Digital Marketing in 2016
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Transcript of Digital Marketing in 2016
DIGITAL MARKETING IN 2016
QUICK INTRO
https://uk.linkedin.com/in/jamescookfocus7
www.focus7international.com
WHAT IS DIGITAL MARKETING?
HOW WILL DIGITAL MARKETING HELP MY BUSINESS GROW?
DIGITAL MARKETING STATISTICS
According to Google companies using digital marketing strategies have 2.8 times better revenue growth expectancy
79% of top-performing companies have been using marketing automation for more than 2 years
Inbound marketing delivers 54% more leads into the marketing funnel than traditional outbound leads
Inbound leads have a 14.6% close rate while outbound leads have 1.7% close rate
HOW MANY OF YOU USE DIGITAL MARKETING AS PART OF YOUR MARKETING STRATEGIES?
ON AVERAGE IT CAN TYPICALLY TAKE AROUND 14 TOUCHES TO CONVERT LEADS INTO SALES
SALES REPS TYPICALLY GIVE UP AFTER THE 2ND OR 3RD TOUCH!
Using Digital Marketing technology you are now able to setup strategies to continually touch your prospects, and nurture leads into customers on autopilot
CREATE A DIGITAL MARKETING PRESENCE
USING DIGITAL MARKETING TO CREATE A PERFECT CUSTOMER JOURNEY?
WHERE DO YOU START?
Connect with your customers online.
Invite customers to like your Facebook page, connect with you on LinkedIn, follow your LinkedIn page
CONVERT WEBSITE VISITORS
• Having a website that converts website visitors
WEBSITE CALL-TO-ACTION EXAMPLE
ENGAGEMENT WITH EMAIL MARKETING
Send regular engagement email broadcasts to your customers
Provide value and offers to prospects
FIND YOUR IDEAL CUSTOMERS ONLINE
BE FOUND ON GOOGLE USING GOOGLE ADS
POINTS TO TAKE AWAY1. Attract your ideal customers using online advertising –
e.g. Google Ads, LinkedIn Ads
2. Website must have a call-to-action above the fold – Turn your website into a data capture machine
3. Engage, give value and nurture prospects on Social Media
4. Connect with your customers on Social Media
5. Build stronger relationships using email marketing - Send monthly newsletter, weekly/monthly offers
DIGITAL MARKETING IN 2016