DIGITAL FOOTPRINTHow much do we share

BIG DATA

Picture IBM_Smarter_Computing_Foundation.png by IanGertler

http://www.berkeley.edu/news/media/releases/2009/06/02_webprivacy.shtml

HOW EFFECTIVE IS IT

WHAT IS COLLECTED

• What you watch• What you search for• What you say in email and

newsgroups• Blogs you read and write• Visits to facebook-pinterest-

etc…• What you shopped for• What pictures you took and

where you took them• Your home videos• What you like• What music you listen to• Where you are• What apps you use and how

often, even where you use them

• How long you stare at that picture http://

www.mediabistro.com/alltwitter/internet-day_b19376

WHY DO THEY CARE

• People hate commercials

• People often search several times before buying

• We are more likely to buy form companies we like

• We trust recommendations from friends

• A good recommendation at the right time is more effective

• We are social creatures

http://www.youtube.com/watch?v=mD0gChoYIMY

Data is now a $300 billion-a-year industry and employs 3 million people in the United States alone,

according to the McKinsey Global Institute.http://www.cnn.com/2012/08/23/tech/web/big-data-acxiom/index.html

http://publicrecords.netronline.com/

PRIVACYBig Brother is scaring me

http://www.reddit.com/r/technology/comments/j1mit/how_to_remove_yourself_from_all_background_check/#content

You can opt out

WHAT SHOULD I DO

The 'self-image' is the key to human personality and human behavior. Change the self image and you change the personality and the behavior.

Maxwell Maltz

MORAL TURPITUDE

http://jonathanturley.org/2012/04/02/teachers-under-a-microscope/

http://www.cepi.vcu.edu/newsletter/2004-2005/2005_Mar_Public_Trust.html

Photo by Brett Jordan http://www.flickr.com/photos/x1brett/2407628684/

FACEBOOK

WHAT INFORMATION IS PUBLIC

TWITTER

PINTEREST

EVERYTHING IS PUBLIC

Photo from http://www.buzzfeed.com/jpmoore/mark-zuckerbergs-sister-complains-of-facebook-pri

Randi Zuckerberg, sister to Facebook inventor Mark, had her personal photo shared publically.

I CAN’T LIVE UNDER A BUBBLE

Picture from Hans http://pixabay.com/en/soap-bubble-huge-large-shimmer-61243/

SEARCH FOR SELFhttp://www.wikihow.com/Find-Yourself

pixabay.com/en/black-screen-green-dots-radar-dot-41443/ Nemo

http://support.google.com/alerts/answer/175926?hl=en

BE PROACTIVE

YOU ARE A MODEL

Picture by Nemo http://pixabay.com/en/animals-cat-man-silhouette-dog-32878/

21ST CENTURY LITERACY

Our students are growing up in this digital world. Their digital footprint began before they were born and will continue until after they are dead.

They need to know:• Don’t share

personal information

• Be open with parents and teachers

• Start building a professional profile