Digital Marketing 2016
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@wearesocialsg • 1
DIGITALIN 2016WE ARE SOCIAL’S COMPENDIUM OF GLOBAL DIGITAL,SOCIAL, AND MOBILE DATA, TRENDS, AND STATISTICS
wearesocial
SIMON KEMP • WE ARE SOCIAL
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@wearesocialsg • 3
COUNTRIES INCLUDED IN THIS OVERVIEW
1 ARGENTINA2 AUSTRALIA3 BRAZIL4 CANADA5 CHINA6 EGYPT7 FRANCE8 GERMANY9 HONG KONG10 INDIA
11 INDONESIA12 ITALY13 JAPAN14 MALAYSIA15 MEXICO16 NIGERIA17 THE PHILIPPINES18 POLAND19 RUSSIA20 SAUDI ARABIA
21 SINGAPORE22 SOUTH AFRICA23 SOUTH KOREA24 SPAIN25 THAILAND26 TURKEY27 UNITED ARAB EMIRATES28 UNITED KINGDOM29 UNITED STATES30 VIETNAM
21
95
4
10
24
15
22
7
19
12
20
8
13
1
16
23
6
2
3 11
18
1417
25
26
27
28
29
30
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@wearesocialsg • 4
WELCOMEWelcome to We Are Social’s DIGITAL IN 2016 report, collating all the key data, statistics and trends you need to understand the state of digital, social and mobile media around the world today. We’ve received numerous requests for data on additional countries over the past few years, so we’ve split this year’s report into three distinct parts:
DIGITAL IN 2016§ This report, which contains regional and global overviews, together with in-depth
profiles of 30 of the world’s top economies. Click here to access our previous reports.
2016 DIGITAL YEARBOOK§ A separate report, which contains high-level profiles of 232 countries around the world.
Read and download We Are Social’s 2016 Digital Yearbook by clicking here.
EXECUTIVE SUMMARY§ Our analysis of this year’s key data and trends, together with our forecasts for the
coming twelve months. Read We Are Social’s Executive Summary by clicking here.
If you have any questions about what these trends might mean for your organisation, or if you’d like to know how We Are Social can help you make sense of them, visit us at wearesocial.com, click here to email us, or contact us on Twitter: @wearesocialsg.
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@wearesocialsg • 5
CLICK HERE TO ACCESS WE ARE SOCIAL’S 2016 DIGITAL YEARBOOK, WHICH CONTAINS HIGH-LEVEL
DATA SNAPSHOTS FOR 232 COUNTRIES WORLDWIDE
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@wearesocialsg • 6
GLOBAL & REGIONAL OVERVIEWS
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@wearesocialsg • 7
GLOBAL DIGITAL SNAPSHOT
INTERNETUSERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
UNIQUE MOBILE USERS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS UNIQUE MOBILE PHONE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL GLOBALPOPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
BILLION BILLION BILLION BILLION BILLION
A SNAPSHOT OF THE WORLD’S KEY DIGITAL STATISTICAL INDICATORS
• Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations;• Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence.
7.395
JAN2016
URBANISATION: 54%
3.419
PENETRATION: 46%
2.307
PENETRATION: 31%
3.790
PENETRATION: 51%
1.968
PENETRATION: 27%
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@wearesocialsg • 8
JAN2016 ANNUAL GROWTH
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF UNIQUE
MOBILE USERS
GROWTH IN THE NUMBER OF ACTIVE
MOBILE SOCIAL USERS
YEAR-ON-YEAR GROWTH TRENDS FOR KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015
• Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations;• Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence.
+10% +10% +4% +17%+332 MILLION +219 MILLION +141 MILLION +283 MILLION
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@wearesocialsg • 9
SHARE OF GLOBAL USERSJAN2016
NORTH AMERICA
5% 9%
9% 5%
CENTRAL AMERICA
3% 4%
3% 3%
SOUTH AMERICA
6% 9%
7% 7%
WEST EUROPE
6% %9
10% 7%CENTRAL ASIA
1% <1%
1% 1%
EAST ASIA
22% 33%
25% 22%
SOUTH ASIA
24% 8%
14% 18%
MIDDLE EAST
3% 3%
4% 4%
AFRICA
16% 6%
10% 13% OCEANIA
1% 1%
1% 1%
POPULATION
ACTIVE SOCIAL MEDIA ACCOUNTS
INTERNET USERS
MOBILE CONNECTIONS
SOUTHEAST ASIA
9% 10%
8% 11%
EAST EUROPE
6% 8%
8% 8%
• Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations;• Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence.
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@wearesocialsg • 10
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL REGIONALPOPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations;• Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence.
1,201
URBANISATION: 41%
349
PENETRATION: 29%
129
PENETRATION: 11%
986
vs POPULATION: 82%
102
PENETRATION: 8%
DIGITAL IN AFRICA
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@wearesocialsg • 11
JAN2016
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
CONNECTIONS
GROWTH IN THE NUMBER OF ACTIVE
MOBILE SOCIAL USERS
YEAR-ON-YEAR GROWTH TRENDS FOR THE REGION’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015
• Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations;• Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence.
SINCE JAN 2015
+14% +25% +20%+47.2 MILLION +25.3 MILLION +17.1 MILLION
ANNUAL GROWTH: AFRICA
+9%+84.4 MILLION
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@wearesocialsg • 12
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL REGIONALPOPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations;• Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence.
997
URBANISATION: 81%
665
PENETRATION: 67%
511
PENETRATION: 51%
1,072
vs POPULATION: 108%
437
PENETRATION: 44%
DIGITAL IN THE AMERICAS
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@wearesocialsg • 13
JAN2016
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
CONNECTIONS
GROWTH IN THE NUMBER OF ACTIVE
MOBILE SOCIAL USERS
YEAR-ON-YEAR GROWTH TRENDS FOR THE REGION’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015
• Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations;• Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence.
SINCE JAN 2015
+6% +6% +9%+38.9 MILLION +28.6 MILLION +37.5 MILLION
ANNUAL GROWTH: THE AMERICAS
+1%+9.6 MILLION
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@wearesocialsg • 14
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL REGIONALPOPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations;• Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence.
4,116
URBANISATION: 47%
1,662
PENETRATION: 40%
1,211
PENETRATION: 29%
3,860
vs POPULATION: 94%
1,066
PENETRATION: 26%
DIGITAL IN ASIA-PACIFIC
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@wearesocialsg • 15
JAN2016
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
CONNECTIONS
GROWTH IN THE NUMBER OF ACTIVE
MOBILE SOCIAL USERS
YEAR-ON-YEAR GROWTH TRENDS FOR THE REGION’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015
• Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations;• Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence.
SINCE JAN 2015
+12% +14% +21%+199.0 MILLION +145.8 MILLION +187.3 MILLION
ANNUAL GROWTH: ASIA-PACIFIC
+4%+155.6 MILLION
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@wearesocialsg • 16
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL REGIONALPOPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations;• Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence.
838
URBANISATION: 73%
616
PENETRATION: 73%
393
PENETRATION: 47%
1,102
vs POPULATION: 132%
305
PENETRATION: 36%
DIGITAL IN EUROPE
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@wearesocialsg • 17
JAN2016
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
CONNECTIONS
GROWTH IN THE NUMBER OF ACTIVE
MOBILE SOCIAL USERS
YEAR-ON-YEAR GROWTH TRENDS FOR THE REGION’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015
• Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations;• Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence.
SINCE JAN 2015
+4% +3% +6%+25.9 MILLION +11.2 MILLION +18.2 MILLION
ANNUAL GROWTH: EUROPE
+1%+13.5 MILLION
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@wearesocialsg • 18
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL REGIONALPOPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations;• Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence.
242
URBANISATION: 71%
128
PENETRATION: 53%
63
PENETRATION: 26%
298
vs POPULATION: 123%
58
PENETRATION: 24%
DIGITAL IN THE MIDDLE EAST
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@wearesocialsg • 19
JAN2016
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
CONNECTIONS
GROWTH IN THE NUMBER OF ACTIVE
MOBILE SOCIAL USERS
YEAR-ON-YEAR GROWTH TRENDS FOR THE REGION’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015
• Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations;• Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence.
SINCE JAN 2015
+17% +13% +66%+21.4 MILLION +7.5 MILLION +23.0 MILLION
ANNUAL GROWTH: THE MIDDLE EAST
+3%+8.9 MILLION
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@wearesocialsg • 20
GLOBAL INTERNET USAGE
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@wearesocialsg • 21
NORTHAMERICA
CENTRALAMERICA
SOUTHAMERICA
AFRICA
MIDDLEEAST
WESTEUROPE
EASTEUROPE
EASTASIA
OCEANIA
CENTRALASIA
SOUTHASIA
SOUTHEASTASIA
GLOBALAVERAGE:
INTERNET USEJAN2016
• Sources: ITU, InternetWorldStats, CIA, national government ministries and industry bodies; UN, US Census Bureau for population data.
46%
88%
60%29%
53%
83%
64%
54%
68%
44%
40%
27%
41%
REGIONAL INTERNET PENETRATION FIGURES
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@wearesocialsg • 22
INTERNET USE: REGIONAL OVERVIEWJAN2016
• Sources: ITU, InternetWorldStats, CIA, national government ministries and industry bodies; UN, US Census Bureau for population data.
INTERNET USERS (IN MILLIONS), AND INTERNET PENETRATION, BY REGION
INTERNET USERS, IN MILLIONS
INTERNET PENETRATION
54% 27% 29% 83% 88% 64% 41% 60% 53% 44% 68% 40%
867
480
349 345 315 271 259 254
128 96 27 27
EAST
ASIA
SOUT
HAS
IA
AFRI
CA
WES
TEU
ROPE
NO
RTH
AMER
ICA
EAST
EURO
PE
SOUT
HEA
STAS
IA
SOUT
HAM
ERIC
A
MID
DLE
EAST
CEN
TRAL
AMER
ICA
OC
EAN
IA
CEN
TRAL
ASIA
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@wearesocialsg • 23
INTERNET USE BY COUNTRYJAN2016
• Sources: ITU, InternetWorldStats, CIA, national government ministries and industry bodies; UN, US Census Bureau for population data.
NATIONAL INTERNET PENETRATION FIGURES
96%
92%
91%
91%
90%
89%
88%
87%
86%
82%
80%
79%
77%
72%
68%
67%
64%
63%
58%
58%
56%
53%
52%
50%
49%
49%
47%
46%
46%
34%
28%
UAE U
K
CAN
ADA
JAPA
N
SOU
TH K
ORE
A
GER
MAN
Y
AUST
RALI
A
USA
FRAN
CE
SIN
GAP
ORE
ARG
ENTI
NA
HO
NG
KO
NG
SPAI
N
RUSS
IA
MAL
AYSI
A
POLA
ND
SAU
DI A
RABI
A
ITAL
Y
TURK
EY
BRAZ
IL
THAI
LAN
D
NIG
ERIA
EGYP
T
VIET
NAM
CH
INA
SOU
TH A
FRIC
A
MEX
ICO
PHIL
IPPI
NES
GLO
BAL
AVER
AGE
IND
ON
ESIA
IND
IA
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@wearesocialsg • 24
INTERNET RANKINGSJAN2016
• Sources: ITU, InternetWorldStats, CIA, national government ministries and industry bodies; UN, US Census Bureau for population data.
# COUNTRY % USERS
01 ICELAND 98% 324,518
02 BERMUDA 97% 68,280
03 NORWAY 96% 5,047,528
04 DENMARK 96% 5,452,151
05 ANDORRA 96% 82,148
06 UAE 96% 8,807,226
07 NETHERLANDS 95% 16,143,879
08 LUXEMBOURG 95% 541,206
09 FAROE ISLANDS 95% 47,762
10 SWEDEN 94% 9,216,226
# COUNTRY % USERS
214 NORTH KOREA 0.03% 7,200
213 NIGER 2.0% 395,990
212 CHAD 2.5% 356,678
211 CONGO (DEM. REP.) 3.0% 2,381,254
210 ETHIOPIA 3.7% 3,700,000
209 GUINEA-BISSAU 3.8% 70,000
208 SIERRA LEONE 4.0% 260,000
207 CENTRAL AFRICAN REP. 4.4% 217,279
206 SOMALIA 4.6% 500,000
205 BURUNDI 4.6% 526,372
BASED ON INTERNET PENETRATION IN COUNTRIES WITH NATIONAL POPULATIONS OF 50,000 PEOPLE OR MORE
HIGHEST INTERNET PENETRATION LOWEST INTERNET PENETRATION
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@wearesocialsg • 25
TIME SPENT ON THE INTERNETJAN2016
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64.
AVERAGE NUMBER OF HOURS SPENT USING THE INTERNET PER DAY, SPLIT BY PC USE AND MOBILE PHONE USE
ACCESS THROUGH LAPTOP / DESKTOP
ACCESS THROUGH MOBILE DEVICE
5.2 5.2
4.9
4.7 4.7 4.7 4.7 4.6 4.6 4.6
4.4 4.4 4.4
4.3 4.2 4.2
4.1 4.1
3.9
3.8 3.8
3.6 3.6
3.4 3.3 3.3
3.1
2.9
3.9
3.2
3.0
3.9
3.5 3.5
1.4
2.4
3.6
3.4
3.6
1.3
3.1
1.9
2.1
2.6
3.8
2.2
1.3
1.6
1.9
1.1
1.0
2.5
1.3
2.2
1.9
0.6
BRAZ
IL
PHIL
IPPI
NES
SOU
TH A
FRIC
A
THAI
LAN
D
ARG
ENTI
NA
IND
ON
ESIA
RUSS
IA
VIET
NAM
MAL
AYSI
A
MEX
ICO
UAE
POLA
ND
IND
IA US
SIN
GAP
ORE
TURK
EY
SAU
DI A
RABI
A
ITAL
Y
CAN
ADA
UK
SPAI
N
AUST
RALI
A
FRAN
CE
CH
INA
GER
MAN
Y
HO
NG
KO
NG
SOU
TH K
ORE
A
JAPA
N
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@wearesocialsg • 26
SHARE OF WEB TRAFFIC BY DEVICE
SHARE OF WEB PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB PAGE VIEWS:
TABLETS
SHARE OF WEB PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2016. Main figures show the share of total web page requests originating from each type of device.
BASED ON EACH DEVICE’S SHARE OF TOTAL WEB PAGES SERVED
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
JAN2016
56% 39% 5% 0.1%-9% +21% -21% -10%
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@wearesocialsg • 27
MOBILE’S SHARE OF WEB TRAFFICJAN2016
• Source: StatCounter, Q1 2016.
PERCENTAGE OF TOTAL WEB PAGES SERVED TO MOBILE PHONES
82%
75%
70%
66%
55%
51%
49%
47%
46%
45%
41%
40%
39%
36%
34%
32%
31%
29%
29%
28%
27%
27%
26%
26%
24%
22%
22%
21%
19%
19%
12%
NIG
ERIA
SOU
TH A
FRIC
A
IND
ON
ESIA
IND
IA
SAU
DI A
RABI
A
POLA
ND
UAE
MAL
AYSI
A
TURK
EY
THAI
LAN
D
SIN
GAP
ORE
CH
INA
GLO
BAL
AVER
AGE
JAPA
N
MEX
ICO
SPAI
N
ARG
ENTI
NA
HO
NG
KO
NG
PHIL
IPPI
NES U
K
USA
AUST
RALI
A
SOU
TH K
ORE
A
BRAZ
IL
VIET
NAM
GER
MAN
Y
EGYP
T
ITAL
Y
FRAN
CE
CAN
ADA
RUSS
IA
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@wearesocialsg • 28
AVERAGE NET CONNECTION SPEEDSJAN2016
• Source: Akamai’s State of the Internet report, Q3 2015.
AVERAGE INTERNET CONNECTION SPEEDS, IN MBPS (FIXED CONNECTIONS)
20.5
15.8
15.0
13.0
12.6
12.5
11.9
11.5
10.6
10.4
10.2
8.2 8.2 7.8
6.8 6.5 6.2
5.5 5.1 4.9
4.2
3.7 3.7 3.6 3.4 3.2 3.0 2.8 2.5 2.5
1.7
SOU
TH K
ORE
A
HO
NG
KO
NG
JAPA
N UK
USA
SIN
GAP
ORE
CAN
ADA
GER
MAN
Y
POLA
ND
SPAI
N
RUSS
IA
FRAN
CE
THAI
LAN
D
AUST
RALI
A
UAE
ITAL
Y
TURK
EY
MEX
ICO
GLO
BAL
AVER
AGE
MAL
AYSI
A
ARG
ENTI
NA
CH
INA
SOU
TH A
FRIC
A
BRAZ
IL
VIET
NAM
SAU
DI A
RABI
A
IND
ON
ESIA
PHIL
IPPI
NES
IND
IA
NIG
ERIA
EGYP
T
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@wearesocialsg • 29
ACTIVE E-COMMERCE SHOPPERSJAN2016
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
PERCENTAGE OF THE NATIONAL POPULATION WHO BOUGHT SOMETHING ONLINE IN THE PAST MONTH [SURVEY-BASED]
77%
74%
72%
66%
64%
62%
62%
60%
57%
57%
57%
55%
53%
53%
50%
48%
48%
45%
44%
44%
44%
41%
37%
31%
29%
27%
27%
23%
UK
GER
MAN
Y
SOU
TH K
ORE
A
USA
FRAN
CE
UAE
AUST
RALI
A
CAN
ADA
SPAI
N
SIN
GAP
ORE
HO
NG
KO
NG
JAPA
N
ARG
ENTI
NA
POLA
ND
MAL
AYSI
A
ITAL
Y
RUSS
IA
TURK
EY
BRAZ
IL
CH
INA
THAI
LAN
D
SAU
DI A
RABI
A
VIET
NAM
MEX
ICO
PHIL
IPPI
NES
IND
ON
ESIA
SOU
TH A
FRIC
A
IND
IA
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@wearesocialsg • 30
GLOBAL SOCIAL MEDIA USAGE
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@wearesocialsg • 31
JAN2016 SOCIAL MEDIA USE
##
• Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data.
TOTAL NUMBER OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERSAS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON THE MONTHLY ACTIVE USER NUMBERS REPORTED BY EACH COUNTRY’S MOST ACTIVE PLATFORM
2.31B 31% 1.97B 27%
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@wearesocialsg • 32
NORTHAMERICA
CENTRALAMERICA
SOUTHAMERICA
AFRICA
MIDDLEEAST
WESTEUROPE
EASTEUROPE
EASTASIA
OCEANIA
CENTRALASIA
SOUTHASIA
SOUTHEASTASIA
GLOBALAVERAGE:
SOCIAL MEDIA USEJAN2016
• Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data.
31%
59%
50%11%
26%
48%
45%
48%
45%
40%
6%
11%
37%
TOTAL ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION
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@wearesocialsg • 33
SOCIAL MEDIA REGIONAL OVERVIEWJAN2016
• Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data.
ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY (IN MILLIONS) COMPARED TO POPULATION
769
234 213 211 201 191 186129
8763
18 4
EAST
ASIA
SOUT
HEA
STAS
IA
NO
RTH
AMER
ICA
SOUT
HAM
ERIC
A
WES
TEU
ROPE
EAST
EURO
PE
SOUT
HAS
IA
AFRI
CA
CEN
TRAL
AMER
ICA
MID
DLE
EAST
OC
EAN
IA
CEN
TRAL
ASIA
48% 37% 59% 50% 48% 45% 11% 11% 40% 26% 45% 6%
ACTIVE SOCIAL MEDIA USERS, IN MILLIONS
ACTIVE SOCIAL MEDIA USERS vs. TOTAL POPULATION
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@wearesocialsg • 34
SOCIAL MEDIA USE BY COUNTRYJAN2016
• Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data.
ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION
76%
68%
66%
64%
62%
59%
59%
59%
58%
58%
56%
53%
50%
49%
48%
48%
47%
47%
47%
47%
42%
37%
36%
36%
35%
31%
30%
30%
24%
10%
8%
SOU
TH K
ORE
A
UAE
HO
NG
KO
NG
SIN
GAP
ORE
ARG
ENTI
NA
USA
MAL
AYSI
A UK
CAN
ADA
AUST
RALI
A
THAI
LAN
D
TURK
EY
FRAN
CE
BRAZ
IL
RUSS
IA
SPAI
N
CH
INA
PHIL
IPPI
NES
MEX
ICO
ITAL
Y
JAPA
N
VIET
NAM
POLA
ND
GER
MAN
Y
SAU
DI A
RABI
A
GLO
BAL
AVER
AGE
IND
ON
ESIA
EGYP
T
SOU
TH A
FRIC
A
IND
IA
NIG
ERIA
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@wearesocialsg • 35
SOCIAL MEDIA RANKINGSJAN2016
• Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data.
# COUNTRY % USERS
01 TAIWAN 77% 18,000,000
02 SOUTH KOREA 76% 38,400,000
03 QATAR 75% 1,700,000
04 ICELAND 73% 240,000
05 UAE 68% 6,300,000
06 ARUBA 68% 77,000
07 FAROE ISLANDS 67% 34,000
08 GREENLAND 66% 37,000
09 HONG KONG 66% 4,800,000
10 MALTA 64% 270,000
# COUNTRY % USERS
214 NORTH KOREA 0.03% 6,800
213 TURKMENISTAN 0.2% 12,000
212 CURAÇAO 0.6% 950
211 NIGER 0.9% 190,000
210 CENTRAL AFRICAN REP. 1.3% 63,000
209 SOUTH SUDAN 1.3% 160,000
208 ERITREA 1.3% 68,000
207 TAJIKISTAN 1.4% 120,000
206 CHAD 1.4% 200,000
205 UZBEKISTAN 1.5% 460,000
BASED ON SOCIAL MEDIA USE IN COUNTRIES WITH NATIONAL POPULATIONS OF 50,000 PEOPLE OR MORE
HIGHEST SOCIAL MEDIA PENETRATION LOWEST SOCIAL MEDIA PENETRATION
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@wearesocialsg • 36
ACTIVE USERS BY SOCIAL PLATFORMJAN2016
• Sources: latest company statements as published in press releases and quarterly results, correct as at 28 January 2016.
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
MOST RECENTLY PUBLISHED MONTHLY ACTIVE USER ACCOUNTS BY PLATFORM, IN MILLIONS
1,550
900
860
800
653
650
555
400
320
300
300
249
222
212
200
122
100
100
100
100
FB MESSENGER
QZONE
TUMBLR
SKYPE
BAIDU TIEBA
VIBER
SINA WEIBO
LINE
SNAPCHAT
YY
VKONTAKTE
BBM
1,590
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@wearesocialsg • 37
TIME SPENT ON SOCIAL MEDIAJAN2016
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users.
AVERAGE NUMBER OF HOURS THAT SOCIAL MEDIA USERS SPEND USING SOCIAL MEDIA EACH DAY
3.7
3.3 3.2 3.2
3.0 3.0 2.9 2.9 2.9
2.7
2.5
2.3 2.3
2.0
1.9
1.7 1.6 1.6
1.5 1.5 1.5 1.4
1.3 1.3
1.2 1.1 1.1
0.3
PHIL
IPPI
NES
BRAZ
IL
MEX
ICO
ARG
ENTI
NA
UAE
MAL
AYSI
A
SAU
DI A
RABI
A
THAI
LAN
D
IND
ON
ESIA
SOU
TH A
FRIC
A
TURK
EY
VIET
NAM
IND
IA
ITAL
Y
RUSS
IA
USA
SIN
GAP
ORE
SPAI
N
HO
NG
KO
NG UK
CH
INA
CAN
ADA
POLA
ND
FRAN
CE
AUST
RALI
A
GER
MAN
Y
SOU
TH K
ORE
A
JAPA
N
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@wearesocialsg • 38
JAN2016 FACEBOOK USE BY DEVICE
BASED ON THE GLOBAL NUMBER OF ACTIVE USER ACCOUNTS ACCESSING FACEBOOK VIA EACH DEVICE, IN MILLIONS
ACTIVE ACCOUNTS ACCESSING VIA DESKTOP OR LAPTOP COMPUTERS
ACTIVE ACCOUNTS ACCESSING VIA SMARTPHONES
ACTIVE ACCOUNTS ACCESSING VIA
FEATURE PHONES
ACTIVE ACCOUNTS ACCESSING VIA
TABLETS
##
PERCENTAGE OF TOTAL: PERCENTAGE OF TOTAL: PERCENTAGE OF TOTAL: PERCENTAGE OF TOTAL:
##
• Sources: extrapolation of Facebook data Q1 2016. Combined share exceeds 100% due to multi-device usage.
