Digital marketing in india
-
Upload
shubham-tagra -
Category
Marketing
-
view
25 -
download
0
Transcript of Digital marketing in india
May 1, 202
3 Shubham, Tuesday
1Digital Marketing in India
SUBMITTED BY
SHUBHAM
OMEGA,376
May 1, 202
3 Shubham, Tuesday
2What is Digital Marketing?
Promotion of products or brands via one or more forms of electronic media
Digital marketing consists of pull or push online communication tactics. These tactics can also be referred to as inbound or outbound marketing as well
Pull digital marketing is characterized by consumers actively seeking marketing content. Push digital marketing occurs when marketers send messages without the consent of the recipients
May 1, 202
3 Shubham, Tuesday
3History of Digital Marketing in India
The term Digital Marketing was first used in the 1990s, when the
SoftAd Group, developed advertising campaigns for automobile
companies
Digital Marketing is often referred to as 'online marketing', 'internet
marketing' or ‘web marketing’
Digital media growth is estimated at 4.5 trillion online ads served
annually with digital media spend at 48% growth in 2010
May 1, 202
3 Shubham, Tuesday
4Benefits of Digital Marketing It's more affordable to deploy than traditional marketing and
advertising Digital marketing goes from planning to execution more quickly Digital marketing gives fans/viewers/readers a chance to share
your content Digital marketing campaigns are easier to attach to other
campaigns Digital marketing campaigns have longer shelf lives It's easier to change or stop a digital marketing campaign after it
starts Digital marketing gives the brand more time and space to tell its
story
May 1, 202
3 Shubham, Tuesday
5Digital Advertising Marketing in India
FY' 2011 FY'2012 FY'2013 FY'2014 FY'20150
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
1,140
1,750
2,260
2,750
3,575
May 1, 202
3 Shubham, Tuesday
6
May 1, 202
3 Shubham, Tuesday
7Areas Of Digital Marketing
SEO (Search Engine Optimization) :-With help of SEO, using on-page and off-page optimization you can rank on first page of organic search results of Search Engines Like, Google, Bing and Yahoo, without spending any amount.
SMO (Social Media Optimization) :-In SMO you engage with people or your clients. It’s very important for branding any business through social media sites like Facebook, Twitter, Google +Plus, Pinterest and Linkedin. With Help of Better optimization you can easily reach to uncountable audience.
May 1, 202
3 Shubham, Tuesday
8Contd…. SEM (Search Engine Marketing) :-With help of SEM we use PPC
and Display ads for reach to our potential customers on internet. PPC ads are used for Instant reach of Business to potential customers on search results and Display ads are used for branding and target any business on Publisher websites.
SMM(Social Media Marketing) :-SMM used for advertising your business on social networking sites. Social networking ads are so effective and may be used in several ways like collecting a network of same interest and increase your sales by reach to potential customers through internet.
May 1, 202
3 Shubham, Tuesday
9Thank you