digital marketing and ecommerce roadmap - Episerver: Best ... · Great experience, great result...
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Transcript of digital marketing and ecommerce roadmap - Episerver: Best ... · Great experience, great result...
![Page 1: digital marketing and ecommerce roadmap - Episerver: Best ... · Great experience, great result Cost neutral shift: • Reduced print by 78% • Increased digital spend by 2.5x Results](https://reader034.fdocuments.in/reader034/viewer/2022042801/5afe62bf7f8b9a434e8efec0/html5/thumbnails/1.jpg)
Digital Marketing and
eCommerce Roadmap
![Page 2: digital marketing and ecommerce roadmap - Episerver: Best ... · Great experience, great result Cost neutral shift: • Reduced print by 78% • Increased digital spend by 2.5x Results](https://reader034.fdocuments.in/reader034/viewer/2022042801/5afe62bf7f8b9a434e8efec0/html5/thumbnails/2.jpg)
Market trends
Experience is the new
differentiator
![Page 3: digital marketing and ecommerce roadmap - Episerver: Best ... · Great experience, great result Cost neutral shift: • Reduced print by 78% • Increased digital spend by 2.5x Results](https://reader034.fdocuments.in/reader034/viewer/2022042801/5afe62bf7f8b9a434e8efec0/html5/thumbnails/3.jpg)
Evolution of experience
![Page 4: digital marketing and ecommerce roadmap - Episerver: Best ... · Great experience, great result Cost neutral shift: • Reduced print by 78% • Increased digital spend by 2.5x Results](https://reader034.fdocuments.in/reader034/viewer/2022042801/5afe62bf7f8b9a434e8efec0/html5/thumbnails/4.jpg)
What experience was
Language - Offer - Image
![Page 5: digital marketing and ecommerce roadmap - Episerver: Best ... · Great experience, great result Cost neutral shift: • Reduced print by 78% • Increased digital spend by 2.5x Results](https://reader034.fdocuments.in/reader034/viewer/2022042801/5afe62bf7f8b9a434e8efec0/html5/thumbnails/5.jpg)
Adapting to smartphone
![Page 6: digital marketing and ecommerce roadmap - Episerver: Best ... · Great experience, great result Cost neutral shift: • Reduced print by 78% • Increased digital spend by 2.5x Results](https://reader034.fdocuments.in/reader034/viewer/2022042801/5afe62bf7f8b9a434e8efec0/html5/thumbnails/6.jpg)
Adapting to tablet
![Page 7: digital marketing and ecommerce roadmap - Episerver: Best ... · Great experience, great result Cost neutral shift: • Reduced print by 78% • Increased digital spend by 2.5x Results](https://reader034.fdocuments.in/reader034/viewer/2022042801/5afe62bf7f8b9a434e8efec0/html5/thumbnails/7.jpg)
Great experience, great result
Cost neutral shift:
• Reduced print by 78%
• Increased digital spend by
2.5x
Results
• Mobile traffic up 171%
• Bookings on site up 85%
• Club members up 46%
• Club revenue up 110%
![Page 8: digital marketing and ecommerce roadmap - Episerver: Best ... · Great experience, great result Cost neutral shift: • Reduced print by 78% • Increased digital spend by 2.5x Results](https://reader034.fdocuments.in/reader034/viewer/2022042801/5afe62bf7f8b9a434e8efec0/html5/thumbnails/8.jpg)
Opportunity
Design for specific personas and journeys
![Page 9: digital marketing and ecommerce roadmap - Episerver: Best ... · Great experience, great result Cost neutral shift: • Reduced print by 78% • Increased digital spend by 2.5x Results](https://reader034.fdocuments.in/reader034/viewer/2022042801/5afe62bf7f8b9a434e8efec0/html5/thumbnails/9.jpg)
Market trends
Experience is the new
differentiator
Connected consumers are
connected workers
![Page 10: digital marketing and ecommerce roadmap - Episerver: Best ... · Great experience, great result Cost neutral shift: • Reduced print by 78% • Increased digital spend by 2.5x Results](https://reader034.fdocuments.in/reader034/viewer/2022042801/5afe62bf7f8b9a434e8efec0/html5/thumbnails/10.jpg)
How are smartphones used?