748M 1,259M 38M 221M50% 83% 2% 15%
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@wearesocialsg • 39
NORTHAMERICA
CENTRALAMERICA
SOUTHAMERICA
AFRICA
MIDDLEEAST
WESTEUROPE
EASTEUROPE
EASTASIA
OCEANIA
CENTRALASIA
SOUTHASIA
SOUTHEASTASIA
GLOBALAVERAGE:
MOBILE SOCIAL USEJAN2016
• Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data.
27%
52%
42%8%
24%
41%
32%
43%
41%
35%
4%
9%
31%
ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION
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@wearesocialsg • 40
MOBILE SOCIAL REGIONAL OVERVIEWJAN2016
• Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data.
MOBILE-ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY (IN MILLIONS) COMPARED TO POPULATION
689
200 186 175 169 158 136102 76
5817 3
EAST
ASIA
SOUT
HEA
STAS
IA
NO
RTH
AMER
ICA
SOUT
HAM
ERIC
A
WES
TEU
ROPE
SOUT
HAS
IA
EAST
EURO
PE
AFRI
CA
CEN
TRAL
AMER
ICA
MID
DLE
EAST
OC
EAN
IA
CEN
TRAL
ASIA
43% 31% 52% 42% 41% 9% 32% 8% 35% 24% 41% 4%
ACTIVE MOBILE SOCIAL USERS, IN MILLIONS
ACTIVE MOBILE SOCIAL USERS vs. TOTAL POPULATION
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@wearesocialsg • 41
MOBILE SOCIAL USE BY COUNTRYJAN2016
• Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data.
ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION
76%
61%
59%
58%
54%
52%
52%
51%
50%
48%
47%
45%
42%
42%
42%
41%
41%
40%
40%
39%
31%
31%
30%
30%
27%
26%
25%
25%
18%
9%
6%
SOU
TH K
ORE
A
UAE
HO
NG
KO
NG
SIN
GAP
ORE
AUST
RALI
A
MAL
AYSI
A
USA U
K
THAI
LAN
D
ARG
ENTI
NA
CAN
ADA
TURK
EY
BRAZ
IL
JAPA
N
CH
INA
SPAI
N
MEX
ICO
PHIL
IPPI
NES
ITAL
Y
FRAN
CE
SAU
DI A
RABI
A
VIET
NAM
GER
MAN
Y
RUSS
IA
GLO
BAL
AVER
AGE
POLA
ND
IND
ON
ESIA
EGYP
T
SOU
TH A
FRIC
A
IND
IA
NIG
ERIA
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@wearesocialsg • 42
MOBILE SOCIAL RANKINGSJAN2016
• Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data.
# COUNTRY % USERS
01 SOUTH KOREA 76% 38,400,000
02 QATAR 66% 1,500,000
03 TAIWAN 64% 15,000,000
04 ARUBA 62% 70,000
05 UAE 61% 5,600,000
06 ICELAND 60% 200,000
07 HONG KONG 59% 4,300,000
08 GREENLAND 59% 33,000
09 BRUNEI 59% 250,000
10 SINGAPORE 58% 3,300,000
# COUNTRY % USERS
214 NORTH KOREA 0.02% 4,000
213 TURKMENISTAN 0.2% 8,600
212 ERITREA 0.7% 38,000
211 NIGER 0.8% 160,000
210 CENTRAL AFRICAN REP. 0.8% 42,000
209 TAJIKISTAN 0.9% 74,400
208 SOUTH SUDAN 1.0% 130,000
207 UZBEKISTAN 1.2% 350,000
206 CHAD 1.2% 170,000
205 CONGO (DEM. REP.) 2.0% 1,600,000
BASED ON MOBILE SOCIAL MEDIA USE IN COUNTRIES WITH NATIONAL POPULATIONS OF 50,000 PEOPLE OR MORE
HIGHEST MOBILE SOCIAL MEDIA PENETRATION LOWEST MOBILE SOCIAL MEDIA PENETRATION
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@wearesocialsg • 43
GLOBAL MOBILE PHONE USAGE
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@wearesocialsg • 44
JAN2016 MOBILE USERS vs. CONNECTIONS
MOBILE CONNECTIONS
WORLDWIDE
UNIQUE MOBILE USERS WORLDWIDE
MOBILE CONNECTIONS
WORLDWIDE
UNIQUE MOBILE USERS WORLDWIDE
GSMA INTELLIGENCE DATA ERICSSON MOBILITY REPORT DATA
• Sources: GSMA Intelligence, Q1 2016; Ericsson Mobility Report, Q3 2015.
3.8B 7.3B 4.9B 7.4B
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@wearesocialsg • 45
UNIQUE MOBILE USERS BY COUNTRYJAN2016
• Sources: extrapolated from eMarketer data; UN, US Census Bureau for population data.
MOBILE USERS BY COUNTRY, COMPARED TO NATIONAL POPULATIONS
87%
85%
84%
84%
82%
82%
82%
81%
81%
81%
79%
78%
78%
77%
74%
74%
74%
72%
72%
69%
68%
67%
66%
65%
64%
63%
63%
53%
52%
40%
SPAI
N
SIN
GAP
ORE
JAPA
N
ITAL
Y
GER
MAN
Y
HO
NG
KO
NG
SOU
TH K
ORE
A
CAN
ADA
USA UK
AUST
RALI
A
TURK
EY
FRAN
CE
CH
INA
MAL
AYSI
A
PHIL
IPPI
NES
POLA
ND
ARG
ENTI
NA
RUSS
IA
THAI
LAN
D
EGYP
T
SAU
DI A
RABI
A
MEX
ICO
SOU
TH A
FRIC
A
BRAZ
IL
VIET
NAM
IND
ON
ESIA
UAE
IND
IA
NIG
ERIA
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@wearesocialsg • 46
JAN2016
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
MOBILE CONNECTIONSBASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data.
#
99% 47%76% 24%7.32B
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@wearesocialsg • 47
JAN2016 MOBILE CONNECTIONS BY DEVICE
CONNECTIONS ORGINATING FROM
SMARTPHONE DEVICES
TOTAL GLOBAL CONNECTIONS (ALL DEVICES)
SMARTPHONE CONNECTIONS AS A PERCENTAGE OF
TOTAL CONNECTIONS
CONNECTIONS ORGINATING FROM
FEATURE-PHONE DEVICES
FEATURE-PHONE CONNECTIONS AS A PERCENTAGE OF
TOTAL CONNECTIONS
BASED ON THE TOTAL NUMBER OF SMARTPHONE CONNECTIONS AROUND THE WORLD
• Source: Ericsson Mobility Report, Q3 2015. Note: other devices such as tablets account for another 250 million connections (3.5% of total).
# # #
3.4B 51%46% 3.7B7.3B
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@wearesocialsg • 48
NORTHAMERICA
CENTRALAMERICA
SOUTHAMERICA
AFRICA
MIDDLEEAST
WESTEUROPE
EASTEUROPE
EASTASIA
OCEANIA
CENTRALASIA
SOUTHASIA
SOUTHEASTASIA
GLOBALAVERAGE:
MOBILE CONNECTIONSJAN2016
• Sources: GSMA Intelligence; UN, US Census Bureau for population data.
99%
104%
121%82%
123%
124%
139%
99%
108%
88%
109%
77%
124%
THE NUMBER OF MOBILE CONNECTIONS COMPARED TO POPULATION
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@wearesocialsg • 49
MOBILE REGIONAL OVERVIEWJAN2016
• Sources: GSMA Intelligence; UN, US Census Bureau for population data.
MOBILE CONNECTIONS (IN MILLIONS), AND MOBILE CONNECTIONS AS A PERCENTAGE OF POPULATION, BY REGION
MOBILE CONNECTIONS, IN MILLIONS
MOBILE CONNECTIONS vs. TOTAL POPULATION
1,599
1,350
986
792
587515 508
373298
19174 43
EAST
ASIA
SOUT
HAS
IA
AFRI
CA
SOUT
HEA
STAS
IA
EAST
EURO
PE
WES
TEU
ROPE
SOUT
HAM
ERIC
A
NO
RTH
AMER
ICA
MID
DLE
EAST
CEN
TRAL
AMER
ICA
CEN
TRAL
ASIA
OC
EAN
IA
99% 77% 82% 124% 139% 124% 121% 104% 123% 88% 109% 108%
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@wearesocialsg • 50
MOBILE CONNECTIONS BY COUNTRYJAN2016
• Sources: GSMA Intelligence; UN, US Census Bureau for population data.
MOBILE CONNECTIONS BY COUNTRY, COMPARED TO NATIONAL POPULATIONS
187%
181%
178%
172%
156%
152%
152%
145%
142%
141%
137%
134%
133%
128%
127%
126%
122%
117%
115%
113%
107%
106%
102%
100% 99%
95%
90%
84%
84%
81%
77%
UAE
SAU
DI A
RABI
A
HO
NG
KO
NG
RUSS
IA
SOU
TH A
FRIC
A
POLA
ND
VIET
NAM
SIN
GAP
ORE
MAL
AYSI
A
ARG
ENTI
NA
JAPA
N
ITAL
Y
GER
MAN
Y
BRAZ
IL
AUST
RALI
A
IND
ON
ESIA
THAI
LAN
D
PHIL
IPPI
NES U
K
SOU
TH K
ORE
A
SPAI
N
USA
EGYP
T
FRAN
CE
GLO
BAL
AVER
AGE
CH
INA
TURK
EY
CAN
ADA
NIG
ERIA
MEX
ICO
IND
IA
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@wearesocialsg • 51
MOBILE CONNECTION RANKINGSJAN2016
• Sources: GSMA Intelligence; UN, US Census Bureau for population data.
# COUNTRY % TOTAL
01 MACAU 313% 1,851,238
02 QATAR 209% 4,731,736
03 MALDIVES 198% 724,742
04 KUWAIT 192% 7,586,502
05 ANTIGUA & BARBUDA 189% 176,991
06 FINLAND 188% 10,379,579
07 BAHRAIN 188% 2,609,524
08 UAE 187% 17,192,339
09 USA 182% 193,732
10 SAINT KITTS & NEVIS 181% 101,229
# COUNTRY % TOTAL
214 MICRONESIA 4% 18,516
213 ERITREA 9% 499,769
212 NORTH KOREA 13% 3,310,941
211 KIRIBATI 20% 22,718
210 MADAGASCAR 31% 7,685,207
209 CUBA 33% 3,715,294
208 SOUTH SUDAN 33% 4,141,365
207 NIGER 35% 7,117,396
206 MALAWI 38% 6,558,496
205 CENTRAL AFRICAN REP. 38% 1,859,541
BASED ON MOBILE CONNECTIONS IN COUNTRIES WITH NATIONAL POPULATIONS OF 50,000 PEOPLE OR MORE
HIGHEST RATIO OF MOBILE CONNECTIONS TO POPULATION LOWEST RATIO OF MOBILE CONNECTIONS TO POPULTAION
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@wearesocialsg • 52
PRE-PAY vs POST-PAY CONNECTIONSJAN2016
• Source: GSMA Intelligence.
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PAID IN ADVANCE vs. PAID AT THE END OF A CONTRACTUAL PERIOD
PRE-PAID CONNECTIONS
POST-PAID CONNECTIONS
98%
97%
95%
95%
89%
89%
86%
85%
84%
84%
84%
83%
82%
78%
77%
76%
74%
55%
48%
45%
44%
41%
38%
33%
25%
24%
16%
11% 5%
0.4%2% 3% 5% 5%
11%
11% 14
% 15% 16% 16% 16% 17% 18
% 22% 23% 24
% 26%
45%
52% 55
% 56% 59
% 62%
67%
75% 76
%
84%
89%
95% 99
.6%
IND
ON
ESIA
NIG
ERIA
PHIL
IPPI
NES
IND
IA
EGYP
T
VIET
NAM
SAU
DI A
RABI
A
MEX
ICO
UAE
SOU
TH A
FRIC
A
ITAL
Y
THAI
LAN
D
RUSS
IA
CH
INA
MAL
AYSI
A
BRAZ
IL
ARG
ENTI
NA
TURK
EY
POLA
ND
GER
MAN
Y
HO
NG
KO
NG
SIN
GAP
ORE U
K
AUST
RALI
A
USA
SPAI
N
CAN
ADA
FRAN
CE
SOU
TH K
ORE
A
JAPA
N
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@wearesocialsg • 53
MOBILE’S SHARE OF WEB TRAFFICJAN2016
• Source: StatCounter, Q1 2016.
PERCENTAGE OF ALL GLOBAL WEB PAGES SERVED TO MOBILE PHONES IN JANUARY OF EACH YEAR
0.7% 2.9%6.1%
10.9%
17.0%
28.9%
33.4%
38.6%
2009 2010 2011 2012 2013 2014 2015 2016
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@wearesocialsg • 54
JAN2016 PLATFORMS’ SHARE OF MOBILE WEB
PERCENTAGE OF GLOBAL MOBILE WEB PAGE REQUESTS
ORIGINATING FROM APPLE IOS DEVICES
PERCENTAGE OF GLOBAL MOBILE WEB PAGE REQUESTS
ORIGINATING FROM ANDROID WEBKIT DEVICES
PERCENTAGE OF GLOBAL MOBILE WEB PAGE REQUESTS
ORIGINATING FROM OTHER MOBILE OPERATING SYSTEMS
• Source: StatCounter, Q1 2016.
BASED ON EACH PLATFORM’S SHARE OF TOTAL GLOBAL MOBILE WEB PAGE REQUESTS
19% 66% 15%
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@wearesocialsg • 55
GLOBAL MOBILE DATA GROWTHJAN2016
• Source: Ericsson Mobility Report Q3 2015.
TOTAL MONTHLY GLOBAL MOBILE DATA TRAFFIC (UPLOAD & DOWNLOAD), IN PETABYTES (MILLIONS OF GIGABYTES)
AVERAGE MONTHLY MOBILE DATA PER SMARTPHONE CONNECTION: 1.4 GB
500
1,000
1,500
2,000
2,500
3,500
4,000
4,500
3,000
Q42010
Q12011
Q22011
Q32011
Q42011
Q12012
Q22012
Q32012
Q42012
Q12013
Q22013
Q32013
Q42013
Q12014
Q22014
Q32010
Q32014
Q42014
Q12015
Q22015
Q32015
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@wearesocialsg • 56
ACTIVE M-COMMERCE SHOPPERSJAN2016
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PHONE IN THE PAST MONTH [SURVEY-BASED]
43%
40%
34%
33%
31%
31%
30%
27%
27%
26%
24%
24%
23%
23%
23%
21%
20%
20%
20%
19%
18%
17%
17%
16%
16%
15%
13%
12%
SOU
TH K
ORE
A
UAE
CH
INA
HO
NG
KO
NG
THAI
LAN
D
MAL
AYSI
A
SIN
GAP
ORE
SPAI
N UK
USA
TURK
EY
ARG
ENTI
NA
SAU
DI A
RABI
A
ITAL
Y
VIET
NAM
BRAZ
IL
GER
MAN
Y
IND
ON
ESIA
POLA
ND
AUST
RALI
A
PHIL
IPPI
NES
CAN
ADA
IND
IA
MEX
ICO
FRAN
CE
RUSS
IA
JAPA
N
SOU
TH A
FRIC
A
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@wearesocialsg • 57
NORTHAMERICA
CENTRALAMERICA
SOUTHAMERICA
AFRICA
MIDDLEEAST
WESTEUROPE
EASTEUROPE
EASTASIA
OCEANIA
CENTRALASIA
SOUTHASIA
SOUTHEASTASIA
GLOBALAVERAGE:
BROADBAND MOBILE CONNECTIONSJAN2016
• Sources: GSMA Intelligence; UN, US Census Bureau for population data.
46%
92%
73%23%
47%
92%
58%
66%
88%
37%
25%
11%
57%
THE NUMBER OF BROADBAND MOBILE CONNECTIONS COMPARED TO POPULATION
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@wearesocialsg • 58
MOBILE BROADBAND BY REGIONJAN2016
• Sources: GSMA Intelligence; UN, US Census Bureau for population data.
MOBILE BROADBAND CONNECTIONS (IN MILLIONS), AND AS A PERCENTAGE OF POPULATION, BY REGION
MOBILE CONNECTIONS, IN MILLIONS
MOBILE CONNECTIONS vs. TOTAL POPULATION
1,061
385 364 329 306 278 245 198
114 81
35 17
EAST
ASIA
WES
TEU
ROPE
SOUT
HEA
STAS
IA
NO
RTH
AMER
ICA
SOUT
HAM
ERIC
A
AFRI
CA
EAST
EURO
PE
SOUT
HAS
IA
MID
DLE
EAST
CEN
TRAL
AMER
ICA
OC
EAN
IA
CEN
TRAL
ASIA
66% 92% 57% 92% 73% 23% 58% 11% 47% 37% 88% 25%
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@wearesocialsg • 59
MOBILE BROADBAND CONNECTIONSJAN2016
• Sources: GSMA Intelligence; UN, US Census Bureau for population data.
ACTIVE 3G & 4G MOBILE CONNECTIONS, COMPARED TO THE TOTAL POPULATION
143%
134%
130%
129%
128%
119%
119%
113%
101%
95%
94%
94%
93%
93%
92%
76%
74%
74%
66%
65%
64%
57%
55%
49%
46%
43%
43%
40%
35%
20% 11
%
SIN
GAP
ORE
JAPA
N
UAE
SAU
DI A
RABI
A
HO
NG
KO
NG
AUST
RALI
A
THAI
LAN
D
SOU
TH K
ORE
A
ITAL
Y
GER
MAN
Y
BRAZ
IL
POLA
ND
USA
MAL
AYSI
A UK
CAN
ADA
SPAI
N
FRAN
CE
RUSS
IA
ARG
ENTI
NA
SOU
TH A
FRIC
A
CH
INA
PHIL
IPPI
NES
IND
ON
ESIA
GLO
BAL
AVER
AGE
EGYP
T
MEX
ICO
VIET
NAM
TURK
EY
NIG
ERIA
IND
IA
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@wearesocialsg • 60
MOBILE BROADBAND RANKINGSJAN2016
• Sources: GSMA Intelligence; UN, US Census Bureau for population data.
# COUNTRY % TOTAL
01 MACAU 308% 1,823,284
02 KUWAIT 156% 6,167,826
03 QATAR 146% 3,308,903
04 FINLAND 146% 8,041,060
05 SINGAPORE 143% 8,094,257
06 SWEDEN 138% 13,551,222
07 DENMARK 134% 7,622,808
08 JAPAN 134% 169,132,489
09 AUSTRIA 133% 11,371,331
10 UAE 130% 11,957,272
# COUNTRY % TOTAL
214 CENTRAL AFRICAN REP. 1% 31,798
213 GUINEA-BISSAU 1% 16,540
212 NIGER 1% 180,070
211 TONGA 1% 1,033
210 CHAD 2% 237,064
209 KIRIBATI 2% 1,886
208 SOMALIA 2% 184,464
207 BURUNDI 2% 203,701
206 TIMOR-LESTE 2% 28,684
205 GABON 4% 71,419
BASED ON MOBILE BROADBAND CONNECTIONS IN COUNTRIES WITH NATIONAL POPULATIONS OF 50,000 PEOPLE OR MORE
HIGHEST RATIO OF 3G & 4G MOBILE CONNECTIONS TO POPULATION LOWEST RATIO OF 3G & 4G MOBILE CONNECTIONS TO POPULATION
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@wearesocialsg • 61
COUNTRY SNAPSHOTS
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@wearesocialsg • 62
ARGENTINA
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@wearesocialsg • 63
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION43.6
URBANISATION: 92%
34.8
PENETRATION: 80%
27.0
PENETRATION: 62%
61.4
vs POPULATION: 141%
21.0
PENETRATION: 48%
DIGITAL IN ARGENTINA
• Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
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@wearesocialsg • 64
JAN2016 ANNUAL GROWTH
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE
SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015
+8% +4% -1% +5%
• Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
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@wearesocialsg • 65
JAN2016 DIGITAL DEVICE OWNERSHIP
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions.
MOBILE PHONE(ALL TYPES)
SMARTPHONE
LAPTOP OR DESKTOP COMPUTER
TABLETDEVICE
TV STREAMING DEVICE
HANDHELD GAMING CONSOLE
E-READERDEVICE
WEARABLETECH DEVICE
PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE
86% 51% 50% 7%
2% [N/A] [N/A] [N/A]
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@wearesocialsg • 66
JAN2016 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE
AVERAGE DAILY TELEVISION
VIEWING TIME
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users.
4H 44M 3H 30M 3H 13M 2H 43M
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@wearesocialsg • 67
JAN2016 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE
INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE
TOTAL POPULATION
##
34.8M 80% 28.0M 64%
• Sources: InternetWorldStats; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
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@wearesocialsg • 68
JAN2016 INTERNET USERS: PERSPECTIVE
ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS
INTERNET USERS: INTERNETWORLDSTATS DATA
INTERNET USERS: ITU DATA
INTERNET USERS:CIA DATA
• Sources: InternetWorldStats, ITU, CIA.
# # #
34.79M 28.23M 25.70M
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@wearesocialsg • 69
JAN2016 FREQUENCY OF INTERNET USE
USE THE INTERNET
EVERY DAY
USE THE INTERNET AT LEAST ONCE
PER WEEK
USE THE INTERNET AT LEAST ONCE
PER MONTH
1 7 31 ?
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding.
USE THE INTERNET LESS THAN ONCE
PER MONTH
HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE)
81% 15% 4% <1%
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@wearesocialsg • 70
JAN2016 SHARE OF WEB TRAFFIC
SHARE OF WEB PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB PAGE VIEWS:
TABLETS
SHARE OF WEB PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015.
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
66% 31% 3% 0.03%-12% +41% -12% +50%
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@wearesocialsg • 71
JAN2016 SOCIAL MEDIA USE
• Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016.
TOTAL NUMBER OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERSAS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
##
27.0M 62% 21.0M 48%
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@wearesocialsg • 72
JAN2016 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
42%
37%
29%
20%
18%
13%
13%
11%
10%
8%
FACEBOOKMESSENGER
GOOGLE+
SKYPE
TARINGA
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@wearesocialsg • 73
JAN2016 FACEBOOK USER PROFILE
• Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data.
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 19
20 – 29
30 – 39
40 – 49
50 – 59
60+
13 – 19 YEARS OLD
60+ YEARS OLD
20 – 29 YEARS OLD
30 – 39 YEARS OLD
40 – 49 YEARS OLD
50 – 59 YEARS OLD
FEMALE
MALE
2.4
4.6
3.2
2.0
1.2 0.9
2.2
4.7
2.9
1.6
0.9 0.6
27,000,000 52% 48%
17% 9% 8%
34% 17% 17%
23% 12% 11%
13% 7% 6%
8% 4% 3%
5% 3% 2%
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@wearesocialsg • 74
JAN2016
MOBILE PENETRATION (UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET)
NUMBER OF MOBILE CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF CONNECTIONS PER
UNIQUE MOBILE USER
MOBILE USERS & CONNECTIONSCOMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS
• Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data.
# #
72% 1.9661.4M 141%31.4M
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@wearesocialsg • 75
JAN2016
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
MOBILE CONNECTIONSBASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data.
