the promotion through E mail, Chain
Letters, Funny Video Clips, Chat Rooms, Forums & Social Sites
ADVANTAGES Cost Free Method for Promoting a Business Resources are Easily Available Marketing through friends and relatives Generates Revenue from Advertisement Follows a chain reaction
Email: [email protected] Website: http://www.arokiait.com
Viral Marketing
Video Clips Advergames Images Text Messages E-Books
Website: http://www.arokiait.com Email: [email protected]
AFFILIATE MARKETING
AFFILIATE MARKETING Affiliate Marketing is a focused on achieving greater market
penetration through websites Targeted at a specific groups of internet users
ADVANTAGES Uses a “Pay for Performance" Model No Need For Payment Until Result Is Achieved Only Initial Setup Cost Has To Be Paid Wider environment for promotion Assured increase in sales
Email: [email protected] Website: http://www.arokiait.com
Affiliate Marketing
E-Mail Marketing Organic SEO
Weblogs and Website Syndication
Feeds
Link Building Between Websites
Website: http://www.arokiait.com Email: [email protected]
WHAT DIGITAL MARKETING CAN DO FOR YOU?Advertising on Search Engines can help an advertiser meet many objectivesDetermining, measuring, and tracking metrics helps ensure success
Objective Example Success Metrics
Generate awareness Building your brand
Targeted impressions Qualified visits your website
Generate leads Identify prospects
Request for proposals Coupon downloads Newsletter registration
Customer acquisition Sales
Sales conversions = $$$ Lower cost per lead/sale
Email: [email protected] Website: http://www.arokiait.com
ONLINE ADVERTISING STATS & TRENDSLargest Share of Online Ads
Expense
* Figures in mn USD Year
2008 2009 2010 20110
2000
4000
6000
8000
10000
12000
14000
16000
18000
SearchDisplay adsClassifiedsRich media/videoLead generationE-MailSponsorship
Companies spend more on search
Website: http://www.arokiait.com Email: [email protected]
ONLINE ADVERTISING STATS & TRENDSUS Search Engine Marketing Spending
Expense
* Figures in mn USD
Year
2009 2010 2011 2012 20130
5000
10000
15000
20000
25000
Paid Search Advertising
Paid Search Advert-ising
2009 2010 2011 2012 20130
500
1000
1500
2000
2500
3000
3500
4000
4500
Search engine optimization (SEO)
Search engine op-timization (SEO)
Expense
Year
Email: [email protected] Website: http://www.arokiait.com
ONLINE ADVERTISING STATS & TRENDSUS Digital Ad Spending: Online, Mobile, Social Media
Expense
* Figures in mn USD Year
2009 2010 2011 2012 2013 2014 2015
-10
0
10
20
30
40
50
-3.4
13.9
10.5
14.4
10.412.5
9.9
Online ad spending
% change
Website: http://www.arokiait.com Email: [email protected]
BENEFITS OF DIGITAL MARKETING: HIGH ROI
Pay-per -click search ads
E mails to house list
Search engine optimization
Behavioral targeting
Affiliate marketing
Contextual targeting
Rich media ads
Contextual ads
Banner ads
W mails to third party(rented) lists
Pop-ups, pop-unders
0% 10% 20% 30% 40% 50% 60%
ROI
Email: [email protected] Website: http://www.arokiait.com
TOP REASONS FOR CHOOSING DIGITAL MARKETING
Get In TouchAccess to 80% of Internet users worldwide
CostLow costs with high ROI
TimingAds are seen by users looking to purchaseGet to your audience at the right time, with the right message
SupplenessStart advertising quicklyUnlimited changes, whenever you wantYou can target ads to the specific location & language of your
customers
Website: http://www.arokiait.com Email: [email protected]
CORE STRENGTH
SERVICES
KEY CLIENTS
TEAM SUPPORT
Search Engine Optimization and
Social Media Optimization
Online PR activities, Reputation Management
&Traffic Generation
Social Media Promotions, Youtube Marketing, Website Audits and
optimization, content management, concept creation,etc.
Consultation + SEO & SMO Manager
Misc. (Mobile Marketing, SMS,
Email Marketing, etc.)
Mobile Marketing, SMS Marketing Network, etc.
