Digital Marketing and Film Festival Strategy Workshop Cannes Film Festival 2015

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Transcript of Digital Marketing and Film Festival Strategy Workshop Cannes Film Festival 2015

Page 1: Digital Marketing and Film Festival Strategy Workshop Cannes Film Festival 2015
Page 2: Digital Marketing and Film Festival Strategy Workshop Cannes Film Festival 2015

Find Your Audience

Finding your audience is where your work begins. To execute a successful campaign, you should know who are you targeting. The audience will need to be refined at several stages of the production process.

Remember, you are aiming for quality and not quantity!

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Find Your Audience

Tools:

• Facebook Insights

• Demographics Pro

• Social Bakers

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Create ContentCreate content for the audience you have found. You must set a social media channel as your main point of sharing and then start generating content based on the audience for that channel. The demographics for Facebook, Twitter, Instagram, and Pinterest vary and the same content must not be used for all channels.

Start during Pre-Production.

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Content CreationIdeal Content that can be shared:

Production stills

Excerpts from the film

Trailer, Poster, EPK

Film Bloopers

Director / Crew Pics, Bios

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Sharing ContentSharing your content can be a tedious and time consuming task. Here are 2 most common Social Media Faux-Pas:

• Re-posting Facebook Post on Twitter and vice-versa. Syndication is ok if your audience is similar, not otherwise.

• Fail to reciprocate, acknowledge or engage. Follow the 5:3:2 rule. 50% should be content from others, relevant to your audience. 30% should be content from you, relevant to your audience and 20% should be personal, something non-work related to help humanize yourself and/or your brand

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Sharing Content

Focus on your audience more than yourself

Humanize your voice, even if it’s your brand talking!

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Sharing ContentTools to share social media content:

• Hootsuite

• Sprout Social

• Twtrland

• Tweetdeck

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Film FestivalsA film festival is one of the best launching pad for any film. A screening at film festivals will allow film to be exposed to film enthusiasts, industry professionals and organizers of other film festivals. It may be approached for screening at other film festivals or even distribution.

Your campaign should be ready to be executed for this occasion.

We work with filmmakers to help execute campaigns which drives traffic to their film, websites, trailers, and more.

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Film Festival Strategy3 types of Film Festival

MAJOR FILM FESTIVAL ( Cannes Berlin ). It’s good to be listed in the Short Film Corner website or major film competition. It will get you a professional accreditation.

MEDIUM (Gérardmer / Deauville / Champ Elysée film festival ). Same as the above, without market.

SPECIFIC FILM FESTIVAL ( good to make connection and promotion ). the festivals are open to ideas from filmmakers and producers to try hybrid screening, be creative.

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Film Festival StrategyHow programers make their selection ?

- Regular submission

- Submission platform : use several if you want to get more entries ( film festival life, film freeway, WAB..etc )

- Placement agencies

- Word of Mouth - Online search ( youtube / google / vimeo, films website, IMDB ).

- Partnership with other Film Festival ( carte blanche..etc)

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Film Festival StrategyDigital Mentoring / Promotion

- Every Film Festival selection is a tool for the promotion of your next project and to start raising funds. Take every chance to network at events (even the smaller ones), add a crowdfunding section on your website.

- Brand yourself and brand your movie. Use archetypes ( love, Heros, eternal life, wonder..etc ) for your online identities, and to create content for you social media website. Create your own characters for yourself.

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Film Festival StrategyDigital Mentoring / Promotion

- Network online! Join groups, create alliance with other similar filmmakers such as yourself in every film network ( stage 32, Film portal, cinando, Facebook, twitter..etc )

- Specific Film festivals provide debriefing session to help you take the next step in your career and provide online support.

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Film Festival StrategyTOOLS & TIPS

-Ready to submit your film to the top film festivals of the world? iFilmfest is the only tool designed to keep track of major film festival deadlines according to your film’s style and genre.

-For video distribution use social crossposting Tools such as Tubemogul Oneupload vdownloader (One upload, one set of notes, one set of tags, and see your video launched on several sites sites)

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Film Festival StrategyTOOLS & TIPS

- Save money : Go on every national film website to get film festival listing (only major and medium Film festivals will be listed). Search online catalog and film festival agenda.

- Your presence online must be on every film festival website in which you have been selected (movie’s title, synopsis, IMDB link, etc. )

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Film Festival StrategyTOOLS & TIPS

- Let the film festival add your trailer or movie on their own youtube /website account.They may have more visibility than you!

- Social media can become a good marketing tool for indie filmmakers. Use you short movie to try hybrid distribution (propose to small events to host special screenings, get involved).

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Growth HackingHow do you grow your social media presence? Here are some ways to increase followers, likes, retweets, comments and more:

• Giveaways or Contests - Use Rafflecopter or woobox

• Use social media links in email signatures, websites, business cards.

• Use hashtag on every post!

• Engage, Engage, Engage

• DO NOT BUY FANS / FOLLOWERS

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Social Media InfluencersInfluential personalities on Social media are easy to find. Use these tools to find someone in your niche and reach out to them directly on twitter.

• Klout

• Kred

• Marketing Grader by Hubspot

• Twitalyzer