#
141% 46%74% 26%61.4M
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@wearesocialsg • 76
JAN2016 MOBILE ACTIVITIES
PERCENTAGE OF THE POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE OF THE POPULATION
USING MOBILE BANKING
PERCENTAGE OF THE POPULATION USING
MOBILE MAP SERVICES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
$
40% 42%27% 25%55%
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@wearesocialsg • 77
JAN2016 E-COMMERCE BY DEVICE
SEARCHED ONLINE FOR A PRODUCT
OR SERVICE TO BUYIN THE PAST 30 DAYS
PURCHASED A PRODUCT OR
SERVICE ONLINE IN THE PAST 30 DAYS
VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS
MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE PURCHASE VIA A
MOBILE DEVICE INTHE PAST 30 DAYS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
71% 24%57% 50%53%
![Page 78: Digital Marketing 2016](https://reader031.fdocuments.in/reader031/viewer/2022030302/587d19881a28abae148b7507/html5/thumbnails/78.jpg)
@wearesocialsg • 78
AUSTRALIA
![Page 79: Digital Marketing 2016](https://reader031.fdocuments.in/reader031/viewer/2022030302/587d19881a28abae148b7507/html5/thumbnails/79.jpg)
@wearesocialsg • 79
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION24.1
URBANISATION: 90%
21.2
PENETRATION: 88%
14.0
PENETRATION: 58%
30.6
vs POPULATION: 127%
13.0
PENETRATION: 54%
DIGITAL IN AUSTRALIA
• Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
![Page 80: Digital Marketing 2016](https://reader031.fdocuments.in/reader031/viewer/2022030302/587d19881a28abae148b7507/html5/thumbnails/80.jpg)
@wearesocialsg • 80
JAN2016 ANNUAL GROWTH
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE
SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015
+2% +3% +2% +8%
• Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
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@wearesocialsg • 81
JAN2016 DIGITAL DEVICE OWNERSHIP
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions.
MOBILE PHONE(ALL TYPES)
SMARTPHONE
LAPTOP OR DESKTOP COMPUTER
TABLETDEVICE
TV STREAMING DEVICE
HANDHELD GAMING CONSOLE
E-READERDEVICE
WEARABLETECH DEVICE
PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE
91% 77% 80% 41%
20% [N/A] 7% 4%
![Page 82: Digital Marketing 2016](https://reader031.fdocuments.in/reader031/viewer/2022030302/587d19881a28abae148b7507/html5/thumbnails/82.jpg)
@wearesocialsg • 82
JAN2016 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE
AVERAGE DAILY TELEVISION
VIEWING TIME
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users.
3H 38M 1H 06M 1H 09M 2H 36M
![Page 83: Digital Marketing 2016](https://reader031.fdocuments.in/reader031/viewer/2022030302/587d19881a28abae148b7507/html5/thumbnails/83.jpg)
@wearesocialsg • 83
JAN2016 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE
INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE
TOTAL POPULATION
##
21.2M 88% 12.9M 54%
• Sources: InternetWorldStats; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
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@wearesocialsg • 84
JAN2016 INTERNET USERS: PERSPECTIVE
ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS
INTERNET USERS: INTERNETWORLDSTATS DATA
INTERNET USERS: ITU DATA
INTERNET USERS:CIA DATA
• Sources: InternetWorldStats, ITU, CIA.
# # #
21.18M 20.41M 20.20M
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@wearesocialsg • 85
JAN2016 FREQUENCY OF INTERNET USE
USE THE INTERNET
EVERY DAY
USE THE INTERNET AT LEAST ONCE
PER WEEK
USE THE INTERNET AT LEAST ONCE
PER MONTH
1 7 31 ?
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding.
USE THE INTERNET LESS THAN ONCE
PER MONTH
HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE)
87% 11% 2% <1%
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@wearesocialsg • 86
JAN2016 SHARE OF WEB TRAFFIC
SHARE OF WEB PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB PAGE VIEWS:
TABLETS
SHARE OF WEB PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015.
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
62% 27% 11% 0.1%+1% +1% -9% +25%
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@wearesocialsg • 87
JAN2016 SOCIAL MEDIA USE
• Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016.
TOTAL NUMBER OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERSAS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
##
14.0M 58% 13.0M 54%
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@wearesocialsg • 88
JAN2016 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
41%
26%
13%
11%
11%
10%
10%
10%
9%
6%
FACEBOOKMESSENGER
SKYPE
GOOGLE+
TUMBLR
![Page 89: Digital Marketing 2016](https://reader031.fdocuments.in/reader031/viewer/2022030302/587d19881a28abae148b7507/html5/thumbnails/89.jpg)
@wearesocialsg • 89
JAN2016 FACEBOOK USER PROFILE
• Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data.
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 19
20 – 29
30 – 39
40 – 49
50 – 59
60+
13 – 19 YEARS OLD
60+ YEARS OLD
20 – 29 YEARS OLD
30 – 39 YEARS OLD
40 – 49 YEARS OLD
50 – 59 YEARS OLD
FEMALE
MALE
0.8
2.0
1.6
1.3
1.0 0.9 0.8
2.0
1.5
1.0
0.7 0.6
14,000,000 53% 47%
12% 6% 6%
29% 14% 14%
22% 11% 11%
16% 9% 7%
12% 7% 5%
11% 6% 5%
![Page 90: Digital Marketing 2016](https://reader031.fdocuments.in/reader031/viewer/2022030302/587d19881a28abae148b7507/html5/thumbnails/90.jpg)
@wearesocialsg • 90
JAN2016
MOBILE PENETRATION (UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET)
NUMBER OF MOBILE CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF CONNECTIONS PER
UNIQUE MOBILE USER
MOBILE USERS & CONNECTIONSCOMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS
• Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data.
# #
79% 1.6030.6M 127%19.1M
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@wearesocialsg • 91
JAN2016
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
MOBILE CONNECTIONSBASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data.
#
127% 94%33% 67%30.6M
![Page 92: Digital Marketing 2016](https://reader031.fdocuments.in/reader031/viewer/2022030302/587d19881a28abae148b7507/html5/thumbnails/92.jpg)
@wearesocialsg • 92
JAN2016 MOBILE ACTIVITIES
PERCENTAGE OF THE POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE OF THE POPULATION
USING MOBILE BANKING
PERCENTAGE OF THE POPULATION USING
MOBILE MAP SERVICES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
$
25% 34%20% 32%34%
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@wearesocialsg • 93
JAN2016 E-COMMERCE BY DEVICE
SEARCHED ONLINE FOR A PRODUCT
OR SERVICE TO BUYIN THE PAST 30 DAYS
PURCHASED A PRODUCT OR
SERVICE ONLINE IN THE PAST 30 DAYS
VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS
MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE PURCHASE VIA A
MOBILE DEVICE INTHE PAST 30 DAYS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
70% 19%51% 57%62%
![Page 94: Digital Marketing 2016](https://reader031.fdocuments.in/reader031/viewer/2022030302/587d19881a28abae148b7507/html5/thumbnails/94.jpg)
@wearesocialsg • 94
BRAZIL
![Page 95: Digital Marketing 2016](https://reader031.fdocuments.in/reader031/viewer/2022030302/587d19881a28abae148b7507/html5/thumbnails/95.jpg)
@wearesocialsg • 95
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION208.7
URBANISATION: 86%
120.2
PENETRATION: 58%
103.0
PENETRATION: 49%
267.1
vs POPULATION: 128%
88.0
PENETRATION: 42%
DIGITAL IN BRAZIL
• Sources: UN, US Census Bureau; ITU, Facebook, GSMA Intelligence.
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@wearesocialsg • 96
JAN2016 ANNUAL GROWTH
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE
SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015
+13% +7% -2% +13%
• Sources: UN, US Census Bureau; ITU, Facebook, GSMA Intelligence.
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@wearesocialsg • 97
JAN2016 DIGITAL DEVICE OWNERSHIP
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions.
MOBILE PHONE(ALL TYPES)
SMARTPHONE
LAPTOP OR DESKTOP COMPUTER
TABLETDEVICE
TV STREAMING DEVICE
HANDHELD GAMING CONSOLE
E-READERDEVICE
WEARABLETECH DEVICE
PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE
91% 53% 36% 13%
6% [N/A] [N/A] 1%
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@wearesocialsg • 98
JAN2016 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE
AVERAGE DAILY TELEVISION
VIEWING TIME
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users.
5H 14M 3H 56M 3H 18M 2H 42M
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@wearesocialsg • 99
JAN2016 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE
INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE
TOTAL POPULATION
##
120.2M 58% 93.2M 45%
• Sources: ITU; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
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@wearesocialsg • 100
JAN2016 INTERNET USERS: PERSPECTIVE
ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS
INTERNET USERS: INTERNETWORLDSTATS DATA
INTERNET USERS: ITU DATA
INTERNET USERS:CIA DATA
• Sources: InternetWorldStats, ITU, CIA.
# # #
117.7M 120.2M 108.2M
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@wearesocialsg • 101
JAN2016 FREQUENCY OF INTERNET USE
USE THE INTERNET
EVERY DAY
USE THE INTERNET AT LEAST ONCE
PER WEEK
USE THE INTERNET AT LEAST ONCE
PER MONTH
1 7 31 ?
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding.
USE THE INTERNET LESS THAN ONCE
PER MONTH
HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE)
78% 14% 6% 2%
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@wearesocialsg • 102
JAN2016 SHARE OF WEB TRAFFIC
SHARE OF WEB PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB PAGE VIEWS:
TABLETS
SHARE OF WEB PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015.
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
72% 26% 2% 0.05%+1% +3% -35% +25%
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@wearesocialsg • 103
JAN2016 SOCIAL MEDIA USE
• Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016.
TOTAL NUMBER OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERSAS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
##
103.0M 49% 88.0M 42%
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@wearesocialsg • 104
JAN2016 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
31%
29%
24%
17%
15%
15%
14%
12%
9%
8%
FACEBOOKMESSENGER
GOOGLE+
SKYPE
SNAPCHAT
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@wearesocialsg • 105
JAN2016 FACEBOOK USER PROFILE
• Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data.
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 19
20 – 29
30 – 39
40 – 49
50 – 59
60+
13 – 19 YEARS OLD
60+ YEARS OLD
20 – 29 YEARS OLD
30 – 39 YEARS OLD
40 – 49 YEARS OLD
50 – 59 YEARS OLD
FEMALE
MALE
10.0
19.0
13.0
7.5
4.3
2.2
8.9
18.0
11.0
5.5
2.8 1.5
103,000,000 54% 46%
18% 10% 9%
36% 18% 17%
23% 13% 11%
13% 7% 5%
7% 4% 3%
4% 2% 1%
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@wearesocialsg • 106
JAN2016
MOBILE PENETRATION (UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET)
NUMBER OF MOBILE CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF CONNECTIONS PER
UNIQUE MOBILE USER
MOBILE USERS & CONNECTIONSCOMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS
• Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data.
# #
64% 1.99267.1M 128%134.2M
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@wearesocialsg • 107
JAN2016
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
MOBILE CONNECTIONSBASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data.
#
128% 74%76% 24%267.1M
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@wearesocialsg • 108
JAN2016 MOBILE ACTIVITIES
PERCENTAGE OF THE POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE OF THE POPULATION
USING MOBILE BANKING
PERCENTAGE OF THE POPULATION USING
MOBILE MAP SERVICES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
$
35% 33%21% 28%43%
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@wearesocialsg • 109
JAN2016 E-COMMERCE BY DEVICE
SEARCHED ONLINE FOR A PRODUCT
OR SERVICE TO BUYIN THE PAST 30 DAYS
PURCHASED A PRODUCT OR
SERVICE ONLINE IN THE PAST 30 DAYS
VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS
MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE PURCHASE VIA A
MOBILE DEVICE INTHE PAST 30 DAYS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
52% 21%46% 41%44%
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@wearesocialsg • 110
CANADA
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@wearesocialsg • 111
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION36.11
URBANISATION: 82%
33.00
PENETRATION: 91%
21.00
PENETRATION: 58%
30.48
vs POPULATION: 84%
17.00
PENETRATION: 47%
DIGITAL IN CANADA
• Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
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@wearesocialsg • 112
JAN2016 ANNUAL GROWTH
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE
SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015
+2% +5% +4% +5%
• Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
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@wearesocialsg • 113
JAN2016 DIGITAL DEVICE OWNERSHIP
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions.
MOBILE PHONE(ALL TYPES)
SMARTPHONE
LAPTOP OR DESKTOP COMPUTER
TABLETDEVICE
TV STREAMING DEVICE
HANDHELD GAMING CONSOLE
E-READERDEVICE
WEARABLETECH DEVICE
PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE
76% 57% 75% 33%
[N/A] 12% 16% [N/A]
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@wearesocialsg • 114
JAN2016 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE
AVERAGE DAILY TELEVISION
VIEWING TIME
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users.
3H 55M 1H 20M 1H 26M 2H 27M
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@wearesocialsg • 115
JAN2016 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE
INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE
TOTAL POPULATION
##
33.0M 91% 19.6M 54%
• Sources: InternetWorldStats; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
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@wearesocialsg • 116
JAN2016 INTERNET USERS: PERSPECTIVE
ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS
INTERNET USERS: INTERNETWORLDSTATS DATA
INTERNET USERS: ITU DATA
INTERNET USERS:CIA DATA
• Sources: InternetWorldStats, ITU, CIA.
# # #
33.00M 31.46M 32.40M
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@wearesocialsg • 117
JAN2016 FREQUENCY OF INTERNET USE
USE THE INTERNET
EVERY DAY
USE THE INTERNET AT LEAST ONCE
PER WEEK
USE THE INTERNET AT LEAST ONCE
PER MONTH
1 7 31 ?
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding.
USE THE INTERNET LESS THAN ONCE
PER MONTH
HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE)
89% 9% 2% <1%
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@wearesocialsg • 118
JAN2016 SHARE OF WEB TRAFFIC
SHARE OF WEB PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB PAGE VIEWS:
TABLETS
SHARE OF WEB PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015.
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
70% 19% 10% 0.19%+6% -9% -18% -10%
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@wearesocialsg • 119
JAN2016 SOCIAL MEDIA USE
• Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016.
TOTAL NUMBER OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERSAS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
##
21.0M 58% 17.0M 47%
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@wearesocialsg • 120
JAN2016 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
47%
28%
16%
14%
13%
12%
12%
12%
10%
10%
FACEBOOKMESSENGER
GOOGLE+
SKYPE
SNAPCHAT
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@wearesocialsg • 121
JAN2016 FACEBOOK USER PROFILE
• Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data.
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 19
20 – 29
30 – 39
40 – 49
50 – 59
60+
13 – 19 YEARS OLD
60+ YEARS OLD
20 – 29 YEARS OLD
30 – 39 YEARS OLD
40 – 49 YEARS OLD
50 – 59 YEARS OLD
FEMALE
MALE
0.9
2.8
2.2
1.8 1.6 1.5
0.7
2.9
2.0
1.5
1.1 1.1
21,000,000 54% 46%
8% 4% 4%
27% 13% 14%
20% 10% 10%
16% 9% 7%
13% 8% 5%
12% 7% 5%
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@wearesocialsg • 122
JAN2016
MOBILE PENETRATION (UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET)
NUMBER OF MOBILE CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF CONNECTIONS PER
UNIQUE MOBILE USER
MOBILE USERS & CONNECTIONSCOMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS
• Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data.
# #
81% 1.0430.5M 84%29.4M
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@wearesocialsg • 123
JAN2016
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
MOBILE CONNECTIONSBASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data.
#
84% 90%16% 84%30.5M
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@wearesocialsg • 124
JAN2016 MOBILE ACTIVITIES
PERCENTAGE OF THE POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE OF THE POPULATION
USING MOBILE BANKING
PERCENTAGE OF THE POPULATION USING
MOBILE MAP SERVICES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
$
29% 34%24% 30%37%
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@wearesocialsg • 125
JAN2016 E-COMMERCE BY DEVICE
SEARCHED ONLINE FOR A PRODUCT
OR SERVICE TO BUYIN THE PAST 30 DAYS
PURCHASED A PRODUCT OR
SERVICE ONLINE IN THE PAST 30 DAYS
VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS
MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE PURCHASE VIA A
MOBILE DEVICE INTHE PAST 30 DAYS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
73% 17%64% 57%60%
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@wearesocialsg • 126
CHINA
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@wearesocialsg • 127
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION1,379
URBANISATION: 57%
680
PENETRATION: 49%
653
PENETRATION: 47%
1,314
vs POPULATION: 95%
577
PENETRATION: 42%
DIGITAL IN CHINA
• Sources: UN, US Census Bureau; ITU, Tencent, GSMA Intelligence.
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@wearesocialsg • 128
JAN2016 ANNUAL GROWTH
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE
SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015
+8% +4% +2% +14%
• Sources: UN, US Census Bureau; ITU, Tencent, GSMA Intelligence.
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@wearesocialsg • 129
JAN2016 DIGITAL DEVICE OWNERSHIP
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions.
MOBILE PHONE(ALL TYPES)
SMARTPHONE
LAPTOP OR DESKTOP COMPUTER
TABLETDEVICE
TV STREAMING DEVICE
HANDHELD GAMING CONSOLE
E-READERDEVICE
WEARABLETECH DEVICE
PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE
99% 74% 65% 16%
2% [N/A] [N/A] [N/A]
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@wearesocialsg • 130
JAN2016 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE
AVERAGE DAILY TELEVISION
VIEWING TIME
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users.
3H 24M 2H 30M 1H 27M 1H 14M
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@wearesocialsg • 131
JAN2016 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE
INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE
TOTAL POPULATION
##
680M 49% 599M 43%
• Sources: ITU; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
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@wearesocialsg • 132
JAN2016 INTERNET USERS: PERSPECTIVE
ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS
INTERNET USERS: INTERNETWORLDSTATS DATA
INTERNET USERS: ITU DATA
INTERNET USERS:CIA DATA
# ## #
INTERNET USERS:CNNIC DATA
674.0M 679.9M 626.6M 668.0M
• Sources: InternetWorldStats, ITU, CIA, CNNIC.
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@wearesocialsg • 133
JAN2016 FREQUENCY OF INTERNET USE
USE THE INTERNET
EVERY DAY
USE THE INTERNET AT LEAST ONCE
PER WEEK
USE THE INTERNET AT LEAST ONCE
PER MONTH
1 7 31 ?
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding.
USE THE INTERNET LESS THAN ONCE
PER MONTH
HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE)
84% 12% 2% 2%
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@wearesocialsg • 134
JAN2016 SHARE OF WEB TRAFFIC
SHARE OF WEB PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB PAGE VIEWS:
TABLETS
SHARE OF WEB PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015.
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
57% 40% 3% --25% +89% +20% -
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@wearesocialsg • 135
JAN2016 SOCIAL MEDIA USE
• Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016.
TOTAL NUMBER OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERSAS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
##
653M 47% 577M 42%
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@wearesocialsg • 136
JAN2016 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
24%
21%
16%
14%
12%
6%
5%
5%
4%
3%
QZONE
SINA WEIBO
BAIDU TIEBA
TENCENT WEIBO
RENREN
KAIXIN001
FACEBOOKMESSENGER
51.COM
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@wearesocialsg • 137
JAN2016
MOBILE PENETRATION (UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET)
NUMBER OF MOBILE CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF CONNECTIONS PER
UNIQUE MOBILE USER
MOBILE USERS & CONNECTIONSCOMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS
• Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data.
# #
77% 1.231,314M 95%1,066M
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@wearesocialsg • 138
JAN2016
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
MOBILE CONNECTIONSBASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data.
#
95% 60%78% 22%1,314M
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@wearesocialsg • 139
JAN2016 MOBILE ACTIVITIES
PERCENTAGE OF THE POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE OF THE POPULATION
USING MOBILE BANKING
PERCENTAGE OF THE POPULATION USING
MOBILE MAP SERVICES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
$
31% 29%29% 30%39%
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@wearesocialsg • 140
JAN2016 E-COMMERCE BY DEVICE
SEARCHED ONLINE FOR A PRODUCT
OR SERVICE TO BUYIN THE PAST 30 DAYS
PURCHASED A PRODUCT OR
SERVICE ONLINE IN THE PAST 30 DAYS
VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS
MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE PURCHASE VIA A
MOBILE DEVICE INTHE PAST 30 DAYS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
42% 34%43% 41%44%
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@wearesocialsg • 141
EGYPT
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@wearesocialsg • 142
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION92.45
URBANISATION: 43%
48.30
PENETRATION: 52%
28.00
PENETRATION: 30%
94.00
vs POPULATION: 102%
23.00
PENETRATION: 25%
DIGITAL IN EGYPT
• Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
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@wearesocialsg • 143
JAN2016 ANNUAL GROWTH
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE
SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015
+8% +27% -1% +39%
• Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
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@wearesocialsg • 144
JAN2016 INTERNET USERS: PERSPECTIVE
ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS
INTERNET USERS: INTERNETWORLDSTATS DATA
INTERNET USERS: ITU DATA
INTERNET USERS:CIA DATA
• Sources: InternetWorldStats, ITU, CIA.
# # #
48.30M 29.31M 42.00M
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@wearesocialsg • 145
JAN2016 SHARE OF WEB TRAFFIC
SHARE OF WEB PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB PAGE VIEWS:
TABLETS
SHARE OF WEB PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015.
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
75% 22% 3% --0.3% +0.5% 3% -
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@wearesocialsg • 146
JAN2016 SOCIAL MEDIA USE
• Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016.
TOTAL NUMBER OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERSAS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
##
28.0M 30% 23.0M 25%
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@wearesocialsg • 147
JAN2016 FACEBOOK USER PROFILE
• Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data.
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 19
20 – 29
30 – 39
40 – 49
50 – 59
60+
13 – 19 YEARS OLD
60+ YEARS OLD
20 – 29 YEARS OLD
30 – 39 YEARS OLD
40 – 49 YEARS OLD
50 – 59 YEARS OLD
FEMALE
MALE
3.1
4.2
1.6
0.6 0.3 0.2
4.7
7.3
3.9
1.5
0.6 0.3
28,000,000 35% 65%
28% 11% 17%
41% 15% 26%
20% 6% 14%
7% 2% 5%
3% 1% 2%
2% 1% 1%
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@wearesocialsg • 148
JAN2016
MOBILE PENETRATION (UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET)
NUMBER OF MOBILE CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF CONNECTIONS PER
UNIQUE MOBILE USER
MOBILE USERS & CONNECTIONSCOMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS
• Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data.
# #
68% 1.5094.0M 102%62.7M
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@wearesocialsg • 149
JAN2016
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
MOBILE CONNECTIONSBASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data.
#
102% 42%89% 11%94.0M
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@wearesocialsg • 150
FRANCE
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@wearesocialsg • 151
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION64.53
URBANISATION: 80%
55.43
PENETRATION: 86%
32.00
PENETRATION: 50%
64.67
vs POPULATION: 100%
25.00
PENETRATION: 39%
DIGITAL IN FRANCE
• Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
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@wearesocialsg • 152
JAN2016 ANNUAL GROWTH
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE
SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015
+2% +7% +0.4% +4%
• Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
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@wearesocialsg • 153
JAN2016 DIGITAL DEVICE OWNERSHIP
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions.
MOBILE PHONE(ALL TYPES)
SMARTPHONE
LAPTOP OR DESKTOP COMPUTER
TABLETDEVICE
TV STREAMING DEVICE
HANDHELD GAMING CONSOLE
E-READERDEVICE
WEARABLETECH DEVICE
PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE
91% 62% 74% 32%
11% [N/A] 3% 1%
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@wearesocialsg • 154
JAN2016 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE
AVERAGE DAILY TELEVISION
VIEWING TIME
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users.