WAP Website Development, Banner Ads on Smart Phones,
SMS and email marketing servers
Consultation, Creative Managers and Support
teams from In Mobi
Paid Ad Campaigns and
Media Space Procurement
Digital Engagement, Media and Analytics
Digital Consulting & ResearchCreative Strategy, tracking
conversions, brand building, instant ROI Generator.
Consultation + Campaign Managers and their team
Zeiss, Q & Q, Global Knowledge, Life Clinic, NDR,
TATA Advanced Materisl, Unity Hospitals, Rare Earth
Developers, Logix
Zeiss, Q & Q, Global Knowledge, Life Clinic, NDR,
TATA Advanced Materisl, Unity Hospitals, Rare Earth
Developers, Logix
Zeiss, Q & Q, Global Knowledge, Life Clinic, NDR, TATA Advanced
Materisl, Unity Hospitals, Rare Earth Developers,
Logix
BUSINESS/ SERVICE UNITS SPECIALIZATION + TEAM SUPPORT
Email: [email protected] Website: http://www.arokiait.com
Few of Our Esteemed Clients
Website: http://www.arokiait.com Email: [email protected]
OUR PROPOSED SERVICES
PAID ADVERTISING ON DIFFERENT NETWORKS
Google Search and Display
Yahoo Mail and Messenger Targeting
Facebook Paid Marketing
E-mailers &SMS
Marketing SMO: Social Media
Optimization
Email: [email protected] Website: http://www.arokiait.com
GOOGLE SPONSORED LINKS: PAY PER CLICK MODEL
You Need to Be
Here
Preferred Sample Keywords
Table Reservation
Table Reservation Online
Home Delivery Restaurants
Restaurants In Bangalore
Restaurants In Chennai
Restaurants In Delhi
Restaurants In Mumbai
Restaurants In Gurgaon
Online Restaurant Ordering
Restaurant Menu Online
Website: http://www.arokiait.com Email: [email protected]
WHAT EXTRA DO YOU GET OUT OF IT ?
• Landing Pages• Relevant Keyword Analysis• Competitor Analysis• AB Testing• Ongoing Campaign Optimization• Campaign Manager• Email Welcome Program• Thank you Email• Viral Marketing (Reference to Friend)
1. Good Rank and Quality Score on keywords.
2. Lowering down the CPC3. Generate more Leads out of
clicks.4. Increase your ROI
Focus Areas
Website: http://www.arokiait.com Email: [email protected]
GoogleContent Network
Website: http://www.arokiait.com Email: [email protected]
BANNER ADS/ GOOGLE CONTENT NETWORK
Website: http://www.arokiait.com Email: [email protected]
WHY CONTENT NETWORK: REACH YOUR CUSTOMERS WITH THE WORLD'S LARGEST ADVERTISING NETWORK
• Reach: The Google content network reaches 80% of global INTERNET users making it the world's #1 ad network. Thousands of advertisers use Google to reach users on hundreds of thousands of web sites across all industries, from large, well-known sites to niche sites and audiences.
• Quality Leads: High traffic increases the probability to capture and generate new customers from your advertising efforts. We use Google's renowned targeting technology to match your ads with the web users most likely to become real customers. This helps you gain more qualified leads at a lower cost, boosting your sales and ROI.
• Branding : Most search networks only allows text ads, which makes content network more valuable for online branding campaigns. You can run text ads, image ads, and video ads on content network pages.
