Digital Direct Mail OneSheet

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    02-Mar-2016
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Digital Direct Mail OneSheet

Transcript of Digital Direct Mail OneSheet

  • Digital Direct Mail

    Learn more:XplusOne.com

    Call:212.741.4222

    CONNECTING DIRECT MAIL AND DISPLAY MEDIA

    Email:sales@XplusOne.com

    2010 [x+1] Inc., All rights reserved.Version 2.0

    Target your direct mail lists in real-time

    With [x+1]s highly effective and anonymous Digital Direct Mail (DDM) program, direct marketers can now target and deliver online advertising to some of the same households found in their existing customer and prospect direct mail lists. Through reaching known targets off-and online, you can:

    Increase Digital Marketing RevenueDrive transaction revenue on ecommerce sites

    Reduce CostsLeverage existing and proven direct mail assets to improve display media

    Deepen Customer EngagementCreate another touchpoint to echo and reinforce relevant product messaging

    Better Understand Your CustomersEvaluate the impact of mixed marketing

    How Digital Direct Mail Works:

    1. Begin with offline direct mail list (purchased or in-house)

    2 . Lists are anonymously matched to online consumersby third party data providers, such as TARGUSinfo. These partners tell [x+1] that a consumer is on list,but not who the user is. No personally identifiable Information (PII) is used or stored by [x+1].

    3. [x +1] serves targeted ads only to the householdson the direct mail list.

    Case Study: Leading Retailer

    Objective: Drive customers to ecommerce site and increase transactional revenue

    ResultsOver the course of the campaign, reduced clients CPA by 90% while scaling spend over 5X. Outperformed optimized RON CPA by 37% and RON approval rate by 250%