3H 37M 0H 58M 1H 16M 2H 49M
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@wearesocialsg • 155
JAN2016 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE
INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE
TOTAL POPULATION
##
55.4M 86% 31.6M 49%
• Sources: InternetWorldStats; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
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@wearesocialsg • 156
JAN2016 INTERNET USERS: PERSPECTIVE
ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS
INTERNET USERS: INTERNETWORLDSTATS DATA
INTERNET USERS: ITU DATA
INTERNET USERS:CIA DATA
• Sources: InternetWorldStats, ITU, CIA.
# # #
55.43M 54.05M 56.80M
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@wearesocialsg • 157
JAN2016 FREQUENCY OF INTERNET USE
USE THE INTERNET
EVERY DAY
USE THE INTERNET AT LEAST ONCE
PER WEEK
USE THE INTERNET AT LEAST ONCE
PER MONTH
1 7 31 ?
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding.
USE THE INTERNET LESS THAN ONCE
PER MONTH
HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE)
82% 13% 5% <1%
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@wearesocialsg • 158
JAN2016 SHARE OF WEB TRAFFIC
SHARE OF WEB PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB PAGE VIEWS:
TABLETS
SHARE OF WEB PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015.
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
73% 19% 7% 0.27%+6% -14% -11% +42%
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@wearesocialsg • 159
JAN2016 SOCIAL MEDIA USE
• Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016.
TOTAL NUMBER OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERSAS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
##
32.0M 50% 25.0M 39%
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@wearesocialsg • 160
JAN2016 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
43%
22%
11%
11%
9%
8%
7%
7%
6%
5%
FACEBOOKMESSENGER
GOOGLE+
SNAPCHAT
SKYPE
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@wearesocialsg • 161
JAN2016 FACEBOOK USER PROFILE
• Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data.
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 19
20 – 29
30 – 39
40 – 49
50 – 59
60+
13 – 19 YEARS OLD
60+ YEARS OLD
20 – 29 YEARS OLD
30 – 39 YEARS OLD
40 – 49 YEARS OLD
50 – 59 YEARS OLD
FEMALE
MALE
2.3
4.5
3.4
2.5
1.7 1.5
2.2
4.8
3.3
2.3
1.4 1.2
32,000,000 52% 48%
14% 7% 7%
29% 14% 15%
21% 11% 10%
15% 8% 7%
10% 5% 4%
8% 5% 4%
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@wearesocialsg • 162
JAN2016
MOBILE PENETRATION (UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET)
NUMBER OF MOBILE CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF CONNECTIONS PER
UNIQUE MOBILE USER
MOBILE USERS & CONNECTIONSCOMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS
• Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data.
# #
78% 1.2964.7M 100%50.2M
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@wearesocialsg • 163
JAN2016
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
MOBILE CONNECTIONSBASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data.
#
100% 74%11% 89%64.7M
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@wearesocialsg • 164
JAN2016 MOBILE ACTIVITIES
PERCENTAGE OF THE POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE OF THE POPULATION
USING MOBILE BANKING
PERCENTAGE OF THE POPULATION USING
MOBILE MAP SERVICES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
$
23% 26%19% 23%30%
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@wearesocialsg • 165
JAN2016 E-COMMERCE BY DEVICE
SEARCHED ONLINE FOR A PRODUCT
OR SERVICE TO BUYIN THE PAST 30 DAYS
PURCHASED A PRODUCT OR
SERVICE ONLINE IN THE PAST 30 DAYS
VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS
MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE PURCHASE VIA A
MOBILE DEVICE INTHE PAST 30 DAYS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
69% 16%65% 61%64%
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@wearesocialsg • 166
GERMANY
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@wearesocialsg • 167
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION80.69
URBANISATION: 76%
71.73
PENETRATION: 89%
29.00
PENETRATION: 36%
107.59
vs POPULATION: 133%
24.00
PENETRATION: 30%
DIGITAL IN GERMANY
• Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
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@wearesocialsg • 168
JAN2016 ANNUAL GROWTH
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE
SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015
+2% +4% -1% 0%
• Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
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@wearesocialsg • 169
JAN2016 DIGITAL DEVICE OWNERSHIP
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions.
MOBILE PHONE(ALL TYPES)
SMARTPHONE
LAPTOP OR DESKTOP COMPUTER
TABLETDEVICE
TV STREAMING DEVICE
HANDHELD GAMING CONSOLE
E-READERDEVICE
WEARABLETECH DEVICE
PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE
91% 65% 77% 30%
12% [N/A] 9% 2%
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@wearesocialsg • 170
JAN2016 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE
AVERAGE DAILY TELEVISION
VIEWING TIME
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users.
3H 20M 1H 21M 1H 09M 2H 33M
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@wearesocialsg • 171
JAN2016 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE
INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE
TOTAL POPULATION
##
71.7M 89% 44.3M 55%
• Sources: InternetWorldStats; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
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@wearesocialsg • 172
JAN2016 INTERNET USERS: PERSPECTIVE
ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS
INTERNET USERS: INTERNETWORLDSTATS DATA
INTERNET USERS: ITU DATA
INTERNET USERS:CIA DATA
• Sources: InternetWorldStats, ITU, CIA.
# # #
71.73M 69.54M 70.30M
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@wearesocialsg • 173
JAN2016 FREQUENCY OF INTERNET USE
USE THE INTERNET
EVERY DAY
USE THE INTERNET AT LEAST ONCE
PER WEEK
USE THE INTERNET AT LEAST ONCE
PER MONTH
1 7 31 ?
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding.
USE THE INTERNET LESS THAN ONCE
PER MONTH
HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE)
77% 19% 3% 1%
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@wearesocialsg • 174
JAN2016 SHARE OF WEB TRAFFIC
SHARE OF WEB PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB PAGE VIEWS:
TABLETS
SHARE OF WEB PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015.
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
71% 22% 6% 0.32%+0.04% +2% -6% +10%
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@wearesocialsg • 175
JAN2016 SOCIAL MEDIA USE
• Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016.
TOTAL NUMBER OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERSAS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
##
29.0M 36% 24.0M 30%
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@wearesocialsg • 176
JAN2016 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
39%
38%
20%
10%
9%
7%
7%
4%
4%
3%
FACEBOOKMESSENGER
SKYPE
GOOGLE+
SNAPCHAT
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@wearesocialsg • 177
JAN2016 FACEBOOK USER PROFILE
• Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data.
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 19
20 – 29
30 – 39
40 – 49
50 – 59
60+
13 – 19 YEARS OLD
60+ YEARS OLD
20 – 29 YEARS OLD
30 – 39 YEARS OLD
40 – 49 YEARS OLD
50 – 59 YEARS OLD
FEMALE
MALE
1.9
4.4
3.2
2.2
1.5
0.7
1.9
4.8
3.3
2.4
1.5
0.9
29,000,000 48% 52%
13% 7% 7%
32% 15% 17%
22% 11% 11%
16% 8% 8%
10% 5% 5%
6% 2% 3%
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@wearesocialsg • 178
JAN2016
MOBILE PENETRATION (UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET)
NUMBER OF MOBILE CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF CONNECTIONS PER
UNIQUE MOBILE USER
MOBILE USERS & CONNECTIONSCOMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS
• Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data.
# #
82% 1.62107.6M 133%66.3M
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@wearesocialsg • 179
JAN2016
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
MOBILE CONNECTIONSBASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data.
#
133% 71%45% 55%107.6M
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@wearesocialsg • 180
JAN2016 MOBILE ACTIVITIES
PERCENTAGE OF THE POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE OF THE POPULATION
USING MOBILE BANKING
PERCENTAGE OF THE POPULATION USING
MOBILE MAP SERVICES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
$
24% 34%20% 20%39%
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@wearesocialsg • 181
JAN2016 E-COMMERCE BY DEVICE
SEARCHED ONLINE FOR A PRODUCT
OR SERVICE TO BUYIN THE PAST 30 DAYS
PURCHASED A PRODUCT OR
SERVICE ONLINE IN THE PAST 30 DAYS
VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS
MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE PURCHASE VIA A
MOBILE DEVICE INTHE PAST 30 DAYS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
76% 20%76% 72%74%
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@wearesocialsg • 182
HONG KONG
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@wearesocialsg • 183
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION7.32
URBANISATION: 100%
5.75
PENETRATION: 79%
4.80
PENETRATION: 66%
13.00
vs POPULATION: 178%
4.30
PENETRATION: 59%
DIGITAL IN HONG KONG
• Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
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@wearesocialsg • 184
JAN2016 ANNUAL GROWTH
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE
SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015
+0.5% +4% +3% +2%
• Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
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@wearesocialsg • 185
JAN2016 DIGITAL DEVICE OWNERSHIP
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions.
MOBILE PHONE(ALL TYPES)
SMARTPHONE
LAPTOP OR DESKTOP COMPUTER
TABLETDEVICE
TV STREAMING DEVICE
HANDHELD GAMING CONSOLE
E-READERDEVICE
WEARABLETECH DEVICE
PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE
96% 79% 58% 37%
15% [N/A] 1% 4%
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@wearesocialsg • 186
JAN2016 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE
AVERAGE DAILY TELEVISION
VIEWING TIME
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users.
3H 19M 2H 13M 1H 30M 1H 37M
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@wearesocialsg • 187
JAN2016 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE
INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE
TOTAL POPULATION
##
5.75M 79% 4.65M 64%
• Sources: InternetWorldStats; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
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@wearesocialsg • 188
JAN2016 INTERNET USERS: PERSPECTIVE
ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS
INTERNET USERS: INTERNETWORLDSTATS DATA
INTERNET USERS: ITU DATA
INTERNET USERS:CIA DATA
• Sources: InternetWorldStats, ITU, CIA.
# # #
5.751M 5.456M 5.600M
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@wearesocialsg • 189
JAN2016 FREQUENCY OF INTERNET USE
USE THE INTERNET
EVERY DAY
USE THE INTERNET AT LEAST ONCE
PER WEEK
USE THE INTERNET AT LEAST ONCE
PER MONTH
1 7 31 ?
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding.
USE THE INTERNET LESS THAN ONCE
PER MONTH
HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE)
94% 5% 1% <1%
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@wearesocialsg • 190
JAN2016 SHARE OF WEB TRAFFIC
SHARE OF WEB PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB PAGE VIEWS:
TABLETS
SHARE OF WEB PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015.
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
65% 29% 5% --3% +13% -18% -
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@wearesocialsg • 191
JAN2016 SOCIAL MEDIA USE
• Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016.
TOTAL NUMBER OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERSAS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
##
4.80M 66% 4.30M 59%
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@wearesocialsg • 192
JAN2016 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
50%
47%
30%
24%
17%
17%
15%
10%
9%
8%
FACEBOOKMESSENGER
LINE
GOOGLE+
SKYPE
SINA WEIBO
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@wearesocialsg • 193
JAN2016 FACEBOOK USER PROFILE
• Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data.
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 19
20 – 29
30 – 39
40 – 49
50 – 59
60+
13 – 19 YEARS OLD
60+ YEARS OLD
20 – 29 YEARS OLD
30 – 39 YEARS OLD
40 – 49 YEARS OLD
50 – 59 YEARS OLD
FEMALE
MALE
0.3
0.8
0.7
0.4
0.2 0.2
0.2
0.7
0.6
0.3
0.2 0.2
4,800,000 54% 46%
10% 5% 5%
31% 17% 14%
26% 15% 12%
14% 7% 7%
9% 4% 4%
7% 4% 3%
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@wearesocialsg • 194
JAN2016
MOBILE PENETRATION (UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET)
NUMBER OF MOBILE CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF CONNECTIONS PER
UNIQUE MOBILE USER
MOBILE USERS & CONNECTIONSCOMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS
• Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data.
# #
82% 2.1713.0M 178%6.0M
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@wearesocialsg • 195
JAN2016
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
MOBILE CONNECTIONSBASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data.
#
178% 72%44% 56%13.0M
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@wearesocialsg • 196
JAN2016 MOBILE ACTIVITIES
PERCENTAGE OF THE POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE OF THE POPULATION
USING MOBILE BANKING
PERCENTAGE OF THE POPULATION USING
MOBILE MAP SERVICES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
$
43% 51%40% 37%58%
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@wearesocialsg • 197
JAN2016 E-COMMERCE BY DEVICE
SEARCHED ONLINE FOR A PRODUCT
OR SERVICE TO BUYIN THE PAST 30 DAYS
PURCHASED A PRODUCT OR
SERVICE ONLINE IN THE PAST 30 DAYS
VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS
MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE PURCHASE VIA A
MOBILE DEVICE INTHE PAST 30 DAYS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
65% 33%39% 51%57%
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@wearesocialsg • 198
INDIA
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@wearesocialsg • 199
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION1,319
URBANISATION: 33%
375
PENETRATION: 28%
136
PENETRATION: 10%
1,012
vs POPULATION: 77%
116
PENETRATION: 9%
DIGITAL IN INDIA
• Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
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@wearesocialsg • 200
JAN2016 ANNUAL GROWTH
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE
SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015
+19% +15% +8% +16%
• Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
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@wearesocialsg • 201
JAN2016 DIGITAL DEVICE OWNERSHIP
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions.
MOBILE PHONE(ALL TYPES)
SMARTPHONE
LAPTOP OR DESKTOP COMPUTER
TABLETDEVICE
TV STREAMING DEVICE
HANDHELD GAMING CONSOLE
E-READERDEVICE
WEARABLETECH DEVICE
PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE
84% 33% 16% 5%
3% [N/A] 1% 3%
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@wearesocialsg • 202
JAN2016 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE
AVERAGE DAILY TELEVISION
VIEWING TIME
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users.
4H 22M 3H 07M 2H 17M 1H 52M
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@wearesocialsg • 203
JAN2016 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE
INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE
TOTAL POPULATION
##
375M 28% 303M 23%
• Sources: InternetWorldStats; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
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@wearesocialsg • 204
JAN2016 INTERNET USERS: PERSPECTIVE
ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS
INTERNET USERS: INTERNETWORLDSTATS DATA
INTERNET USERS: ITU DATA
INTERNET USERS:CIA DATA
# ## #
INTERNET USERS:TRAI DATA
375.0M 237.4M 237.3M 319.4M
• Sources: InternetWorldStats, ITU, CIA, Telecoms Regulatory Authority of India.
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@wearesocialsg • 205
JAN2016 FREQUENCY OF INTERNET USE
USE THE INTERNET
EVERY DAY
USE THE INTERNET AT LEAST ONCE
PER WEEK
USE THE INTERNET AT LEAST ONCE
PER MONTH
1 7 31 ?
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding.
USE THE INTERNET LESS THAN ONCE
PER MONTH
HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE)
48% 30% 16% 6%
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@wearesocialsg • 206
JAN2016 SHARE OF WEB TRAFFIC
SHARE OF WEB PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB PAGE VIEWS:
TABLETS
SHARE OF WEB PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015.
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
33% 66% 1% -+25% -9% -21% -
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@wearesocialsg • 207
JAN2016 SOCIAL MEDIA USE
• Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016.
TOTAL NUMBER OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERSAS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
##
136M 10% 116M 9%
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@wearesocialsg • 208
JAN2016 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
13%
12%
11%
10%
10%
8%
8%
7%
7%
6%
FACEBOOKMESSENGER
GOOGLE+
SKYPE
HIKEMESSENGER
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@wearesocialsg • 209
JAN2016 FACEBOOK USER PROFILE
• Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data.
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 19
20 – 29
30 – 39
40 – 49
50 – 59
60+
13 – 19 YEARS OLD
60+ YEARS OLD
20 – 29 YEARS OLD
30 – 39 YEARS OLD
40 – 49 YEARS OLD
50 – 59 YEARS OLD
FEMALE
MALE
8.4
17.0
4.7 1.7 0.8 0.4
26.0
52.0
17.0
5.7 2.0 1.3
136,000,000 24% 76%
25% 6% 19%
51% 13% 38%
16% 3% 13%
5% 1% 4%
2% 1% 1%
1% 0% 1%
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@wearesocialsg • 210
JAN2016
MOBILE PENETRATION (UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET)
NUMBER OF MOBILE CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF CONNECTIONS PER
UNIQUE MOBILE USER
MOBILE USERS & CONNECTIONSCOMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS
• Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data.
# #
52% 1.461,012M 77%691M
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@wearesocialsg • 211
JAN2016
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
MOBILE CONNECTIONSBASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data.
#
77% 14%95% 5%1,012M
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@wearesocialsg • 212
JAN2016 MOBILE ACTIVITIES
PERCENTAGE OF THE POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE OF THE POPULATION
USING MOBILE BANKING
PERCENTAGE OF THE POPULATION USING
MOBILE MAP SERVICES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
$
17% 17%13% 15%21%
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@wearesocialsg • 213
JAN2016 E-COMMERCE BY DEVICE
SEARCHED ONLINE FOR A PRODUCT
OR SERVICE TO BUYIN THE PAST 30 DAYS
PURCHASED A PRODUCT OR
SERVICE ONLINE IN THE PAST 30 DAYS
VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS
MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE PURCHASE VIA A
MOBILE DEVICE INTHE PAST 30 DAYS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
24% 17%23% 20%23%
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@wearesocialsg • 214
INDONESIA
![Page 215: Digital Marketing 2016](https://reader031.fdocuments.in/reader031/viewer/2022030302/587d19881a28abae148b7507/html5/thumbnails/215.jpg)
@wearesocialsg • 215
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION259.1
URBANISATION: 55%
88.1
PENETRATION: 34%
79.0
PENETRATION: 30%
326.3
vs POPULATION: 126%
66.0
PENETRATION: 25%
DIGITAL IN INDONESIA
• Sources: UN, US Census Bureau; APJII, Facebook, GSMA Intelligence.
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@wearesocialsg • 216
JAN2016 ANNUAL GROWTH
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE
SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015
+15% +10% +2% +6%
• Sources: UN, US Census Bureau; APJII, Facebook, GSMA Intelligence.
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@wearesocialsg • 217
JAN2016 DIGITAL DEVICE OWNERSHIP
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions.
MOBILE PHONE(ALL TYPES)
SMARTPHONE
LAPTOP OR DESKTOP COMPUTER
TABLETDEVICE
TV STREAMING DEVICE
HANDHELD GAMING CONSOLE
E-READERDEVICE
WEARABLETECH DEVICE
PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE
85% 43% 15% 4%
1% [N/A] 1% 1%
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@wearesocialsg • 218
JAN2016 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE
AVERAGE DAILY TELEVISION
VIEWING TIME
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users.
4H 42M 3H 33M 2H 51M 2H 22M
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@wearesocialsg • 219
JAN2016 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE
INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE
TOTAL POPULATION
##
88.1M 34% 64.1M 25%
• Sources: APJII; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
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@wearesocialsg • 220
JAN2016 INTERNET USERS: PERSPECTIVE
ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS
INTERNET USERS: INTERNETWORLDSTATS DATA
INTERNET USERS: ITU DATA
INTERNET USERS:CIA DATA
# ## #
INTERNET DATA:APJII
78.00M 44.41M 42.40M 88.10M
• Sources: InternetWorldStats, ITU, CIA, Asosiasi Penyelenggara Jasa Internet Indonesia.
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@wearesocialsg • 221
JAN2016 FREQUENCY OF INTERNET USE
USE THE INTERNET
EVERY DAY
USE THE INTERNET AT LEAST ONCE
PER WEEK
USE THE INTERNET AT LEAST ONCE
PER MONTH
1 7 31 ?
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding.
USE THE INTERNET LESS THAN ONCE
PER MONTH
HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE)
48% 35% 12% 5%
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@wearesocialsg • 222
JAN2016 SHARE OF WEB TRAFFIC
SHARE OF WEB PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB PAGE VIEWS:
TABLETS
SHARE OF WEB PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015.
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
28% 70% 3% --41% +41% -37% -
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@wearesocialsg • 223
JAN2016 SOCIAL MEDIA USE
• Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016.
TOTAL NUMBER OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERSAS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
##
79.0M 30% 66.0M 25%
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@wearesocialsg • 224
JAN2016 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
19%
15%
14%
13%
12%
12%
11%
10%
8%
7%
BBM
FACEBOOKMESSENGER
GOOGLE+
LINE
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@wearesocialsg • 225
JAN2016 FACEBOOK USER PROFILE
• Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data.
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 19
20 – 29
30 – 39
40 – 49
50 – 59
60+
13 – 19 YEARS OLD
60+ YEARS OLD
20 – 29 YEARS OLD
30 – 39 YEARS OLD
40 – 49 YEARS OLD
50 – 59 YEARS OLD
FEMALE
MALE
13.0 14.0
4.6 1.5
0.4 0.4
13.0
21.0
7.4
2.3 0.6 1.1
79,000,000 42% 58%
33% 16% 16%
44% 18% 27%
15% 6% 9%
5% 2% 3%
1% 1% 1%
2% 1% 1%
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@wearesocialsg • 226
JAN2016
MOBILE PENETRATION (UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET)
NUMBER OF MOBILE CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF CONNECTIONS PER
UNIQUE MOBILE USER
MOBILE USERS & CONNECTIONSCOMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS
• Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data.
# #
63% 2.01326.3M 126%162.3M
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@wearesocialsg • 227
JAN2016
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
MOBILE CONNECTIONSBASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data.
#
126% 39%98% 2%326.3M
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@wearesocialsg • 228
JAN2016 MOBILE ACTIVITIES
PERCENTAGE OF THE POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE OF THE POPULATION
USING MOBILE BANKING
PERCENTAGE OF THE POPULATION USING
MOBILE MAP SERVICES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
$
22% 22%19% 20%27%
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@wearesocialsg • 229
JAN2016 E-COMMERCE BY DEVICE
SEARCHED ONLINE FOR A PRODUCT
OR SERVICE TO BUYIN THE PAST 30 DAYS
PURCHASED A PRODUCT OR
SERVICE ONLINE IN THE PAST 30 DAYS
VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS
MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE PURCHASE VIA A
MOBILE DEVICE INTHE PAST 30 DAYS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
31% 20%26% 24%27%
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@wearesocialsg • 230
ITALY
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@wearesocialsg • 231
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION59.80
URBANISATION: 69%
37.67
PENETRATION: 63%
28.00
PENETRATION: 47%
80.29
vs POPULATION: 134%
24.00
PENETRATION: 40%
DIGITAL IN ITALY
• Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
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@wearesocialsg • 232
JAN2016 ANNUAL GROWTH
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE
SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015
+6% 0% -2% +9%
• Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
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@wearesocialsg • 233
JAN2016 DIGITAL DEVICE OWNERSHIP
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions.
MOBILE PHONE(ALL TYPES)
SMARTPHONE
LAPTOP OR DESKTOP COMPUTER
TABLETDEVICE
TV STREAMING DEVICE
HANDHELD GAMING CONSOLE
E-READERDEVICE
WEARABLETECH DEVICE
PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE
95% 62% 65% 21%
6% [N/A] 3% 1%
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@wearesocialsg • 234
JAN2016 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE
AVERAGE DAILY TELEVISION
VIEWING TIME
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users.
4H 05M 2H 10M 1H 57M 2H 25M
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@wearesocialsg • 235
JAN2016 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE
INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE
TOTAL POPULATION
##
37.7M 63% 28.5M 48%
• Sources: InternetWorldStats; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
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@wearesocialsg • 236
JAN2016 INTERNET USERS: PERSPECTIVE
ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS
INTERNET USERS: INTERNETWORLDSTATS DATA
INTERNET USERS: ITU DATA
INTERNET USERS:CIA DATA
• Sources: InternetWorldStats, ITU, CIA.
# # #
37.67M 37.05M 37.00M
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@wearesocialsg • 237
JAN2016 FREQUENCY OF INTERNET USE
USE THE INTERNET
EVERY DAY
USE THE INTERNET AT LEAST ONCE
PER WEEK
USE THE INTERNET AT LEAST ONCE
PER MONTH
1 7 31 ?
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding.
USE THE INTERNET LESS THAN ONCE
PER MONTH
HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE)
79% 15% 5% 1%
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@wearesocialsg • 238
JAN2016 SHARE OF WEB TRAFFIC
SHARE OF WEB PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB PAGE VIEWS:
TABLETS
SHARE OF WEB PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015.
