Digital Footprint WHAT IS A DIGITAL FOOTPRINT, AND WHAT DOES YOURS CONVEY?
tracking your digital footprint
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thanks to Mike Kujawski for this presentation. http://www.mikekujawski.ca/ Richard Furlong/CEO public-sector-lists.com Strategic Audiences Delivered ®
Transcript of tracking your digital footprint
let’s start with some
CONTEXT
“a shift of the Internet from a publishing environment to a participation environment”
- Tim O’Reilly
web 2.0
“internet-based applications that build on the ideological and technological foundations of web 2.0, and that allow the creation and exchange of user-generated content“ -Wikipedia, 2010
social media
there is too much focus on the…
“People will never be replaced by machines. In the end, life and business are about human connections, computers are about trying to murder you in a lake” - Michael Scott
Who has
time for this stuff?
not just the teens
not just the geeks
not just the net gen
47% of the 50-64 age demographic actively uses social networking sites
the global internet population is
2 BILLION
266 MILLION internet users in North
America
(Penetration is 77%; Growth is 146 % since ‘01)
475 MILLION internet users in Europe
(Penetration is 58%; Growth is 352 % since ‘01)
825 MILLION internet users in Asia
(Penetration is 22%; Growth is 622 % since ‘01)
63 MILLION
internet users in the Middle East
(Penetration is 30%; Growth is 1825 % since ‘01)
21 MILLION
internet users in Oceania
(Penetration is 61%; Growth is 179 % since ‘01)
205 MILLION internet users in South
America
(Penetration is 35%; Growth is 1,033 % since ‘01)
111 MILLION internet users in Africa
(Penetration is 11%; Growth is 2,357 % since ‘01)
the Canadian internet population is
28 MILLION
the number of Canadian content creators is
6 MILLION
http://bit.ly/forresterlink
3.7 BILLION google searches per month in Canada
(92% of Canadian internet users visit search engines regularly)
Gauging Effect on Search Traffic
www.google.com/insights/search/#
Gauging Blogoshpere Influence
www.blogsearch.google.com
www.technorati.com
Deriving Psychographic Data
www.facebook.com/ads/create
Multiple Conversation Tracking
www.tweetdeck.com
Gauging Overall Social Influence
www.socialmention.com
www.backtype.com
Tracking Specific Content
www.google.com/reader
www.netvibes.com
where to find me
mike kujawski
Mike Kujawski Phone: 613.731.9851 ext. 12
E-mail: [email protected]
Blog: www.mikekujawski.ca
Twitter: @mikekujawski
Website: www.cepsm.ca
www.cepsm.ca
