Digital Marketing OverviewKelli Murrow Consulting

www.kellimurrow.com

kelli@kellimurrow.com

Digital Marketing Overview

Welcome and thank you for downloading the Digital Marketing Overview. This document is intended to provide a high-level framework in graphical form with the steps and processes involved in creating an effective Digital Marketing Strategy. It is designed to help assess an organization’s Digital Marketing efforts and determine its position in the Integrated Marketing Lifecycle. It should help to identify successes, shortcomings, and next steps for optimizing Digital Marketing strategies.

Digital Marketing Overview

Digital Marketing allows us to layer our approach to acquisition, conversion, and retention tying efforts together to support organizational and marketing goals and objectives.

Digital Marketing does not abandon traditional marketing but instead provides us the opportunity to integrate the two and provide measurable results and insights enabling us to understand our audience and build long-term relationships that will drive business into the future.

An understanding of the Groundswell concept is critical in developing an integrated Digital Marketing strategy – the Web 2.0 movement, the methods, and measurement. Developing a thorough knowledge of digital channels, their relationship to one another, optimizing for conversion and measuring are the key components to a successful strategy.

The combination of art and science provided by Digital Marketing puts a powerful tool at our fingertips.

Post Strategy

PeopleIdentify who will be

involved in social strategy and execution;

the person or people who will be the social

voice of the organization; assess

target audience

ObjectivesDecide what you want

to accomplish; measurable objectives

Strategy Plan for relationship

building, collaboration and integration

ToolsDecide which

technologies to use

The Transformation

Thank you!