Website: http://www.arokiait.com Email: [email protected]
TARGETING : Demographic Targeting Location Targeting
Website: http://www.arokiait.com Email: [email protected]
Social networkingorkut.comtagged.comhi5.comfacebook.comway2sms.comlinkedin
Newspaper
hindustantimes.comoutlookindia.comdnaindia.comthehindu.comindianexpress.comsamachar.comdeccanherald.comEpaper.timesofindia.com
TRAVEL WEBSITESholidayiq.comtripatlas.commapsofindia.combcmtouring.comtravelindia-guide.comliveindia.comflightstats.comairliners.net
B2c & Retailsuleka.comebay.inolx.ininfibeam.comindobase.comnextag.comtolmol.comshopmania.in
Lifestyle and Entertainment websitessantabanta.comimdb.commysticboard.comtarot.commtvindia.compapuyaar.combollywoodmantra.comindiArokiaitz.comindicine.com
Gaming and musicmp3raid.comsmashits.comragaa.comzapak.comgametop.commyplaycity.commp3pk.comorangeshark.combollyfm.netfunpcgame.com
Technology and Mobile zedge.netunivercell.infonearena.commobile9.comgsmarena.comtecharena.in
FEW SAMPLE TARGET WEBSITES
Job Portalsmonsterindia.com jobs2fresher.com freshersworld.com naukri.comtimesjobs.com
Email: [email protected] Website: http://www.arokiait.com
EXAMPLE – BANNER ADS ON ORKUT NETWORK
Website: http://www.arokiait.com Email: [email protected]
Email: [email protected] Website: http://www.arokiait.com
YOUTUBE SAMPLE BANNER ADS
Website: http://www.arokiait.com Email: [email protected]
YAHOOMAIL BANNER AD PLACMENTS
IMAGE/BANNER ADS PLACED ON YAHOO MAIL AND YAHOO MESSENGER CAN FILTERED ACCORDING TO:
•GEORAPHIC LOCATION•GENDER•INCOME GROUP•EMAIL ACCOUNT HOLDER'S INTEREST•AGE GROUP
Email: [email protected] Website: http://www.arokiait.com
Website: http://www.arokiait.com Email: [email protected]
EXAMPLE – BANNER ADS ON FACEBOOK NETWORK
Email: [email protected] Website: http://www.arokiait.com
SMO ACTIVITIES
Competitive AnalysisBlog CreationBlog OptimizationProfile / Community Creation on Social Networking WebsitesAdding Fans to the CommunitiesBookmarking / TaggingDiscussion Board and ForumsPublic Relations (Social Media Release and Press Release)Submission of Images to Photo Sharing SitesImage Optimization (Tagging / Linking)Submission of Videos to Video Sharing SitesVideo Optimization (Tagging / Linking)WidgetsMicro BloggingBrand MonitoringPresentation SharingMonthly ReportsWebsite Internal Link Popularity
Email: [email protected] Website: http://www.arokiait.com
BIG FIVE FOR PROMOTING ON SOCIAL NETWORKS
1. Branding in Domestic Market: In comparison with the global markets, India is still growing in terms of need and understanding Ecommerce. Social Media makes that communication simplified and creative in front of the right target audience. He can be a college student or a corporate sales head, both can be clients for BookUrTable.
2. Engage with potential customers: An interesting FaceBook community can always be a much efficient tool of engaging potential clients rather than just relying on paid aids or banners.
3. Better communication about offers & services: Daily deals, limited edition offers on Watches and collections can be highlighted and availed by the customers at a better pace.
4. Reach: Millions already on FaceBook, Numerous corporate clients on Linkedin, daily tweets in masses, all indicate the level global and domestic reach social media marketing has.
5. Business Development: With combination of reach, awareness, brand communication, ecommerce and client engagement an enterprise in bound to grow in business opportunities and generate revenues.
Email: [email protected] Website: http://www.arokiait.com
PROPOSED PAGE AND FACEBOOK ACTIVITIES
•Designing of the Community for BookUrTable Watches •Making it User Friendly•Improved Navigation •Better Client Engagement•Increase Likers and Fan Followers
Email: [email protected] Website: http://www.arokiait.com
SOCIAL MEDIA WHAT WE PROPOSE
Mashups and Applications on Facebook (one in each quarter)
Move from engagement to action. Get people to do things on the fan page and/or the other BookUrTable profile.
Be more conversational and friendly. Create content that swerves away from corporate speak
Create new tabs, backgrounds and widgets
Email: [email protected] Website: http://www.arokiait.com
YOUTUBE: Create “youtube tab” on facebook page and it will be connected to the youtube channel of BookUrTable watches (refer
to given example)
The Video Uploading can again be classified under categories and we can maintain a Directory setup on YouTube Tab :
Example:The Institute can Promote thereDigital AdsCollections VedioExpert OpinionExhibitions It Works like a Viral Marketing Network.
