10 FACTS ABOUT CONTENT MARKETINGCompiled by Search Engine Watch Presentation by Kelli Frias

WANT MORE LEADS? GET A BLOG.

According to searchenginewatch.com, blog-happy companies get 67% more leads than those that don’t.

Blogging is more conversational than product plugging

A skilled marketer can use the company blog to pull more customers

AVERAGE NUMBER OF CHANNELS MARKETERS USE: 12

Think of it as media multitasking

Think of all the social media channels that exist (Facebook, Twitter, LinkedIn, Youtube)

Most content marketers are using around 12

Just using the company Facebook won’t cut it anymore

86% OF B2C COMPANIES ARE CONTENT MARKETING

Content marketing tools are no longer just for B2B companies

Business to consumer companies are using it too

Driving Factor? Most likely the number of consumers on social media

B2B COMPANIES USE 1/3 OF BUDGET ON CONTENT MARKETING

Content marketing is just that valuable

Automate marketing task to save time on things like email

Use that time for more personable marketing

SOCIAL MEDIA SITES REACH 80% OF USERS

8/10 internet users are likely to see content on these platforms

This isn’t considering people who use the sites to make purchases

Use in conjunction with blogging for a powerful 1-2

EMAIL IS MOST POPULAR

While social media usage is rising, email reigns supreme

Don’t hang up the email strategy just yet

While valuable, with the right marketing team, you can automate it

LINKEDIN IS POPULAR FOR B2B

47% of those marketers use LinkedIn

Business professionals more likely to use that than Facebook

The best salespeople recognize the site as a sales and marketing tool

87% OF B2B COMPANIES USE SOCIAL MEDIA FOR CONTENT DISTRIBUTION

You should have content on your company site

People are more likely to find it on social media platforms

Updates should be valuable

BLOGS GIVE YOU 5X MORE TRAFFIC

A well maintained blog attracts followers

Content should be fresh and high quality

Takes time to build, but well worth it

MOST KEEP CONTENT MARKETING IN-HOUSE

44 Percent of companies outsource it

Keeping it in house allows marketers access to company data

In-house is more expensive

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