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
73% 21% 6% 0.17%+18% -29% -33% 0%
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@wearesocialsg • 239
JAN2016 SOCIAL MEDIA USE
• Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016.
TOTAL NUMBER OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERSAS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
##
28.0M 47% 24.0M 40%
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@wearesocialsg • 240
JAN2016 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
33%
30%
23%
14%
12%
12%
12%
9%
6%
6%
FACEBOOKMESSENGER
GOOGLE+
SKYPE
VIBER
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@wearesocialsg • 241
JAN2016 FACEBOOK USER PROFILE
• Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data.
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 19
20 – 29
30 – 39
40 – 49
50 – 59
60+
13 – 19 YEARS OLD
60+ YEARS OLD
20 – 29 YEARS OLD
30 – 39 YEARS OLD
40 – 49 YEARS OLD
50 – 59 YEARS OLD
FEMALE
MALE
1.4
3.4 3.1
2.8
1.7
1.0
1.5
3.8
3.2 3.0
1.8
1.3
28,000,000 46% 54%
10% 5% 5%
26% 12% 14%
23% 11% 11%
21% 10% 11%
13% 6% 6%
8% 3% 5%
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@wearesocialsg • 242
JAN2016
MOBILE PENETRATION (UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET)
NUMBER OF MOBILE CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF CONNECTIONS PER
UNIQUE MOBILE USER
MOBILE USERS & CONNECTIONSCOMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS
• Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data.
# #
84% 1.6080.3M 134%50.2M
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@wearesocialsg • 243
JAN2016
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
MOBILE CONNECTIONSBASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data.
#
134% 75%84% 16%80.3M
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@wearesocialsg • 244
JAN2016 MOBILE ACTIVITIES
PERCENTAGE OF THE POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE OF THE POPULATION
USING MOBILE BANKING
PERCENTAGE OF THE POPULATION USING
MOBILE MAP SERVICES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
$
30% 34%24% 21%43%
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@wearesocialsg • 245
JAN2016 E-COMMERCE BY DEVICE
SEARCHED ONLINE FOR A PRODUCT
OR SERVICE TO BUYIN THE PAST 30 DAYS
PURCHASED A PRODUCT OR
SERVICE ONLINE IN THE PAST 30 DAYS
VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS
MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE PURCHASE VIA A
MOBILE DEVICE INTHE PAST 30 DAYS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
56% 23%53% 44%48%
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@wearesocialsg • 246
JAPAN
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@wearesocialsg • 247
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION126.4
URBANISATION: 94%
115.0
PENETRATION: 91%
53.0
PENETRATION: 42%
173.3
vs POPULATION: 137%
53.0
PENETRATION: 42%
DIGITAL IN JAPAN
• Sources: UN, US Census Bureau; InternetWorldStats, LINE (as cited by Nikkei Corporation), GSMA Intelligence.
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@wearesocialsg • 248
JAN2016 ANNUAL GROWTH
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE
SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015
+1% [N/A]* +9% [N/A]*
• Sources: UN, US Census Bureau; InternetWorldStats, GSMA Intelligence. *Social media figures reported in 2015 were for Facebook, not LINE.
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@wearesocialsg • 249
JAN2016 DIGITAL DEVICE OWNERSHIP
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions.
MOBILE PHONE(ALL TYPES)
SMARTPHONE
LAPTOP OR DESKTOP COMPUTER
TABLETDEVICE
TV STREAMING DEVICE
HANDHELD GAMING CONSOLE
E-READERDEVICE
WEARABLETECH DEVICE
PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE
88% 54% 89% 18%
10% [N/A] 4% 4%
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@wearesocialsg • 250
JAN2016 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE
AVERAGE DAILY TELEVISION
VIEWING TIME
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users.
2H 56M 0H 35M 0H 21M 2H 10M
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@wearesocialsg • 251
JAN2016 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE
INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE
TOTAL POPULATION
##
115.0M 91% 44.3M 35%
• Sources: InternetWorldStats; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
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@wearesocialsg • 252
JAN2016 INTERNET USERS: PERSPECTIVE
ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS
INTERNET USERS: INTERNETWORLDSTATS DATA
INTERNET USERS: ITU DATA
INTERNET USERS:CIA DATA
• Sources: InternetWorldStats, ITU, CIA.
# # #
114.96M 114.54M 109.30M
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@wearesocialsg • 253
JAN2016 FREQUENCY OF INTERNET USE
USE THE INTERNET
EVERY DAY
USE THE INTERNET AT LEAST ONCE
PER WEEK
USE THE INTERNET AT LEAST ONCE
PER MONTH
1 7 31 ?
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding.
USE THE INTERNET LESS THAN ONCE
PER MONTH
HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE)
95% 3% 1% 1%
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@wearesocialsg • 254
JAN2016 SHARE OF WEB TRAFFIC
SHARE OF WEB PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB PAGE VIEWS:
TABLETS
SHARE OF WEB PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015.
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
60% 36% 4% 0.1%-10% +26% -12% -58%
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@wearesocialsg • 255
JAN2016 SOCIAL MEDIA USE
• Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016.
TOTAL NUMBER OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERSAS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
##
53.0M 42% 53.0M 42%
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@wearesocialsg • 256
JAN2016 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
25%
17%
15%
5%
3%
3%
2%
2%
2%
1%
LINE
MIXI
FACEBOOKMESSENGER
AMEBLO
GOOGLE+
MOBAGE
GREE
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@wearesocialsg • 257
JAN2016 FACEBOOK USER PROFILE
• Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data.
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 19
20 – 29
30 – 39
40 – 49
50 – 59
60+
13 – 19 YEARS OLD
60+ YEARS OLD
20 – 29 YEARS OLD
30 – 39 YEARS OLD
40 – 49 YEARS OLD
50 – 59 YEARS OLD
FEMALE
MALE
0.8
4.2
3.5
2.1
0.9 0.3 0.7
3.7
3.3
2.6
1.3
0.7
24,000,000 50% 50%
6% 3% 3%
33% 18% 15%
28% 15% 14%
20% 9% 11%
9% 4% 5%
4% 1% 3%
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@wearesocialsg • 258
JAN2016
MOBILE PENETRATION (UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET)
NUMBER OF MOBILE CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF CONNECTIONS PER
UNIQUE MOBILE USER
MOBILE USERS & CONNECTIONSCOMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS
• Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data.
# #
84% 1.62173.3M 137%106.8M
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@wearesocialsg • 259
JAN2016
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
MOBILE CONNECTIONSBASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data.
#
137% 98%0.4% 99.6%173.3M
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@wearesocialsg • 260
JAN2016 MOBILE ACTIVITIES
PERCENTAGE OF THE POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE OF THE POPULATION
USING MOBILE BANKING
PERCENTAGE OF THE POPULATION USING
MOBILE MAP SERVICES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
$
9% 18%13% 10%25%NOTE: THIS FIGURE IS BASED ONRESPONDENTS WHO REPORTEDUSING LINE IN THE PAST 30 DAYS
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@wearesocialsg • 261
JAN2016 E-COMMERCE BY DEVICE
SEARCHED ONLINE FOR A PRODUCT
OR SERVICE TO BUYIN THE PAST 30 DAYS
PURCHASED A PRODUCT OR
SERVICE ONLINE IN THE PAST 30 DAYS
VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS
MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE PURCHASE VIA A
MOBILE DEVICE INTHE PAST 30 DAYS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
65% 13%65% 54%55%
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@wearesocialsg • 262
MALAYSIA
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@wearesocialsg • 263
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION30.54
URBANISATION: 75%
20.62
PENETRATION: 68%
18.00
PENETRATION: 59%
43.43
vs POPULATION: 142%
16.00
PENETRATION: 52%
DIGITAL IN MALAYSIA
• Sources: UN, US Census Bureau; ITU, Facebook, GSMA Intelligence.
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@wearesocialsg • 264
JAN2016 ANNUAL GROWTH
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE
SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015
+1% +7% +4% +7%
• Sources: UN, US Census Bureau; ITU, Facebook, GSMA Intelligence.
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@wearesocialsg • 265
JAN2016 DIGITAL DEVICE OWNERSHIP
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions.
MOBILE PHONE(ALL TYPES)
SMARTPHONE
LAPTOP OR DESKTOP COMPUTER
TABLETDEVICE
TV STREAMING DEVICE
HANDHELD GAMING CONSOLE
E-READERDEVICE
WEARABLETECH DEVICE
PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE
96% 71% 35% 14%
4% [N/A] [N/A] 1%
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@wearesocialsg • 266
JAN2016 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE
AVERAGE DAILY TELEVISION
VIEWING TIME
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users.
4H 38M 3H 37M 3H 00M 2H 09M
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@wearesocialsg • 267
JAN2016 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE
INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE
TOTAL POPULATION
##
20.6M 68% 18.0M 59%
• Sources: ITU; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
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@wearesocialsg • 268
JAN2016 INTERNET USERS: PERSPECTIVE
ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS
INTERNET USERS: INTERNETWORLDSTATS DATA
INTERNET USERS: ITU DATA
INTERNET USERS:CIA DATA
• Sources: InternetWorldStats, ITU, CIA.
# # #
20.60M 20.62M 12.10M
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@wearesocialsg • 269
JAN2016 FREQUENCY OF INTERNET USE
USE THE INTERNET
EVERY DAY
USE THE INTERNET AT LEAST ONCE
PER WEEK
USE THE INTERNET AT LEAST ONCE
PER MONTH
1 7 31 ?
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding.
USE THE INTERNET LESS THAN ONCE
PER MONTH
HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE)
77% 17% 5% 1%
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@wearesocialsg • 270
JAN2016 SHARE OF WEB TRAFFIC
SHARE OF WEB PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB PAGE VIEWS:
TABLETS
SHARE OF WEB PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015.
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
48% 47% 5% --19% +40% -29% -
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@wearesocialsg • 271
JAN2016 SOCIAL MEDIA USE
• Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016.
TOTAL NUMBER OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERSAS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
##
18.0M 59% 16.0M 52%
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@wearesocialsg • 272
JAN2016 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
41%
39%
33%
23%
23%
22%
17%
16%
13%
11%
FACEBOOKMESSENGER
GOOGLE+
LINE
SKYPE
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@wearesocialsg • 273
JAN2016 FACEBOOK USER PROFILE
• Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data.
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 19
20 – 29
30 – 39
40 – 49
50 – 59
60+
13 – 19 YEARS OLD
60+ YEARS OLD
20 – 29 YEARS OLD
30 – 39 YEARS OLD
40 – 49 YEARS OLD
50 – 59 YEARS OLD
FEMALE
MALE
1.3
3.2
2.0
0.9
0.5 0.2
1.6
4.2
2.4
1.0
0.5 0.3
18,000,000 44% 56%
16% 7% 9%
41% 18% 23%
24% 11% 13%
11% 5% 6%
5% 3% 3%
3% 1% 2%
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@wearesocialsg • 274
JAN2016
MOBILE PENETRATION (UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET)
NUMBER OF MOBILE CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF CONNECTIONS PER
UNIQUE MOBILE USER
MOBILE USERS & CONNECTIONSCOMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS
• Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data.
# #
74% 1.9143.4M 142%22.7M
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@wearesocialsg • 275
JAN2016
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
MOBILE CONNECTIONSBASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data.
#
142% 66%77% 23%43.4M
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@wearesocialsg • 276
JAN2016 MOBILE ACTIVITIES
PERCENTAGE OF THE POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE OF THE POPULATION
USING MOBILE BANKING
PERCENTAGE OF THE POPULATION USING
MOBILE MAP SERVICES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
$
43% 47%34% 37%56%
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@wearesocialsg • 277
JAN2016 E-COMMERCE BY DEVICE
SEARCHED ONLINE FOR A PRODUCT
OR SERVICE TO BUYIN THE PAST 30 DAYS
PURCHASED A PRODUCT OR
SERVICE ONLINE IN THE PAST 30 DAYS
VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS
MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE PURCHASE VIA A
MOBILE DEVICE INTHE PAST 30 DAYS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
59% 31%45% 44%50%
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@wearesocialsg • 278
MEXICO
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@wearesocialsg • 279
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION127.8
URBANISATION: 80%
60.0
PENETRATION: 47%
60.0
PENETRATION: 47%
103.5
vs POPULATION: 81%
52.0
PENETRATION: 41%
DIGITAL IN MEXICO
• Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
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@wearesocialsg • 280
JAN2016 ANNUAL GROWTH
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE
SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015
+2% +7% +0.05% +8%
• Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
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JAN2016 DIGITAL DEVICE OWNERSHIP
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions.
MOBILE PHONE(ALL TYPES)
SMARTPHONE
LAPTOP OR DESKTOP COMPUTER
TABLETDEVICE
TV STREAMING DEVICE
HANDHELD GAMING CONSOLE
E-READERDEVICE
WEARABLETECH DEVICE
PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE
82% 55% 44% 20%
12% [N/A] 1% 3%
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@wearesocialsg • 282
JAN2016 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE
AVERAGE DAILY TELEVISION
VIEWING TIME
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users.
4H 36M 3H 25M 3H 14M 2H 12M
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JAN2016 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE
INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE
TOTAL POPULATION
##
60.0M 47% 49.9M 39%
• Sources: InternetWorldStats; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
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JAN2016 INTERNET USERS: PERSPECTIVE
ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS
INTERNET USERS: INTERNETWORLDSTATS DATA
INTERNET USERS: ITU DATA
INTERNET USERS:CIA DATA
• Sources: InternetWorldStats, ITU, CIA.
# # #
60.00M 56.74M 49.50M
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@wearesocialsg • 285
JAN2016 FREQUENCY OF INTERNET USE
USE THE INTERNET
EVERY DAY
USE THE INTERNET AT LEAST ONCE
PER WEEK
USE THE INTERNET AT LEAST ONCE
PER MONTH
1 7 31 ?
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding.
USE THE INTERNET LESS THAN ONCE
PER MONTH
HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE)
61% 24% 13% 3%
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@wearesocialsg • 286
JAN2016 SHARE OF WEB TRAFFIC
SHARE OF WEB PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB PAGE VIEWS:
TABLETS
SHARE OF WEB PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015.
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
60% 34% 5% 0.09%-1% +9% -28% -25%
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@wearesocialsg • 287
JAN2016 SOCIAL MEDIA USE
• Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016.
TOTAL NUMBER OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERSAS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
##
60.0M 47% 52.0M 41%
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JAN2016 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
25%
23%
21%
16%
15%
13%
12%
10%
9%
9%
FACEBOOKMESSENGER
GOOGLE+
SKYPE
TUMBLR
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JAN2016 FACEBOOK USER PROFILE
• Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data.
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 19
20 – 29
30 – 39
40 – 49
50 – 59
60+
13 – 19 YEARS OLD
60+ YEARS OLD
20 – 29 YEARS OLD
30 – 39 YEARS OLD
40 – 49 YEARS OLD
50 – 59 YEARS OLD
FEMALE
MALE
6.8
12.0
6.3
3.5
1.5 0.8
6.2
12.0
6.2
3.2
1.3 0.8
60,000,000 50% 50%
22% 11% 10%
40% 20% 20%
21% 11% 10%
11% 6% 5%
5% 3% 2%
3% 1% 1%
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JAN2016
MOBILE PENETRATION (UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET)
NUMBER OF MOBILE CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF CONNECTIONS PER
UNIQUE MOBILE USER
MOBILE USERS & CONNECTIONSCOMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS
• Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data.
# #
66% 1.23103.5M 81%84.2M
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JAN2016
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
MOBILE CONNECTIONSBASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data.
#
81% 53%85% 15%103.5M
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JAN2016 MOBILE ACTIVITIES
PERCENTAGE OF THE POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE OF THE POPULATION
USING MOBILE BANKING
PERCENTAGE OF THE POPULATION USING
MOBILE MAP SERVICES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
$
28% 27%20% 18%34%
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@wearesocialsg • 293
JAN2016 E-COMMERCE BY DEVICE
SEARCHED ONLINE FOR A PRODUCT
OR SERVICE TO BUYIN THE PAST 30 DAYS
PURCHASED A PRODUCT OR
SERVICE ONLINE IN THE PAST 30 DAYS
VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS
MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE PURCHASE VIA A
MOBILE DEVICE INTHE PAST 30 DAYS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
40% 16%34% 28%31%
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@wearesocialsg • 294
NIGERIA
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ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION184.6
URBANISATION: 49%
97.2
PENETRATION: 53%
15.0
PENETRATION: 8%
154.3
vs POPULATION: 84%
11.0
PENETRATION: 6%
DIGITAL IN NIGERIA
• Sources: UN, US Census Bureau; Nigerian Communications Commission, Facebook, GSMA Intelligence.
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JAN2016 ANNUAL GROWTH
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE
SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015
+12% +10% +11% -11%
• Sources: UN, US Census Bureau; Nigerian Communications Commission, Facebook, GSMA Intelligence.
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JAN2016 DIGITAL DEVICE OWNERSHIP
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions.
MOBILE PHONE(ALL TYPES)
SMARTPHONE
LAPTOP OR DESKTOP COMPUTER
TABLETDEVICE
TV STREAMING DEVICE
HANDHELD GAMING CONSOLE
E-READERDEVICE
WEARABLETECH DEVICE
PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE
93% 51% 13% [N/A]
[N/A] [N/A] [N/A] [N/A]
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JAN2016 INTERNET USERS: PERSPECTIVE
ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS
INTERNET USERS: INTERNETWORLDSTATS DATA
INTERNET USERS: ITU DATA
INTERNET USERS:CIA DATA
# ## #
INTERNET USERS:NCC DATA
92.70M 78.79M 66.60M 97.21M
• Sources: InternetWorldStats, ITU, CIA, Nigerian Communications Commission.
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@wearesocialsg • 299
JAN2016 FREQUENCY OF INTERNET USE
USE THE INTERNET
EVERY DAY
USE THE INTERNET AT LEAST ONCE
PER WEEK
USE THE INTERNET AT LEAST ONCE
PER MONTH
1 7 31 ?
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding.
USE THE INTERNET LESS THAN ONCE
PER MONTH
HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE)
67% 25% 5% 3%
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@wearesocialsg • 300
JAN2016 SHARE OF WEB TRAFFIC
SHARE OF WEB PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB PAGE VIEWS:
TABLETS
SHARE OF WEB PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015.
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
15% 82% 3% --28% +10% -27% -
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@wearesocialsg • 301
JAN2016 SOCIAL MEDIA USE
• Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016.
TOTAL NUMBER OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERSAS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
##
15.0M 8% 11.0M 6%
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JAN2016 FACEBOOK USER PROFILE
• Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data.
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 19
20 – 29
30 – 39
40 – 49
50 – 59
60+
13 – 19 YEARS OLD
60+ YEARS OLD
20 – 29 YEARS OLD
30 – 39 YEARS OLD
40 – 49 YEARS OLD
50 – 59 YEARS OLD
FEMALE
MALE
0.9
2.4
0.8 0.3 0.2 0.4
1.3
4.5
2.1
0.8 0.4
0.6
15,000,000 34% 66%
15% 6% 9%
46% 16% 30%
20% 6% 14%
7% 2% 5%
3% 1% 2%
7% 3% 4%
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JAN2016
MOBILE PENETRATION (UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET)
NUMBER OF MOBILE CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF CONNECTIONS PER
UNIQUE MOBILE USER
MOBILE USERS & CONNECTIONSCOMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS
• Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data.
# #
40% 2.07154.3M 84%74.7M
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JAN2016
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
MOBILE CONNECTIONSBASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data.
#
84% 24%97% 3%154.3M
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@wearesocialsg • 305
THE PHILIPPINES
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ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION101.47
URBANISATION: 44%
47.13
PENETRATION: 46%
48.00
PENETRATION: 47%
119.21
vs POPULATION: 117%
41.00
PENETRATION: 40%
DIGITAL IN THE PHILIPPINES
• Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
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@wearesocialsg • 307
JAN2016 ANNUAL GROWTH
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE
SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015
+7% +20% +4% +28%
• Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
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@wearesocialsg • 308
JAN2016 DIGITAL DEVICE OWNERSHIP
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions.
MOBILE PHONE(ALL TYPES)
SMARTPHONE
LAPTOP OR DESKTOP COMPUTER
TABLETDEVICE
TV STREAMING DEVICE
HANDHELD GAMING CONSOLE
E-READERDEVICE
WEARABLETECH DEVICE
PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE
87% 55% 43% 24%
8% [N/A] 5% 5%
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@wearesocialsg • 309
JAN2016 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE
AVERAGE DAILY TELEVISION
VIEWING TIME
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users.
5H 12M 3H 14M 3H 42M 2H 33M
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@wearesocialsg • 310
JAN2016 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE
INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE
TOTAL POPULATION
##
47.1M 46% 35.7M 35%
• Sources: InternetWorldStats; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
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@wearesocialsg • 311
JAN2016 INTERNET USERS: PERSPECTIVE
ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS
INTERNET USERS: INTERNETWORLDSTATS DATA
INTERNET USERS: ITU DATA
INTERNET USERS:CIA DATA
# ## #
INTERNET USERS:FACEBOOK USERS*
47.13M 40.28M 39.20M 48.00M
• Sources: InternetWorldStats, ITU, CIA, Facebook. * Where Facebook users exceed internet users, Facebook users may be a more reliable proxy.
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@wearesocialsg • 312
JAN2016 FREQUENCY OF INTERNET USE
USE THE INTERNET
EVERY DAY
USE THE INTERNET AT LEAST ONCE
PER WEEK
USE THE INTERNET AT LEAST ONCE
PER MONTH
1 7 31 ?
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding.
USE THE INTERNET LESS THAN ONCE
PER MONTH
HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE)
46% 30% 16% 8%
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@wearesocialsg • 313
JAN2016 SHARE OF WEB TRAFFIC
SHARE OF WEB PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB PAGE VIEWS:
TABLETS
SHARE OF WEB PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015.
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
64% 29% 7% 0.01%-12% +53% -16% 0%
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@wearesocialsg • 314
JAN2016 SOCIAL MEDIA USE
• Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016.
TOTAL NUMBER OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERSAS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
##
48.0M 47% 41.0M 40%
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@wearesocialsg • 315
JAN2016 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
26%
23%
17%
16%
14%
13%
12%
11%
9%
9%
FACEBOOKMESSENGER
GOOGLE+
SKYPE
VIBER
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@wearesocialsg • 316
JAN2016 FACEBOOK USER PROFILE
• Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data.
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 19
20 – 29
30 – 39
40 – 49
50 – 59
60+
13 – 19 YEARS OLD
60+ YEARS OLD
20 – 29 YEARS OLD
30 – 39 YEARS OLD
40 – 49 YEARS OLD
50 – 59 YEARS OLD
FEMALE
MALE
6.7
10.0
4.8
2.2
1.1 0.6
5.7
9.7
4.3
1.8 0.8 0.5
48,000,000 52% 48%
26% 14% 12%
41% 21% 20%
19% 10% 9%
8% 5% 4%
4% 2% 2%
2% 1% 1%
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@wearesocialsg • 317
JAN2016
MOBILE PENETRATION (UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET)
NUMBER OF MOBILE CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF CONNECTIONS PER
UNIQUE MOBILE USER
MOBILE USERS & CONNECTIONSCOMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS
• Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data.
# #
74% 1.58119.2M 117%75.4M
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@wearesocialsg • 318
JAN2016
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
MOBILE CONNECTIONSBASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data.
