Digital Marketing Live! - Acquia - The big reverse of the web - the rise of b2one
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The Big Reverse of the Web The rise of B2One Digital Marketing Live! Amsterdam Susanne Böck Marketing Manager Central Europe
Transcript of Digital Marketing Live! - Acquia - The big reverse of the web - the rise of b2one
The Big Reverse of the WebThe rise of B2One
Digital Marketing Live! AmsterdamSusanne BöckMarketing Manager Central Europe
Fastest Growing !
4,000+ !Customers !
Who We Are !
Leading provider of cloud-based digital experience management
solutions !HQ in Boston with 11 global !
offices in 6 countires !
720 !Employees !
1,600+ !Partners !
Over 60% !YoY new logo growth !
Disruption hits any industry sooner or later… or already took place…
The world’s largest taxi company (Uber) owns no taxis
The world’s largest accommodation provider (Airbnb) owns no real estate
The largest communications companies (Skype, WhatsApp, Facebook Messenger, Viber) own no infrastructure
The world’s most valuable retailer (Alibaba) has no inventory
The most popular media platform (Facebook) creates no content
The fastest-growing banks actually have no money (eg SocietyOne)
The world’s largest movie house (Netflix) owns no cinemas
The largest software vendors don’t write the apps (Apple, Google, Facebook)
The future of the web will be push-based… we see the rise of a trend we call B2One
1840 1870 1969 20161st Industrial Revolution
Steam Power to Mechanize Production
2nd Industrial Revolution
Electric Power to create Mass Production
4rd Industrial Revolution
Electronics and IT to automate Production
4th Industrial Revolution
Digital Revolution
Websites and browser-based content ! Cross-channel experiences – any screen, device or endpoint – often webless !
Everyone sees the same content !“Pull” content (browse, read) !
Contextually optimized experiences !“Push” content for real-time interaction !
Content managed and delivered !from a single system !
Decoupled architecture for flexible delivery to any front-end; API-first for ease of assembly !
Monolithic, on-premise systems ! Cloud-based microservices architectures for flexibility and differentiated experiences !
Closed, proprietary ! Innovation based on an open source platform !
From ! To !
Billions of people are connected
online
Massive storage
capability Nearly unlimited access to knowledge
Unprecedented processing
power
Digital Revolution
Machine learning
Biotechnology
3-D-printing
Internet of ThingsRobotics Nanotechnology
Quantum Computing
Energie Storage
Disruption due to acceleration of innovation
New consumer behaviour & entirely new ways for serving customers
Impact on Business
The nonstop customer
Discover
Consider
Evaluate
Purchase
Use
The path of purchase was linear… Expectation
Promise
Reality
Delivery
Discover
Consider
Evaluate
Use
Purchase
Now, accelerated by technology, the customer journey is…
Dynamic Accessible Continious
Branded Content and ChannelsOpen Content and Channels
Cross-channel Continuous !Experiences !!
– Multiple end points !– Beyond the browser !– Everything contextual ! across mobile devices, ! 120 digital signs, ! in-cabin video !– Transformed passenger ! cruise experience !
Contextual Experiences "Pushed" to the User in Real Time !
– Notifications for relevant ! events, price alerts !– One ticket per ! second, 10M live events ! per month !– Content + commerce !– Product is digital, all ! revenue is digital – ! world’s largest ticket ! marketplace !!
B2One Opportunities
Customer Experience
40 Trillion+ Market
New approaches
Reinventing
Business models and supply chains Over the next decade
Betterment
Improve the world
Best Practices
Culture has to support Digital Transformation
Digital Transformation Lab
Enabling employees
One agile digital Infrastructure Platform
Best Practices
Contextual Interaction !Acquia Lift – Deliver continuous, personalized ! experiences across devices & channels !– Unified visitor profile of each anonymous ! and know visitor’s historical and real-time ! activity across sessions and devices !– Real-time, adaptive segmentation !– Turn insight into action with pre-built customer ! reports that visualize segments, testing results, ! and goal progression ! !!!!
