DIGITAL MARKETING COURSES IN INDIA

Digital Marketing• It is the marketing of products or services over the

Internet & it ties together creative and technical aspects of the Internet, including design, development, advertising and sale.

Digital marketing is used by companies selling goods and services directly to consumers as well as those who operate on a business to business model.

Advantages of Digital Marketing

One to one approach

Cater to specific interests

Different content by choice

Geo- marketing

Relatively inexpensive

Global business

Measuring statistics is easy

Accountability

Component of Digital Marketing

SEO (Search Engine Optimization)

SMM (Social Media Marketing)

PCC (Pay Per Click)

Affiliate Marketing

Internet Marketing

Email Marketing

Digital Marketing ComponentsSEO :- SEO is a technique which helps to

improve your webpage ranking and make visible your website for the large number of visitors.

SMM:- Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool.

PPC :- PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked.

Affiliate Marketing : Affiliate marketing is the process of

earning a commission by promoting other people's (or company's) products.

Internet Marketing :Internet marketing refers to advertising and

marketingefforts that use the Web and email to drive direct

salesvia ecommerce.

• Email Marketing : Email marketing is directly marketing a

commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

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