![Page 11: digital marketing and ecommerce roadmap - Episerver: Best ... · Great experience, great result Cost neutral shift: • Reduced print by 78% • Increased digital spend by 2.5x Results](https://reader034.fdocuments.in/reader034/viewer/2022042801/5afe62bf7f8b9a434e8efec0/html5/thumbnails/11.jpg)
How are smartphones used?
Business
Business
Business
Business
Up to half of smartphone use could be work related
![Page 12: digital marketing and ecommerce roadmap - Episerver: Best ... · Great experience, great result Cost neutral shift: • Reduced print by 78% • Increased digital spend by 2.5x Results](https://reader034.fdocuments.in/reader034/viewer/2022042801/5afe62bf7f8b9a434e8efec0/html5/thumbnails/12.jpg)
Perception of B2B customer
![Page 13: digital marketing and ecommerce roadmap - Episerver: Best ... · Great experience, great result Cost neutral shift: • Reduced print by 78% • Increased digital spend by 2.5x Results](https://reader034.fdocuments.in/reader034/viewer/2022042801/5afe62bf7f8b9a434e8efec0/html5/thumbnails/13.jpg)
Likely B2B and B2C
customers
![Page 14: digital marketing and ecommerce roadmap - Episerver: Best ... · Great experience, great result Cost neutral shift: • Reduced print by 78% • Increased digital spend by 2.5x Results](https://reader034.fdocuments.in/reader034/viewer/2022042801/5afe62bf7f8b9a434e8efec0/html5/thumbnails/14.jpg)
What’s next?
Google GlassGear Watch Fitbit Force
Experiences cross channels - channels provides behavioral insight
![Page 15: digital marketing and ecommerce roadmap - Episerver: Best ... · Great experience, great result Cost neutral shift: • Reduced print by 78% • Increased digital spend by 2.5x Results](https://reader034.fdocuments.in/reader034/viewer/2022042801/5afe62bf7f8b9a434e8efec0/html5/thumbnails/15.jpg)
Market trends
Experience is the new
differentiator
Connected consumers are
connected workers
Insight to drive your business
![Page 16: digital marketing and ecommerce roadmap - Episerver: Best ... · Great experience, great result Cost neutral shift: • Reduced print by 78% • Increased digital spend by 2.5x Results](https://reader034.fdocuments.in/reader034/viewer/2022042801/5afe62bf7f8b9a434e8efec0/html5/thumbnails/16.jpg)
Predictive analytics
![Page 17: digital marketing and ecommerce roadmap - Episerver: Best ... · Great experience, great result Cost neutral shift: • Reduced print by 78% • Increased digital spend by 2.5x Results](https://reader034.fdocuments.in/reader034/viewer/2022042801/5afe62bf7f8b9a434e8efec0/html5/thumbnails/17.jpg)
Surprised reaction
![Page 18: digital marketing and ecommerce roadmap - Episerver: Best ... · Great experience, great result Cost neutral shift: • Reduced print by 78% • Increased digital spend by 2.5x Results](https://reader034.fdocuments.in/reader034/viewer/2022042801/5afe62bf7f8b9a434e8efec0/html5/thumbnails/18.jpg)
Mistakes were made
![Page 19: digital marketing and ecommerce roadmap - Episerver: Best ... · Great experience, great result Cost neutral shift: • Reduced print by 78% • Increased digital spend by 2.5x Results](https://reader034.fdocuments.in/reader034/viewer/2022042801/5afe62bf7f8b9a434e8efec0/html5/thumbnails/19.jpg)
Turns out, the model works
Step from A/B testing to Multivariate testing to Predictive analytics
![Page 20: digital marketing and ecommerce roadmap - Episerver: Best ... · Great experience, great result Cost neutral shift: • Reduced print by 78% • Increased digital spend by 2.5x Results](https://reader034.fdocuments.in/reader034/viewer/2022042801/5afe62bf7f8b9a434e8efec0/html5/thumbnails/20.jpg)
US Retail Grocery client
Predictive
Analytic
Model
Online
Loyalty
Card
In store
![Page 21: digital marketing and ecommerce roadmap - Episerver: Best ... · Great experience, great result Cost neutral shift: • Reduced print by 78% • Increased digital spend by 2.5x Results](https://reader034.fdocuments.in/reader034/viewer/2022042801/5afe62bf7f8b9a434e8efec0/html5/thumbnails/21.jpg)
