Digital Disruption: Fueled by Empowered Digital Users€¦ · –Bring Your Own Persona: Rethinking...

©2015 Mobiquity Inc.

Digital Disruption: Fueled by Empowered

Digital UsersWharton Mack Institute

Spring 2016 Conference

Scott A. Snyder, PhD

President and Chief Strategy Officer, Mobiquity

Senior Fellow, The Wharton School

[email protected]

@snyder4g


A few see the shifts coming….


3

A Few Things Replaced by Smartphones

• Books

• Magazines

• Newspapers

• Digital Cameras

• Pocket Translators

• Bar Code Scanners

• Bank ATMs/Check Deposits

• GPS device

• Maps

• Notebooks/Diaries

• Voice Recorder

• Grocery Lists

• Remote Control

• Home Security Monitor

• Pointer/Clicker

• Access Point

• Game Controller

• Tour Guide

• Compass

• Portable Gaming

Console

• iPod

• Radio/Streamed Music

• Set-top Box

• Receipt Reader

• Business Card

• Credit/Debit Cards

• Loyalty Cards

• Drivers License

• Laptop

• Flashlight

• Stethoscope

• Pedometer

• Taxi Stand

• Tape Measure

• Microscope

• ECG

• Blood Pressure Cuff

• Barometer

• Sports Coach

4©2015 Mobiquity Inc.

©2015 Mobiquity Inc. Proprietary and Confidential 4

Empowered End-Users


Leveling the Playing Field

©2014 Mobiquity, Inc. Proprietary and Confidential |


Disrupting Transportation


…and the Cycle Repeats Itself


8

Disrupting Healthcare


9

Digital Medicine


10

Disrupting Retail

©Scott A. Snyder 2016


11

Disrupting Hospitality


12

Disrupting Communications



13

And Enabling Companies to Enter New Markets

??


14

Digital is the Entrée to Win with Data



15

But Data is a Two-way Street: Bring Your Own Persona (BYOP)

Tru

st +

Data

Sharing

Lo

wH

igh

Wannabes

23%

Analogs

7%

Mainstreamers

26%

Paranoids

17%

Nomads

10%

Chameleons17%

Limited Basic Advanced

Digital Savvy

Ref: Wireless Innovation Council/Mobiquity Research, 2014


16

There is an Digital Innovation Gap in Large Companies

• Digital is driving major disruption – over 15 billion connected devices empowering 7B end-

users to change the way they interact and consume products/services

• More than 80% of executives believe their industries will be disrupted by Digital in the next 12

months

• Yet only 7% of companies have invested in truly transformative digital initiatives to date (“Big I”

versus “Little i”)

• Most digital initiatives fail to achieve the desired impact (70% of apps and websites fail to

achieve long term engagement).

• It’s not good enough to have great design or great technology. You have to innovate around

the end-user, business model, data/analytics, and emerging technology.


Sometimes You Need to Innovate Outside Your Own Walls

• Current core products/services,

incremental

• New markets for current

business lines

• Fits within annual FY planning and

operating plan development cycles

• Asks existing leaders of known

markets to extend revenue

footprint

• Acquisitions

• Joint ventures &

alliances

• Buys new category / white space

leader; double digit growth vector

• Closes scale/skill/reach gap

through partners

• Digital

incubation• Prototype

s

• Pilots

• Groundbreaking

• Largely outside client’s

wheelhouse

• Requires speed, multi-

disciplinary focus and ecosystem

thinking

Internally Driven

Market Enabled

Externally Lead

Growth Engines Categories Synthesize

Ref: Mobiquity Digital Breakthrough Incubator Framework


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With Respect to Digital Innovation:

• Broaden Your Frame – Look Outside Your Swim Lane

• Learn How Empowered End-Users are Changing the Game

• Think About Overcoming Biases in Your Innovation Model

• Understand How New Entrants Gain Unfair Advantages

• Hear About the Challenges and Opportunities for Incumbents

• Look at Ways to Engage End-users in Your Own Innovations

• Hear How Others Companies are Incubating and Launching “Big I”

How to Leverage this Conference


19

“The odds are 6 to 5

that the light at the

end of the tunnel is

the headlight of an on-

coming train.”

- Paul Dickson

The Innovation Challenge Never Ends…

©2014 Mobiquity, Inc. Proprietary and Confidential |


• Knowledge@Wharton Articles

– Unwiring the Enterprise: Are You Ready to Lose Control?, October

2011

– Bring Your Own Persona: Rethinking Segmentation for the New

Digital Consumer, October 2014

– The User Experience: Why Data, Not Just Design, Hits the Sweet

Spot, February 2016

• Book

– Scott A. Snyder, The New World of Wireless: How to Compete in

the 4G Revolution (Wharton Publishing, 2009).

• Mobile Whitepapers

– http://mobiquityinc.com/our-ideas/white-papers

• Mobile Trends Data

– http://mobiquityinc.com/our-ideas/mobiledose

Where to Find More Information

Scan to sign up

©Mobiquity Inc. 2013

http://mobiquityinc.com/our-ideas/white-papers

Digital Disruption: Fueled by Empowered Digital Users€¦ · –Bring Your Own Persona: Rethinking...

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