Digital Marketing Overview by SEO

Consultant Nouman Ali Awan

Digital Marketing• SEO (Search engine Optimization)

• SMO (Social Media Optimization)

• SEM (Search engine marketing)

• SMM (Social Media Marketing)

• Email Marketing

• Display Advertising

• Affiliate Marketing

Search Engine Optimization

SEO stands for “search engine optimization.”

It is the process of getting traffic from the

“free,” “organic,” “editorial” or “natural”

search results on search engines.

Social Media Optimization

This aspect of optimization deals with enhancing your

company’s presence and online reputation through

interactive communities—not just Facebook and

Twitter, but also blogs, forums, and anywhere your

business is mentioned or linked to socially.

Search Engine Marketing

Search engine marketing (SEM) is a form of Internet

marketing that involves the promotion of websites by

increasing their visibility in search engine results

pages (SERPs) primarily through paid advertising

Social Media Marketing

Social media marketing (SMM) is a form of Internet

marketing that utilizes social networking websites as a

marketing tool. The goal of SMM is to produce content

that users will share with their social network to help a

company increase brand exposure and broaden

customer reach.

Email marketing

Email marketing is a form of direct marketing that uses

electronic mail as a means of communicating

commercial or fundraising messages to an audience. In

its broadest sense, every email sent to a potential or

current customer could be considered email marketing.

Display Advertising

Display advertising is a type of online advertising that

comes in several forms, including banner ads, rich

media and more. Unlike text-based ads, display

advertising relies on elements such as images, audio

and video to communicate an advertising message.

Affiliate Marketing

a marketing arrangement by which an online retailer

pays commission to an external website for traffic or

sales generated from its referrals.

How Search Engine Works

There are three basic stages for a search engine:

crawling – where content is discovered; indexing,

where it is analysed and stored in huge databases; and

retrieval, where a user query fetches a list of relevant

How Search Engine Works

How Search Engine Works

Google’s Major Updates• Google Hummingbird

• Google Mobile Friendly Update

• Google Panda Update

• Google Penguin Update

• Google Pigeon Update

Google Panda Update

Google’s Panda Update is a search filter introduced in

February 2011 meant to stop sites with poor quality

content from working their way into Google’s top

search results. Panda is updated from time-to-time.

When this happens, sites previously hit may escape, if

they’ve made the right changes. Panda may also catch

sites that escaped before.

Google Penguin UpdateGoogle launched the Penguin Update in April 2012 to

better catch sites deemed to be spamming its search

results, in particular those doing so by buying links or

obtaining them through link networks designed

primarily to boost Google rankings. When a new

Penguin Update is released, sites that have taken

action to remove bad links (such as through

the Google disavow links tool or to remove spam may

regain rankings.

Pigeon UpdateLaunched on July 24, 2014 for U.S. English results, the

“Pigeon Update” is a new algorithm to provide more

useful, relevant and accurate local search results that

are tied more closely to traditional web search ranking

signals. Google stated that this new algorithm

improves their distance and location ranking

parameters.

Google Hummingbird

“Hummingbird” is the name of the new search platform that

Google is using as of September 2013, the name comes

from being “precise and fast” and is designed to better

focus on the meaning behind the words.

Mobilegeddon

On April 21, 2015, Google released a significant new

mobile-friendly ranking algorithm that’s designed to give a

boost to mobile-friendly pages in Google’s mobile search

results.

Nouman Ali Awan

For more details call +92 321 8525097

Or visit www.medialinkers.com

Email me noumanawan9@gmail.com