US Retail Grocery client
Predictive
Analytic
Model
enrichment
Online
Loyalty
Card
In store
![Page 22: digital marketing and ecommerce roadmap - Episerver: Best ... · Great experience, great result Cost neutral shift: • Reduced print by 78% • Increased digital spend by 2.5x Results](https://reader034.fdocuments.in/reader034/viewer/2022042801/5afe62bf7f8b9a434e8efec0/html5/thumbnails/22.jpg)
US Retail Grocery client
Predictive
Analytic
Model
enrichment
personalized
offers
Online
Loyalty
Card
In store
![Page 23: digital marketing and ecommerce roadmap - Episerver: Best ... · Great experience, great result Cost neutral shift: • Reduced print by 78% • Increased digital spend by 2.5x Results](https://reader034.fdocuments.in/reader034/viewer/2022042801/5afe62bf7f8b9a434e8efec0/html5/thumbnails/23.jpg)
Market Trends
Experience is the new
differentiator
Connected consumers are
connected workers
Insight to drive your business
Agility to move on Internet time
![Page 24: digital marketing and ecommerce roadmap - Episerver: Best ... · Great experience, great result Cost neutral shift: • Reduced print by 78% • Increased digital spend by 2.5x Results](https://reader034.fdocuments.in/reader034/viewer/2022042801/5afe62bf7f8b9a434e8efec0/html5/thumbnails/24.jpg)
Moving at Internet speed
![Page 25: digital marketing and ecommerce roadmap - Episerver: Best ... · Great experience, great result Cost neutral shift: • Reduced print by 78% • Increased digital spend by 2.5x Results](https://reader034.fdocuments.in/reader034/viewer/2022042801/5afe62bf7f8b9a434e8efec0/html5/thumbnails/25.jpg)
Mark
eting
Techno
log
y L
UM
Ascap
e
© L
UM
A P
art
ners
LLC
2013
Roadmap to deliver and measure experiences
![Page 26: digital marketing and ecommerce roadmap - Episerver: Best ... · Great experience, great result Cost neutral shift: • Reduced print by 78% • Increased digital spend by 2.5x Results](https://reader034.fdocuments.in/reader034/viewer/2022042801/5afe62bf7f8b9a434e8efec0/html5/thumbnails/26.jpg)
Translate to roadmap
Experience is the new
differentiator
Connected consumers are
connected workers
Insight to drive your business
Agility to move on Internet time
![Page 27: digital marketing and ecommerce roadmap - Episerver: Best ... · Great experience, great result Cost neutral shift: • Reduced print by 78% • Increased digital spend by 2.5x Results](https://reader034.fdocuments.in/reader034/viewer/2022042801/5afe62bf7f8b9a434e8efec0/html5/thumbnails/27.jpg)
Evolving Platform
Business Processes
Content
MobileSocial EmailWeb
EPiServer
CMS
![Page 28: digital marketing and ecommerce roadmap - Episerver: Best ... · Great experience, great result Cost neutral shift: • Reduced print by 78% • Increased digital spend by 2.5x Results](https://reader034.fdocuments.in/reader034/viewer/2022042801/5afe62bf7f8b9a434e8efec0/html5/thumbnails/28.jpg)
Evolving Platform
Business Processes
Content
MobileSocial Email KioskCustomer
CareWeb
Business Processes
Catalog EPiServer
Commerce
![Page 29: digital marketing and ecommerce roadmap - Episerver: Best ... · Great experience, great result Cost neutral shift: • Reduced print by 78% • Increased digital spend by 2.5x Results](https://reader034.fdocuments.in/reader034/viewer/2022042801/5afe62bf7f8b9a434e8efec0/html5/thumbnails/29.jpg)
Mark
eting
Techno
log
y L
UM
Ascap
e
© L
UM
A P
art
ners
LLC
2013
![Page 30: digital marketing and ecommerce roadmap - Episerver: Best ... · Great experience, great result Cost neutral shift: • Reduced print by 78% • Increased digital spend by 2.5x Results](https://reader034.fdocuments.in/reader034/viewer/2022042801/5afe62bf7f8b9a434e8efec0/html5/thumbnails/30.jpg)
Mark
eting
Techno
log
y L
UM
Ascap
e
© L
UM
A P
art
ners
LLC
2013
StreamioEPiServer
Datacash
Apptus
EPiServer
EPiServer