#
117% 47%95% 5%119.2M
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@wearesocialsg • 319
JAN2016 MOBILE ACTIVITIES
PERCENTAGE OF THE POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE OF THE POPULATION
USING MOBILE BANKING
PERCENTAGE OF THE POPULATION USING
MOBILE MAP SERVICES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
$
26% 25%23% 21%33%
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@wearesocialsg • 320
JAN2016 E-COMMERCE BY DEVICE
SEARCHED ONLINE FOR A PRODUCT
OR SERVICE TO BUYIN THE PAST 30 DAYS
PURCHASED A PRODUCT OR
SERVICE ONLINE IN THE PAST 30 DAYS
VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS
MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE PURCHASE VIA A
MOBILE DEVICE INTHE PAST 30 DAYS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
39% 18%31% 24%29%
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@wearesocialsg • 321
POLAND
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@wearesocialsg • 322
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION38.60
URBANISATION: 61%
25.71
PENETRATION: 67%
14.00
PENETRATION: 36%
58.84
vs POPULATION: 152%
10.00
PENETRATION: 26%
DIGITAL IN POLAND
• Sources: UN, US Census Bureau; ITU, Facebook, GSMA Intelligence.
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@wearesocialsg • 323
JAN2016 ANNUAL GROWTH
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE
SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015
+6% +8% +3% +9%
• Sources: UN, US Census Bureau; ITU, Facebook, GSMA Intelligence.
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@wearesocialsg • 324
JAN2016 DIGITAL DEVICE OWNERSHIP
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions.
MOBILE PHONE(ALL TYPES)
SMARTPHONE
LAPTOP OR DESKTOP COMPUTER
TABLETDEVICE
TV STREAMING DEVICE
HANDHELD GAMING CONSOLE
E-READERDEVICE
WEARABLETECH DEVICE
PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE
94% 59% 77% 24%
13% [N/A] 2% 1%
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@wearesocialsg • 325
JAN2016 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE
AVERAGE DAILY TELEVISION
VIEWING TIME
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users.
4H 25M 1H 17M 1H 17M 2H 28M
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@wearesocialsg • 326
JAN2016 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE
INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE
TOTAL POPULATION
##
25.7M 67% 17.6M 46%
• Sources: ITU; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
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@wearesocialsg • 327
JAN2016 INTERNET USERS: PERSPECTIVE
ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS
INTERNET USERS: INTERNETWORLDSTATS DATA
INTERNET USERS: ITU DATA
INTERNET USERS:CIA DATA
• Sources: InternetWorldStats, ITU, CIA.
# # #
25.67M 25.71M 25.90M
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@wearesocialsg • 328
JAN2016 FREQUENCY OF INTERNET USE
USE THE INTERNET
EVERY DAY
USE THE INTERNET AT LEAST ONCE
PER WEEK
USE THE INTERNET AT LEAST ONCE
PER MONTH
1 7 31 ?
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding.
USE THE INTERNET LESS THAN ONCE
PER MONTH
HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE)
74% 20% 5% 1%
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@wearesocialsg • 329
JAN2016 SHARE OF WEB TRAFFIC
SHARE OF WEB PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB PAGE VIEWS:
TABLETS
SHARE OF WEB PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015.
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
48% 51% 2% 0.02%-10% +14% -31% -33%
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@wearesocialsg • 330
JAN2016 SOCIAL MEDIA USE
• Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016.
TOTAL NUMBER OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERSAS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
##
14.0M 36% 10.0M 26%
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@wearesocialsg • 331
JAN2016 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
36%
19%
14%
10%
7%
6%
6%
6%
5%
5%
FACEBOOKMESSENGER
GOOGLE+
SKYPE
NK.PL
GADU-GADU
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@wearesocialsg • 332
JAN2016 FACEBOOK USER PROFILE
• Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data.
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 19
20 – 29
30 – 39
40 – 49
50 – 59
60+
13 – 19 YEARS OLD
60+ YEARS OLD
20 – 29 YEARS OLD
30 – 39 YEARS OLD
40 – 49 YEARS OLD
50 – 59 YEARS OLD
FEMALE
MALE
1.6
2.4
1.8
0.8
0.4 0.3
1.5
2.4
1.5
0.7
0.3 0.3
14,000,000 52% 48%
22% 11% 11%
34% 17% 17%
24% 13% 11%
10% 5% 5%
5% 3% 2%
4% 2% 2%
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@wearesocialsg • 333
JAN2016
MOBILE PENETRATION (UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET)
NUMBER OF MOBILE CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF CONNECTIONS PER
UNIQUE MOBILE USER
MOBILE USERS & CONNECTIONSCOMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS
• Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data.
# #
74% 2.0758.8M 152%28.4M
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@wearesocialsg • 334
JAN2016
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
MOBILE CONNECTIONSBASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data.
#
152% 62%48% 52%58.8M
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@wearesocialsg • 335
JAN2016 MOBILE ACTIVITIES
PERCENTAGE OF THE POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE OF THE POPULATION
USING MOBILE BANKING
PERCENTAGE OF THE POPULATION USING
MOBILE MAP SERVICES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
$
19% 27%17% 28%25%
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@wearesocialsg • 336
JAN2016 E-COMMERCE BY DEVICE
SEARCHED ONLINE FOR A PRODUCT
OR SERVICE TO BUYIN THE PAST 30 DAYS
PURCHASED A PRODUCT OR
SERVICE ONLINE IN THE PAST 30 DAYS
VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS
MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE PURCHASE VIA A
MOBILE DEVICE INTHE PAST 30 DAYS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
59% 20%43% 51%53%
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@wearesocialsg • 337
RUSSIA
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@wearesocialsg • 338
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION143.4
URBANISATION: 74%
103.1
PENETRATION: 72%
68.5
PENETRATION: 48%
247.2
vs POPULATION: 172%
42.5
PENETRATION: 30%
DIGITAL IN RUSSIA
• Sources: UN, US Census Bureau; InternetWorldStats, VKontakte, LiveInternet.ru, GSMA Intelligence.
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@wearesocialsg • 339
JAN2016 ANNUAL GROWTH
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE
SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015
+4% +2% +4% +11%
• Sources: UN, US Census Bureau; InternetWorldStats, VKontakte, LiveInternet.ru, GSMA Intelligence.
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@wearesocialsg • 340
JAN2016 DIGITAL DEVICE OWNERSHIP
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions.
MOBILE PHONE(ALL TYPES)
SMARTPHONE
LAPTOP OR DESKTOP COMPUTER
TABLETDEVICE
TV STREAMING DEVICE
HANDHELD GAMING CONSOLE
E-READERDEVICE
WEARABLETECH DEVICE
PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE
95% 61% 80% 33%
9% [N/A] 11% 2%
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@wearesocialsg • 341
JAN2016 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE
AVERAGE DAILY TELEVISION
VIEWING TIME
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users.
4H 40M 1H 23M 1H 52M 2H 16M
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@wearesocialsg • 342
JAN2016 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE
INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE
TOTAL POPULATION
##
103.1M 72% 57.0M 40%
• Sources: InternetWorldStats; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
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@wearesocialsg • 343
JAN2016 INTERNET USERS: PERSPECTIVE
ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS
INTERNET USERS: INTERNETWORLDSTATS DATA
INTERNET USERS: ITU DATA
INTERNET USERS:CIA DATA
• Sources: InternetWorldStats, ITU, CIA.
# # #
103.15M 101.16M 84.40M
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@wearesocialsg • 344
JAN2016 FREQUENCY OF INTERNET USE
USE THE INTERNET
EVERY DAY
USE THE INTERNET AT LEAST ONCE
PER WEEK
USE THE INTERNET AT LEAST ONCE
PER MONTH
1 7 31 ?
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding.
USE THE INTERNET LESS THAN ONCE
PER MONTH
HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE)
81% 15% 4% <1%
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@wearesocialsg • 345
JAN2016 SHARE OF WEB TRAFFIC
SHARE OF WEB PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB PAGE VIEWS:
TABLETS
SHARE OF WEB PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015.
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
83% 12% 5% 0.01%+11% -30% -38% 0%
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@wearesocialsg • 346
JAN2016 SOCIAL MEDIA USE
• Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016.
TOTAL NUMBER OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERSAS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
##
68.5M 48% 42.5M 30%
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@wearesocialsg • 347
JAN2016 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
39%
32%
24%
19%
17%
15%
15%
12%
11%
6%
VK
ODNOKLASSNIKI
SKYPE
GOOGLE+
VIBER
FACEBOOKMESSENGER
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@wearesocialsg • 348
JAN2016 FACEBOOK USER PROFILE
• Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data.
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 19
20 – 29
30 – 39
40 – 49
50 – 59
60+
13 – 19 YEARS OLD
60+ YEARS OLD
20 – 29 YEARS OLD
30 – 39 YEARS OLD
40 – 49 YEARS OLD
50 – 59 YEARS OLD
FEMALE
MALE
0.5
1.7 1.6
0.8
0.4
0.3
0.5
1.6 1.5
0.8
0.4 0.2
10,000,000 52% 48%
10% 5% 5%
33% 17% 16%
31% 16% 15%
15% 8% 8%
8% 4% 4%
5% 3% 2%
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@wearesocialsg • 349
JAN2016
MOBILE PENETRATION (UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET)
NUMBER OF MOBILE CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF CONNECTIONS PER
UNIQUE MOBILE USER
MOBILE USERS & CONNECTIONSCOMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS
• Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data.
# #
72% 2.40247.2M 172%103.2M
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@wearesocialsg • 350
JAN2016
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
MOBILE CONNECTIONSBASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data.
#
172% 38%82% 18%247.2M
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@wearesocialsg • 351
JAN2016 MOBILE ACTIVITIES
PERCENTAGE OF THE POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE OF THE POPULATION
USING MOBILE BANKING
PERCENTAGE OF THE POPULATION USING
MOBILE MAP SERVICES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
$
19% 27%17% 15%31%
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@wearesocialsg • 352
JAN2016 E-COMMERCE BY DEVICE
SEARCHED ONLINE FOR A PRODUCT
OR SERVICE TO BUYIN THE PAST 30 DAYS
PURCHASED A PRODUCT OR
SERVICE ONLINE IN THE PAST 30 DAYS
VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS
MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE PURCHASE VIA A
MOBILE DEVICE INTHE PAST 30 DAYS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
64% 15%47% 45%48%
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@wearesocialsg • 353
SAUDI ARABIA
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@wearesocialsg • 354
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION31.85
URBANISATION: 83%
20.29
PENETRATION: 64%
11.00
PENETRATION: 35%
57.58
vs POPULATION: 181%
10.00
PENETRATION: 31%
DIGITAL IN SAUDI ARABIA
• Sources: UN, US Census Bureau; ITU, Facebook, GSMA Intelligence.
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@wearesocialsg • 355
JAN2016 ANNUAL GROWTH
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE
SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015
+5% +20% +9% +25%
• Sources: UN, US Census Bureau; ITU, Facebook, GSMA Intelligence.
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@wearesocialsg • 356
JAN2016 DIGITAL DEVICE OWNERSHIP
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions.
MOBILE PHONE(ALL TYPES)
SMARTPHONE
LAPTOP OR DESKTOP COMPUTER
TABLETDEVICE
TV STREAMING DEVICE
HANDHELD GAMING CONSOLE
E-READERDEVICE
WEARABLETECH DEVICE
PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE
91% 86% 54% 21%
7% [N/A] 2% 5%
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@wearesocialsg • 357
JAN2016 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE
AVERAGE DAILY TELEVISION
VIEWING TIME
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users.
4H 08M 3H 46M 2H 56M 1H 55M
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@wearesocialsg • 358
JAN2016 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE
INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE
TOTAL POPULATION
##
20.3M 64% 15.5M 49%
• Sources: ITU; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
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@wearesocialsg • 359
JAN2016 INTERNET USERS: PERSPECTIVE
ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS
INTERNET USERS: INTERNETWORLDSTATS DATA
INTERNET USERS: ITU DATA
INTERNET USERS:CIA DATA
• Sources: InternetWorldStats, ITU, CIA.
# # #
18.30M 20.29M 16.20M
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@wearesocialsg • 360
JAN2016 FREQUENCY OF INTERNET USE
USE THE INTERNET
EVERY DAY
USE THE INTERNET AT LEAST ONCE
PER WEEK
USE THE INTERNET AT LEAST ONCE
PER MONTH
1 7 31 ?
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding.
USE THE INTERNET LESS THAN ONCE
PER MONTH
HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE)
86% 10% 3% 1%
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@wearesocialsg • 361
JAN2016 SHARE OF WEB TRAFFIC
SHARE OF WEB PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB PAGE VIEWS:
TABLETS
SHARE OF WEB PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015.
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
39% 55% 5% 0.14%-17% +19% -13% +133%
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@wearesocialsg • 362
JAN2016 SOCIAL MEDIA USE
• Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016.
TOTAL NUMBER OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERSAS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
##
11.0M 35% 10.0M 31%
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@wearesocialsg • 363
JAN2016 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
27%
25%
20%
20%
17%
15%
14%
13%
12%
11%
FACEBOOKMESSENGER
GOOGLE+
SKYPE
SNAPCHAT
LINE
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@wearesocialsg • 364
JAN2016 FACEBOOK USER PROFILE
• Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data.
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 19
20 – 29
30 – 39
40 – 49
50 – 59
60+
13 – 19 YEARS OLD
60+ YEARS OLD
20 – 29 YEARS OLD
30 – 39 YEARS OLD
40 – 49 YEARS OLD
50 – 59 YEARS OLD
FEMALE
MALE
0.4
1.0
0.6 0.2 0.1 0.0
1.1
3.8
2.9
1.0 0.3
0.1
11,000,000 19% 81%
14% 4% 10%
43% 9% 35%
32% 5% 26%
11% 2% 9%
3% 1% 3%
1% 0% 1%
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@wearesocialsg • 365
JAN2016
MOBILE PENETRATION (UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET)
NUMBER OF MOBILE CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF CONNECTIONS PER
UNIQUE MOBILE USER
MOBILE USERS & CONNECTIONSCOMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS
• Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data.
# #
67% 2.7257.6M 181%21.2M
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@wearesocialsg • 366
JAN2016
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
MOBILE CONNECTIONSBASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data.
#
181% 71%86% 14%57.6M
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@wearesocialsg • 367
JAN2016 MOBILE ACTIVITIES
PERCENTAGE OF THE POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE OF THE POPULATION
USING MOBILE BANKING
PERCENTAGE OF THE POPULATION USING
MOBILE MAP SERVICES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
$
34% 34%28% 26%38%
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@wearesocialsg • 368
JAN2016 E-COMMERCE BY DEVICE
SEARCHED ONLINE FOR A PRODUCT
OR SERVICE TO BUYIN THE PAST 30 DAYS
PURCHASED A PRODUCT OR
SERVICE ONLINE IN THE PAST 30 DAYS
VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS
MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE PURCHASE VIA A
MOBILE DEVICE INTHE PAST 30 DAYS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
52% 23%42% 36%41%
![Page 369: Digital Marketing 2016](https://reader031.fdocuments.in/reader031/viewer/2022030302/587d19881a28abae148b7507/html5/thumbnails/369.jpg)
@wearesocialsg • 369
SINGAPORE
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@wearesocialsg • 370
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION5.65
URBANISATION: 100%
4.65
PENETRATION: 82%
3.60
PENETRATION: 64%
8.22
vs POPULATION: 145%
3.30
PENETRATION: 58%
DIGITAL IN SINGAPORE
• Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
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@wearesocialsg • 371
JAN2016 ANNUAL GROWTH
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE
SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015
+1% 0% +2% +3%
• Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
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@wearesocialsg • 372
JAN2016 DIGITAL DEVICE OWNERSHIP
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions.
MOBILE PHONE(ALL TYPES)
SMARTPHONE
LAPTOP OR DESKTOP COMPUTER
TABLETDEVICE
TV STREAMING DEVICE
HANDHELD GAMING CONSOLE
E-READERDEVICE
WEARABLETECH DEVICE
PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE
96% 88% 71% 42%
12% [N/A] 2% 4%
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@wearesocialsg • 373
JAN2016 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE
AVERAGE DAILY TELEVISION
VIEWING TIME
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users.
4H 14M 2H 03M 1H 39M 1H 38M
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@wearesocialsg • 374
JAN2016 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE
INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE
TOTAL POPULATION
##
4.65M 82% 3.70M 66%
• Sources: InternetWorldStats; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
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@wearesocialsg • 375
JAN2016 INTERNET USERS: PERSPECTIVE
ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS
INTERNET USERS: INTERNETWORLDSTATS DATA
INTERNET USERS: ITU DATA
INTERNET USERS:CIA DATA
• Sources: InternetWorldStats, ITU, CIA.
# # #
4.653M 4.633M 4.500M
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@wearesocialsg • 376
JAN2016 FREQUENCY OF INTERNET USE
USE THE INTERNET
EVERY DAY
USE THE INTERNET AT LEAST ONCE
PER WEEK
USE THE INTERNET AT LEAST ONCE
PER MONTH
1 7 31 ?
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding.
USE THE INTERNET LESS THAN ONCE
PER MONTH
HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE)
84% 11% 4% 1%
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@wearesocialsg • 377
JAN2016 SHARE OF WEB TRAFFIC
SHARE OF WEB PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB PAGE VIEWS:
TABLETS
SHARE OF WEB PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015.
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
52% 41% 7% 0.02%-7% +17% -23% +100%
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@wearesocialsg • 378
JAN2016 SOCIAL MEDIA USE
• Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016.
TOTAL NUMBER OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERSAS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
##
3.60M 64% 3.30M 58%
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@wearesocialsg • 379
JAN2016 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
46%
43%
26%
18%
14%
14%
14%
13%
13%
12%
FACEBOOKMESSENGER
GOOGLE+
LINE
SKYPE
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@wearesocialsg • 380
JAN2016 FACEBOOK USER PROFILE
• Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data.
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 19
20 – 29
30 – 39
40 – 49
50 – 59
60+
13 – 19 YEARS OLD
60+ YEARS OLD
20 – 29 YEARS OLD
30 – 39 YEARS OLD
40 – 49 YEARS OLD
50 – 59 YEARS OLD
FEMALE
MALE
0.1
0.5
0.5
0.3
0.2
0.1 0.1
0.7
0.5
0.3
0.2 0.1
3,600,000 47% 53%
8% 4% 4%
34% 15% 19%
28% 13% 14%
16% 8% 8%
9% 5% 4%
5% 3% 3%
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@wearesocialsg • 381
JAN2016
MOBILE PENETRATION (UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET)
NUMBER OF MOBILE CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF CONNECTIONS PER
UNIQUE MOBILE USER
MOBILE USERS & CONNECTIONSCOMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS
• Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data.
# #
85% 1.718.22M 145%4.80M
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@wearesocialsg • 382
JAN2016
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
MOBILE CONNECTIONSBASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data.
#
145% 98%41% 59%8.22M
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@wearesocialsg • 383
JAN2016 MOBILE ACTIVITIES
PERCENTAGE OF THE POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE OF THE POPULATION
USING MOBILE BANKING
PERCENTAGE OF THE POPULATION USING
MOBILE MAP SERVICES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
$
42% 48%33% 38%58%
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@wearesocialsg • 384
JAN2016 E-COMMERCE BY DEVICE
SEARCHED ONLINE FOR A PRODUCT
OR SERVICE TO BUYIN THE PAST 30 DAYS
PURCHASED A PRODUCT OR
SERVICE ONLINE IN THE PAST 30 DAYS
VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS
MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE PURCHASE VIA A
MOBILE DEVICE INTHE PAST 30 DAYS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
67% 30%52% 50%57%
![Page 385: Digital Marketing 2016](https://reader031.fdocuments.in/reader031/viewer/2022030302/587d19881a28abae148b7507/html5/thumbnails/385.jpg)
@wearesocialsg • 385
SOUTH AFRICA
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@wearesocialsg • 386
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION54.73
URBANISATION: 65%
26.84
PENETRATION: 49%
13.00
PENETRATION: 24%
85.53
vs POPULATION: 156%
10.00
PENETRATION: 18%
DIGITAL IN SOUTH AFRICA
• Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
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@wearesocialsg • 387
JAN2016 ANNUAL GROWTH
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE
SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015
+5% +10% +8% -6%
• Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
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@wearesocialsg • 388
JAN2016 DIGITAL DEVICE OWNERSHIP
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions.
MOBILE PHONE(ALL TYPES)
SMARTPHONE
LAPTOP OR DESKTOP COMPUTER
TABLETDEVICE
TV STREAMING DEVICE
HANDHELD GAMING CONSOLE
E-READERDEVICE
WEARABLETECH DEVICE
PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE
92% 60% 18% 7%
3% [N/A] 1% 1%
![Page 389: Digital Marketing 2016](https://reader031.fdocuments.in/reader031/viewer/2022030302/587d19881a28abae148b7507/html5/thumbnails/389.jpg)
@wearesocialsg • 389
JAN2016 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE
AVERAGE DAILY TELEVISION
VIEWING TIME
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users.
4H 54M 2H 59M 2H 43M 2H 21M
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@wearesocialsg • 390
JAN2016 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE
INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE
TOTAL POPULATION
##
26.8M 49% 23.1M 42%
• Sources: InternetWorldStats; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
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@wearesocialsg • 391
JAN2016 INTERNET USERS: PERSPECTIVE
ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS
INTERNET USERS: INTERNETWORLDSTATS DATA
INTERNET USERS: ITU DATA
INTERNET USERS:CIA DATA
• Sources: InternetWorldStats, ITU, CIA.
# # #
26.84M 26.82M 24.80M
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@wearesocialsg • 392
JAN2016 FREQUENCY OF INTERNET USE
USE THE INTERNET
EVERY DAY
USE THE INTERNET AT LEAST ONCE
PER WEEK
USE THE INTERNET AT LEAST ONCE
PER MONTH
1 7 31 ?
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding.
USE THE INTERNET LESS THAN ONCE
PER MONTH
HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE)
59% 26% 12% 3%
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@wearesocialsg • 393
JAN2016 SHARE OF WEB TRAFFIC
SHARE OF WEB PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB PAGE VIEWS:
TABLETS
SHARE OF WEB PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015.
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
21% 75% 5% 0.02%-38% +23% -22% -60%
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@wearesocialsg • 394
JAN2016 SOCIAL MEDIA USE
• Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016.
TOTAL NUMBER OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERSAS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
##
13.0M 24% 10.0M 18%
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@wearesocialsg • 395
JAN2016 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
33%
30%
20%
15%
13%
12%
11%
10%
9%
9%
FACEBOOKMESSENGER
GOOGLE+
BBM
SKYPE
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@wearesocialsg • 396
JAN2016 FACEBOOK USER PROFILE
• Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data.
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 19
20 – 29
30 – 39
40 – 49
50 – 59
60+
13 – 19 YEARS OLD
60+ YEARS OLD
20 – 29 YEARS OLD
30 – 39 YEARS OLD
40 – 49 YEARS OLD
50 – 59 YEARS OLD
FEMALE
MALE
1.1
2.6
1.3
0.6
0.4 0.5
1.1
2.7
1.4
0.6
0.3 0.4
13,000,000 50% 50%
17% 8% 8%
41% 20% 21%
21% 10% 11%
9% 5% 4%
5% 3% 2%
7% 4% 3%
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@wearesocialsg • 397
JAN2016
MOBILE PENETRATION (UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET)
NUMBER OF MOBILE CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF CONNECTIONS PER
UNIQUE MOBILE USER
MOBILE USERS & CONNECTIONSCOMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS
• Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data.
# #
65% 2.4085.5M 156%35.6M
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@wearesocialsg • 398
JAN2016
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
MOBILE CONNECTIONSBASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data.
#
156% 41%84% 16%85.5M
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@wearesocialsg • 399
JAN2016 MOBILE ACTIVITIES
PERCENTAGE OF THE POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE OF THE POPULATION
USING MOBILE BANKING
PERCENTAGE OF THE POPULATION USING
MOBILE MAP SERVICES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
$
28% 29%16% 26%38%
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@wearesocialsg • 400
JAN2016 E-COMMERCE BY DEVICE
SEARCHED ONLINE FOR A PRODUCT
OR SERVICE TO BUYIN THE PAST 30 DAYS
PURCHASED A PRODUCT OR
SERVICE ONLINE IN THE PAST 30 DAYS
VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS
MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE PURCHASE VIA A
MOBILE DEVICE INTHE PAST 30 DAYS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
43% 12%33% 23%27%
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@wearesocialsg • 401
SOUTH KOREA
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@wearesocialsg • 402
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION50.40
URBANISATION: 83%
45.31
PENETRATION: 90%
38.40
PENETRATION: 76%
57.08
vs POPULATION: 113%
38.40
PENETRATION: 76%
DIGITAL IN SOUTH KOREA
• Sources: UN, US Census Bureau; InternetWorldStats, Kakao, GSMA Intelligence.