Email: [email protected] Website: http://www.arokiait.com
OTHER FACEBOOK PROMOTION ACTIVITES
•Adding Application: Integrate some useful Facebook application to the page which will make it more effective .For eg. “web profiles” application, this helps to integrate website links on Facebook page.•Wall Posting: Posting news and information about your Organization on Facebook wall so as to communicate with the audience.•Share Links: Sharing link of organization's website through Facebook Wall.•Sending Friend Request: Send friend request to various people on Facebook and request them to join organization on Facebook page so that the likers of the page may increase.•Interacting with the audience: Reply to the audience through chat and provide them information.•Create groups: Create and join relevant groups so that the page becomes visible to more people on Facebook.•Create Events: Create events on Facebook for upcoming events and promote it to the audience. •Create Notes: Create notes and share information through it.•Integrate Twitter: Create twitter account for organization and integrate it on Facebook Page.
Email: [email protected] Website: http://www.arokiait.com
TWITTER FOR BUSINESS
Email: [email protected]
WHAT IS THERE IN TWITTER
• Twitter is a Micro-Blogging Platform composed of 140 Character answers to 1 simple question: “what are you doing” or rather “what are you interested in right now.”
•Twitter received over 3 Million Unique visitors, with an average daily growth of approximately 5% (recorded from September 2010). An average of 50% traffic on Twitter are Repeat Visitors.
•According to Times magazine Demographic Survey, 60% Males prefer using Twitter.
•The Largest percentage of Age group that can be located on twitter is in the span of 32-44 years (Approx 26% is the share).
•Twitter has been consistently preferred among people for Micro Blogging activities. Though there are couple of other activities that can be associated twitter But MICRO BLOGGING remains the most utilized tool.
Email: [email protected] Website: http://www.arokiait.com
BUSINESS OPPORTUNTIES ON TWITTER
Twitter Allows Businesses a new mode of customer communication that can be tailored with match there customers preferences.
Twitter Strategies for BookUrTable India :1. Customer Relations2. Corporate Reputation Management 3. Product Promotions and Sales
Email: [email protected] Website: http://www.arokiait.com
ACTIVITIES OF TWITTER PAGE
Create Twitter Background Image
Increase the no. of Followers
Send them Tweets / Updates on Regular Basis
Increase traffic on the Website through Twitter
Latest News
Email: [email protected] Website: http://www.arokiait.com
Linkedin- Get Noticed
By Corporate
(Explore Corporate Tie-ups)
Email: [email protected] Website: http://www.arokiait.com
LINKEDIN OVERVIEW
LinkedIn is unquestionably prime real estate in the social networking marketplace. This network is packed with affluent decision makers on the hunt for solutions. This makes it a huge small business marketing opportunity for savvy business owners that know social marketing.
LINKEDIN USAGE FOR COMPANIES
LinkedIn is the most business appropriate social network in this series of social networking websites. Companies can also create profiles which are listed in a directory for users to search through just as the personal profiles are.
Unlike the other social networking websites in this series, LinkedIn does not aim to help businesses find customers and address the target audience issues; it serves to help businesses find each other, along with helping individuals find business connections.
Email: [email protected] Website: http://www.arokiait.com
ACTIVITIES IN LINKEDIN PAGE
Create LinkedIn Profile
Increase the no. of Followers
Send them Updates on Regular Basis
Increase traffic on the Website through LinkedIn
Latest News
Email: [email protected] Website: http://www.arokiait.com
Email: [email protected] Website: http://www.arokiait.com
BLOGS AND MICRO BLOGGING
Email: [email protected] Website: http://www.arokiait.com
SOCIAL BOOKMARKS
Email: [email protected] Website: http://www.arokiait.com
ARTICLE CREATION
Email: [email protected] Website: http://www.arokiait.com
PRESS RELEASE DISTRIBUTION
Email: [email protected] Website: http://www.arokiait.com
SMS MARKETING
We can target client in Masses by Shooting SMS on Latest Offers and Collections. Every SMS will have a URL or website detail so that customers can log in using smart phones or Computers
Database Type: (Local or Any Specified Area or All Over India)1. Car owners2. HNI3. Women4. IT Professional5. Students6. Area Wise7. Credit Card Holder
Email: [email protected] Website: http://www.arokiait.com
EMAIL MARKETINGEmailers Campaign Performed or News-letters or Equiry Draft mails are send across various networks of exclusive Database.For real estate Industry some of the recommended database are:• India Bulls Customers•Indigo Airlines•Avis Travel•IRCTC Database•India Property•PVR Cinemas•Way2SMS entrepreneurs Section• Dun and Bradstreet…………& many more……
These Mailers have a minimum Inventory purchase and per mail cost varies between INR 0.80 to INR 3.00 as per Database quality.
