Digital Marketing - Iran Web Festival
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Transcript of Digital Marketing - Iran Web Festival
Digital MarketingDon’t F*** Your Money UP!
More than 80% of Digital Marketing
Campaignswere failed
because they don't know what
happens after campaign’s starting
If you Can’t
Analyze and
Optimize don't Start
what should ! Do?
! have a Product or Website
! need Users?
! need Traffic?
! need Order?
Where Can!Start?
Where! Can Start?
CPC and Banner AdvertisementSocial Media MarketingContent, Blog, PR, News
Email Marketing & AutomationSEO
Where! Can Start?
CPC and Banner AdvertisementSocial Media MarketingContent, Blog, PR, News
Email Marketing & AutomationSEO
Where! Can Start?
CPC and Banner AdvertisementSocial Media Marketing
Content, Blog, PR, News
Email Marketing & AutomationSEO
Where! Can Start?
CPC and Banner AdvertisementSocial Media MarketingContent, Blog, PR, News
Email Marketing & AutomationSEO
CPC and Banner Advertisement
Where! Can Start?
Social Media MarketingContent, Blog, PR, News
Email Marketing & AutomationSEO
When Can!Start?
Setup your Google analytics before take any other action
Analytics is about identifying trends, not about getting
hung up on numbers
Then, Identifying Goals
isthe Most Important Step
Think of a goal as specific and measurable actions that you want your visitors to complete before they leave your website.
• Downloading a document • Completing a contact form • Completing a purchase • Spend more than 5 min • See more than 3 pages
Goals could be:
Can! Start Now?
NO
What else! need?
What else! need?
Strategy . Plan . Action
Strategy
Plan
Action
SubscriptionUsers
Branding TrainingRelationTraffic
Strategy
Plan
Action
TimeBudget
ResourcesEmail Automation
Social Media Marketing Calendar
CPC
Strategy
Plan
Action
ASKUSERSTO DO
EXATLYTHAT
YOU ARE LOOKING FOR
What else! need?
ATTRACT
CONVERT
DELIGHT
CLOSE
Call to Action , Landing Page
Email Automation , Lead Generation
Feedback , Social , Engagement
Seo , Social , Site , Blog
StrangersVisitor
Customer
Lead
Promoter
From “!” you will say
i ‘m
a Digital Marketing Manager
A Scientist in Digital Marketing
Thank You
@shayanshalileh