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@wearesocialsg • 403
JAN2016 ANNUAL GROWTH
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE
SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015
0% [N/A]* +3% [N/A]*
• Sources: UN, US Census Bureau; InternetWorldStats, GSMA Intelligence. *Social media figures reported in 2015 were for Facebook, not Kakaotalk.
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@wearesocialsg • 404
JAN2016 DIGITAL DEVICE OWNERSHIP
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions.
MOBILE PHONE(ALL TYPES)
SMARTPHONE
LAPTOP OR DESKTOP COMPUTER
TABLETDEVICE
TV STREAMING DEVICE
HANDHELD GAMING CONSOLE
E-READERDEVICE
WEARABLETECH DEVICE
PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE
98% 83% 68% 15%
5% [N/A] 1% 2%
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@wearesocialsg • 405
JAN2016 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE
AVERAGE DAILY TELEVISION
VIEWING TIME
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users.
3H 04M 1H 56M 1H 06M 2H 04M
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@wearesocialsg • 406
JAN2016 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE
INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE
TOTAL POPULATION
##
45.3M 90% 35.3M 70%
• Sources: InternetWorldStats; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
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@wearesocialsg • 407
JAN2016 INTERNET USERS: PERSPECTIVE
ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS
INTERNET USERS: INTERNETWORLDSTATS DATA
INTERNET USERS: ITU DATA
INTERNET USERS:CIA DATA
• Sources: InternetWorldStats, ITU, CIA.
# # #
45.31M 42.50M 44.90M
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@wearesocialsg • 408
JAN2016 FREQUENCY OF INTERNET USE
USE THE INTERNET
EVERY DAY
USE THE INTERNET AT LEAST ONCE
PER WEEK
USE THE INTERNET AT LEAST ONCE
PER MONTH
1 7 31 ?
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding.
USE THE INTERNET LESS THAN ONCE
PER MONTH
HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE)
97% 3% <1% <1%
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@wearesocialsg • 409
JAN2016 SHARE OF WEB TRAFFIC
SHARE OF WEB PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB PAGE VIEWS:
TABLETS
SHARE OF WEB PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015.
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
73% 26% 1% -+6% -12% -42% -
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@wearesocialsg • 410
JAN2016 SOCIAL MEDIA USE
• Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016.
TOTAL NUMBER OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERSAS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
##
38.4M 76% 38.4M 76%
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@wearesocialsg • 411
JAN2016 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
41%
27%
17%
12%
10%
7%
7%
6%
4%
3%
KAKAOTALK
KAKAOSTORY
FACEBOOKMESSENGER
LINE
GOOGLE+
TWITCH
TUMBLR
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@wearesocialsg • 412
JAN2016 FACEBOOK USER PROFILE
• Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data.
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 19
20 – 29
30 – 39
40 – 49
50 – 59
60+
13 – 19 YEARS OLD
60+ YEARS OLD
20 – 29 YEARS OLD
30 – 39 YEARS OLD
40 – 49 YEARS OLD
50 – 59 YEARS OLD
FEMALE
MALE
1.9
2.9
1.2
0.7 0.3 0.1
1.8
3.5
1.9
1.1
0.5 0.2
16,000,000 43% 57%
23% 12% 11%
40% 18% 22%
19% 8% 12%
11% 4% 7%
5% 2% 3%
2% 0% 1%
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@wearesocialsg • 413
JAN2016
MOBILE PENETRATION (UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET)
NUMBER OF MOBILE CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF CONNECTIONS PER
UNIQUE MOBILE USER
MOBILE USERS & CONNECTIONSCOMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS
• Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data.
# #
82% 1.3957.1M 113%41.1M
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@wearesocialsg • 414
JAN2016
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
MOBILE CONNECTIONSBASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data.
#
113% 99%5% 95%57.1M
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@wearesocialsg • 415
JAN2016 MOBILE ACTIVITIES
PERCENTAGE OF THE POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE OF THE POPULATION
USING MOBILE BANKING
PERCENTAGE OF THE POPULATION USING
MOBILE MAP SERVICES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
$
51 53%45% 43%47%
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@wearesocialsg • 416
JAN2016 E-COMMERCE BY DEVICE
SEARCHED ONLINE FOR A PRODUCT
OR SERVICE TO BUYIN THE PAST 30 DAYS
PURCHASED A PRODUCT OR
SERVICE ONLINE IN THE PAST 30 DAYS
VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS
MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE PURCHASE VIA A
MOBILE DEVICE INTHE PAST 30 DAYS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
78% 43%46% 68%72%
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@wearesocialsg • 417
SPAIN
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@wearesocialsg • 418
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION46.09
URBANISATION: 80%
35.71
PENETRATION: 77%
22.00
PENETRATION: 48%
49.16
vs POPULATION: 107%
19.00
PENETRATION: 41%
DIGITAL IN SPAIN
• Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
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@wearesocialsg • 419
JAN2016 ANNUAL GROWTH
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE
SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015
+6% 0% -1% +7%
• Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
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@wearesocialsg • 420
JAN2016 DIGITAL DEVICE OWNERSHIP
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions.
MOBILE PHONE(ALL TYPES)
SMARTPHONE
LAPTOP OR DESKTOP COMPUTER
TABLETDEVICE
TV STREAMING DEVICE
HANDHELD GAMING CONSOLE
E-READERDEVICE
WEARABLETECH DEVICE
PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE
96% 80% 73% 38%
16% [N/A] 12% 2%
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@wearesocialsg • 421
JAN2016 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE
AVERAGE DAILY TELEVISION
VIEWING TIME
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users.
3H 47M 1H 55M 1H 36M 2H 25M
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@wearesocialsg • 422
JAN2016 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE
INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE
TOTAL POPULATION
##
35.7M 77% 29.9M 65%
• Sources: InternetWorldStats; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
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@wearesocialsg • 423
JAN2016 INTERNET USERS: PERSPECTIVE
ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS
INTERNET USERS: INTERNETWORLDSTATS DATA
INTERNET USERS: ITU DATA
INTERNET USERS:CIA DATA
• Sources: InternetWorldStats, ITU, CIA.
# # #
35.71M 35.12M 35.50M
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@wearesocialsg • 424
JAN2016 FREQUENCY OF INTERNET USE
USE THE INTERNET
EVERY DAY
USE THE INTERNET AT LEAST ONCE
PER WEEK
USE THE INTERNET AT LEAST ONCE
PER MONTH
1 7 31 ?
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding.
USE THE INTERNET LESS THAN ONCE
PER MONTH
HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE)
86% 11% 2% <1%
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@wearesocialsg • 425
JAN2016 SHARE OF WEB TRAFFIC
SHARE OF WEB PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB PAGE VIEWS:
TABLETS
SHARE OF WEB PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015.
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
62% 32% 7% 0.07%+4% -6% -3% 0%
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@wearesocialsg • 426
JAN2016 SOCIAL MEDIA USE
• Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016.
TOTAL NUMBER OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERSAS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
##
22.0M 48% 19.0M 41%
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@wearesocialsg • 427
JAN2016 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
45%
44%
24%
24%
21%
15%
14%
13%
9%
8%
FACEBOOKMESSENGER
GOOGLE+
SKYPE
LINE
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@wearesocialsg • 428
JAN2016 FACEBOOK USER PROFILE
• Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data.
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 19
20 – 29
30 – 39
40 – 49
50 – 59
60+
13 – 19 YEARS OLD
60+ YEARS OLD
20 – 29 YEARS OLD
30 – 39 YEARS OLD
40 – 49 YEARS OLD
50 – 59 YEARS OLD
FEMALE
MALE
0.8
2.7
3.0
2.4
1.5
0.8 0.6
2.7 2.8
2.3
1.3
0.8
22,000,000 50% 50%
6% 4% 3%
25% 12% 12%
26% 14% 13%
21% 11% 10%
13% 7% 6%
7% 4% 4%
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@wearesocialsg • 429
JAN2016
MOBILE PENETRATION (UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET)
NUMBER OF MOBILE CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF CONNECTIONS PER
UNIQUE MOBILE USER
MOBILE USERS & CONNECTIONSCOMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS
• Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data.
# #
87% 1.2349.2M 107%40.0M
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@wearesocialsg • 430
JAN2016
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
MOBILE CONNECTIONSBASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data.
#
107% 69%24% 76%49.2M
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@wearesocialsg • 431
JAN2016 MOBILE ACTIVITIES
PERCENTAGE OF THE POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE OF THE POPULATION
USING MOBILE BANKING
PERCENTAGE OF THE POPULATION USING
MOBILE MAP SERVICES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
$
38% 39%25% 33%51%
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@wearesocialsg • 432
JAN2016 E-COMMERCE BY DEVICE
SEARCHED ONLINE FOR A PRODUCT
OR SERVICE TO BUYIN THE PAST 30 DAYS
PURCHASED A PRODUCT OR
SERVICE ONLINE IN THE PAST 30 DAYS
VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS
MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE PURCHASE VIA A
MOBILE DEVICE INTHE PAST 30 DAYS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
66% 27%61% 52%57%
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@wearesocialsg • 433
THAILAND
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@wearesocialsg • 434
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION68.05
URBANISATION: 52%
38.00
PENETRATION: 56%
38.00
PENETRATION: 56%
82.78
vs POPULATION: 122%
34.00
PENETRATION: 50%
DIGITAL IN THAILAND
• Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
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@wearesocialsg • 435
JAN2016 ANNUAL GROWTH
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE
SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015
+21% +19% -15% +21%
• Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
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@wearesocialsg • 436
JAN2016 DIGITAL DEVICE OWNERSHIP
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions.
MOBILE PHONE(ALL TYPES)
SMARTPHONE
LAPTOP OR DESKTOP COMPUTER
TABLETDEVICE
TV STREAMING DEVICE
HANDHELD GAMING CONSOLE
E-READERDEVICE
WEARABLETECH DEVICE
PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE
96% 64% 27% 11%
2% [N/A] 1% 1%
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@wearesocialsg • 437
JAN2016 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE
AVERAGE DAILY TELEVISION
VIEWING TIME
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users.
4H 45M 3H 53M 2H 52M 2H 27M
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@wearesocialsg • 438
JAN2016 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE
INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE
TOTAL POPULATION
##
38.0M 56% 30.6M 45%
• Sources: InternetWorldStats; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
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@wearesocialsg • 439
JAN2016 INTERNET USERS: PERSPECTIVE
ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS
INTERNET USERS: INTERNETWORLDSTATS DATA
INTERNET USERS: ITU DATA
INTERNET USERS:CIA DATA
• Sources: InternetWorldStats, ITU, CIA.
# # #
38.00M 23.74M 19.50M
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@wearesocialsg • 440
JAN2016 FREQUENCY OF INTERNET USE
USE THE INTERNET
EVERY DAY
USE THE INTERNET AT LEAST ONCE
PER WEEK
USE THE INTERNET AT LEAST ONCE
PER MONTH
1 7 31 ?
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding.
USE THE INTERNET LESS THAN ONCE
PER MONTH
HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE)
86% 11% 3% 1%
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@wearesocialsg • 441
JAN2016 SHARE OF WEB TRAFFIC
SHARE OF WEB PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB PAGE VIEWS:
TABLETS
SHARE OF WEB PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015.
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
50% 45% 5% --14% +30% -29% -
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@wearesocialsg • 442
JAN2016 SOCIAL MEDIA USE
• Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016.
TOTAL NUMBER OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERSAS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
##
38.0M 56% 34.0M 50%
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@wearesocialsg • 443
JAN2016 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
32%
29%
28%
22%
19%
14%
11%
11%
10%
10%
LINE
FACEBOOKMESSENGER
GOOGLE+
SKYPE
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@wearesocialsg • 444
JAN2016 FACEBOOK USER PROFILE
• Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data.
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 19
20 – 29
30 – 39
40 – 49
50 – 59
60+
13 – 19 YEARS OLD
60+ YEARS OLD
20 – 29 YEARS OLD
30 – 39 YEARS OLD
40 – 49 YEARS OLD
50 – 59 YEARS OLD
FEMALE
MALE
4.4
6.9
4.2
1.9
0.9 0.5
4.3
7.1
4.1
1.8
0.9 0.6
38,000,000 50% 50%
23% 12% 11%
37% 18% 19%
22% 11% 11%
10% 5% 5%
5% 2% 2%
3% 1% 2%
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@wearesocialsg • 445
JAN2016
MOBILE PENETRATION (UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET)
NUMBER OF MOBILE CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF CONNECTIONS PER
UNIQUE MOBILE USER
MOBILE USERS & CONNECTIONSCOMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS
• Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data.
# #
69% 1.7682.8M 122%47.0M
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@wearesocialsg • 446
JAN2016
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
MOBILE CONNECTIONSBASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data.
#
122% 98%83% 17%82.8M
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@wearesocialsg • 447
JAN2016 MOBILE ACTIVITIES
PERCENTAGE OF THE POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE OF THE POPULATION
USING MOBILE BANKING
PERCENTAGE OF THE POPULATION USING
MOBILE MAP SERVICES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
$
33% 32%33% 30%40%
![Page 448: Digital Marketing 2016](https://reader031.fdocuments.in/reader031/viewer/2022030302/587d19881a28abae148b7507/html5/thumbnails/448.jpg)
@wearesocialsg • 448
JAN2016 E-COMMERCE BY DEVICE
SEARCHED ONLINE FOR A PRODUCT
OR SERVICE TO BUYIN THE PAST 30 DAYS
PURCHASED A PRODUCT OR
SERVICE ONLINE IN THE PAST 30 DAYS
VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS
MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE PURCHASE VIA A
MOBILE DEVICE INTHE PAST 30 DAYS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
48% 31%40% 39%44%
![Page 449: Digital Marketing 2016](https://reader031.fdocuments.in/reader031/viewer/2022030302/587d19881a28abae148b7507/html5/thumbnails/449.jpg)
@wearesocialsg • 449
TURKEY
![Page 450: Digital Marketing 2016](https://reader031.fdocuments.in/reader031/viewer/2022030302/587d19881a28abae148b7507/html5/thumbnails/450.jpg)
@wearesocialsg • 450
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION79.14
URBANISATION: 74%
46.28
PENETRATION: 58%
42.00
PENETRATION: 53%
71.03
vs POPULATION: 90%
36.00
PENETRATION: 45%
DIGITAL IN TURKEY
• Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
![Page 451: Digital Marketing 2016](https://reader031.fdocuments.in/reader031/viewer/2022030302/587d19881a28abae148b7507/html5/thumbnails/451.jpg)
@wearesocialsg • 451
JAN2016 ANNUAL GROWTH
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE
SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015
+10% +5% +2% +13%
• Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
![Page 452: Digital Marketing 2016](https://reader031.fdocuments.in/reader031/viewer/2022030302/587d19881a28abae148b7507/html5/thumbnails/452.jpg)
@wearesocialsg • 452
JAN2016 DIGITAL DEVICE OWNERSHIP
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions.
MOBILE PHONE(ALL TYPES)
SMARTPHONE
LAPTOP OR DESKTOP COMPUTER
TABLETDEVICE
TV STREAMING DEVICE
HANDHELD GAMING CONSOLE
E-READERDEVICE
WEARABLETECH DEVICE
PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE
86% 56% 48% 11%
4% [N/A] 1% 5%
![Page 453: Digital Marketing 2016](https://reader031.fdocuments.in/reader031/viewer/2022030302/587d19881a28abae148b7507/html5/thumbnails/453.jpg)
@wearesocialsg • 453
JAN2016 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE
AVERAGE DAILY TELEVISION
VIEWING TIME
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users.
4H 14M 2H 35M 2H 32M 2H 18M
![Page 454: Digital Marketing 2016](https://reader031.fdocuments.in/reader031/viewer/2022030302/587d19881a28abae148b7507/html5/thumbnails/454.jpg)
@wearesocialsg • 454
JAN2016 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE
INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE
TOTAL POPULATION
##
46.3M 58% 40.5M 51%
• Sources: InternetWorldStats; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
![Page 455: Digital Marketing 2016](https://reader031.fdocuments.in/reader031/viewer/2022030302/587d19881a28abae148b7507/html5/thumbnails/455.jpg)
@wearesocialsg • 455
JAN2016 INTERNET USERS: PERSPECTIVE
ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS
INTERNET USERS: INTERNETWORLDSTATS DATA
INTERNET USERS: ITU DATA
INTERNET USERS:CIA DATA
• Sources: InternetWorldStats, ITU, CIA.
# # #
46.28M 40.40M 36.60M
![Page 456: Digital Marketing 2016](https://reader031.fdocuments.in/reader031/viewer/2022030302/587d19881a28abae148b7507/html5/thumbnails/456.jpg)
@wearesocialsg • 456
JAN2016 FREQUENCY OF INTERNET USE
USE THE INTERNET
EVERY DAY
USE THE INTERNET AT LEAST ONCE
PER WEEK
USE THE INTERNET AT LEAST ONCE
PER MONTH
1 7 31 ?
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding.
USE THE INTERNET LESS THAN ONCE
PER MONTH
HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE)
77% 16% 4% 3%
![Page 457: Digital Marketing 2016](https://reader031.fdocuments.in/reader031/viewer/2022030302/587d19881a28abae148b7507/html5/thumbnails/457.jpg)
@wearesocialsg • 457
JAN2016 SHARE OF WEB TRAFFIC
SHARE OF WEB PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB PAGE VIEWS:
TABLETS
SHARE OF WEB PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015.
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
51% 46% 4% 0.03%-25% +55% +9% +200%
![Page 458: Digital Marketing 2016](https://reader031.fdocuments.in/reader031/viewer/2022030302/587d19881a28abae148b7507/html5/thumbnails/458.jpg)
@wearesocialsg • 458
JAN2016 SOCIAL MEDIA USE
• Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016.
TOTAL NUMBER OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERSAS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
##
42.0M 53% 36.0M 45%
![Page 459: Digital Marketing 2016](https://reader031.fdocuments.in/reader031/viewer/2022030302/587d19881a28abae148b7507/html5/thumbnails/459.jpg)
@wearesocialsg • 459
JAN2016 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
32%
24%
20%
17%
16%
15%
13%
9%
8%
7%
FACEBOOKMESSENGER
GOOGLE+
SKYPE
VIBER
VINE
![Page 460: Digital Marketing 2016](https://reader031.fdocuments.in/reader031/viewer/2022030302/587d19881a28abae148b7507/html5/thumbnails/460.jpg)
@wearesocialsg • 460
JAN2016 FACEBOOK USER PROFILE
• Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data.
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 19
20 – 29
30 – 39
40 – 49
50 – 59
60+
13 – 19 YEARS OLD
60+ YEARS OLD
20 – 29 YEARS OLD
30 – 39 YEARS OLD
40 – 49 YEARS OLD
50 – 59 YEARS OLD
FEMALE
MALE
4.4
6.9
4.2
1.9
0.9 0.5
4.3
7.1
4.1
1.8
0.9 0.6
42,000,000 37% 63%
19% 8% 11%
36% 14% 23%
23% 8% 15%
12% 4% 8%
5% 2% 3%
3% 1% 2%
![Page 461: Digital Marketing 2016](https://reader031.fdocuments.in/reader031/viewer/2022030302/587d19881a28abae148b7507/html5/thumbnails/461.jpg)
@wearesocialsg • 461
JAN2016
MOBILE PENETRATION (UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET)
NUMBER OF MOBILE CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF CONNECTIONS PER
UNIQUE MOBILE USER
MOBILE USERS & CONNECTIONSCOMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS
• Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data.
# #
78% 1.1471.0M 90%62.1M
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@wearesocialsg • 462
JAN2016
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
MOBILE CONNECTIONSBASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data.
#
90% 39%55% 45%71.0M
![Page 463: Digital Marketing 2016](https://reader031.fdocuments.in/reader031/viewer/2022030302/587d19881a28abae148b7507/html5/thumbnails/463.jpg)
@wearesocialsg • 463
JAN2016 MOBILE ACTIVITIES
PERCENTAGE OF THE POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE OF THE POPULATION
USING MOBILE BANKING
PERCENTAGE OF THE POPULATION USING
MOBILE MAP SERVICES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
$
36% 37%28% 35%43%
![Page 464: Digital Marketing 2016](https://reader031.fdocuments.in/reader031/viewer/2022030302/587d19881a28abae148b7507/html5/thumbnails/464.jpg)
@wearesocialsg • 464
JAN2016 E-COMMERCE BY DEVICE
SEARCHED ONLINE FOR A PRODUCT
OR SERVICE TO BUYIN THE PAST 30 DAYS
PURCHASED A PRODUCT OR
SERVICE ONLINE IN THE PAST 30 DAYS
VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS
MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE PURCHASE VIA A
MOBILE DEVICE INTHE PAST 30 DAYS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
54% 24%40% 42%45%
![Page 465: Digital Marketing 2016](https://reader031.fdocuments.in/reader031/viewer/2022030302/587d19881a28abae148b7507/html5/thumbnails/465.jpg)
@wearesocialsg • 465
UNITED ARAB EMIRATES
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@wearesocialsg • 466
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION9.21
URBANISATION: 86%
8.81
PENETRATION: 96%
6.30
PENETRATION: 68%
17.19
vs POPULATION: 187%
5.60
PENETRATION: 61%
DIGITAL IN THE UAE
• Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
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@wearesocialsg • 467
JAN2016 ANNUAL GROWTH
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE
SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015
+3% +17% +5% +22%
• Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
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@wearesocialsg • 468
JAN2016 DIGITAL DEVICE OWNERSHIP
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions.
MOBILE PHONE(ALL TYPES)
SMARTPHONE
LAPTOP OR DESKTOP COMPUTER
TABLETDEVICE
TV STREAMING DEVICE
HANDHELD GAMING CONSOLE
E-READERDEVICE
WEARABLETECH DEVICE
PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE
99% 91% 78% 33%
12% [N/A] 2% 8%
![Page 469: Digital Marketing 2016](https://reader031.fdocuments.in/reader031/viewer/2022030302/587d19881a28abae148b7507/html5/thumbnails/469.jpg)
@wearesocialsg • 469
JAN2016 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE
AVERAGE DAILY TELEVISION
VIEWING TIME
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users.
4H 25M 3H 37M 3H 01M 1H 42M
![Page 470: Digital Marketing 2016](https://reader031.fdocuments.in/reader031/viewer/2022030302/587d19881a28abae148b7507/html5/thumbnails/470.jpg)
@wearesocialsg • 470
JAN2016 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE
INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE
TOTAL POPULATION
##
8.81M 96% 7.40M 80%
• Sources: InternetWorldStats; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
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@wearesocialsg • 471
JAN2016 INTERNET USERS: PERSPECTIVE
ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS
INTERNET USERS: INTERNETWORLDSTATS DATA
INTERNET USERS: ITU DATA
INTERNET USERS:CIA DATA
• Sources: InternetWorldStats, ITU, CIA.
# # #
8.807M 8.328M 5.200M
![Page 472: Digital Marketing 2016](https://reader031.fdocuments.in/reader031/viewer/2022030302/587d19881a28abae148b7507/html5/thumbnails/472.jpg)
@wearesocialsg • 472
JAN2016 FREQUENCY OF INTERNET USE
USE THE INTERNET
EVERY DAY
USE THE INTERNET AT LEAST ONCE
PER WEEK
USE THE INTERNET AT LEAST ONCE
PER MONTH
1 7 31 ?
