Goodwyn tea

BRIEF GoodwynTea

Goodwyn a Kolkata based tea manufacturing start up wanted to spread awareness about the brand & collect orders online for their range of direct to home tea.

USP: Goodwyn Tea is freshly packed and shipped across to the consumer straight from the factory.

STRATEGY GoodwynTea

As a start up the budgets were constrained so we decided to use only performance based platforms.

Google SearchFacebook adsGoogle Display network

We also revamped their website to attain a certain brand elevation & implemented a 3 step purchase process on their website.

Goo

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CREATIVES GoodwynTea

Goo

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tea

Simplify the online tea buying process to a more clutter-free user interface.

Challenge

Buying tea is now possible right from the Home Page in a few clicks.

Online Purchase of Tea-Sets with a wide variety to choose from.

Purchase of tea-related gift items on the website is possible

Virtual gallery consisting of pictures from Assam tea gardens.

User Registration page before purchasing the products

Product segregation further simplified the entire process of purchasing

Pictorial and interactive posts on FB Page

Driving FB Traffic to website through posts.

OUTCOME GoodwynTea

Website traffic Jumped by 200 %

Over 1000 monthly subscriptions/bookings Goo

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tea

0.3%CTR