How the New Media are Changing Our Lives

Ruben Canlas Jr.rcanlas@alumni.cmu.edu

November 24, 2010

Old and “New” media

OLD (Mass media) NEW

NewspapersTelevision

RadioFilm

WebBlogs

Web videoMobile

1 USA

2 UK

3 Turkey

4 Indonesia

5 France

6 Canada

7 Italy

8 Philippines

9 Spain

10 Australia

0 27,500,000 55,000,000 82,500,000 110,000,000

7,611,920

7,701,200

8,387,560

13,272,760

14,228,460

14,290,700

14,681,580

16,943,780

22,625,300

101,303,240

TOP 10 COUNTRIES ON FACEBOOK

Number of Facebook users

USA

UK

Turkey

Indonesia

France

Canada

Italy

Philippines

Spain

Australia

0 750 1500 2250 3000

75.8

196.7

2046.8

137.6

31.0

117.0

1536.7

113.2

51.5

140.8

12-MONTH GROWTH RATE (%)

12 month growth %

Trends

• Young people rarely watch TV (they download)

• iTunes is now the world’s number one music store (Tower Records collapsed)

• Newspaper subscriptions/readership declining by 10-20% per year

Implications

• Alternatives to advertising on TV

• Product placements in show itself

• Shift to social marketing and web

• FB, Twitter

http://www.suchtweetsorrow.com/media/images/background3.jpg

Do you surf for convenience or

content?

http://www.bbc.co.uk/virtualrevolution/

• How do we to filter the enormous amount of information delivered to us by search engines?

• How confident are we in our ability to find the ‘right answer’ when looking for information on the web?

• How much do we concentrate when we’re using the web, even when we’re using it to make potentially life-changing decisions

http://www.bbc.co.uk/labuk/articles/webbehaviour/index.html

• How much of today’s web surfing do you actually remember?

• How influential are ‘super brands’ in defining the choices we make online?

• How do we decide on the reliability or ‘authority’ of information provided by others online?

http://www.bbc.co.uk/labuk/articles/webbehaviour/index.html

Technology is facilitating education.

Technology is helping access to health.

Technology is speeding up creativity and the spread of creative

work.

Fan fic

Where did the original stories come from?

But big companies will seek to protect their copyrights and stifle

creativity.

Convenience is double-edged.

Slacktivism and Hacktivism

Slacktivism

• Expressing our views in a status message

• But not willing to act physically and make sacrifices

Abangan!

• Faster innovation through open standards and open source collaboration.

• Change in the way humans think and act: evolution!

• More avenues for participation: use it!

• Improved government services: lead it!