Job Opportunity: Digital Marketing Coordinator 1

Job Opportunity

Digital Marketing Coordinator Opening Date: 1/15/2014 Organization: Better Business Bureau Serving Southern

Alberta and East Kootenay Location: Calgary, Alberta Closing Date: 2/28/2014

The Position Are you a digital marketing expert with a passion for building a brands online presence? Are you a natural storyteller with the ability to tailor social media strategy to build a brand identity in the eyes of your consumers? Do you have an eye and ability for design? If so, Better Business Bureau Serving Southern Alberta and East Kootenay has a place for you to take your career to the next level.

Reporting to the VP Marketing Communications, the Digital Marketing Coordinator will be responsible for creating, coordinating, executing, analyzing and developing digital marketing campaigns and ongoing programs such as email marketing, website content, multi-media content and social media. This position will also be responsible for coordinating Customer Relationship Management (CRM) and data-driven initiatives.  

Reports to

Vice-President of Marketing and Communications

Responsibilities

• Execute, analyze and optimize ongoing digital marketing campaigns for BBB brand

• Manage multiple email subscriber lists and digital CRM functionality including data gathering and segmentation.

• Coordinate multi-channel digital projects and collaborate with management team, as well as creative team and business units.

• Coordinate digital media and search campaigns and report on performance analytics.

• Plan, coordinate and execute campaigns that grow email opt-in • Developing and managing digital marketing campaigns • Managing online brand and product campaigns to raise brand awareness • Assist in overseeing major digital projects and report on digital initiatives within

various business units • Development of video, audio, and other multimedia content for website and

social media • Research relevant customer and industry information • Review new technologies and keep the company at the forefront of development

in digital marketing • Other duties as assigned by the supervisor

Qualifications • Degree or diploma in digital marketing, communications or other relevant discipline

• Minimum one (1) year of prior experience in a marketing role with specific focus on digital communications

• Solid understanding of email marketing platforms (Constant Contact) and data management tools

• Proficient in producing multi-media content with latest hardware and software

   

Job Opportunity: Digital Marketing Coordinator 2

Job Opportunity

(video, audio, editing, and animation)

• Proficient in website content management systems, experience with EPiServer will be an asset

• Exceptional communication, critical thinking, problem-solving and collaboration skills. Must be a team player with excellent interpersonal skills and the ability to work with all levels of the organization

• Someone who is goal-oriented and performance driven

• Ability to utilize data to drive campaign tactics and strategies and to measure marketing effectiveness.

• Strong understanding of brand, ensuring brand integrity and alignment throughout all programs and initiatives  

Working with the BBB

This position is a regular, full-time position. Hours are Monday through Friday, from 8:00am to 4:30pm, however the position may require the successful candidate to attend work-related events outside of office hours. The BBB offers days off in lieu of overtime pay to compensate for work outside of office hours.

The Better Business Bureau currently offers all full-time eligible employees the following exceptional benefit package:

• Medical plan • Optional life insurance plan • Discounted group dental plan • Discounted group vision plan • Optional additional insurance plans • Three weeks vacation after one year

The BBB is fully committed to Equal Employment Opportunity and to attracting, retaining, developing and promoting the most qualified employees without regard to their race, color, gender, gender identity, religion, sexual orientation, national origin, age, physical or mental disability, citizenship status, veteran status, or any other characteristic prohibited by local, provincial, or Federal law. We are dedicated to providing a work environment that is free from discrimination and harassment, and where employees are treated with respect and dignity.

Applications

To apply for this position, forward your resume and cover letter to robert@calgary.bbb.org or by fax: 403-640-2514. The expected start date for this position is April 1, 2014. Please note that ONLY those selected for further consideration will be contacted.