BilliBox: Directly motivating FMCG consumer

Dimitri PopovBilliBox CEO+7 985 418 4625Dimitri.Popov@BilliBox.com!

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Brand influences consumers directly

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FMCGBrand ConsumerRetail

BilliBox

• Uninterested• Monopoly• Most discounts are absorbed,

not passed on the consumer

• Pays only for actual sales• Tunes campaigns individually• Receives and analyzes data• Gets feedback

• Easy to start• Easy to participate• Real money, not “points”• No need for plastic cards, etc.

Use Case

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Buys a pack Snaps the receipt Receives rebate

BilliBox has a number of key advantages

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BilliBox Loyalty Programs

Coupon services

BTL Agencies

Short campaign prep lead time Yes No No No

Campaign customized for each consumer Yes Yes No No

Pay only for sales, not views, registrations, etc. Yes Yes Yes No

Data on consumers and their purchases Yes Yes, but... Yes, but... No

Plastic card not needed Yes No Yes Yes

No need to integrate into retail IT system Yes No Yes, but... Yes

How much does it cost to run a campaign?

• Secondary opportunities: i) shopping and cross-shopping data, ii) lead generation for online stores and research, iii) mobile advertising

• Pay only for purchases that happened

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Example 1 Example 2

Average Rebate, RUR 50 10

Number of rebates 20000 200000

Total campaign budget, RUR’000 1000 2000

Commission, % 20% 20%

BilliBox commission, RUR’000 200 400

Total Contract, RUR’000 1200 2400

Example: Rebates and coupons in the US

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All purchases $ 102.81 $ 102.81Retailer coupons $ 24.27 $ 78.54 -24%Vendor coupons $ 25.19 $ 53.35 -25%

• Coupons and rebates have been successfully used for 125+ years

• It is still a major tool influencing i) first time purchases, ii) average check, iii) repurchase and iv) cross-purchases

Brand - BilliBox: Next steps

• Call +7 495 666 4414, email Dimitri.Popov@BilliBox.com

• Have a meeting

• Agree to run a zero-risk pilot campaign

• Determine which brands/SKUs will participate

• Launch the pilot campaign

• Review results

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