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding.
USE THE INTERNET LESS THAN ONCE
PER MONTH
HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE)
89% 7% 2% 2%
![Page 473: Digital Marketing 2016](https://reader031.fdocuments.in/reader031/viewer/2022030302/587d19881a28abae148b7507/html5/thumbnails/473.jpg)
@wearesocialsg • 473
JAN2016 SHARE OF WEB TRAFFIC
SHARE OF WEB PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB PAGE VIEWS:
TABLETS
SHARE OF WEB PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015.
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
47% 49% 4% 0.06%+1% +2% -23% +100%
![Page 474: Digital Marketing 2016](https://reader031.fdocuments.in/reader031/viewer/2022030302/587d19881a28abae148b7507/html5/thumbnails/474.jpg)
@wearesocialsg • 474
JAN2016 SOCIAL MEDIA USE
• Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016.
TOTAL NUMBER OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERSAS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
##
6.30M 68% 5.60M 61%
![Page 475: Digital Marketing 2016](https://reader031.fdocuments.in/reader031/viewer/2022030302/587d19881a28abae148b7507/html5/thumbnails/475.jpg)
@wearesocialsg • 475
JAN2016 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
47%
46%
46%
42%
29%
27%
27%
27%
20%
19%
SKYPE
FACEBOOKMESSENGER
GOOGLE+
VIBER
SNAPCHAT
![Page 476: Digital Marketing 2016](https://reader031.fdocuments.in/reader031/viewer/2022030302/587d19881a28abae148b7507/html5/thumbnails/476.jpg)
@wearesocialsg • 476
JAN2016 FACEBOOK USER PROFILE
• Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data.
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 19
20 – 29
30 – 39
40 – 49
50 – 59
60+
13 – 19 YEARS OLD
60+ YEARS OLD
20 – 29 YEARS OLD
30 – 39 YEARS OLD
40 – 49 YEARS OLD
50 – 59 YEARS OLD
FEMALE
MALE
0.2
0.6 0.6
0.2 0.1 0.0 0.3
1.9
1.6
0.6
0.2 0.1
6,300,000 26% 74%
7% 3% 5%
40% 10% 30%
34% 9% 25%
12% 3% 9%
3% 1% 3%
2% 1% 1%
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@wearesocialsg • 477
JAN2016
MOBILE PENETRATION (UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET)
NUMBER OF MOBILE CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF CONNECTIONS PER
UNIQUE MOBILE USER
MOBILE USERS & CONNECTIONSCOMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS
• Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data.
# #
53% 3.5117.19M 187%4.90M
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@wearesocialsg • 478
JAN2016
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
MOBILE CONNECTIONSBASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data.
#
187% 70%84% 16%17.19M
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@wearesocialsg • 479
JAN2016 MOBILE ACTIVITIES
PERCENTAGE OF THE POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE OF THE POPULATION
USING MOBILE BANKING
PERCENTAGE OF THE POPULATION USING
MOBILE MAP SERVICES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
$
62% 60%41% 47%71%
![Page 480: Digital Marketing 2016](https://reader031.fdocuments.in/reader031/viewer/2022030302/587d19881a28abae148b7507/html5/thumbnails/480.jpg)
@wearesocialsg • 480
JAN2016 E-COMMERCE BY DEVICE
SEARCHED ONLINE FOR A PRODUCT
OR SERVICE TO BUYIN THE PAST 30 DAYS
PURCHASED A PRODUCT OR
SERVICE ONLINE IN THE PAST 30 DAYS
VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS
MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE PURCHASE VIA A
MOBILE DEVICE INTHE PAST 30 DAYS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
80% 40%65% 53%62%
![Page 481: Digital Marketing 2016](https://reader031.fdocuments.in/reader031/viewer/2022030302/587d19881a28abae148b7507/html5/thumbnails/481.jpg)
@wearesocialsg • 481
UNITED KINGDOM
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@wearesocialsg • 482
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION64.91
URBANISATION: 83%
59.47
PENETRATION: 92%
38.00
PENETRATION: 59%
74.92
vs POPULATION: 115%
33.00
PENETRATION: 51%
DIGITAL IN THE UK
• Sources: UN, US Census Bureau; ITU, Facebook, GSMA Intelligence.
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@wearesocialsg • 483
JAN2016 ANNUAL GROWTH
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE
SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015
+2% 0% -0.2% +3%
• Sources: UN, US Census Bureau; ITU, Facebook, GSMA Intelligence.
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@wearesocialsg • 484
JAN2016 DIGITAL DEVICE OWNERSHIP
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions.
MOBILE PHONE(ALL TYPES)
SMARTPHONE
LAPTOP OR DESKTOP COMPUTER
TABLETDEVICE
TV STREAMING DEVICE
HANDHELD GAMING CONSOLE
E-READERDEVICE
WEARABLETECH DEVICE
PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE
92% 71% 75% 51%
21% [N/A] 13% 4%
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@wearesocialsg • 485
JAN2016 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE
AVERAGE DAILY TELEVISION
VIEWING TIME
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users.
3H 47M 1H 33M 1H 29M 2H 46M
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@wearesocialsg • 486
JAN2016 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE
INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE
TOTAL POPULATION
##
59.5M 92% 40.3M 62%
• Sources: ITU; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
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@wearesocialsg • 487
JAN2016 INTERNET USERS: PERSPECTIVE
ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS
INTERNET USERS: INTERNETWORLDSTATS DATA
INTERNET USERS: ITU DATA
INTERNET USERS:CIA DATA
• Sources: InternetWorldStats, ITU, CIA.
# # #
59.33M 59.47M 57.30M
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@wearesocialsg • 488
JAN2016 FREQUENCY OF INTERNET USE
USE THE INTERNET
EVERY DAY
USE THE INTERNET AT LEAST ONCE
PER WEEK
USE THE INTERNET AT LEAST ONCE
PER MONTH
1 7 31 ?
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding.
USE THE INTERNET LESS THAN ONCE
PER MONTH
HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE)
85% 11% 3% 1%
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@wearesocialsg • 489
JAN2016 SHARE OF WEB TRAFFIC
SHARE OF WEB PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB PAGE VIEWS:
TABLETS
SHARE OF WEB PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015.
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
59% 28% 12% 0.4%+8% -7% -16% +33%
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@wearesocialsg • 490
JAN2016 SOCIAL MEDIA USE
• Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016.
TOTAL NUMBER OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERSAS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
##
38.0M 59% 33.0M 51%
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@wearesocialsg • 491
JAN2016 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
47%
32%
24%
20%
14%
13%
12%
10%
10%
8%
FACEBOOKMESSENGER
SKYPE
SNAPCHAT
GOOGLE+
![Page 492: Digital Marketing 2016](https://reader031.fdocuments.in/reader031/viewer/2022030302/587d19881a28abae148b7507/html5/thumbnails/492.jpg)
@wearesocialsg • 492
JAN2016 FACEBOOK USER PROFILE
• Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data.
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 19
20 – 29
30 – 39
40 – 49
50 – 59
60+
13 – 19 YEARS OLD
60+ YEARS OLD
20 – 29 YEARS OLD
30 – 39 YEARS OLD
40 – 49 YEARS OLD
50 – 59 YEARS OLD
FEMALE
MALE
2.1
5.3
4.1
3.4
2.5 2.1
1.9
5.4
4.0
3.0
2.0 1.7
38,000,000 51% 49%
11% 6% 5%
28% 14% 14%
21% 11% 11%
17% 9% 8%
12% 7% 5%
10% 6% 4%
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@wearesocialsg • 493
JAN2016
MOBILE PENETRATION (UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET)
NUMBER OF MOBILE CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF CONNECTIONS PER
UNIQUE MOBILE USER
MOBILE USERS & CONNECTIONSCOMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS
• Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data.
# #
81% 1.4274.9M 115%52.8M
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@wearesocialsg • 494
JAN2016
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
MOBILE CONNECTIONSBASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data.
#
115% 80%38% 62%74.9M
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@wearesocialsg • 495
JAN2016 MOBILE ACTIVITIES
PERCENTAGE OF THE POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE OF THE POPULATION
USING MOBILE BANKING
PERCENTAGE OF THE POPULATION USING
MOBILE MAP SERVICES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
$
31% 37%24% 32%43%
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@wearesocialsg • 496
JAN2016 E-COMMERCE BY DEVICE
SEARCHED ONLINE FOR A PRODUCT
OR SERVICE TO BUYIN THE PAST 30 DAYS
PURCHASED A PRODUCT OR
SERVICE ONLINE IN THE PAST 30 DAYS
VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS
MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE PURCHASE VIA A
MOBILE DEVICE INTHE PAST 30 DAYS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
79% 27%79% 73%77%
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@wearesocialsg • 497
UNITED STATES OF AMERICA
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@wearesocialsg • 498
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION322.9
URBANISATION: 82%
282.1
PENETRATION: 87%
192.0
PENETRATION: 59%
342.4
vs POPULATION: 106%
169.0
PENETRATION: 52%
DIGITAL IN THE USA
• Sources: UN, US Census Bureau; ITU, Facebook, GSMA Intelligence.
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@wearesocialsg • 499
JAN2016 ANNUAL GROWTH
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE
SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015
+4% +3% +4% +6%
• Sources: UN, US Census Bureau; ITU, Facebook, GSMA Intelligence.
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@wearesocialsg • 500
JAN2016 DIGITAL DEVICE OWNERSHIP
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions.
MOBILE PHONE(ALL TYPES)
SMARTPHONE
LAPTOP OR DESKTOP COMPUTER
TABLETDEVICE
TV STREAMING DEVICE
HANDHELD GAMING CONSOLE
E-READERDEVICE
WEARABLETECH DEVICE
PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE
85% 57% 72% 35%
[N/A] 10% 12% [N/A]
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@wearesocialsg • 501
JAN2016 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE
AVERAGE DAILY TELEVISION
VIEWING TIME
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users.
4H 15M 1H 55M 1H 43M 3H 18M
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@wearesocialsg • 502
JAN2016 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE
INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE
TOTAL POPULATION
##
282.1M 87% 178.0M 55%
• Sources: ITU; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
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@wearesocialsg • 503
JAN2016 INTERNET USERS: PERSPECTIVE
ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS
INTERNET USERS: INTERNETWORLDSTATS DATA
INTERNET USERS: ITU DATA
INTERNET USERS:CIA DATA
• Sources: InternetWorldStats, ITU, CIA.
# # #
280.7M 282.1M 276.6M
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@wearesocialsg • 504
JAN2016 FREQUENCY OF INTERNET USE
USE THE INTERNET
EVERY DAY
USE THE INTERNET AT LEAST ONCE
PER WEEK
USE THE INTERNET AT LEAST ONCE
PER MONTH
1 7 31 ?
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding.
USE THE INTERNET LESS THAN ONCE
PER MONTH
HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE)
79% 14% 6% 1%
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@wearesocialsg • 505
JAN2016 SHARE OF WEB TRAFFIC
SHARE OF WEB PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB PAGE VIEWS:
TABLETS
SHARE OF WEB PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015.
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
65% 27% 8% 0.18%-2% +7% -4% -5%
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@wearesocialsg • 506
JAN2016 SOCIAL MEDIA USE
• Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016.
TOTAL NUMBER OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERSAS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
##
192M 59% 169M 52%
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@wearesocialsg • 507
JAN2016 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
41%
26%
17%
15%
15%
12%
11%
11%
9%
8%
FACEBOOKMESSENGER
GOOGLE+
SNAPCHAT
SKYPE
TUMBLR
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@wearesocialsg • 508
JAN2016 FACEBOOK USER PROFILE
• Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data.
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 19
20 – 29
30 – 39
40 – 49
50 – 59
60+
13 – 19 YEARS OLD
60+ YEARS OLD
20 – 29 YEARS OLD
30 – 39 YEARS OLD
40 – 49 YEARS OLD
50 – 59 YEARS OLD
FEMALE
MALE
8.3
27.0
21.0
17.0 15.0 15.0
7.3
27.0
19.0
14.0
10.0 9.7
192,000,000 54% 46%
8% 4% 4%
28% 14% 14%
21% 11% 10%
16% 9% 7%
13% 8% 5%
13% 8% 5%
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@wearesocialsg • 509
JAN2016
MOBILE PENETRATION (UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET)
NUMBER OF MOBILE CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF CONNECTIONS PER
UNIQUE MOBILE USER
MOBILE USERS & CONNECTIONSCOMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS
• Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data.
# #
81% 1.30342M 106%263M
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@wearesocialsg • 510
JAN2016
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
MOBILE CONNECTIONSBASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data.
#
106% 88%25% 75%342M
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@wearesocialsg • 511
JAN2016 MOBILE ACTIVITIES
PERCENTAGE OF THE POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE OF THE POPULATION
USING MOBILE BANKING
PERCENTAGE OF THE POPULATION USING
MOBILE MAP SERVICES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
$
31% 38%28% 31%34%
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@wearesocialsg • 512
JAN2016 E-COMMERCE BY DEVICE
SEARCHED ONLINE FOR A PRODUCT
OR SERVICE TO BUYIN THE PAST 30 DAYS
PURCHASED A PRODUCT OR
SERVICE ONLINE IN THE PAST 30 DAYS
VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS
MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE PURCHASE VIA A
MOBILE DEVICE INTHE PAST 30 DAYS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
71% 26%69% 60%66%
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@wearesocialsg • 513
VIETNAM
![Page 514: Digital Marketing 2016](https://reader031.fdocuments.in/reader031/viewer/2022030302/587d19881a28abae148b7507/html5/thumbnails/514.jpg)
@wearesocialsg • 514
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILECONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION93.95
URBANISATION: 34%
47.30
PENETRATION: 50%
35.00
PENETRATION: 37%
142.99
vs POPULATION: 152%
29.00
PENETRATION: 31%
DIGITAL IN VIETNAM
• Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
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JAN2016 ANNUAL GROWTH
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE
SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015
+10% +25% +5% +21%
• Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
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JAN2016 DIGITAL DEVICE OWNERSHIP
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions.
MOBILE PHONE(ALL TYPES)
SMARTPHONE
LAPTOP OR DESKTOP COMPUTER
TABLETDEVICE
TV STREAMING DEVICE
HANDHELD GAMING CONSOLE
E-READERDEVICE
WEARABLETECH DEVICE
PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE
93% 55% 46% 12%
2% [N/A] [N/A] [N/A]
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JAN2016 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE
AVERAGE DAILY TELEVISION
VIEWING TIME
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users.
4H 39M 2H 25M 2H 18M 1H 31M
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JAN2016 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE
INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE
TOTAL POPULATION
##
47.3M 50% 39.7M 42%
• Sources: InternetWorldStats; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
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JAN2016 INTERNET USERS: PERSPECTIVE
ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS
INTERNET USERS: INTERNETWORLDSTATS DATA
INTERNET USERS: ITU DATA
INTERNET USERS:CIA DATA
• Sources: InternetWorldStats, ITU, CIA.
# # #
47.30M 45.39M 40.10M
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JAN2016 FREQUENCY OF INTERNET USE
USE THE INTERNET
EVERY DAY
USE THE INTERNET AT LEAST ONCE
PER WEEK
USE THE INTERNET AT LEAST ONCE
PER MONTH
1 7 31 ?
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding.
USE THE INTERNET LESS THAN ONCE
PER MONTH
HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE)
78% 18% 3% 1%
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JAN2016 SHARE OF WEB TRAFFIC
SHARE OF WEB PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB PAGE VIEWS:
TABLETS
SHARE OF WEB PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015.
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
71% 24% 4% --9% +40% +4% -
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JAN2016 SOCIAL MEDIA USE
• Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016.
TOTAL NUMBER OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERSAS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
##
35.0M 37% 29.0M 31%
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JAN2016 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
29%
25%
25%
20%
15%
11%
10%
9%
9%
6%
ZALO
FACEBOOKMESSENGER
GOOGLE+
SKYPE
VIBER
LINE
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JAN2016 FACEBOOK USER PROFILE
• Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data.
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 19
20 – 29
30 – 39
40 – 49
50 – 59
60+
13 – 19 YEARS OLD
60+ YEARS OLD
20 – 29 YEARS OLD
30 – 39 YEARS OLD
40 – 49 YEARS OLD
50 – 59 YEARS OLD
FEMALE
MALE
5.1
7.2
2.7
0.8 0.3 0.1
5.3
8.6
3.3
1.0 0.4 0.3
35,000,000 46% 54%
30% 15% 15%
45% 21% 25%
17% 8% 9%
5% 2% 3%
2% 1% 1%
1% 0% 1%
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JAN2016
MOBILE PENETRATION (UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET)
NUMBER OF MOBILE CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF CONNECTIONS PER
UNIQUE MOBILE USER
MOBILE USERS & CONNECTIONSCOMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS
• Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data.
# #
63% 2.40143.0M 152%59.5M
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JAN2016
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
MOBILE CONNECTIONSBASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data.
#
152% 26%89% 11%143.0M
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JAN2016 MOBILE ACTIVITIES
PERCENTAGE OF THE POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE OF THE POPULATION
USING MOBILE BANKING
PERCENTAGE OF THE POPULATION USING
MOBILE MAP SERVICES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
$
29% 28%23% 19%34%
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JAN2016 E-COMMERCE BY DEVICE
SEARCHED ONLINE FOR A PRODUCT
OR SERVICE TO BUYIN THE PAST 30 DAYS
PURCHASED A PRODUCT OR
SERVICE ONLINE IN THE PAST 30 DAYS
VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS
MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE PURCHASE VIA A
MOBILE DEVICE INTHE PAST 30 DAYS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
45% 23%33% 32%37%
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CLICK HERE TO READ OUR DETAILED ANALYSIS OF ALL THESE NUMBERS: BIT.LY/DSM2016ES
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CLICK HERE TO ACCESS WE ARE SOCIAL’S OTHER FREE REPORTS & HOW-TO GUIDES
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SPECIAL THANKSWe’d like to offer our thanks to GlobalWebIndex for providing their valuable data and support in the development of this report. GlobalWebIndex is the world’s largest market research study on the digital consumer, spanning 37
countries, 4,500 data points, and conducting fieldwork 4 times a year:
90% GLOBAL COVERAGE
37 MARKETS & 200,000 INTERVIEWS PER YEAR
QUARTERLY DATA COLLECTION
TOTAL DEVICE COVERAGE
Find out more: http://www.globalwebindex.net/
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SPECIAL THANKSWe’d also like to offer our thanks to GSMA Intelligence for providing their valuable data for this report. GSMA Intelligence is the unit within the GSMA that houses the organisation’s extensive database of mobile operator statistics, forecasts, and industry reports.
GSMA Intelligence’s data covers every operator group, network and MVNO in every country – from Afghanistan to Zimbabwe. Updated daily, it is the most accurate and complete set of industry metrics available, comprising tens of millions of individual data points.
Leading operators, vendors, regulators, financial institutions and third-party industry players rely on GSMA Intelligence to support strategic decision-making and long-term investment planning. The data is used as an industry reference point and is frequently cited by the media and by the industry itself. GSMA Intelligence’s team of analysts and experts produce regular thought-leading research reports across a range of industry topics.
Learn more about GSMA Intelligence at http://www.gsmaintelligence.com
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SPECIAL THANKSWe’d also like to offer our thanks to the following data providers for publishing much of the valuable data included in this year’s report:
STATCOUNTER
GOOGLE CONSUMER BAROMETER
ERICSSONMOBILITY
AKAMAITECHNOLOGIES
Lastly, we’d like to say a big thank you to the TheNounProject.com, who provided much of the inspiration for the icons used in this report.
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DATA SOURCES USED IN THIS REPORTPOPULATION DATA: United Nations World Population Prospects, 2015 Revision; US Census Bureau (2016 data); United Nations World Urbanization Prospects, 2014 Revision.
INTERNET USER DATA: InternetWorldStats (November 2015 Update); ITU Individuals Using the Internet, 2015; CIA World Factbook, January 2015; The Prospect Group; The China Internet Network Information Center; The Telecom Regulatory Authority of India; Asosiasi Penyelenggara Jasa Internet Indonesia; Nigerian Communications Commission; Akamai’s State of the Internet report (Q3 2015). Time spent, and mobile internet usage and penetration data extrapolated from GlobalWebIndex, Q4 2015. Share of web traffic data from StatCounter, January 2016. Frequency of internet use data from Google Consumer Barometer 2014-2015**.
SOCIAL MEDIA AND MOBILE SOCIAL MEDIA DATA: Latest reported monthly active user data from Facebook, Tencent, VKontakte, LINE, Kakao, Google, Sina, Twitter, Skype, Yahoo!, Viber, Baidu, and Snapchat as at January 2016. Social media usage data and time spent on social media extrapolated from GlobalWebIndex, Q4 2015. Facebook age and gender data extrapolated from Facebook-reported data, January 2016. Thanks to Niki Aghaei for her assistance with collecting and understanding social media user data for Iran.
MOBILE PHONE USERS, CONNECTIONS AND MOBILE BROADBAND DATA: Latest reported national data from GSMA Intelligence (Q4 2015); extrapolated data from eMarketer; extrapolated global data from GSMA Intelligence (Jan 2016); Ericsson Mobility Report (Nov 2015); usage data extrapolated from GlobalWebIndex Q4 2015; Akamai’s State of the Internet report (Q3 2015); Google Consumer Barometer 2014-2015**.
ECOMMERCE DATA: GlobalWebIndex Q4 2015; Google Consumer Barometer 2014-2015**.
DIGITAL DEVICE OWNERSHIP DATA: Google Consumer Barometer 2014-2015**.
NOTES: ‘Annual growth’ figures are calculated using the data we reported in We Are Social’s Digital, Social & Mobile in 2015 report. * GlobalWebIndex surveys more than 700,000 internet users aged 16 to 64 ever quarter across 34 countries around the world, representing 90% of the global internet population. ** Google’s Consumer Barometer polls a nationally representative total population (online & offline) aged 16+ in each country surveyed except in Argentina, Brazil, China, India, South Korea, Malaysia, Mexico, Philippines, Vietnam, US where the sample base is aged 18+, and Japan, where the sample base is aged 20+. For more details, see consumerbarometer.com.
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IMPORTANT NOTES
We Are Social publishes its compendium of digital, social, and mobile media statistics on an annual basis, but on occasion we may need to alter or update the information and data contained therein. To ensure you have the most up-to-date version of this report, please visit http://bit.ly/DSM2016DI.
This report contains data, tables, figures, maps, flags, analyses and technical notes that relate to various geographical territories around the world. However, reference to these territories and any associated elements (including flags) does not imply the expression of any opinion whatsoever on the part of We Are Social or any of its employees, nor on the part of any of the featured data partners, nor any of those organisations’ employees, concerning the legal status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries.
This report has been compiled for informational purposes only, and relies on data from a wide variety of sources, including public and private companies, market research firms, government agencies, NGOs, and private individuals. We strive to ensure that all data and charts contained in the report are as accurate and up-to-date as possible, but neither We Are Social, nor any of its employees, nor any of its contractors, subcontractors or their employees, makes any warranty, express or implied, or assumes any legal liability or responsibility for the accuracy, completeness, or any third party's use or the results of such use of any information, or represents that its use would not infringe privately owned rights.
We Are Social will not be liable in respect of any business losses, including without limitation loss of or damage to profits, income, revenue, use, production, anticipated savings, business, contracts, commercial opportunities or goodwill as a result of any actions taken based on any of the content contained within this report.
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WE ARE A GLOBAL AGENCY. WE DELIVER WORLD-CLASS CREATIVE IDEAS WITH FORWARD-THINKING BRANDS. WE BELIEVE IN PEOPLE, NOT PLATFORMS, AND THE POWER
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US AT [email protected].
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@wearesocialsg • 537
WE ARE SOCIAL SINGAPORE
SIMON KEMP, REGIONAL MANAGING PARTNER
@WEARESOCIALSG
+65 6423 1051
WEARESOCIAL.COM