Mailer Database can be filtered as per client portfolio, Geographies, Client interest, etc.
Email: [email protected] Website: http://www.arokiait.com
WHY AROKIA ? WHAT WILL WE BRING TO THE TABLE?
Central Team (Based in Bangalore from the Corp Office)Centralized media buying team which leverages all publisher
relationships to provide you with the best rates Will comprise business leads from Media, Social, Mobile and Technology
domains
Centralized Dashboard & Ad-serving Get all reports and media plans under the same roof Access to top resources who specialize in campaign management
Knowledge Centre (Key Differentiator) A centre of excellence within the group which has accumulated
knowledge from 200+ campaigns executed by Arokia and implements learnings in your campaigns
Email: [email protected] Website: http://www.arokiait.com
DELIVERABLES REPORTING
Access to the following:Publisher bills Account logins for Google (search)Media plans and costs
Weekly reports:
Media reports (as needed, two reports per week recommended)Social media reports (weekly snapshot)
Monthly reports:Media campaign review Social media reviewSEO & ORM review
Email: [email protected] Website: http://www.arokiait.com
PROPOSALDIGITAL MARKETING
FOR WWW.BOOKURTABLE.COM
Website: http://www.arokiait.com Email: [email protected]
RECOMMENDED COMMERCIALS FOR ALL PLANS FOR WWW.BOOKURTABLE.COM Campaign Elements Duration Amount (INR) Range of Investment
Paid Ad Management Plans One Time Account Setup
• Google (Search engine + Banner Ads)• Facebook Advertising Budget
• Yahoo Advertising Budget
• Paid Account management fee @20%
One time MonthlyMonthlyMonthly
Monthly
10,000.00
70,000 to 1,00,00030,000 to 70,00050, 000 to 80,000
On decided total Adv .Budget
Advertising Budget - Monthly - 1,50,000 (Min) to 2,50,000 (Max)
Social Media & Viral Marketing Plans Social Media Optimization CampaignSMS Marketing (Target 20 lakh SMS)Email Marketing (Emailers)
12 MonthsOne TimeOne Time
2,25,00080,0002,00,000As per Data Base Selection and Number of mailers Send. Targeting 10 Lakh Mailers over a defined period.
Email: [email protected] Website: http://www.arokiait.com
If you would like to engage our services or have any query, please feel free to contact us.We will get back to you in no time.
Our Offices
INDIA OFFICES
CORPORATE OFFICE (INDIA) :BANGALORE
# 1060 Z1, 25th Main, 15th Cross, Banashankari 2nd StageBangalore – 560070 Karnataka.Cell : +91-98451 41928, 96862 01186, Phone : 91-80-2671 4429 - 30Email : [email protected] : vrm.office Gtalk : [email protected]
MUMBAI OFFICE
Takshila, Mahakali Caves RoadAndheri(East)Mumbai - 400 093 MaharastraCell : +91-9820106681 Email : [email protected].
MANGALORE
#24, 3rd Floor Emporium Complex, KanakanadyMangalore 575002Karnataka.Cell : +91-9945829212Email : [email protected]
INTERNATIONAL OFFICES
USA (OKLAHOMA CITY)
Penn Pointe Office Park2236 NW 164th StreetEdmond OK – 73013 USA. Phone : +1 (405) 413-4107, 405 415-6891, 405 316-8239 Email : [email protected]
AFRICA (SUDAN)
P. O. Box 15123 Flat 2, Western Building3rd Floor, Amarat Company BuildingGandoul street, Central Khartoum SUDANCell Phone : +249 (912) 168 933Email : [email protected] .
Email: [email protected] Website: http://www.arokiait.com
Thank You!(A R O K I A I T P V T L I M I T E D)
Email: [email protected] Website: http://www.arokiait.com