![Page 31: digital marketing and ecommerce roadmap - Episerver: Best ... · Great experience, great result Cost neutral shift: • Reduced print by 78% • Increased digital spend by 2.5x Results](https://reader034.fdocuments.in/reader034/viewer/2022042801/5afe62bf7f8b9a434e8efec0/html5/thumbnails/31.jpg)
Add-on ecosystem
Business Processes
MobileSocial Email KioskCustomer
CareWeb
Business Processes
Catalog
Eco
syste
m
Analytics and
Optimization
Translation
Tax and
Shipping
Marketing
Automation
Search
Product
Information
Management
Merchandising
Tag Management
Asset
Management
Video
Paid Search and
Advertising
Content
![Page 32: digital marketing and ecommerce roadmap - Episerver: Best ... · Great experience, great result Cost neutral shift: • Reduced print by 78% • Increased digital spend by 2.5x Results](https://reader034.fdocuments.in/reader034/viewer/2022042801/5afe62bf7f8b9a434e8efec0/html5/thumbnails/32.jpg)
Evolving Platform
Business Processes
Content
MobileSocial Email KioskCustomer
CareWeb
Business Processes
Catalog
Search
Eco
syste
m
Analytics and
Optimization
Translation
Tax and
Shipping
Marketing
Automation
Search
Product
Information
Management
Merchandising
Tag Management
Asset
Management
Video
Paid Search and
Advertising
![Page 33: digital marketing and ecommerce roadmap - Episerver: Best ... · Great experience, great result Cost neutral shift: • Reduced print by 78% • Increased digital spend by 2.5x Results](https://reader034.fdocuments.in/reader034/viewer/2022042801/5afe62bf7f8b9a434e8efec0/html5/thumbnails/33.jpg)
Evolving Platform
Business Processes
Content
Profile
Mobile Email KioskWeb
Business Processes
Catalog
Search
Eco
syste
m
Analytics and
Optimization
Translation
Tax and
Shipping
Marketing
Automation
Search
Product
Information
Management
Merchandising
Tag Management
Asset
Management
Video
Paid Search and
Advertising
SocialCustomer
Care
![Page 34: digital marketing and ecommerce roadmap - Episerver: Best ... · Great experience, great result Cost neutral shift: • Reduced print by 78% • Increased digital spend by 2.5x Results](https://reader034.fdocuments.in/reader034/viewer/2022042801/5afe62bf7f8b9a434e8efec0/html5/thumbnails/34.jpg)
Working with profiles
“Meadowlark”EPiServer
Sites
behaviors
![Page 35: digital marketing and ecommerce roadmap - Episerver: Best ... · Great experience, great result Cost neutral shift: • Reduced print by 78% • Increased digital spend by 2.5x Results](https://reader034.fdocuments.in/reader034/viewer/2022042801/5afe62bf7f8b9a434e8efec0/html5/thumbnails/35.jpg)
Working with profiles
“Meadowlark”EPiServer
Sites
behaviors
analyze
![Page 36: digital marketing and ecommerce roadmap - Episerver: Best ... · Great experience, great result Cost neutral shift: • Reduced print by 78% • Increased digital spend by 2.5x Results](https://reader034.fdocuments.in/reader034/viewer/2022042801/5afe62bf7f8b9a434e8efec0/html5/thumbnails/36.jpg)
Working with profiles
“Meadowlark”EPiServer
Sites
behaviors
segments
analyze
![Page 37: digital marketing and ecommerce roadmap - Episerver: Best ... · Great experience, great result Cost neutral shift: • Reduced print by 78% • Increased digital spend by 2.5x Results](https://reader034.fdocuments.in/reader034/viewer/2022042801/5afe62bf7f8b9a434e8efec0/html5/thumbnails/37.jpg)
Delivery modelsE
co
syste
m
On Premise
Commercial
Clouds
Everweb
SaaS
- Search
- Profiles
- CMS
- Commerce
CDN
Load Test
Performance
Monitoring
![Page 38: digital marketing and ecommerce roadmap - Episerver: Best ... · Great experience, great result Cost neutral shift: • Reduced print by 78% • Increased digital spend by 2.5x Results](https://reader034.fdocuments.in/reader034/viewer/2022042801/5afe62bf7f8b9a434e8efec0/html5/thumbnails/38.jpg)
Summary
Experience is the new
differentiator
Connected consumers are
connected workers
Insight to drive your business
Agility to move on Internet time
Thank you